• Title/Summary/Keyword: 상품평가

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DEA를 이용한 금융기관(金融機關)의 운영효율성(運營效率性) 평가(評價)

  • Choi, Tae-Seong;Jang, Ik-Hwan
    • The Korean Journal of Financial Management
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    • v.9 no.2
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    • pp.77-100
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    • 1992
  • 경영성과(經營成果)의 평가지표(評價指漂)는 개별조직의 목표와 제약환경, 즉 이용가능한 자원량과 개별적 특수요인 등을 고려하여 설정하여야 하며, 산업내의 특성과 동질적 비교집단을 이해함으로써 조직의 성과와 직접적으로 연결될 수 있어야 한다. 또한 조직의 평가는 부분적(部分的)인 효율성(效率性)에 편중되지 않고 투입과 산출간의 유기적인 관계를 총체적인 관점에서 분석함으로써 종합적(綜合的) 효율성(效率性)에 그 촛점이 두어져야 한다. 이러한 문제의 인식에 바탕을 두어 본 연구에서는 Charnes, Cooper와 Rhodes(1978)에 의해 처음 개발되어 주로 비영리기관의 경영성과의 평가에 많이 사용하여 온 DEA(Data Envelopment Analysis)기법을 이용하여 금융기관(金融機關)의 효율성(效率性)을 평가(評價)한다. 금융기관은 다양한 투입요소를 사용하여 다양한 서비스 상품을 제공하는 조직이기 때문에, 또 재무비율을 이용한 기존의 평가나 통계적 생산함수의 추정에 의한 평가방법은 단순히 과거의 실적을 평가하는 데 그치게 되고 객관성이 결여되기 쉽기 때문에 조직의 미래운영방향의 설정에 도움이 되지 못한다는 단점을 가지고 있다. 그러나, DEA은 다수의 투입과 산출요소를 요구하는 경우에 적합하게 설계된 분석방법이므로 금융기관의 성과분석에 적절하게 이용될 수 있다. 본 연구에서는 먼저 금융기관(金融機關)의 효율성(效率性)을 평가(評價)하는 기존의 방법을 간략하게 검토한 다음, DEA에 관한 이론적 기초와 그 특성을 검토한다. 실증분석에서는 여 수신업무(與 受信業務)를 수행하고 있는 국내금융기관들 중에서 자료의 동질성과 표본대상 기업의 수를 고려하여 은행업(銀行業)과 투자금융업(投資金融業)을 선정하고 이들 업종에 속한 37개 회사들에 대한 운영효율성(運營效率性)을 측정한다. 투입요소로 직원의 수와 영업비용을, 그리고 산출요소로 영업수익과 경상이 익을 선정하고, 3년간의 자료를 사용하여 실증분석을 한다. 분석의 결과에 의하면, 18개 전체 은행의 평균적인 효율성의 정도는 가장 효율적인 은행을 기준으로 할 때, 약 85% 수준에 그치고 있어서, 나머지 대부분의 은행들 특히 대규모 시중은행들의 경영상의 개선의 여지가 매우 크다고 할 수 있다. 5대 시중은행들간에는 효율성의 차이가 거의 없는 반면, 지방은행들간에는 매우 큰 차이가 있는 것으로 나타난다. 이는 영업지역의 제한으로 인하여 지역경제 규모가 은행의 수지상황에 결정적인 영향을 미치고 있다는 것을 반영하고 있다. 29개 단자회사를 대상으로 한 투자금융업의 경우에도 은행업의 경우와 동일하게 낮은 효율성과 지역간 격차현상이 나타나고 있다.

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A study on the Prediction Performance of the Correspondence Mean Algorithm in Collaborative Filtering Recommendation (협업 필터링 추천에서 대응평균 알고리즘의 예측 성능에 관한 연구)

  • Lee, Seok-Jun;Lee, Hee-Choon
    • Information Systems Review
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    • v.9 no.1
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    • pp.85-103
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    • 2007
  • The purpose of this study is to evaluate the performance of collaborative filtering recommender algorithms for better prediction accuracy of the customer's preference. The accuracy of customer's preference prediction is compared through the MAE of neighborhood based collaborative filtering algorithm and correspondence mean algorithm. It is analyzed by using MovieLens 1 Million dataset in order to experiment with the prediction accuracy of the algorithms. For similarity, weight used in both algorithms, commonly, Pearson's correlation coefficient and vector similarity which are used generally were utilized, and as a result of analysis, we show that the accuracy of the customer's preference prediction of correspondence mean algorithm is superior. Pearson's correlation coefficient and vector similarity used in two algorithms are calculated using the preference rating of two customers' co-rated movies, and it shows that similarity weight is overestimated, where the number of co-rated movies is small. Therefore, it is intended to increase the accuracy of customer's preference prediction through expanding the number of the existing co-rated movies.

Evaluation of Natural Dye Stuffs and Positioning by Expert Groups (전문가 집단에 의한 천연염재 평가와 포지셔닝)

  • Roh, Eui-Kyung
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.669-676
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    • 2012
  • This study aims to compare the properties of natural dye stuffs, such as color, dyeability, fastness, and marketability, to analyze the differences noted by expert groups regarding the properties of the stuffs, and to make a positioning of the stuffs. A survey of experts in academia, business, and the art of natural dyeing was conducted, with an evaluation of 23 types of the stuff's properties. There is a correlation between the properties of the stuffs, and evaluating dye stuffs differs according to the group to which it belongs. X-axis relates to color and Y-axis refers to fastness in the positioning of the stuff. There are different relationships between properties according to their group. Color is significantly associated with marketability in art experts however, fastness is closely connected with marketability in business. The stuffs can be divided into five clusters. Cluster I includes indigo and persimmon, and is marked by excellent color, dyeability, fastness, and marketability, Cluster II contains safflower and sappan wood, which are excellent colors, yet suffer from low marketability on account of their medium to low fastness. Cluster III includes red, purple, and brown dyes, and onion and rhubarb, and has medium properties. Cluster IV is mugwort and yellow dyes, except onion and rhubarb, and features low properties. Cluster V is loess, featuring medium color and low fastness.

An Analysis of Research Methods for Developing Semantic Ratings of Color Image-Centering on Textiles and Clothing (색채이미지 척도 개발에 관한 연구방법 내용분석-의류 학 영역을 중심으로-)

  • 박화순
    • Archives of design research
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    • v.11 no.3
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    • pp.199-206
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    • 1998
  • Though development of semantic ratings of color image which is objective, concrete and reflecting our realities is urgent, researches on the area has not been active. To develop concepts and methods on semantic ratings of color image, study subjects, sampling, stimulating tools, analysis methods, and evaluation scale were critically reviewed on the literatures on color image. Planning color of costume commodity requires research on various themes and expanding study subjects into a variety of social strata. According to the context of study, stimulating tools should be selected prudenly, and analysis methods should be scrutinized. Factor analysis was used frequently as analysis method to extract factors associated with color image.

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A Study on Supplier Evaluation and Selection Method Based Dependency (종속성을 고려한 공급자 평가 및 선정방법에 관한 연구)

  • Ju, Jong-Moon;Hwang, Seung-Gook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.13 no.5
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    • pp.552-557
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    • 2003
  • The development of information & technology and the Internet provides various connecting routes between manufacturers with consumers. These expanded routes has made it possible for customers to directly transfer their voice to manufacturers, but a research on how the manufacturers respond the customers needs has to be further conducted. In this paper, a method in which a best supplier would be chosen based on customers needs from the perspective of a buyer has been presented. A method that makes it possible to evaluate and choose the best supplier in accordance with consumers requirement by analyzing customers needs and the evaluated data also has been designed.

Bundled Discounting of Healthcare Services and Restraint of Competition (의료서비스의 결합판매와 경쟁제한성의 판단 - Cascade Health 사건을 중심으로 -)

  • Jeong, Jae Hun
    • The Korean Society of Law and Medicine
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    • v.20 no.3
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    • pp.175-209
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    • 2019
  • The bundled discounting which the dominant undertakings engage in is problematic in terms of competition restraint. Bundled discounts generally benefit not only buyers but also sellers. Specifically, bundled discounts usually costs a firm less to sell multiple products. In addition, Bundled discounts always provide some immediate consumer benefit in the form of lower prices. Therefore, competition authorities and courts should not be too quick to condemn bundled discounts and apply the neutral and objective standard in bundled discounting cases. Cascade Health v. Peacehealth decision starts ruling from this prerequisite. This decision pointed out that the dominant undertaking can exclude rivals through bundled discounting without pricing its products below its cost when rivals do not sell as great a number of product lines. So bundled discounting may have the anticompetitive impact by excluding less diversified but more efficient producers. This decision did not adopt Lepage case's standard which does not require the court to consider whether the competitor was at least as efficient of a producer as the bundled discounter. Instead of that, based on cost based approach, this decision said that the exclusionary element can not be satisfied unless the discounts result in prices that are below an appropriate measures of the defendant's costs. By adopting a discount attribution standard, this decision said that the full amount of the discounts should be allocated to the competitive products. As the seller can easily ascertain its own prices and costs of production and calculate whether its discounting practices exclude competitors, not the competitor's costs but the dominant undertaking's costs should be considered in applying discount attribution standard. This case deals with bundled discounting practice of multiple healthcare services by the dominant undertaking in healthcare market. Under the Korean healthcare system and public health insurance system, the price competition primarily exists in non-medical care benefits because public healthcare insurance in Korea is in combination with the compulsory medical care institution system. The cases that Monopoly Regulation and Fair Trade Law deals with, such as cartel and the abuse of monopoly power, also mainly exist in non-medical care benefits. The dominant undertaking's exclusionary bundled discounting in Korean healthcare markets may be practiced in the contracts between the dominant undertaking and private insurance companies with regards to non-medical care benefits.

Study of Usage of Underwriting under Shared Policy Contract (계약정보 공유에 따른 언더라이팅 활용에 대한 고찰)

  • Bae, Young-Hie
    • The Journal of the Korean life insurance medical association
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    • v.22
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    • pp.121-137
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    • 2003
  • 현행 생명보험업계는 중복가입계약에 대한 정보교환제도를 시행함으로써 잠재적 위험에 대한 위험평가를 하고는 있으나 실제 언더라이팅 과정에서는 효율적인 활용을 못하고 있다. 따라서 언더라이팅 실무 입장에서 현행 정보교환제도의 문제점을 파악하고 각 보험회사가 취할 수 있는 효율적인 대응방안을 제시할 필요성이 대두되고 있다. 현행 정보교환제도의 문제점을 크게 몇가지로 나눌 수 있다. - 교환기준에 미달하는 다수의 계약건을 가입한 경우 위험평가 불가 - 위험평가상 고지의무에 충실한 계약자의 상대적 불리 - 정해진 기준과 다른 임의적 기준적용 등 선별적 자료교환으로 위험선택에서 배제된 잠재적 위험들의 계속적인 계약 및 지급 등 역선택 방조기능 - 실시간 반영된 정보부재 및 교환된 자료만으로 one-stop 위험평가를 할 수 없는 어려움 내재 - 정보교환에 대한 전체적 참여노력 부족 및 자기정보에 대한 방어와 자체 활용 이런 문제점들을 인식하고 이에 대한 효율적 대응방안을 제시해 본다. - 언더라이팅 측면에서 판매채널 다변화, 업무겸업화 둥 대외 환경변화에 따른 위험분석 및 평가, 위험분산을 위한 multi-player로서의 언더라이터 양성 필요 - 지급, 조사건의 분석 및 통계화 등 feed back 기능 강화통한 언더라이팅 활용 - 방문진단 통한 적부기능 활용 또는 모집자 사정평점제 등 언더라이팅 과정에서 활용할 수 있는 위험평가 자료축적 - 영업환경적 측면에서 고보장 상품의 경쟁적인 개발제한 - 정보교환제도 측면에서 정보교환 기준 변경 및 교환내용 추가 및 공동의 계약인수 guideline 필요 - 진단거절체, 표준미달체, 사절체 등 새로운 정보교환의 추진 필요 - 종합적인 피보험자의 정보를 획득할 수 있는 피보험자 종합정보의 데이터 구축 및 활용 효율적인 위험관리 외에도 각 보험회사별로 역선택 위험에 대한 심각성을 인식하고 업계간 정보교환에 적극적인 참여와 노력이 필요하며 잠재적 위험평가를 하는데 있어 계약자에게는 객관적 근거없이 불편을 갖지 않도록 언더라이팅 서비스하는 것 또한 중요하다. 지속적인 피보험자의 위험통계축적으로 잠재위험에 대한 보다 객관화된 위험평가를 할 수 있는 언더라이팅 기법을 체득함으로써 언더라이팅 경쟁력을 갖을 수 있다.

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Improving the Usability of a Fresh Food E-commerce Site: Practical Application of the Heuristic Evaluation and Think Aloud Method (휴리스틱 평가와 발성사고법을 이용한 농식품 전자상거래 사이트 사용성 평가)

  • Lee, Dong-Won;Kim, Kyung-Min;Oh, Sang-Heon;Moon, Jung-Hoon
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.608-613
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    • 2008
  • Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for fresh foods, consumers are especially sensitive to the quality of information during transaction process. Successful fresh food e-commerce sites, such as Wine. com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability of fresh food e-commerce sites and provide recommendations to improve usability. The study aims to evaluate Web usability of selected Web sites using heuristic evaluation to provide objective Web usability analysis for each transaction process and think aloud method to understand how users actually evaluate the Web site.

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A Study on German Market of Korean Image Influence in Purchasing Decision - Focusing on 4 Markets in Germany - (한국 국가이미지가 독일시장 내 구매결정에 미치는 영향 분석 - 독일 4개 시장을 중심으로 -)

  • Han, Su-Jin;Kim, Byoung-Goo;Lee, Chun-Su
    • International Area Studies Review
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    • v.12 no.2
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    • pp.251-274
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    • 2008
  • This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

Development of Sports Events Management Process and Conformance Assessment (스포츠이벤트 매니지먼트 프로세스 개발 및 적합성 평가)

  • Kim, Joo-Hak;Kim, Joo-Yong;Cho, Sun-Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.7
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    • pp.691-700
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    • 2017
  • International sports events is one of the core products in the sports industry the scale of sports event business is steadily increasing. However, In terms of sports event management, knowledge and experience generated through sports events are ineffective and non-systematically managed. For this reason, unnecessary resources are wasted and trial and error are repeated in hosting, preparing and operating in sports event management. The purpose of this study is to develop a sports event management process and evaluate conformance. To accomplish the purpose of this study, developed the core processes of sports events in step by step and then applied and conformance evaluated of the designed process. Developed and evaluated sports events management processes are five Functional Area of registration, accommodation, transport, broadcasting, and food and beverage. Of these FA, 63 activities were selected and analyzed. The modeling was used as IDEF method, the conformity analysis was used as Fuzzy logic, analysis tool was used ProM.