• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.27-38
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• 2008

Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.

• Journal of The Korean Association of Information Education
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• v.23 no.6
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• pp.599-606
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• 2019

Telepresence robot-assisted learning can provide opportunities of education for students who are in vulnerable physical, intellectual, cultural or environmental conditions. It is to be applied in international virtual education for global citizenship education. To date, the study of acceptance model has been conducted only for preservice teachers, and post-intention for use is not considered. This paper identified whether there are significant differences by gender or years of experience from elementary school teachers on it and the basic factors that affect the acceptance intentions for it. Factors related to intention to use for a telepresence robot were investigated, and a questionnaire about post-intention for use was made after participants operated. The results showed that elementary school teachers did not have a significant difference in each factor by gender. The experienced teachers showed no difficulty in using it. It was shown that PU, ATT, PENJ, SI and Ttrust were all extremely significant factors to affect acceptance intentions. It will be possible to establish educational information policies based on the acceptance intentions of elementary school teachers on telepresence robot-assisted learning.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.151-161
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• 2011

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Post-Acceptance model and Success Model, this study examines factors influencing the continuance intention in the SNS. Questionnaires are collected from 275 students who are using the SNS. The results are following: first, the perceived usefulness and satisfaction have positive effect on the continuance intention. Second, the perceived usefulness, confirmation, system quality and information quality have positive effect on the satisfaction. Third, the confirmation has positive effect on the perceived usefulness. Fourth, the system quality and information quality have positive effect on the confirmation. Fifth, the satisfaction is the strongest predictor of the continuance intention and the perceived usefulness is the strongest predictor of the satisfaction.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.583-588
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• 2008

본 연구는 인터넷 쇼핑몰의 고객만족과 지속사용의도를 예측하기 위해 구매 경험자를 대상으로 구매의사 결정 시 이용한 정보에 대한 사후 만족 측정을 통해 정보원천의 중요성과 영향력을 규명하고자 하였다. 이를 위해 인터넷 쇼핑몰에서의 구매와 관련된 기대형성에 정보원천이 미치는 영향과 전통적인 기대불일치 패러다임하에서 기대불일치와 만족간의 관계를 온라인 환경에서는 정보만족이 매개함을 살펴보았다. 분석결과 첫째, 정보원천 중 자신의 구매경험이 기각되었으며 반면 다른 소비자의 소비경험인 온라인 구전정보가 가장 많은 영향을 미치는 것으로 나타났다. 둘째, 전통적인 기대불일치이론과 달리 인터넷 쇼핑몰에서는 전반적 만족에 대한 정보만족의 매개효과가 나타났다. 셋째, 전반적 만족에 대해 정보만족이 직접효과가 가장 높은 것으로 나타났다. 넷째, 의사결정 유용성은 전반적인 만족과 지속사용의도에 직접 효과가 있는 것으로 나타났다. 이는 온라인 환경에서의 정보의 중요성을 실증한 것으로 정보를 통한 기대관리, 정보만족을 기반으로 한 고객만족과 지속사용을 예측할 수 있게 해준다.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.1-16
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• 2004

This paper explores the impact of banner exposure and clicking on brand-attitude changes and purchase intention changes. It is found that simple exposure to banner ads does not change people's initial brand-attitude and purchase intention, while voluntary exposure to target ads by clicking banner ads results in positive or negative brand attitude and purchase intention changes depending on the likability of the linked target ads from the banner ads. For methodology, this study employed a pretest posttest control group design and used online data collection technology called Cold Fusion. A total of 961 subjects participated in this research.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.675-683
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• 2022

Blockchain, which is the basis of virtual assets such as cryptocurrency, is receiving great attention as one of the cornerstone technologies of the 4th industrial revolution. Blockchain is a technology that can fundamentally change our lives not only in finance, but also in politics, logistics, and culture. However, it shows lower-than-expected usability because it is complicated to learn and is continuously being developed. In this study, we tried to investigate whether the Technology Acceptance Model(TAM) of virtual assets can be changed through education on the underlying technology, blockchain. A video-based online experiment was conducted with a total of 103 participants and examined how the type of training(positive, negative) and measurement timing(before, after) affect perceived usefulness, perceived ease of use, acceptance, which are TAM variables, and trust and security, which are related to blockchain characteristics. As a result of the experiment, interactions were found in all dependent variables according to the type of education and measurement timing. Specifically, groups that received negative education had no difference in all variables before and after, but it was found that groups that received positive education showed an increase afterwards. Through this, it can be seen that the effect of education based on the anchoring effect is also shown in the intention to use virtual assets using block chain technology, suggesting that the intention to use blockchain related technology can be increased through positive education.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.619-629
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• 2022

This study aims to investigate the relationship among public service motivation, hospital organizational culture type, job-esteem, and turnover intention of public hospital nurses. A cross-sectional study was conducted on 124 nurses at four public hospitals in the Gyeonggi Province (Icheon, Anseong, Suwon, Paju). Data were analyzed using descriptive statistics, t-tests, ANOVA, and Pearson correlation coefficient. Mann-Whitney U test and the Kruskal-Wallis test were used with the Bonferroni test for post hoc comparison when the data were not normally distributed. The turnover intention of the subjects was public service motivation (r=-.30, p<.001), affiliative culture (r=-.28, p=.002), innovative culture (r=-.34, p< .001) and task culture (r=-.30, p=.001) were negatively correlated. Study findings suggest that public service motivation must be increased to reduce the turnover intention of nurses in public hospitals.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.400-407
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• 2017

The purpose of this research was analyzing pre-post change of concept recognition structure about happiness and activity in which medical school students feel happiness, in order to develop such curriculum accordingly. Research subjects included a total of 36 sophomores attending medical school, and a day reconstruction method and network analysis were applied. According to the research finding, while medical school students were experiencing a lot of happiness while eating/talking and doing leisure activities, the frequency of feeling happiness through learning activities was shown to be low. Words that expressed happiness before and after were similar in many parts and 'economy' showed the highest degree centrality before and 'work' showed the highest degree centrality after. Because the structure of the concept about happiness was divided from 1 group into 4 groups including one's work, positive self, health of family, value about life etc., perception of the concept about happiness was changed from the concept about superficial happiness to the concept about actual happiness. Therefore, in order for prospective doctors who will treat human health to establish the concept and value about happiness properly, education about happiness is necessary and for this, curriculum related to happiness must be developed systematically.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.377-382
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• 2020

cross-texting은 실수로 의도하지 않은 상대방에게 메세지를 잘못 전송하는 것을 말한다. 휴대폰 메신저 사용이 활발해짐에 따라 이 같은 실수가 빈번하게 발생하는데 메신저에서 제공하는 기능은 대체로 사후 해결책에 해당하고 사용자가 사전에 실수를 발견하기는 어렵다. 본 논문에서는 사용자가 작성한 문장의 형식적 자질를 분석하여 현재 참여중인 대화에서 작성한 문장이 cross-texting인지를 판별하는 모델을 제안했다. 문장에서 높임법, 표층적 완성도 자질을 추출하고 이를 통해 특정 사용자의 대화를 모델링하여 주어진 문장이 대화에 부합하는지 여부를 판단한다. 이같은 방식은 채팅방의 이전 기록만으로도 사용자가 작성한 문장이 cross-texting인지 여부를 쉽게 판단할 수 있는 힌트를 제공할 수 있다. 실제 메신저 대화 말뭉치를 이용해 제작한 데이터에서 94% 정확도로 cross-texting을 탐지했다.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.209-214
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• 2015

Social network services such as Facebook and Flickr is a very useful service that was the foundation of the Internet. If a state in which the Internet is connected, music, photos, and us to be able to share it freely post such as documents. However, even when the digital information posted in such social network services the user has died, and have been published, it is also used for people who do not intend the bad purposes some problems can occur. Facebook is trying to apply the findings Jed R. Brubaker of UC Irvine University in order to solve this problem. However, in Korea, such efforts, not much appears for now. Therefore, we proposed a method that can be managed by delegated Facebook, safely a Delegator digital information posted on social networking services such as Flickr. Our proposed system, as compared with Jed R. Brubaker and Jeong-Kyung Moon is executed previous studies, we studied a method proposed by the appropriate compensates points shortage is passed through the future research. And I consider to have been proposed a method to safely use posted digital assets in a social network service.