• Title/Summary/Keyword: 사회책임

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Study on the Relationship Between CSR Activities and Financial Performance of The Liquor Licensed Wholesalers (주류도매업체의 CSR활동과 경영성과 관계에 대한 연구)

  • Jeong, Heonbae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.81-87
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    • 2015
  • The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

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The Effect of Corporate Social Responsibility on Firm Value to Chinese Companies (중국기업의 사회적 책임이 기업 가치에 미치는 영향)

  • Dai, Meng;Kang, Ho-Jung
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.422-427
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    • 2013
  • The cognition for corporate social responsibility of Chinese companies is negative because it increases cost and causes reduction of profit. But interest and execution for corporate social responsibility of Chinese firms is increasing consistently. Purpose of this study is to find effect of corporate social responsibility on firm value to Chinese enterprises. To achieve this purpose, we performed multiple regression method to 647 firms listed on the Shanghai Stock Exchange of China in 2011. Dependent variable is firm value and independent variable is degree of execution of corporate social responsibility to stakeholders. Conclusions of this study are as follows. First, execution of corporate social responsibility for employees, bondholders, government appeared to have a significant positive effect to firm value at 1% significance level. Second, execution of corporate social responsibility for customers appeared to have a significant negative effect to firm value at 1% significance level. Third, execution of corporate social responsibility for stockholders, suppliers appeared to have a weak positive effect on firm value, however these variables showed statistical insignificant.

기업의 사회적 책임

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.103
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    • pp.24-24
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    • 2007
  • 기업은 경제적 성과뿐 아니라 사회적, 환경적 성과를 동시에 성취하려 노력함으로써 사회적 책임을 다하게 된다. 그래서 Triple Bottom Line(경제, 사회, 환경 또는 3P(Profit, People, Planet))을 기업의 사회적 책임을 구성하는 중요 요소라 일컫기도 한다.

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A Study on the Effect of the Corporate Reputation, Perceived Motivation and Perceived Fit of Corporate Social Responsibility on the Recognition of Corporate Legitimacy in Crisis - Based on the Oil Spill Incidence of Samsung Heavy Industries (기업 명성과 기업의 사회적 책임 활동의 동기와 적합성이 위기 시 기업 정당성 인식에 미치는 영향 - 삼성중공업 기름유출 사례를 중심으로)

  • Park, Soo-Jung;Cha, Hee-Won
    • Korean journal of communication and information
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    • v.45
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    • pp.496-532
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    • 2009
  • With the turn of the 21st century, corporate legitimacy is at risk. The society is demanding even greater responsibility to the corporations in return of exercising its enlarged influencing power. As the legitimacy is threatened, entrepreneurial activities have become even more important than ever in order to obtain trust from the public and to be accepted as an ethical enterprise. This study assumes corporate legitimacy as the necessary element in overcoming the crisis. With this respect, it further states what kind of effect the exercise of corporate reputation and social responsibility have on ensuring corporate legitimacy in crisis. To verify the purpose of this study, two research hypotheses and one research question were set. The major research results and the implications are as follows. First, the corporate reputation of Samsung Heavy Industries affects the corporate actional legitimacy in case of crisis. Second, recognition on corporate legitimacy varied in accordance with the public’s perception of the corporate social responsibility. Third, the interaction between corporate reputation and social responsibility plays a role in determining corporate legitimacy. This result denotes that it is necessary to exercise social responsibility and build up corporate reputation in order to obtain corporate legitimacy in crisis.

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A Study on Social Responsibility in Academic Libraries (대학도서관의 사회적 책임에 관한 연구)

  • Cho, Yoon-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.1
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    • pp.289-305
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    • 2007
  • Library laws and code of ethics for librarians declared social responsibility ensuring equal access and available support of information resources through open services all being no discrimination due to rate, creed, gender, age or for any other reason. University libraries should accomplish the social responsibility ensuring equality of information access and intellectual freedom for all users that the cultural development of organization, community, and Nation are contributed. This study reviewed the criteria for social responsibility making such as legal, stakeholder, and information demanded approach based on Library laws, ISO 26000, and Access to Libraries for Persons with Disabilities: Checklist. This research established the basic concept for social responsibility and tried to provide the basic materials for the starting of social responsibility activities through providing of activity programs in social responsibility.

The Influence of Food-Service's Social Responsibility Activities to Corporate Image, Long-Term Orientation, Positive Word of Mouth (외식기업의 사회적 책임활동이 기업이미지, 장기지향성, 긍정적 구전에 미치는 영향)

  • Jeon, Chang-Seok;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.555-566
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    • 2015
  • Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

Japan Report - 보다 편리하고 유익한 자판기를 위해

  • 한국자동판매기공업협회
    • Vending industry
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    • v.10 no.2 s.31
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    • pp.52-55
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    • 2011
  • 흔희 일본을 자판기 천국이라 말하지만 더 정확이 말하면 청량음료자판기 천국이다. 캔이나 PET 병 등 다양한 용기의 청량음료를 판매하는 자판기가 무려 260만대 설치되어 있다. 이토록 많은 청량음료 자판기가 설치되어 있다 보니 사회적인 책임도 크다. 자판기의 편리성, 환경, 치안, 도난 방지 등에 있어 사회를 위해 반드시 수행해야 기능들이 있다. 이 기능들을 개별업체에 맡겨 놓기에는 무리가 있다. 기업은 아래도 영리를 중시하는 경향이 있다 보니 사회적 책임에 관계된 일은 단체에서 진행을 해야 구속력과 추진력이 생긴다. 그래서 일본에는 청량음료자판기협의회가 있다. 일본자판기 관련 4개 단체(일본자동판매기공업회, 전국청량음료공업회, 일본자동판매협회, 일본자동판매기보안장비 협회)가 사회적 책임을 위해 공동 목표를 세우고 보조를 맞추어 나간다. 최근 이 단체의 활동은 자판기의 편리성 향상, 환경대응, 안심 안전한 거리 환경 조성에 맞추어져 있다. 그들이 지향하는 사회적 책임 활동 지켜보는 것은 의미가 크다. 우리 자판기 산업의 먼 장래도일본의 전례를 따라가지 않을 수 없는 상황이 될테니까. 자판기의 비중과 역할이 증대될수록 어느 시점에서는 반드시 사회적 책임이 동반되게 마련이다. 이런 측면에서 청료음료자판기협의회 활동을 소개한다. 국내 관련 업체들도 이제 자판기의 사회적 책임 강황에 관심을 가져야 할 시점이다.

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A Study on Responsibilities of The National Assembly, Government, and President for Social Conflicts: Focused on the Conflict Causes and Types (사회갈등의 원인에 따른 국회, 정부, 대통령의 책임 연구: 갈등유형별 조절효과를 중심으로)

  • Yu, Hi Jeong
    • Korean Journal of Legislative Studies
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    • v.22 no.2
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    • pp.77-112
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    • 2016
  • Given the few studies on the responsibilities of assembly, government, and president for social conflicts, this study analyzes the influence of conflict causes upon that responsibilities. First, the need for the mediation mechanisms for dealing with social conflicts and the level of labor-management conflict are positively associated with the responsibilities of assembly, government, and president. Second, the levels of conflict between social strata and ideological conflict are positively related with the responsibility of assembly or president. Third, interdependence and mutual understanding between stakeholder, among independent variables, are positively associated with the responsibilities of assembly and president. Finally, all of the levels of conflict types, except the level of ideological conflict, moderate the effects of conflict causes on the responsibilities of assembly, government, and president. These results reflect the importance of managerial and institutional approaches to the conflict resolution focused on conflict causes and types.

A Study on the Corporate Social Responsibility Execution for Sustainable Development of Regional Community: In Case of POSCO Gwangyang Works. (지역사회의 지속가능발전을 위한 기업의 사회적 책임 수행 연구 : POSCO 광양제철소를 사례로)

  • Lee, Sang-Seok;Kim, Chong-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.10 no.4
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    • pp.444-460
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    • 2007
  • The purpose of this study is to investigate the logical bases and the real situation of the CSR(corporate social responsibility) execution in the context of local governance. Basically, some management necessities to establish a strategic relationship between a firm and its regional community, is the main reason of CSR execution in the region or in general. Although some costs in forms of money or manpower or resources, should be paid to execute the CSR in a short term, there are so many advantages resulting from it in terms of long time periods. Corporate social responsibility seeks to induce a sustainable harmony or interdependent relationship between the firm and its regional community. In case of POSCO Gwangyang works, so much various forms of community contributions are promoted as a part of CSR executions from the passive reaction for civil petitions to the good corporate citizenship activities. In spite of such an active CSR execution in Gwangyang works, there seems to be required that another way within the works should be explored in order to make it much more effective. Optimal distribution of various resources which are called out for the CSR, is one of the key factors that can affect the strategic result of CSR.

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A Study on the Effects of Corporate Social Responsibility Assessment on Corporate Brand Image and Favorability : Focusing on the moderating effect of ordinary interest in CSR (기업의 사회적 책임 평가가 기업브랜드 이미지와 호감도에 미치는 영향에 관한 연구 : CSR에 대한 평소 관심의 조절효과를 중심으로)

  • Kang, So Young
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.206-221
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    • 2021
  • The demand of social responsibility for corporate is increasing gradually. The corporate can't secure the royal customers only with the effort of securing the competitiveness through the product, service quality. The corporate should act actively in order to satisfy the social expectation required by customers. With this background, this study conducted the survey that can verify the effect of how usual interest in corporate social responsibility interacts in order to investigate the difference depending on the characters of customers and how the corporate social responsibility has led the brand performance. As a result, the legal and economic responsibilities were found to have significant influence in forming the corporate brand image and the favorability. The ethic responsibility was found to play a key role in forming the reliable image but have the negative impact in forming the achievement image, innovative image. In terms of the effect of social responsibility on the corporate brand performance, the usual interest on the social responsibility was found to have no impact as a regulatory effect.