• Journal of the Korea Fashion and Costume Design Association
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• 제12권4호
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• pp.29-41
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• 2010

The purpose of this study is to examine the effect of value systems and social self-concept on the appearance management behavior and clothing benefits according to gender. The data were collected via a self-administered questionnaire from 453 male and female college students in Jecheon and analyzed by factor analysis, correlation analysis, multiple regression, and t-test. The results of this study were as follows: 1. Value systems and clothing benefits classified into four factors respectively. 2. There existed significant differences according to gender in value system factors, social self-concept, appearance management behaviors and clothing benefit factors. 3. There existed correlations between value system factors and social self-concept. For male students, four factors of value system were correlated with social self-concept. But only one factor(pursuit of peaceful and secure life) was correlated with social self-concept for female students. 4. In male and female students, appearance management behaviors and clothing benefits were influenced by various value system factors and social self-concept.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.1337-1341
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• 2009

한국 사회에서 동영상 컨텐츠와 UCC는 새로운 문화 현상으로 그리고 새로운 광고 도구로써 많은 기대를 받고 있다. 이에 본 연구에서는 한국의 대표 동영상 컨텐츠 사이트인 아프리카 사용자들을 대상으로 하여, 사용 활동을 기준으로 사용자 유형을 구분하고, 각 유형별 주요 이용 특성을 탐색하고자 하였다. 동영상 이용 활동 및 동영상 컨텐츠 커뮤니티 활동에 있어서의 사회적 자본 특성 문항, 총 96문항을 도구로 하여, 총 39명의 동영상 컨텐츠 이용자 활동을 분석하였다. 분석결과 동영상 컨텐츠 이용자 행동은 '깍쟁이', '시청자', '휴머니스트'의 세가지 유형으로 구분되었다. 또한 이 세 유형은 사이버 공동체에서의 사회적 자본 특성으로 언급되는 유대감, 신뢰, 규범, 교환 및 호혜성, 혜택 등 다섯가지 사회적 자본 특성에서 서로 다른 특성을 보이는 것으로 확인되었다. 본 연구는 동영상 컨텐츠 사이트를 단순히 동영상 컨텐츠를 교환하거나 소비하는 공간이 아닌 새로운 사이버 공동체의 장으로 활용할 수 있는 단서를 제공했다는데 그 의의가 있다.

• Proceedings of the Korea Contents Association Conference
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• 한국콘텐츠학회 2017년도 춘계 종합학술대회 논문집
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• pp.503-504
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• 2017

현대 사회는 정보화에 따른 혜택과 더불어 부작용 현상으로 개인정보의 유출 사고로 사회적 불안감 및 관심을 증가시키고 있다. 우리나라 "개인정보보호법"은 공공, 민간 부문의 모든 개인정보 처리자에게 공통으로 적용되고 전자문서와 수기문서에도 적용된다. 그러나 업무특성에 따라 여러 곳에 다양한 형태로 산재되어 있는 개인정보 관리는 쉽지 않으며 정보 유출에 대한 우려 또한 크다고 볼 수 있다. 따라서 본 연구에서는 체계적인 개인정보 보호 관리를 통해 사전에 정보 유출을 방지할 수 있는 개인정보 유출방지 프레임워크를 제안하였다.

• Journal of Korea Technology Innovation Society
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• 제21권2호
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• pp.684-714
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• 2018

Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.

• Journal of the Korean Institute of Landscape Architecture
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• 제42권6호
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• pp.60-71
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• 2014

In this study, on the assumption that the urban park originally is imbued with a public welfare ideology, said public welfare ideology and its characteristics were attended to among the various social roles that the urban park currently fulfills. Aspects of welfare meaning in urban parks were attempted to be identified with the former history of urban parks and the movements of the connections between modern parks and welfare territories. The ideologies, benefits and practices regarding the welfare role that the urban park has played from the past to the present were examined and the backgrounds and contexts within which the welfare ideologies have been expressed in the urban park were examined. In order to examine the implicated public welfare ideologies of the urban park, case studies were conducted to identify how they are expressed and practiced in the present times and the facilitation of these parks and public welfare both in the U.S. and the South Korea. The study results of the cases show that expressions of public welfare in urban parks are composed of more specific and visible programs and strategies in the present times, which are different from the simple proclamatory ways in the past. Particularly, in order to visibly practice a public welfare ideology, many-sided integrated designs are conducted along with various public welfare institutions and programs inside and outside of the urban park. The conclusions from this study are as follows. First, the urban park plays a role as a space to realize public welfare ideology, to create welfare benefits and to realize social welfare. Modern urban parks are used as an indicator to measure the actual conditions of social welfare and are a social environmental commodity that can offer universal benefits to urban residents. Second, many-sided integrated designs are tried along with various public welfare institutions at urban parks, which visibly practice public welfare ideologies in the present. In addition, public welfare institutions greatly influence the consistent development of the resources in the urban park. Third, if the detailed utilization of the regional facilities infrastructure could be brought along with multidimensional approaches about the resources in the urban park, it could be much closer to the lives of residents and could secure a space for increasing resident quality of life.

• Korean Journal of Social Welfare
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• 제62권4호
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• pp.59-77
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• 2010

The purpose of this paper is to suggest the implications of volunteering's task design and the volunteer's placement that make the motive-benefit matching from the functional perspective of motivation. For this study, we conducted a multi-regression analysis to examine the impact of the volunteer motivation on task satisfaction and retention will. Results showed that first, volunteers' most important motive for volunteering was social motive, followed by enhancement, value. Secondly, each motive influenced the task satisfaction and retention will of volunteers differentially. The practical implications of these findings were discussed.

• Korean Journal of Health Education and Promotion
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• 제4권1호
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• pp.1-5
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• 1987

우리나라는 그동안 급속한 경제성장의 결과 국민들의 경제사회 생활이 향상됨에 따라 건강에 대한 국민의 관심이 고조되었고, 보건의료를 비롯한 복지욕구도 해마다 증대되어 왔다. 이러한 국민적 욕구에 부응하여 정부는 2000연대를 향한 기초사업을 이미 제사차경제개발 5개년 계획시부터 사회개발정책의 일환으로 시작 하였으며 금년부터 시행하고 있는 제6차 계획 가운데 사회개발정책의 주요과제의 하나로서 국민보건의료의 확충사업을 채택하여 경제성장의 혜택을 모든 국민계층에 형평되게 배분함으로써 국민건강증진을 통한 복지사회 구현을 도모하도록 하고 있다.

• Korean journal of communication and information
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• 제71권
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Management & Information Systems Review
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• 제39권2호
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• pp.95-112
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• 2020

This study intends to identify the main triggers of consumer participation behavior by multi-dimensionally reviewing factors affecting active participation behavior in order for consumers to receive better service at service encounter. We also want to review the impact of service contact employees' human services on consumers' experience of positive and negative emotions while performing participation behavior. This study targeted beauty salon services. Beauty salon services are one of the most important industries for human services because of the relatively long time interaction and the high degree of consumer participation that has a great influence on service outcomes. For an empirical analysis survey was conducted on 446 general consumers. SPSS and AMOS analysis was performed. The results of this study are as follows. First, relational benefits were not significant for consumer participation behavior, and functional benefits and hedonic benefits were significant. Consumer participation behavior was found to have a significant effect on positive emotions, but not on negative emotions. It has been shown that the service provider's human service has a significant effect on both positive and negative emotions. Finally, both positive and negative emotions were found to have a significant effect on service quality. Since beauty services are an industry with high social visibility, it has been shown that relational benefits does not significantly affect consumer participation. Negative emotions perceived by consumers did not significantly affect service quality. It may mean that some negative emotions are insignificant. Further studies will need to classify the negative emotion dimension more closely. It is necessary to review the feelings arising from service employees. Finally, it is necessary to review the various types of services of contact employees.

• Journal of Fashion Business
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• 제16권1호
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.