• Title/Summary/Keyword: 사회적 활동

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The Effect of Cross National Distance on Foreign Subsidiaries' Corporate Social Responsibility Activities: CAGE Perspective (국가간 거리가 해외자회사의 사회적 책임활동에 미치는 영향: CAGE 관점에서)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.41 no.2
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    • pp.1-28
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    • 2016
  • The purpose of this study is to identity the relationship between CAGE distance and Korean foreign subsidiaries' social responsibility, which is divided into responsive and strategic activities. The hypothesis is that CAGE distance has positive relationships with subsidiaries' social responsibility to overcome local liabilities of foreignness and acquire social legitimacy. The key findings are as follows. Firstly, culture distance has positive significant impacts on subsidiaries' social responsibility activities. It especially has positive influences on strategic CSR. Secondly, administration distance has no impacts on subsidiaries' social responsibility. Thirdly, geographic distance also has positive impacts on subsidiaries' social responsibility activities, especially on responsive CSR. Lastly, economic distance has significantly negative effects on social responsibility. This empirical study identifies the relationships between cross national distance and subsidiaries' social responsibility. Culture and geographic distance has positive influences on subsidiaries' social responsibility. Market seeking subsidiaries group shows more positive relationship between culture distance and social responsibility activities, which means that foreign subsidiaries would engage in social responsibility activities for strategic purpose.

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The Effects of Corporate Social Responsibility on Consumer Perception and Corporate Reputation in Chicken Restaurant (치킨레스토랑의 사회적 책임활동이 고객인식과 기업평판에 미치는 영향)

  • Lee, Sang-Hee;Kim, In-Bok
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.238-246
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    • 2016
  • This study aimed to research the effects of CSR on consumer perception and corporate reputation in chicken restaurant. This study intended (1) to analyze the factors of corporate social responsibility in chicken restaurant, (2) to research the effect of CSR on consumer perception, (3) to research the effect of CSR on corporate reputation, (4) to research the effect of consumer perception on corporate reputation. Data were collected from consumers who visited the top-ranked chicken restaurant in scope by face-to-face interview. The questionnaire was distributed of the 350 copies and used 292 in the analysis. The results of this study revealed that (1) the factors of CSR were economic, philanthropic, legal and ethical, (2) ethical and legal had significant influence on consumer perception, (3) legal, economic and philanthropic activities had significant influence on corporate reputation, (4) the consumer perception had significant influence on corporate reputation.

The Influence of CSR Activities of Airline on Brand Awareness and Brand Loyalty (항공사의 사회적 책임활동이 브랜드 인지도와 브랜드 충성도에 미치는 영향)

  • Joo, Shin-Ok
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.199-210
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    • 2020
  • This study tries to understand the CSR Activities of Airline on Brand Awareness and Brand Loyalty. Within the last year, online surveys were conducted on consumers with experience in air travel. The empirical survey was conducted between Feb 11 and Feb 25, 2020, and 220 valid questionnaires were analyzed. The results of the study are as follows. First, CSR Activities of Airline was divided into Economic Responsibility, Legal Responsibility, Ethical Responsibility and Philanthropic Responsibility according to the literature review. Analysis showed that CSR Activities of Airline has effect on Brand Awareness accordingly. Second, CSR Activities of Airline has effects Brand Loyalty. Third, Brand Awareness has effects Brand Loyalty. The findings has significant implications for CSR Activities of Airline, Brand Awareness, Brand Loyalty and academic researchers. This research has several implications such as CSR Activities of Airline should be preceded in order to enhance brand Awareness and strengthen Brand Loyalty.

Social Leisure Activity and Life Satisfaction of the Elderly. - Focused on the leisure satisfaction and loneliness- (노인의 사회적 여가활동과 생활만족도 -여가만족과 고독감을 중심으로-)

  • Han, Sang-mee
    • Korean Journal of Social Welfare Studies
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    • v.42 no.3
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    • pp.157-182
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    • 2011
  • The purpose of this study is to examine direct and the indirect path of social leisure activity to life satisfaction of the elderly, through comprehensive approach. I analyzed data collected 531 old people in Seoul metropolitan area on SPSS 18.0 and AMOS 7.0 It was found that the participation in any social leisure activity including leisure program, voluntary activity, religious activity and bonding networks impact indirectly to the old people's life satisfaction through the leisure satisfaction and loneliness. However, only one activity, voluntary activity, impacted directly to life satisfaction. The leisure satisfaction and loneliness played partial-mediation role between voluntarily activity and life satisfaction. From the results of this study, we can know the policy to life satisfaction for the elderly in aging society and the strategies to manage the leisure programs in social welfare agencies for the elderly.

In the Relationship between Social Activities and Successful Aging Mediating Effect of Aging Anxiety and Moderating Effect of Social Support (사회활동과 성공적 노화의 관계에서 노화불안의 매개효과와 사회적지지의 조절효과)

  • Seo, Dae-Seok
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.575-583
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    • 2018
  • The purpose of this study is to examine Mediating effects of aging anxiety on the relationship between social activities and successful aging and Moderating effects of social support in relation to aging anxiety and successful aging. A total of 513 respondents participated in the questionnaire, 450 of which were used for the analysis. The analysis used mediating effect and regulatory effect test using regression analysis. The results showed that social activities lowered aging anxiety and helped to improve successful aging. Aging anxiety showed a mediating effect on the relationship between social activity and successful aging and confirmed the moderating effect of social support on the relationship between aging anxiety and successful aging. On the basis of this, the social activity providers diversify the social activity programs, reorganize the business system so that aging anxiety can be mitigated, and establish a mutual support system among the participants, so that successful aging through social activities will be more effective It is necessary to be managed so that.

The Effects of Social Activity and Leisure Activity on Life Satisfaction of the Rural Elderly (농촌노인의 사회활동 및 여가활동이 삶의 만족도에 미치는 영향)

  • Jeon, Myeong-Soo
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.298-310
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    • 2014
  • The purpose of this study was to investigate the relationships among social activity, leisure activity and the level of life satisfaction of the rural elderly. 324 data was collected using structured questionnaires from the rural elderly aged 60 plus. The result of this study were as follows. First, the health and economic status of the demographic characteristics affect the level of life satisfaction of the rural elderly. Second, the economic, religious, and participation in community activity had a positive effect on the overall satisfaction level of the rural elderly life. The religious, participation in community activity. affect on the subjective satisfaction level of health positively. And the economic activity had a positive effect on the subjective satisfaction of economic. Third, the hobby and social life activity had a positive effects on the overall satisfaction of life. The hobby, social life and pastime activities had a positive on the subjective satisfaction level of health. And the hobby and social life activities affected on the subjective satisfaction of economic positively.

An Empirical Association among Corporate Social Responsibility, Capital Constraint, and Firm Value (기업의 사회적 책임활동과 자본제약 그리고 기업가치 간의 관련성)

  • Kwak, Young-Min;Baek, Jeong Han
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.135-155
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    • 2013
  • Corporate primary goal has shifted from profit-orientation toward broader socially motivated perspectives, over the recent year. According to this phenomena, extensive research have been conducted to assess the empirical association between CSR and firm value. However, the results of previous studies are largely indeterminate which are attributed to the ignoring various indeterminate variables between CSR and firm value. Specifically, the purpose of this paper verifies the empirical association between CSR and firm value with considering capital constraint as core moderator variable by using structural equation modeling(SEM). Main results of this paper are as follows. We find that firms with better CSR performance face lower capital constraint and capital constraint is significantly related to firm value in negative direction, also. The result suggest that better CSR performance is associated with superior stakeholder engagement, in turn, CSR initiatives leads to firm value creation. Also, the capital constraint still remain positive to firm value even if capital constraint is considered moderator variables. Our findings implicated that CSR literatures should consider moderator variables, such as capital constraint, which could be affected firm value.

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Complexity of Productive Activities and Life-Satisfaction of Korea's Older People (노인 생산적 활동의 복합성과 생활만족도)

  • Kim, Ju-Hyun
    • Korea journal of population studies
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    • v.30 no.3
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    • pp.57-81
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    • 2007
  • Current discussions on productive aging are going towards the direction to sustain a social productivity and lessen a social burden, and this becomes distinct as it gives a strong value to the activity and independence of older people. This study highlights complex situations of productive activities in the group of older people by analyzing the survey of Among the productive activities of older people, two areas of activities - paid labor and social support - were interpreted differently according to their economic stability, spontaneity and family relations. This difference becomes more remarkable in the analysis on life satisfaction of older people. In paid work, which is the most common productive activity, there was a big difference in life satisfaction between those who work spontaneously and those who work inevitably to make a living. And in the comparison of life satisfaction for those who participate in homemaking and care working according to their economic situations and family relations, those who were unsatisfied with family relations showed lower life satisfaction.

The effect of Relationship Marketing Activities on Relationship Satisfaction and Relationship Continuity Intention (관계마케팅활동이 관계만족 및 관계지속의도에 미치는 영향)

  • Cho, Sang-Lee;Cho, Sam-Hyun
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.99-106
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    • 2021
  • This study examined whether relationship marketing activities affected relationship satisfaction and ultimately relationship continuity intention for 180 online store users. As a result of hypothesis test through path analysis, it was found that financial activities and structural activities such as delivery services in shopping malls had a positive effect on relationship satisfaction. In particular, it was found that the influence of structural activities was greater. This suggests that fast delivery or easy-to-search traffic is more meaningful to relationship satisfaction than economic benefits. At the significance level p<0.05, it was found that social activities did not have a significant effect on relationship satisfaction. Because it is not easy to develop social bonds between salespeople and customers at online stores, but the direction is considered positive. Therefore, if online stores can form social bonds with customers, this will have a positive effect on relationship satisfaction, but it is expected that this will become a factor that can differentiate them from competitors.

Effects of Group Programs on Social Interaction and Satisfaction of Performance Activities in Chronic Stroke (그룹 활동 프로그램이 만성 뇌졸중 환자의 사회적 상호작용과 활동 수행 만족도에 미치는 영향)

  • Hyun, Choi-Ji;Bak, Ah-Ream
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.573-581
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    • 2019
  • This study was to investigate the effects of group program on interactions and activity performance and among chronic stroke patients living in the community. This study was performed on 8 chronic stroke patients living in the community for 40 weeks for group program once a week for 60 minutes. group programs consisted of gross motor, fine motor, and cognitive activities that led to interactions among group members. Results were assessed by using the Social Interaction Anxiety Scale(SIAS) and Canadian Occupational Performance Measure(COPM), and evaluation of the task performance and social interaction was conducted. There was statistically significant decrease in social interaction anxiety level of subjects after group program intervention and statistically significant improvement in task performance. In addition, all of the subjects showed positive satisfaction with the program after the intervention. group program provided by the to chronic stroke patients living in the community is a approach that enhances the interacts with the members, task performance of the subjects and helps them design a meaningful life.