• Title/Summary/Keyword: 산학공동연구

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Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm (첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출)

  • Park, Changhyun;Lee, Heesang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4191-4197
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    • 2014
  • Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

An Empirical Study on Success Factors of Co Brand Goodtrae's in Buyeo County (부여군 공동브랜드 굿뜨래의 성공요인에 관한 실증연구)

  • Kim, Shine;Lee, Jeom-Soo;Kwon, Ki-Dae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1620-1631
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    • 2013
  • This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

A Study on the Boryeong Mud of Revitalization by the Convergence of Beauty Industry (뷰티산업의 융복합화를 통한 보령머드 활성화 방안)

  • Pyeon, Yeong-Deok
    • Proceedings of the KAIS Fall Conference
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    • 2011.05b
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    • pp.720-723
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    • 2011
  • 본 연구는 보령머드 활성화를 위한 사전연구로서, 보령의 바다진흙 소재를 활용하여 산업간 연계협력(바다 진흙+제조업+서비스업)으로 결합된 공동브랜드와 복합테마거리 조성을 통해서 산업간 융복합화를 실현하여 보령머드를 활성화시킬 수 있는 방안을 제안하는데, 연구의 주목적을 두고 있다. 연구결과, 충청남도의 화장품, 미용기기 용품 등의 연구개발 및 제조업과 뷰티서비스업, 의료 미용업들을 융복합화하여 보령의 장점인 고품질 천연자원(보령머드)를 활용해서, 보령머드축제를 연계시켜 산업간 공동브랜드를 개발하고, 보령머드 복합테마거리를 조성한다면 관련 기업의 성장은 물론, 지역의 고용창출효과가 커서 보령머드의 활성화에 크게 기여할 것으로 보인다.

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Regional Innovation System for Co-developing Neighboring Cities: Analysis on the Innovation Actors of Cheonan and Asan, Chungnam (인접지역 공동발전을 위한 지역혁신체계 구축의 과제: 충남 천안시와 아산시의 혁신주체 분석)

  • Kim Hak-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.1
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    • pp.70-79
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    • 2006
  • In a recognition of regional innovation system approach for a co-development effort of the Cheonan-Asan area, Chungnam, this research conducted a survey from the local leaders of these two cities. The results of the survey show that most local leaders strongly agree with the necessity of co-development efforts, that some suggest a merge of two cities, and that some suggest industrial development programs in the city border. The local leaders expect that public officials should play a major role in co-development of the two cities while local leaders are disappointed with the public officials activities. They also highly expect that civilian leaders (NGOs) and professors should play important roles in this matter. Upon these results, the research suggests to formulate a cooperative regional innovation system for the co-development of the two neighboring cities by three steps.

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The Contribution of University-business Interaction to Innovation: Bibliometric Analysis (대학과 기업 간 상호협력에 따른 혁신창출 -계량서지학적 분석-)

  • Beck, Yeong Ki
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.493-514
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    • 2012
  • Research collaboration between industry and universities is high on many policy agenda's nowadays, especially with regard to science-based technological innovation. Nonetheless, there have been few attempts at examining large-scale systematic and quantitative data on the nature and extent of university-industry collaborations. The objective of this paper is to explore the patterns and trends of research collaborations between universities and companies for scientific knowledge production in the seven science-based technologies. This paper uses co-authored articles published in major scientific journals in the world as an indicator of collaborative scientific research between universities, companies and governmental research institutes. The tens of thousands of co-authorship papers in the northeast region in the US over the years 2006 to 2010 were analyzed for collaboration patterns and their spatial characteristics. This paper finds that there were increases both in the proportions of multiple authored, particularly five or more, papers, and in the volume of international collaborations. By examining a type of collaborations between different institutions, research collaboration between universities and companies in this region is relatively high share at national level. This suggests that the national or even international scale seems more appropriate for innovation policies.

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Research Trends on Defects of Apartment Building by Keyword Network Analysis (키워드 네트워크 분석을 이용한 공동주택 하자 연구 동향 분석)

  • Jang, Ho-myun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.9
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    • pp.403-410
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    • 2017
  • Apartment housing has rapidly increased since the housing supply policy implemented in the late 1980s. However, various defects have occurred because the policy focused only on quantity supply, while neglected quality control. In addition, disputes related to various defects are increasing. ; accordingly, studies defects of apartment houses have been continuously conducted to solve various problems. In this study, I analyzed the research trends regarding long-term accumulated defects of apartment buildings by keyword network analysis, and suggest implications. As ananalysis method, I collected journal articles using the portal of the Korea Educational and Scientific Information Agency and constructed data analysis by filtering collected academic papers and keyword refinement. Ialso performed visualization modeling for keyword network relationships, connection degree centrality analysis, and mediation centrality analysis. The results revealed that Mortgage, Dispute, Repair, Case, Response, Condensation, Cost, Institution, Standard, and Valuation are the main keywords that characterize apartment housing defects.

Participation in EU FP 7 Regional Secondary 2007-2009 (EU권 국제공동연구개발 프로그램(FP) 7차 국가별 참여현황 분석)

  • Kim, Jin-Suk
    • Proceedings of the KAIS Fall Conference
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    • 2011.05b
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    • pp.576-578
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    • 2011
  • EU는 세계에서 가장 큰 규모의 국제 공동연구개발 프로그램으로서 FP(Framework Programm(이하 FP)을 1050년대 이후로 추진하고 있다. 매년 6년 단위로 실행되고 있으며 현재 2011년에서 제 7차 2007년에서 2013년까지 프로그램이 추진되고 있다. 이는 향후 2014년부터 2020년까지 진행되는 제 8차 FP의 토대가 된다. 현재 우리나라 정부는 FP참여를 통한 EU권과의 국제기술협력을 위해서 적극적으로 지원정책을 펴고 있다. 이러한 정책은 특히 현재 이루어지고 있는 제 7차 FP에 대한 체계적인 분석이 필요하다. 이에 본 논문에서는 지금까지 이루어지지 않는 EU의 제 7차 FP의 참여현황을 구체적으로 EU회원국과 비 회원국들을 나누어서 살펴보는데 연구의 목적을 두도록 한다.

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The Comparative Analysis on the Change of People's Outdoor Space Preference according to Time Difference in Multi-Family Housing using a Conjoint Analysis (컨조인트 분석기법을 이용한 공동주택 옥외공간의 선호도 변화 비교 분석)

  • Hwang, Kyu-Sung;Lee, Chan-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4907-4913
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    • 2011
  • The purpose of this study is to find how the preferred properties of potential users for the outdoor space of the multi-family housing complex had changed according to time differance and to select the target market through market segmentation. The study has identified that the most important property among four properties had been changed from a Communication to a Amenity according to time difference. This is shown that considering information and communication as an important properties had been changed to regarding leisure and culture facilities as valuable properties.

Co-Branding Strategies of Medical Devices in Wonju Cluster (원주의료기기 클러스터 공동브랜드 활성화 방안)

  • Lee, Woo-Chun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2868-2875
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    • 2010
  • This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

Cooperative Curriculum Establishment and Council Organization between University and 'Small and Medium Sized Companies' for IT Manpower Cultivation (맞춤형 IT 인력양성을 위한 '대학-중소기업' 공동 교육 프로그램 개설 및 산학협력 방안 연구)

  • Shim, Jae-Ruen
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.9
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    • pp.2113-2119
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    • 2010
  • In this paper, the cooperative curriculum between university and company according to the 'Type of IT Business(TIB)' is proposed for an IT manpower cultivation. The cooperative curriculum is established by the core technology from the matching table between 'Type of IT Business(TIB)' and 'Class of IT Techniques(CIT)'. The company participated in the cooperative curriculum gives a guarantee of the job position to the university students who took this cooperative curriculum. For the cooperative curriculum, the agreement is needed between university and company for the establishment and its operation of UCCCC(University and Company Cooperative Curriculum Council) after an exchange of the Memorandum of Understanding(MOU) including the supply-demand of IT manpower, the core technology, and the job conditions. The cooperative curriculum will be useful for employments of small and medium sized companies.