• Title/Summary/Keyword: 상점

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Effects of Service Quality on Customer Satisfaction and Store Patronage among Department Store Customers in Daegu (서비스 품질이 고객만족과 상점애호도에 미치는 영향에 관한 연구 - 대구지역 백화점 고객을 중심으로 -)

  • Park Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.607-616
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    • 2005
  • The purpose of this study was to investigate service quality of department stores located in Daegu and to examine the effects of service quality on customer satisfaction and store patronage. Data(N=285) were analyzed, using factor analysis, 1-test, ANOVA and regression analysis. The results suggest that service quality was divided into 3 dimensions (reliability, tangibles, empathy) and that service quality enhanced customer satisfaction and store patronage. Specifically, tangibles had a positive effect on customer satisfaction, and reliability had a positive effect on store patronage. Also, personal characteristics were related to service quality, customer satisfaction and store patronage. For instance, male customers evaluated tangibles of service quality more positively than female customers. The married evaluated service quality, customer satisfaction and store patronage more positively than the single. While people aged above 36 yews evaluated reliability and empathy of service quality more positively than people aged below 35 years, people in their 20s evaluated tangibles more positively than people in their 30s. People in a higher income bracket (i. e., \301,000,000- \400,000,000) evaluated reliability and empathy of service quality and store patronage most positively, while people in a lower bracket (i. e., below \200,000,000) evaluated most negatively.

Beam Curve Optimization for Minimizing the Phase Errors of Rotman Lens (Rotman 렌즈의 위상 오차 최소화를 위한 빔 곡선 최적화)

  • Park, Joo-Rae;Park, Dong-Chul
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.25 no.8
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    • pp.864-871
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    • 2014
  • In this paper, we propose an optimization method for obtaining beam curve which minimize the phase errors of Rotman lens. This method is based on idea that 3 path lengths from a beam port through equal phase points, which consist of the center point of array antenna and two points placed symmetrically or asymmetrically along array antenna, to the corresponding phase front are equal. According to this method, the optimal locations of beam ports can be obtained directly by finding each equal phase point set on array antenna to minimize the phase errors for each beam direction. Simulation results show that the proposed method is the most optimal and effective method for determining the beam curve of Rotman lens with low phase errors.

A product recommendation system based on adjacency data (인접성 데이터를 이용한 추천시스템)

  • Kim, Jin-Hwa;Byeon, Hyeon-Su
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.1
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    • pp.19-27
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    • 2011
  • Recommendation systems are developed to overcome the problems of selection and to promote intention to use. In this study, we propose a recommendation system using adjacency data according to user's behavior over time. For this, the product adjacencies are identified from the adjacency matrix based on graph theory. This research finds that there is a trend in the users' behavior over time though product adjacency fluctuates over time. The system is tested on its usability. The tests show that implementing this recommendation system increases users' intention to purchase and reduces the search time.

A Study on Store Design Strategy for Establishing Brand Identity - Focus on innovative products and spaces for experiences - (브랜드 확립을 위한 상점공간 디자인 분석 연구 - 혁신적 제품과 체험 공간을 중심으로 -)

  • Lee, So-Young;Park, Sa-Hue
    • Korean Institute of Interior Design Journal
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    • v.18 no.5
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    • pp.156-163
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    • 2009
  • Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.

Consequence Analysis of Gas Explosion in LPG Vessel Retail Store Which is Located around Apartment Complex (LPG 판매소에서 가스 폭발이 주위 아파트에 미치는 영향 평가)

  • Lee Su-Kyung;Bae Young-Bum;Oh Jeong-Gyu
    • Journal of the Korean Institute of Gas
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    • v.10 no.3 s.32
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    • pp.48-53
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    • 2006
  • In case of fire and explosion which resulted from LP gas release of LPG vessel retail store, the populated area such as apartment complex is supposed to be damaged either partially or totally. To estimate the damage of LP gas explosion, we conducted quantitative risk analysis procedure as has been recommended by AIChE/CCPS. For incident scenario selection, event tree analysis was proposed. TNT equivalent method, SAFER Trace v.8.0 and probit model were also used for consequence analysis. The various methods and analyses which were performed in this study are presented with the effect zones in the layout.

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전자 거래를 위한 3차원 가상 상점 디렉토리 서비스 구현

  • 강대기;김중배;함호상;박상봉
    • Proceedings of the ESK Conference
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    • 1997.04a
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    • pp.138-144
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    • 1997
  • 본 연구에서는 VRML(Virtual Reality Modeling Language)을 이용하여 월드 와이드 웹(World Wide Web; WWW) 상에서의 3차원 디렉토리 서비스인 "3D 한마당"을 구현하였다. 현재 WWW 상에서는 많은 2차원 디렉 토리 서비스가 존재하나 3차원검색 서비스에 비해 사용자를 위한 가상 현실감이 부족한 단점이 있다. 또한 3차원 검색 서비스는 그 잠재적 수요가 점차 증가함에도 불구하고 아직 적은 편이며, 또한 중오성이 차츰 커 지는 전자 상거래를 위해 특화된 디렉토리 서비스도 그 요구에 비해 많지 않다. 3차원으로 디렉토리 서비스의 기능을 수행할 수 있는 3D 한마당은 HTML(Hyper Text Markup Language)에 의해 기술되는 2차원 전자 거래용 디 렉토리 서비스인 "한마당"을 보조하기 위해 제작된 것으로, VRML 1.0 사양에 맞추어서 만들어졌다. 3D 한마당 을 위한 VRML 월드를 만들기 위해, Pentium PC에서 3-D MAX 소프트웨어로 각 구성 객체들을 저작한 후, 이를 조합하여 VRML 1.0 사양을 따라 월드로 변환하는 방법을 사용하였다. 이렇게 완성된 3D 한마당은 기존의 2차원 전자 거래용 디렉토리 서비스인 한마당에서 하이퍼링크로 바로 접근할 수 있으며, 또한 월드 안의 객체에서 그 객체에 대한 2차원 테이블로도 연결이 가능하게 하였다. 이러한 3차원 가상상점 디렉토리 서비스는 전자 거래에 특화된 특성 때문에 정해진 개수의 객체들만 요구되어 구현이 쉬운 이점이 있고, 보다 인간에게 자연스러운 인테 페이스로 정보 검색을 지원하게 해줄 수 있다.정보 검색을 지원하게 해줄 수 있다.

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A design and implementation about the administration system for regional information management (지역 정보 관리를 위한 관리자 시스템의 설계 및 구현)

  • Park, Nam-Sup;Rhee, Yoon-Jung;Hyun, Eun-Sil;Kim, Jung-Bum;Kim, Tai-Yun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2001.04b
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    • pp.829-832
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    • 2001
  • 지역 사업에 있어서 주문 배달 시스템은 고객의 편의 제공 및 Franchise의 수익 구조에 큰 영향을 준다. 주문 배달 시스템에 있어서 중요한 점은 다양하게 존재하는 지역 정보들을 효과적으로 이용하는데 있다고 할 것이다. 현재 국내 사이트에서 구축되어 있는 지역 정보 관리 시스템은 분리된 해당 지역 정보만 제공하고 있는 실정이다. 즉, 통합된 체계의 정보 서비스가 되지 않고 있는 실정이다. 전국의 모든 지역 정보 관리를 시행하는 사이트는 전무한 상태이다. 본 논문의 부 프로세스에서는 지역 사업을 하는 데 있어 필요로 하는 다양한 지역 정보를 데이터베이스화하고 그에 따라 여러 가지 형태의 UI(User Interface)를 제공하고, 또한 상점에서 사용하는 사용자 프로그램의 개발과 상점의 특성을 파악하여 그에 맞는 컨텐츠를 제공한다. 본 논문에서는 이러한 부 프로세스의 개발의 기반 구조가 되는 관리자 시스템을 설계 및 구현한다. 즉, 지역 사업을 합에 있어 초기 데이터 구축 및 사업권 영역의 확장 및 관리라는 측면을 고려할 때 각 지역을 관리하게 될 MF(Master Franchise)와 F(Franchise)가 협력하여 현지의 현실감 있는 정보를 즉시적으로 반영하며 구축해 나갈 수 있는 관리자 시스템을 개발한다.

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Female Adolescents Hedonic Shopping Orientation and Store Image as related to Store Patronage Intention (청소년기 여학생의 쾌락적 쇼핑 성향과 상점 이미지에 따른 상점 애고 행동)

  • 한지혜;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.5
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    • pp.833-844
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    • 2001
  • The purposes of this study were 1) to identify the effects of store image and stores entertainment environment image on attitude toward store and store patronage intention through emotions toward store, and 2) to identify the effects of sensation-seeking tendency, hedonic shopping orientation and shopping motives on store image, stores entertainment environment image, attitude toward store and store patronage intention. The data were collected from 416 female adolescents who visited stores located in Dongdaemoon, Seoul, via self-administered questionnaires, and were analyzed by frequency, factor analysis, multiple regression and path analysis. The results of this study were as follows : (1) According to path analysis, store image and stores entertainment environment image affected emotions toward store and attitude toward store, and affected store patronage intention through a mediator, emotions toward store. (2) Among the factors related to store images, stores entertainment environment image had the greatest effect on store patronage intention. (3) Sensation-seeking tendency, hudonic shopping orientation and shopping motives affected store image, stores entertainment environment image, emotions toward store and attitude toward store directly and indirectly through store image and stores entertainment environment image. (4) The most significant factor in explaining all these relations was hedonic shopping orientation.

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The Characteristics o Clothing Buying Behavior Under The Refund Policy of U.S. Stores - Focus on Korean Subjects Living in U.S- (미국상점의 환불제도하의 의복구매행동 특성 -미국거주 한국인을 대상으로-)

  • 김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.3
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    • pp.361-372
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    • 1999
  • The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

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Study of an Aspherical Lens Design Method for Removing the Spherical Aberration of a Human Eye (눈의 구면수차 제거를 위한 비구면 렌즈 설계 기법 연구)

  • Kim, Ji Sung;Kim, Dong Min;Jin, Jong Hyun;Kim, Young Chul
    • Korean Journal of Optics and Photonics
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    • v.26 no.6
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    • pp.299-305
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    • 2015
  • Using Snell's Law without approximation, we analyzed focal points for parallel rays incident upon the cornea of a human eye. To calculate a ray's incident angle versus incident height for focusing on the same point, we used the ray reverse tracing method. We derived the theoretical conditions for an aspherical lens to remove the spherical aberration caused by a human eye. In this research, we held the rear surface of the lens to be spherical, for simple calculation, and calculated the lens curvature of the front surface to design an aspherical surface.