• Title/Summary/Keyword: 사회적 용이성

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A Study on the Relationship of College-Entrance Motivation to Satisfaction with Major among Dental Hygiene Students (치위생과 학생들의 입학동기에 따른 전공 만족도 조사)

  • Won, Young-Soon;Jung, Mee-Hee
    • Journal of dental hygiene science
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    • v.4 no.2
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    • pp.85-90
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    • 2004
  • The purpose of this study was to examine what made dental hygiene students choose their major subject and how much they were satisfied with that in an effort to pave the way for more successful guidance. The subjects in this study were 320 dental hygiene students from five colleges in Gyeonggi province, Incheon, Gangweon province, north Gyeongsang province and north Jeolla province. 32 freshmen and 32 sophomores each were selected from the colleges.

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A Study on Factors Affecting the Intention to Use the Metaverse by Applying the Extended Technology Acceptance Model(ETAM) : Focused on the Virtual World Metaverse (확장된 기술수용모델(ETAM)을 적용한 메타버스 이용의도에 영향을 미치는 요인연구: 가상세계 메타버스를 중심으로)

  • Oh, Ji-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.204-216
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    • 2021
  • This study empirically analyzed factors affecting consumers' intention to use metaverse by applying the extended technology acceptance model. In other words, the factors affecting the intention to use the metaverse were set as content quality, perceived enjoyment, social influence, self-efficacy, and investigated from the perspective of the expanded technology acceptance model. For this end, a survey was conducted on 296 university students in Seoul, and the collected data from 267 students were analyzed using SPSS 25.0 and AMOS 23.0. As a result, it was found that perceived usefulness and perceived ease of use, which are the antecedent variables of the extended technology acceptance model, affect the intention to use the metaverse, and perceived ease of use has an effect on perceived usefulness. Content quality and perceived enjoyment had an effect on perceived usefulness, perceived ease of use and intention to use metaverse. Social influence was found to affect perceived usefulness and intention to use metaverse. Also, self-efficacy was found to affect perceived ease of use and intention to use metaverse.

The Influence Analysis of Metadata Management System Usage Intention on a Data Integration Project (데이터 통합 프로젝트에서의 메타데이터 관리 시스템 사용의도에 대한 영향 분석)

  • Yang, Hae-Seop;Lee, Won-Young
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.473-478
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    • 2007
  • 본 연구는 데이터 품질개선을 위해 사용자들에게 베타데이터 관리 시스템 사용의도에 영향을 줄 수 있는 주요 요인들이 무엇이 있는지 식별해보고 요인간의 관련성을 분석 하였다. 최근 이슈화고 있는 Data Architecture, Data Integration, Data Quality 프로젝트를 계획 또는 경험이 있는 조직 IT담당자들을 대상으로 메타데이터 관리 시스템 사용의도 설문을 하였고, SPSS를 이용하여 통계적 희귀분석을 수행하였다. 분석에서 이를 설명하는 연구모형으로 정보기술수용모델(Technology Acceptance Model:TAM)을 적용하였으며, 사용 용이성(Perceived easy of use), 유용성(perceived usefulness)에 영향을 주는 외생변수로는 개인의 데이터 품질개선의도, 동기부여, 조직의 지원 등으로 나타났다. 분석결과 데이터품질 개선의도가 시스템 사용의도에 영향이 있음을 실증하였고, 사회적 요인(동기부여, 조직의 기원) 모두 유용성에는 영향을 미쳤으나 사용 용이성에는 유의하지 많은 결과를 보였다. 이 연주에서는 조직이 데이터 품질 개선을 위해 메타데이터 관리시스템을 사용하고자 할 경우 고려사항과 향후 사용자 관점의 기술수용들을 확장된 연구를 수행하여 데이터품질 개선에 방안들을 탐색할 것을 제안하였다.

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A Study on the Intention to Use the Loan Service of the Mobile-Based Financial Platform (모바일 기반 금융플랫폼의 대출서비스 사용의도에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.8 no.3
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    • pp.1-10
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    • 2022
  • The purpose of this study was to investigate how the characteristics of mobile-based financial platforms have an impact on the intention to use loan service users. In addition, it was attempted to investigate whether usefulness and ease of use had a mediating effect in the relationship between each characteristic of the mobile financial platform on the intention to use the loan service. Data collection was conducted from March 1 to April 30, 2022, and 200 people participated in the study. Analysis methods were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, hierarchical multiple regression analysis, and three-step mediation regression analysis. The research results are as follows. First, the influence of user factors, technical factors, and environmental factors of a financial platform on the intention to use a mobile loan service was found to be ubiquity in user factors, reliability in technical factors, and facilitation conditions in environmental factors. Second, in the relationship between convenience and intention to use user factors, usefulness had a completely mediating effect. Third, in the relationship between reliability of technical factors and intention to use, usefulness showed a partial mediating effect. Fourth, in the relationship between the social impact of environmental factors and facilitation conditions and intention to use, the usefulness showed a partial mediating effect. Fifth, ease of use showed a completely mediating effect in the relationship between convenience and intention of use of user factors. Sixth, in the relationship between reliability of technical factors and intention to use, ease of use showed a partial mediating effect. Seventh, in the relationship between the social impact of environmental factors and intention to use, ease of use showed a partial mediating effect, and in the relationship between facilitation conditions and intention to use, ease of use showed a fully mediating effect. Through this study, we tried to present basic data on the determinants of the user's acceptable intention to use the mobile loan service.

정보 윤리 의사결정에 관한 실증적 연구 -S/W 불법복제를 중심으로

  • 김광용;정수용
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1999.12a
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    • pp.663-673
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    • 1999
  • 본 연구는 정보윤리 의사결정에 관한 연구로 소프트웨어 불법복제의 요인을 규명하는 것을 목적으로 하고 있다. 인터넷 서베이를 통해 자료를 입수하였고, 분석한 결과 인터넷을 통한 불법복제물의 유통이 확대되고 있는 것으로 나타났다. 또한 나이가 많고, 고학력일수록 불법복제의도는 높은 것으로 나타났는데, 이러한 결과는 선행연구와는 다른 결과를 보여 주고 있어 이에 대한 연구가 필요하다고 할 수 있다. 마지막으로 불법복제에 미치는 요인이 무엇인지 밝히고자 실시한 요인분석과 회귀분석의 결과, 요인은 태도, 사회적 규범, 행동의 용이성, 상황적 변수로 나타났으며, 회귀분석결과 불법복제 의도에 태도가 가장 중요한 요인으로 선정되었으며, 상황적 요인이 유의적인 결과를 보였다.

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A Study on the Factors Affecting the Usage Intentions of 5G Mobile Communication Service (5G 서비스의 이용의도에 영향을 미치는 요인에 관한 연구)

  • Jeong, Man Soo;Hong, Dae Sik;Ji, Yong Gu
    • The Journal of Society for e-Business Studies
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    • v.25 no.1
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    • pp.135-176
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    • 2020
  • This study is to investigate the factors affecting the usage intentions of 5G service between 5G service subscribers and non-subscribers based on the Integratively Extended Technology Acceptance Model in the initial B2C 5G service market. We designed the integratively extended technology acceptance model to find the more specific factors to affect the usage intentions by integrating the exogenous factors including the technical factors, the social factors, and the personal factors with the ETAM(Extended Technology Acceptance Model). Referring to the previous studies, we constructed the hypotheses of structural influence relationship from the exogenous factors to the dependent usage intentions factors through the mediating belief factors. We designed the 5G service usage intentions model based on these hypotheses and operational definitions of the factors. Using the analysis of SEM(Structural Equation Model), the proposed model and the hypotheses were empirically tested by the data collected from 245 subscribed respondents and 245 non-subscribed respondents. As a result, the perceived ease of use has an effect on the perceived usefulness and enjoyment, and the perceived usefulness/enjoyment and the personal innovativeness have positive effects on the usage intentions of both groups.

Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control (사회문화적 요인과 플로우 경험 및 지각된 행위통제가 IPTV 서비스 수용에 미치는 영향 분석)

  • Lee, Bong-Gyou;Lee, Sung-Joon;Seoh, Hyun-Sik;Kim, Jun-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.105-119
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    • 2010
  • The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

Availability Evaluation System for Remodeling of Existing Apartment Houses (기존 공동주택의 리모델링 용이성 평가 체계)

  • Cha, Woo-Cul;Lim, Byung-Wook;Shin, Chang-Hyun;Shin, Byung-Hyun;Lee, Jea-Sauk;Chun, Jae-Youl
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.5
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    • pp.204-213
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    • 2008
  • Apartments production without a previous example is existed by suddenly rapid growth of population and city. So this mass producted aged Apartments have many problems that is aged and staleness. Confrontation of obsolete and staleness is Build&Scrap and Remodeling. But Remodeling is much better than Build&Scrap Because Remodeling has Social, Economical, Environmental merits. This Research is Feasibility Evaluation System on an object of Remodeling. Feasibility Evaluation means Possibility on Objective action on aiming action in other words. It means degree of difficulty about purpose to act. Remodeling is based on existing apartment, to improve ability and performance of existed aged Apartment and by engineering technique and method. A point of view, development of Remodeling technique and popularization is necessary as well as Remodeling Plan and Construction technique of applied Existing building logical Approach is that. The purpose of this paper is handling allowance range of Remodeling Plan and Achievement accomplishment Feasibility Evaluation of purpose and objective and Understanding. Remodeling Feasibility is evaluated by two aspects. The first is Macro Level Approach of Remodeling Feasibility Evaluation on a Apartment Complex, and The second is Micro Level Approach of Remodeling Feasibility on each housing part is evaluated about removal and dismantlement.

Technology Acceptance Model in Live Commerce Context: The Effect of Para-social Interactivity and Source Characteristics on Consumers' Shopping Intention on Live Commerce Platform (라이브 커머스의 의사사회적 상호작용성과 정보원 특성이 소비자의 지속적 쇼핑 의도에 미치는 영향: 기술수용모델을 중심으로)

  • Liu, Mengqiu;Park, Jee-Yun;Lee, Hye-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.138-154
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    • 2021
  • 'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.

Study on the Factors Affecting the Intention to Use Real-time Video Conferencing Using Extended Technology Acceptance Model (확장된 기술수용모델을 적용한 실시간 화상강의 이용의도에 영향을 미치는 요인 연구)

  • Lee, Jang-Suk;Yang, Seoung-Hyun;Song, Byoung-Weon
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.292-310
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    • 2021
  • The influence of COVID 19 has a direct impact on the education field. In the situation where non-face-to-face classes are inevitably required, interest in the learning satisfaction and intention to use real-time video conferencing is increasing. This study analyzed the effects of learner-teacher interaction, social presence, availability, self-efficacy and academic engagement as video conferencing characteristics and learner's characteristics on perceived usefulness, perceived ease of use, learning satisfaction and intention to use video conferencing. The results of this study showed that learner-teacher interaction, availability, and self-efficacy had a positive effect on perceived ease of use, and all variables except availability had a positive effect on perceived usefulness. Also, perceived usefulness and ease of use were factors that increased learning satisfaction and video conferencing use intention, and learning satisfaction was identified as variables that increased video conferencing use intention. This study has significance in that it provided various theoretical and practical implications for real-time video conferencing which will be used in many educational fields in the future through empirical analysis.