• Title/Summary/Keyword: 상품평가

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A Customer Profile Model for Collaborative Recommendation in e-Commerce (전자상거래에서의 협업 추천을 위한 고객 프로필 모델)

  • Lee, Seok-Kee;Jo, Hyeon;Chun, Sung-Yong
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.67-74
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    • 2011
  • Collaborative recommendation is one of the most widely used methods of automated product recommendation in e-Commerce. For analyzing the customer's preference, traditional explicit ratings are less desirable than implicit ratings because it may impose an additional burden to the customers of e-commerce companies which deals with a number of products. Cardinal scales generally used for representing the preference intensity also ineffective owing to its increasing estimation errors. In this paper, we propose a new way of constructing the ordinal scale-based customer profile for collaborative recommendation. A Web usage mining technique and lexicographic consensus are employed. An experiment shows that the proposed method performs better than existing CF methodologies.

Comparative Study on Sensibility Image to Develop Products of Hahae Mask (하회탈 제품 개발을 위한 소비자의 감성 이미지 비교 연구)

  • 김윤희
    • Science of Emotion and Sensibility
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    • v.7 no.2
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    • pp.123-131
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    • 2004
  • This study has an aim to find out sensible factors of hahae Mask and to be helpful in developing design of products related with cultural products. This study selected and analyzed 32 vocabularies about sensible adjective to evaluate image of hahae Mask. Firstly, this study investigated image of hahae Mask through 32 vocabularies about sensible adjective and categorized 5 factors including 'attractive', 'native', 'interesting', 'active', and 'elaborate'. Secondly, sense had significant differences in 'native' and, 'interesting' based on kinds. Especially yangban Mask has more powerful nativeness than choraengi Mask, and is more interesting than jung Mask, baekjeong Mask, and bune Mask. Thirdly, the materials used in the products of hahae Mask generated differences of sensibility in elaborateness. Especially, elaborate image was emphasized about materials of glass. Fourthly, sensible image of hahae Mask was dependent upon population-statistic characteristics (age, sex, education) and characteristics of products(materials, kinds of Mask). If development of cultural products related with hahae Mask considers five sensible factors based on this study, it will contribute to development of design which coincides with consumers' needs.

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Meta-analysis on the Effects of Fashion Product Evaluation Attributes in Korea (국내 연구의 패션상품 평가속성 효과에 대한 메타분석연구)

  • Lee, Jung-Woo;Kim, Mi Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1150-1163
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    • 2016
  • This study makes use of meta-analysis to statistically integrate the quantitative results of individual research on the influence of fashion product attributes on purchase; in addition, this study utilizes the effect sizes of correlation coefficients. This study was based on 24 individual studies from January 2000 to March 2015. The meta-analysis analyzed 91 effect sizes and 24 studies and calculated the correlation coefficient effect sizes. A random effect model was employed for meta-analysis because the results for the homogeneity test indicated that the effect sizes of each research were heterogeneous. The analysis results are as follows. First, when the total effect sizes of the fashion product attributes that influence clothing purchase decisions were calculated as .256; this indicated that the effect size is slightly below the mid-sized level. Second, upon examining the effect sizes of the categorized fashion product attributes, the intrinsic attributes yielded .222, extrinsic factors yielded .235, and the compiled attributes yielded .420; this demonstrated that the compiled attributes have a larger effect size than individual attributes. Third, when they were measured by the characteristics of study targets, they were larger for a mixed-gender group than women as well as for ordinary citizens than university students. When the effect sizes were measured based on the characteristics of fashion products as suggested in the study, there were significant differences with respect to sportswear, followed by SPA brand clothing, general clothing, fashion accessories, and designer clothing. The cases where the clothing were purchased in non-retail stores were found to have a slightly larger effect size than those of offline retail stores when the effect sizes were measured based on purchase routes; however, the difference was not statistically significant. Next, an investigation of the trend of effect sizes based on published year via the meta regression analysis indicated slightly larger effect sizes as shown in more recent publications, but this was not statistically significant.

Implementation of Customer Behavior Evaluation System Using Real-time Web Log Stream Data (실시간 웹로그 스트림데이터를 이용한 고객행동평가시스템 구현)

  • Lee, Hanjoo;Park, Hongkyu;Lee, Wonsuk
    • The Journal of Korean Institute of Information Technology
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    • v.16 no.12
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    • pp.1-11
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    • 2018
  • Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

Influential Factor Based Hybrid Recommendation System with Deep Neural Network-Based Data Supplement (심층신경망 기반 데이터 보충과 영향요소 결합을 통한 하이브리드 추천시스템)

  • An, Hyeon-woo;Moon, Nammee
    • Journal of Broadcast Engineering
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    • v.24 no.3
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    • pp.515-526
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    • 2019
  • In the real world, the user's preference for a particular product is determined by many factors besides the quality of the product. The reflection of these external factors was very difficult because of various fundamental problems including lack of data. However, access to external factors has become easier as the infrastructure for public data is opened and the availability of evaluation platforms with diverse and vast amounts of data. In accordance with these changes, this paper proposes a recommendation system structure that can reflect the collectable factors that affect user's preference, and we try to observe the influence of actual influencing factors on preference by applying case. The structure of the proposed system can be divided into a process of selecting and extracting influencing factors, a process of supplementing insufficient data using sentence analysis, and finally a process of combining and merging user's evaluation data and influencing factors. We also propose a validation process that can determine the appropriateness of the setting of the structural variables such as the selection of the influence factors through comparison between the result group of the proposed system and the actual user preference group.

Search Re-ranking Through Weighted Deep Learning Model (검색 재순위화를 위한 가중치 반영 딥러닝 학습 모델)

  • Gi-Taek An;Woo-Seok Choi;Jun-Yong Park;Jung-Min Park;Kyung-Soon Lee
    • The Transactions of the Korea Information Processing Society
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    • v.13 no.5
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    • pp.221-226
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    • 2024
  • In information retrieval, queries come in various types, ranging from abstract queries to those containing specific keywords, making it a challenging task to accurately produce results according to user demands. Additionally, search systems must handle queries encompassing various elements such as typos, multilingualism, and codes. Reranking is performed through training suitable documents for queries using DeBERTa, a deep learning model that has shown high performance in recent research. To evaluate the effectiveness of the proposed method, experiments were conducted using the test collection of the Product Search Track at the TREC 2023 international information retrieval evaluation competition. In the comparison of NDCG performance measurements regarding the experimental results, the proposed method showed a 10.48% improvement over BM25, a basic information retrieval model, in terms of search through query error handling, provisional relevance feedback-based product title-based query expansion, and reranking according to query types, achieving a score of 0.7810.

상품테스트2 - 전기냉온수기

  • 한국전기제품안전진흥회
    • Product Safety
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    • s.26
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    • pp.9-12
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    • 1994
  • 전기냉$\cdot$온수기는 종래 사무실등에서만 주로 사용되었으나, 최근 생수공급의 증가와 함께 가정용으로 수요가 급증하고있는 추세에 있어 품질수준을 알아보기 위하여 국내 7개업체의 제품을 대상으로 냉각속도, 보온성능등 22개 항목에 대하여 비교평가를 실시한 결과 대체적으로 양호한 수준인 것으로 나타났으며, 항목별로 분석해 본 결과 유원산업(주)(BIO-201)제품이 타사에 비하여 우수한 항목이 많아 제일 좋은 것으로 나타났고 (주)동

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비즈니스 인사이드 - 뮬러마티니로 인쇄후가공 시스템 완성

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.13 no.1
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    • pp.98-99
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    • 2014
  • 프랑스 파리의 근교인 도몽에서 1993년부터 사업을 영위하고 있는 디지털 인쇄 기업 듀플리-프린트(Dupli-print)는 상당수의 혁신적인 상품들을 통해 프랑스 디지털 솔루션 업계의 선두주자로 평가받고 있다. 이 회사는 최근 뮬러마티니의 시그마라인(시그마 폴더, 시그마 콜래터, 판테라 무선 제책기, 에스프리 삼방기, 우노 스택커와 필름 포장기로 구성)에 투자함으로써 HP T350 디지털 인쇄기와 연결되는 일련의 인쇄 후 가공 작업을 최적화하고 있다.

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Development of Start Feel Index of a Forklift Truck (지게차의 출발감각 평가지수 개발)

  • 장한기;국두윤;이종규;최준호
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2001.05a
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    • pp.1094-1099
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    • 2001
  • 차량이 정지상태에서 출발하는 과정에서 클러치는 엔진의 동력을 구동축에 전달하는데, 이 순간 차량이 울컥거리는(clunking) 현상이 자주 나타난다. 이와 같이 발생한 충격과 진동은 작업자에게 불편함을 줄뿐만 아니라 차량의 상품가치를 떨어뜨리는 요인이 된다. (중략)

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상품비교테스트 - 콤팩트디스크플레이어

  • 한국전기제품안전진흥회
    • Product Safety
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    • s.25
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    • pp.37-41
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    • 1994
  • 콤팩트디스크플레이어(CDP)는 생활공간이 방안에서 거실로 옮겨짐에 따라 가정용 TV에 연결하여 노래방기능도 할 수 있는 CDP의 보급이 증가 추세에 있고 특히 고도의 원음재생을 원하는 학생들층에서 큰 인기를 얻고 있는 제품으로 국내 7개업체 제품을 대상으로 음의 재생상태등 21개항목을 비교평가하였다.

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