• Title/Summary/Keyword: 상품평가

Search Result 790, Processing Time 0.026 seconds

Analysis of mortality after death of spouse in relation to duration of bereavement and dependence relation between married couple -using married couples data from survivor's pension of National Pension Service- (부부의 사망시차 및 생존기간의 종속관계 분석 -국민연금의 유족연금 데이터를 이용한 연구-)

  • Baek, HyeYoun;Han, Jeonglim;Lee, Hangsuck
    • Journal of the Korean Data and Information Science Society
    • /
    • v.26 no.4
    • /
    • pp.931-946
    • /
    • 2015
  • Many multiple life insurance products consider benefits that are contingent on the combined survival status of two lives. To value premiums of the insurance products accurately, we need to consider the impact of the survivorship of one life on another. To show a dependence relation between married couple, we calculate correlation coefficients by using married couples data from National Pension Service and the results show some positive dependence between them. Moreover, by analyzing the death after bereavement, we find a evidence that mortality rates increase after the death of a spouse and, in addition, that this phenomenon, the broken-heart syndrome, diminishes over time. The results of this study can support the method to calculate the premium of multiple life insurance reflecting more realistic joint mortality rates.

The Research of BSC Method for Public's Service Product (공공기관서비스 산업에 대한 BSC성과분석 방안 연구 및 적용)

  • Hwang, Doo-Hong;Shin, Min-Soo
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.11a
    • /
    • pp.75-81
    • /
    • 2007
  • The BSC methodology has recently increased its capability to apply the all of industries. However, this methodology would be inappropriate for the business innovation of public organizations. The major reason is that the profit is not the main issue for the public sector, where the financial perspectives are not clearly stated or formulated. This difference compared to profit organizations influences other perspectives such as study and growth, process. Therefore, a new approach is needed to solve these problems. The purpose of this study is to investigate a pertinent scheme for the public innovation, the method to integrate the process, and its expected effectiveness. Our research also covers the analysis configuration, approach to the process, and its related benefits

  • PDF

A Study on the Customer perception and acceptance of Smart Clothiong based on the customer's Lifestyle (소비자 라이프 스타일에 따른 스마트 의류의 수요 경향 -패션 라이프 스타일과 디지털 라이프 스타일을 중심으로-)

  • Cho, Ha-Kyung;Lee, Joo-Hyeon
    • 한국HCI학회:학술대회논문집
    • /
    • 2009.02a
    • /
    • pp.1114-1121
    • /
    • 2009
  • 1990 년대 후반 이후 스마트 의류 연구는 기능성 및 인간 친화적인 측면으로의 접근 필요성이 증가됨에 따라 기능 및 사용자 중심의 연구로 진행되어 오고 있다. 이에 따라 최근 스마트 의류의 발달은 사용자 애플리케이션을 중심으로 세분화되어 개발되고 있다다변하는 의류 시장에서 스마트 의류 상품기획은 기존의 의류 상품기획과 같이 소비자 트렌드 중심의 경향과 함께 소비자의 특성을 파악하는 연구의 필요성이 대두되어 그 중요성은 날로 부상하고 있다. 그러나, 기존의 스마트 의류의 연구는 기능성, 사용성 기반의 연구자 중심의 개발이 이루어지고 있어, 소비자 중심, 마켓 중심의 연구가 미비한 실정이다. 따라서 본 연구에서는 스마트 의류 기획에 있어 가장 밀접한 관련이 예상되는 의복 및 의복행동 라이프 스타일과 디지털 라이프 스타일을 중심으로 라이프 스타일의 유형을 분석하고, 라이프 스타일에 따른 스마트 의류 수용도와 인지도를 조사하고자 하였다. 본 연구는 추후 스마트 의류의 수요가 가장 높을 것으로 예상되는 20 대, 30 대를 중심으로 이루어졌으며, 라이프 스타일에 따른 스마트 의류의 수용도와 인지 여부 및 스마트 의류의 선호도를 조사하여 그 결과를 제시하였다.그 결과 소비자 라이프스타일은 유행추구형, 감각적 정보추구형, 실용적 기능추구형의 세 유형으로 도출되었으며, 유행추구형 집단이 스마트 의류에 대한 인지도가 가장 높은 것으로 나타났다. 유행추구형은 엔터테인먼트 의류군을 선호하였으며, 스마트 의류 속성 중 외관을 다른 집단에 비해 중시하는 경향을 보였다. 감각적 정보추구형은 감성교감의류 및 생체 신호 측정의류의 선호도 및 필요성을 높게 인지하고 있었으며, 실용적 기능 추구형은 생체 신호 측정의류 및 환경과의 상호작용 하는 의류에 대해 선호하는 경향을 나타내며, 스마트 의류의 필요성을 다른 집단에 비해 높게 느끼고 있는 것으로 나타났다. 본 연구는 스마트 의류의 인식 및 선호도 등 상품화에 실질적인 평가 자료를 제시함으로써, 추후 스마트 의류의 상용화에 있어 시장 가능성 및 상품화를 위한 스마트 의류 기획 방향을 제시한 것에 의의가 있다.

  • PDF

A Study on Relationship Factors of TV Home Shopping and Smart Media's Repurchase Intention : Focuing on Mediating Effect of Relationship Bonding (TV홈쇼핑과 스마트 미디어 재구매 의도의 관계 요인 분석 연구 - 관계결속의 매개효과를 중심으로)

  • Kim, Bog Joon;Jang, Seckjun
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.8
    • /
    • pp.127-147
    • /
    • 2018
  • The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

Forecasting of Farmland Value Increasing Rate and Estimation of Monthly Payment of Farmland Pension Considering the Regional Differences (지역적인 차이를 고려한 농지가격상승률예측 및 월평균 농지연금 지급액 추정)

  • Cho, Deokho;Yeo, Changwhan
    • Journal of Korean Society of Rural Planning
    • /
    • v.21 no.2
    • /
    • pp.91-102
    • /
    • 2015
  • 한국은 2050년까지 주요 선진국 중에서 고령화가 가장 심각한 사회로 전환되게 될 것으로 예상된다. 기대여명의 증가와 저 출산은 고령화를 더욱 악화시키며, 이는 심각한 사회문제로 발전하게 될 것이다. 이와 같은 문제를 해결하기 위해 한국정부는 2008년에 도시지역에는 주택연금제도를 도입하였으며, 2011년에는 세계 최초로 농촌지역을 대상으로 농지연금제도를 도입하였다. 그렇지만 이와 같은 제도는 설계 당시부터 복지상품이라기 보다는 장기적으로 손실과 수익의 균형에 초점을 둔 금융상품으로 개발되어 실질적으로 노인들에게 크게 인기를 얻지 못하였다. 따라서 본 연구는 농지연금제도를 활성화시켜, 농촌노인들에게 보다 더 많은 혜택을 주기 위해 지역 토지시장을 감안하여 지역별 농지가격상승률을 예측하고 연금액을 산출하였다. 또, 지금까지 사용한 년 혹은 분기별 감정가 대신에 월별, 지역별 실거래 가격을 모형에 적용하여 지역토지시장, 고령화 수준 등 지역 여건에 부합하는 연금액을 산출하였다. 할인율자료도 가장 안정적인 3년 만기 국고채 수익률을 활용하여 미래농지가격을 예측하고, 이를 유동화하여 월 생활자금으로 지급되도록 하였다. 특히 농지규모가 가장 많고, 고령화 정도가 심각하여 농지연금의 잠재적 수요가 가장 높을 것으로 예상되는 경상북도와 전라남도를 사례지역으로 선정하고, 이를 전국평균과 비교하여 지역적인 차이도 함께 분석하였다. 이를 위해 농지가격 및 이자율 시계열 자료의 안정성을 검정하고, 장기농지가격을 예측하였다. 이를 활용하여 경북, 전남, 전국의 노인들의 월평균 지급액을 추정하였다. 분석결과 정책의 잠재적 수요가 가장 높은 두 지역이 가장 낮은 금액이 지급되는 것으로 추정되어 이는 또 다른 지역불균형을 초래할 수 있는 것으로 평가되었다.

The Goods Recommendation System based on modified FP-Tree Algorithm (변형된 FP-Tree를 기반한 상품 추천 시스템)

  • Kim, Jong-Hee;Jung, Soon-Key
    • Journal of the Korea Society of Computer and Information
    • /
    • v.15 no.11
    • /
    • pp.205-213
    • /
    • 2010
  • This study uses the FP-tree algorithm, one of the mining techniques. This study is an attempt to suggest a new recommended system using a modified FP-tree algorithm which yields an association rule based on frequent 2-itemsets extracted from the transaction database. The modified recommended system consists of a pre-processing module, a learning module, a recommendation module and an evaluation module. The study first makes an assessment of the modified recommended system with respect to the precision rate, recall rate, F-measure, success rate, and recommending time. Then, the efficiency of the system is compared against other recommended systems utilizing the sequential pattern mining. When compared with other recommended systems utilizing the sequential pattern mining, the modified recommended system exhibits 5 times more efficiency in learning, and 20% improvement in the recommending capacity. This result proves that the modified system has more validity than recommended systems utilizing the sequential pattern mining.

The Effect of Retailer Image on Private Brand Attitude: Halo Effect and Summary Construct (유통업자 상표 태도에 대한 소매업체 이미지의 후광 효과 및 함의 개념에 관한 연구)

  • 박진용
    • Journal of Distribution Research
    • /
    • v.9 no.2
    • /
    • pp.101-122
    • /
    • 2004
  • In this study, two alternative models are developed and tested in order to investigate the relationship between retailer image and its private brand attitude. The halo effect model hypothesizes that retailer image is related as a halo in private brand evaluation and the summary construct model hypothesizes that retailer image functions as a summary construct of private brand evaluation. The results indicate there are moderating effects of 1) familiarity with a private brand and 2) the characteristics of a product category High familiarity is related with the summary construct model and low familiarity the halo effect model. In private brand food, the summary construct model fits better and explains more adequately that private brand evaluation influences retailer image as a summary construct. In private brand clothes, however, the halo effect model performs better in explaining the relationship between retailer image and private brand attitude.

  • PDF

A Study on Improvement of the Logistic System in Social Commerce using Simulation (시뮬레이션을 활용한 소셜커머스의 물류시스템 개선방안 연구)

  • Gu, Seung-Hwan;Noh, Seung-Min;Jang, Seong-Yong
    • Journal of the Korea Society for Simulation
    • /
    • v.22 no.3
    • /
    • pp.25-33
    • /
    • 2013
  • The research focuses on the method to improve the Logistics considering investigating the present state of the fast growing social commerce. The improving Logistics is the jointed transport system, which proposes the concept of the packaged delivery for customers in same area and the condition-specific benefits as the transport cost and delay period. Customers in this system will obtain the advantage as the decrease of transport cost and social commerce companies will make the effect about growing the number of customer and the sales by the lowest price in the online markets. There are 7 scenarios for simulation. The performance assessment of the results from simulation is carried out by total number of orders, finished number of orders, sales, delivery times, delivery cost, earlier rate of delivery, and fluctuation of number of wrong delivery. The results of the research show that the total number of orders, finished number of orders and sales are increased, while the times and cost of delivery are decreased.

The Effects of China's Country Image on Korean Consumers' Product Evaluations and Purchase Intentions (중국 국가이미지가 한국소비자의 상품평가 및 구매의도에 미치는 영향)

  • Cui, Ming;Lee, Seung Sin
    • Human Ecology Research
    • /
    • v.51 no.4
    • /
    • pp.455-472
    • /
    • 2013
  • This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

Effects of Mild Heat and Organic Acid Treatments on the Quality of 'Daebo' Peeled Chestnut during Storage (열수 및 유기산 처리가 '대보' 박피밤의 저장 시 품질에 미치는 영향)

  • Oh, Sung-Il;Kim, Mahn-Jo
    • Journal of Korean Society of Forest Science
    • /
    • v.104 no.1
    • /
    • pp.84-89
    • /
    • 2015
  • The effects of dip treatments of chemicals (ascorbic acid, citric acid, calcium chloride: 1% solution) and physicals (vacuum packing, $50^{\circ}C$ distilled water) on the browning and quality of 'Daebo' peeled chestnut were studied. During the storage, the surface color of the samples showed higher ${\Delta}E$ values and lower L values than that of the initial sample. The color with the normal packing treatment hardly changed, unlike in the chemical and physical treatments. The calcium chloride treatment showed less color change than other treatments. The marketable quality was maintained for 10 days with the normal packing and for 35 days with the chemical and physical treatments. Thus, the chemical and physical treatments, especially with vacuum packing after 1% calcium chloride treatment, extended the shelf-life of the 'Daebo' peeled chestnut by inhibiting the browning.