• Title/Summary/Keyword: 사회적 책임성

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The Effect of Corporation Cultural Support Activities in Customer Loyalty : Focus on Mediating Role of Corporate Image (기업의 문화지원 활동이 고객충성도에 미치는 영향 : 기업이미지의 매개역할을 중심으로)

  • Hwang, Rak-Gun
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.41-54
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    • 2019
  • Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.

The Impact of Corporate Social Responsibility in Food Incidents (식품안전사고시 기업의 사회적 책임활동이 미치는 영향)

  • Lim, Jeehyun;Yoon, Yohan;Lee, Soomin;Youn, Hyewon
    • Journal of Food Hygiene and Safety
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    • v.30 no.4
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    • pp.315-322
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    • 2015
  • This study was performed to investigate the influence of Corporate Social Responsibility (CSR) activity on corporate image and repurchase intention (pre and post measure) after the news of food incident. A questionnaire survey was carried out for 235 college students in Seoul, Korea. The participants were given an instruction with CSR activity of company in food industry and completed the survey. We collected the survey and did the statistical analysis by SPSS. The result of this study was as follows: Significant differences (p < 0.05) were found between the two groups, one was aware of corporation's CSR activity and the other was not. The ranges of score of each question on corporate images after and before providing CSR information were 3.21-3.94 and 3.89-4.62, respectively. Also, the ranges of score of each question on repurchase intention after and before providing CSR information were 3.11-4.64 and 3.60-4.67, respectively. Thus, the result confirms that the previous studies' conclusion which explains CSR can shield consumers' negative attitude toward the company. The finding of this study emphasizes the importance of CSR activity to the companies in food industry and the need for making public awareness of CSR activity.

A Study on the Audit Quality of Socially Responsible Investment Corporate (사회책임투자 기업의 감사품질 연구)

  • Kim, Jin-Seop
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.55-62
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    • 2019
  • We examined the Audit Quality on the Socially Responsible Investment(SRI) Corporate. We used 1,497 sample data from 2014 to 2016. In short, the result of this paper's is as followed. Socially Responsible Investment(SRI) has a positive relevance with Audit Quality. Socially Responsible Investment(SRI) has a positive relevance with Audit Fee, Audit Time and Audit Size specifically. Therefore we can support that a firm has a high level of Socially Responsible Investment(SRI) will have the better the Audit Quality according to this study. This study contributes as follow. We can verify that the more Socially Responsible Investment(SRI) the better Quality of Accounting Information. We expect that this study can be helped positive image enhancement of Socially Responsible Investment(SRI) Corporate. So we hope that our paper can contribute sound capital market's development.

A Difference of Social Awareness between Northern and Southern Vietnam for Corporate Social Responsibility Activities (베트남 내 기업 CSR활동에 대한 사회인식 지역비교 : 북부 하노이와 남부 호치민을 중심으로)

  • JUNG, Hye young;TRAN, Thi thuy
    • The Southeast Asian review
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    • v.28 no.3
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    • pp.159-212
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    • 2018
  • This paper is focused on analyzing the social environment of a rapidly changing on Vietnamese company. The key analysis of this study is on the change of perception in Vietnam and the regional difference of CSR acception. The social acceptance research of CSR is centered on the comparative analysis of Korean, Japanese and Chinese companies Social Activities in Vietnam. In addition, This paper seek to way of contribute to the sustainable development of Korean companies, and its harmonious cooperation with Vietnamese society through reviewing the CSR activities and direction of their CSR expectation. In the paper, linkage analysis was conducted with the results of the study on CSR value development process in Vietnam society and analysis of social responsibility values obtained from empirical studies. Through this, finally, we trying to search the value of social responsibility in Vietnam and its future directions. When we understand Vietnam's CSR, based on 'locality' of Vietnam, Northern and Southern can be understand on its different backgrounds. And it can be analyzed by their CSR characteristics of acception. As the result of this research, In the North, Foreign companies' CSR is understanded to be viewed from the corporate economic income and distribution. In the South, there is a strong tendency to understand CSR activities of foreign companies as marketing activities. On the whole, In northern Hanoi, there was a strong expectation in terms of 'employment improvement' and 'workers' working conditions'. In the South, there was a greater interest in improving the 'quality of life of residents' and 'consumer protection'. This is due to the influence of the economic system experienced during the process of different colonization, modernization and communization between the two regions. Since the Reform and Opening of Vietnam, Social Awareness of CSR seems that the regional differences were formed by the pace of economic development and the economic environment has played a role. In particular, the social acceptance of CSR values showed a slight difference in recognition between the North and South regions, but as both regions showed common hope for 'intervention in the role of government'. Therefore, Social Awareness of Vietnam's CSR is based on relation of 'government-society' formed from the 'Communitarianism'. As foreign investment flows more, CSR awareness and expectations in Vietnam's society will increase further. And the CSR expectations of local governments and stakeholder will be more complicated. It is time to check the needs of Vietnamese society in relation to locality of the social responsibility activities.

A Study on the Strategic Orientation and the Performance of IT Startups : The Moderating Effect of Corporate Social Responsibility Orientation (IT스타트업의 전략적 지향성과 성과에 관한 연구 : 기업의 사회적 책임 지향성 조절효과)

  • Shim, Yunsoo;Seo, Jounghae;Park, Eunmi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.127-138
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    • 2021
  • The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

Market Reaction for KRX SRI Index Revision (KRX SRI Index 구성종목 신규편입 시점의 주가반응에 관한 연구)

  • Hwang, Seong-Jun;Kim, Dong-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.79-85
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    • 2016
  • In today's fast-paced capitalistic society, a primary concern is whether to invest capital in any way to increase profits. In recent years, many companies have emphasized ethics and practiced corporate social responsibility activities. These activities are not only required to have at the end of the company. Bringing the ultimate goal of profit maximization is one way to contribute to the development of society and the economy. Investors are aware of corporate social responsibility activities and have begun to reflect this in their investments. We studied the behavior of a newly incorporated company's stock price on the KRX SRI Index using a scale that indicates the level of social responsibility for companies in the domestic stock market. Socially responsible investment involves an excellent company that looks out and looks for additional effects on the stock price of imports and improves the reliability of investors through an event study. The results show that the company we examined has a positive impact on the market. This study confirms the hypothesis that additional stock market reaction will occur when superior companies are newly incorporated in the KRX SRI Index and gain investors' trust. The results demonstrate that becoming a newly incorporated corporation in the KRX SRI Index is positive information to investors.

Analysis on the Public Perceptions about the Causes of the Poverty in Korea (한국사회 빈곤원인 인식의 실태와 결정요인)

  • Lee, Sangrok;Kim, Hyeongkwan
    • Korean Journal of Social Welfare
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    • v.66 no.1
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    • pp.163-189
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    • 2014
  • The public perceptions about the cause of the poverty are generally considered as the important subject because they are assumed to have profound influences on the anti-poverty strategies, the features of the welfare system, and the welfare politics. Yet, there have been few studies on the public perceptions about attributions for poverty in Korea. In this article, we explore the popular perceptions about the causes of the poverty and investigate the determinants of the various beliefs about the causes of the poverty in Korea. The data derive from the Welfare Attitudes data of the 8th Korea Welfare Panel Survey. The results indicates that Koreans are more likely to support the individualistic explanations on the causes of the poverty than the structural and the fatalistic explanations. The results of regression model analysis show that there are differences in the determinants of the three types of poverty explanations, but subjective variables have the strong effects on all of the poverty explanations in Korea. In this study we find that Koreans are more likely than the western european welfare states to endorse individualistic explanations. These findings suggest that the underdevelopment of the welfare system in Korea is assumed to have the connection with the popular individualistic explanations. And, they suggest that there are needed to have notices to changing the public perceptions of the poverty and the cultural context of the social welfare in order to advance the welfare state in Korea.

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The Effect of Corporate Social Responsibility on Audit Efficiency: Analyses of the effects of KEJI Index on Audit Fees and Audit Hours (감사대상기업의 사회적 책임활동과 감사의 효율성 : 경제정의지수와 감사보수 및 감사시간의 관련성 분석)

  • Li, Jia-Hui;Choe, Kuk-Hyun
    • International Area Studies Review
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    • v.21 no.4
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    • pp.247-268
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    • 2017
  • This paper analyzes for companies of 2011~2014 the effects of corporate social responsibility on audit efficiency. Using KEJI Index and its individual components which is published by Citizens' Coalition for Economic Justice Institute, this paper analyzes their effects on audit efficiency of audit fees and audit hours. The results of analyses are as followings. First, corporate social responsibility(CSR) composite index did not show any significant relationship between audit fees and audit hours. However, for analyses of the effects of CSR individual components on audit efficiency, variable such as CSR fairness(CSR2), CSR social contribution(CSR3), CSR environmental protection activity(CSR5) have the negative effects on the audit fees and audit time. and CSR customer protection(CSR4), CSR employee satisfaction(CSR6) have the positive effects on the audit fees and audit time. Results suggest that independent auditors may reduce audit risks associated with possible misrepresentation of financial statements for companies with high scores of CSR fairness (CSR2), CSR social contribution(CSR3), and CSR environmental protection activity(CSR5). Also, financial statement auditors may perceive surge of discretionary expenses, and set audit risk high for companies with CSR customer protection(CSR4), and CSR employee satisfaction(CSR6). Together, KEJI Index and its individual components appear to have differential effects on audit efficiency.

명사컬럼-3S Best 혁신활동

  • 곽영욱
    • The Monthly Technology and Standards
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    • s.69
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    • pp.6-8
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    • 2007
  • 저렴한 전력생산이라는 공익성과 이익 극대화라는 기업성을 동시에 달성하고 더 나아가 사회봉사를 통한 기업의 사회적 책임완수로 남동 발전이 국민에게 사랑받는 위대한 기업이 될 수 있도록 최선을 다하고자 한다.

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Comparing 'Consumer Life' of Korean and Japanese Home Economics Textbooks Through ESD Concept (한국과 일본 중학교 가정교과서 '소비생활' 관련 단원의 지속가능발전교육(ESD) 구성개념 비교)

  • Yu, Nan Sook;Jung, Hyojung
    • Journal of Korean Home Economics Education Association
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    • v.35 no.2
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    • pp.73-89
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    • 2023
  • This study aimed to analyze 'consumer life' units in middle school home economics textbooks in Korea and Japan based on the ESD concept (diversity, interaction, finiteness, fairness, cooperation, responsibility). The objective was to compare how the ESD concept was reflected in Korean and Japanese textbooks. The analysis focused on the units related to 'adolescent consumer life' in Korean textbooks and 'money management and purchase' as well as 'consumer rights and responsibilities' in Japanese textbooks. Results showed that in Korea, responsibility (23.36%) was most emphasized, followed by interaction (22.43%), cooperation (19.63%), fairness (18.69%), finiteness (10.28%), and diversity (5.61%). In Japan, cooperation (21.74%) and interaction (21.45%) received significant attention, followed by fairness (16.23%), responsibility (13.91%), finiteness (13.33%), and diversity (13.33%). Korean textbooks exhibited a wider range of ESD concept percentages compared to Japan. In the Korean textbooks, responsibility was emphasized for promoting rational and ethical consumption, while Japanese textbooks highlighted cooperation in resolving consumer issues and collaborating with local and international communities to address environmental concerns. Interaction was emphasized regarding the impact of individual and family consumption on society, economy, and the environment. Overall, both Korean and Japanese home economics textbooks reflected elements that foster sustainable consumer behaviors.