• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.133-156
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• 2013

The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30's SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.170-177
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• 2008

기존의 지식공유에 관한 연구들은 KMS를 중심으로 연구를 진행하였다. 그러나 최근에는 폐쇄적 성격을 가진 KMS 뿐만 아니라 개방적인 성격의 인터넷 공간에서도 지식 공유활동이 활발하게 일어나고 있다. 네이버의 지식인, 포털 사이트들의 지식공유 공간들은 그 중요한 예가 될 것이다. 이런 인터넷 공간에서의 지식공유에 행동에 대한 연구는 미비하기 때문에 이에 대한 연구가 필요한다. 본 연구에서는 이런 상황들은 고찰하여 사회적자본 이론(Social Capital Theory)과 자기표현 개념을 중심으로, 인터넷 지식공유에 미치는 영향 요인들을 밝히고자 시도하였다. 실증분석을 위해서 구조모형을 제안하였으며 PLS를 사용하여 분석하였다. 결과적으로 사회적자본과 자기표현은 지식공유의도에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Service Research and Studies
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• v.8 no.2
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• pp.77-94
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• 2018

Internet-only bank is one of the promising areas of Fintech industry. Kbank and Kakaobank launched services since 2017 in Korea. Experts estimated the younger generation including undergraduate students as target customers in the initial stage of the Internet-only bank in Korea. Thus, it is necessary to investigate factors influencing intention to use the Internet-only bank. Data were collected from undergraduate students studying in Seoul, Pusan, and Gyeongbuk province. The empirical study showed the evidence that four factors such as convenience, social influence, perceived privacy, and unverified risk had a significant influence on intention to use the Internet-only bank. However, economic benefit has no significantly influence on the intention. The present study focused on the influence of convenience and social influence and discussed the issues regarding convenience and social influence in more detail.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.61-69
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• 2016

The purpose of this study is to examine the factors influencing usage intention of social network service (SNS) in social enterprise. This model tests various theoretical research hypotheses relating the social enterprise, task-technology fit (TTF), technology acceptance model (TAM), and usage intention of SNS. The data were gathered from 84 questionnaire respondents. Smart partial least square (PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, TTF positively influence perceived usefulness, perceived ease of use, and usage intention of SNS. Second, perceived usefulness positively influence usage intention of SNS. But perceived ease of use does not influence usage intention of SNS. This study will provide theoretical and practical implications of TTF and usage intention of SNS in social enterprise.

• International Commerce and Information Review
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• v.16 no.3
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• pp.25-50
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• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.346-356
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• 2012

The purpose of this study is to examine the effect of opinion leader behavior on E-learning satisfaction on the mediating role of social intelligence. For the study, opinion leader behavior were defined two groups such as information mediated behavior, influence behavior and e-learning satisfaction were defined two groups such as contents satisfaction, operation satisfaction. On the basis of theoretical linkages between the constructs, a conceptual model and hypotheses were established. Data were collected from 153 graduated students by structured questionnaires. Collected data were analyzed by PLS(Partial Least Square) statistics program and findings are as follows. Empirical results indicate that opinion leader behavior has a positive impact on opinion leader's social intelligence, social intelligence has a positive impact on E-learning satisfaction. Opinion leader's social intelligence has partially mediated effect on the relationship between opinion leader behavior and E-learning satisfaction.

• 한국정책학회보
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• v.21 no.1
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• pp.103-130
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• 2012

정책변화가 왜 발생하였는가? 그와 같은 정책변화에 어떠한 요인들이 작용하였는가? 또한 그와 같은 정책변화가 어떠한 과정을 거쳐서 발생하였는가? 본 연구는 정책변화의 복잡성을 체계적으로 설명할 수 있는 방법을 제시하고자 정책연구의 지배적인 패러다임인 객관적·과학적 연구방법에서 탈피하여 사회적 형성주의 관점에서 맥락, 문제정의 및 대상 집단의 사회적 형성이 정책변화에 어떠한 영향을 미치는가를 알아보고자 하였다. 이를 위하여, 본 연구는 문제정의 이론과 대상 집단의 사회적 형성 이론의 결합을 통하여 연구 모형을 구축하였다. 또한 이와 같이 구축된 모형에 의하여 정책결정자가 문제 정의와 대상 집단의 사회적 형성에 어떤 역할을 하며, 그 결과가 정책변화에 어떻게 반영되는지를 정책의 논리, 근거 및 메시지의 측면에서 양도소득중과제도를 대상으로 분석하였다. 마지막으로, 이러한 분석을 통하여 도출된 시사점에 대하여 논의하였다.

• Korean Journal of Social Welfare
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• v.37
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• pp.241-269
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• 1999

This study investigated the relationship between social support and the well-being among the unemployed. Special attention was given to the empirical tests of the main effect and the stress buffering effect of social support on the psychosocial well-being and the practical implications in developing service strategies for the unemployed. Three-hundred-Sixty-nine(369) unemployed people in Choong-ju City and surrounding areas participated to the study. The results showed that both main and direct effects were partially supported by the data. In exploring the direct effect, social support from the family showed the strongest positive effect on the well-being of the unemployed. In the test of the stress buffering effect, the results showed a marginal buffering role of social support against the negative impacts of stress. Drawn from the results, the needs for further research in investigating the social support theory were suggested and possible implications for developing social work intervention strategies for the unemployed were identified.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.417-425
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• 2012

The purpose of this paper is to examine factors influencing e-Learning acceptance intention through extended Technology Acceptance Model(TAM) applying TAM, the motivation theory, and the social response theory. To do this, this paper proposes and analyzes a theoretical model consisting of factors such as perceived sociability, perceived ease of use, perceived usefulness, perceived enjoyment, and e-Learning acceptance intention. Our findings are revealed as following: First, perceived usefulness and perceived enjoyment have positive effects on e-Learning acceptance intention. Second, perceived ease of use has positive effects on determinants of e-Learning acceptance intention. Third, perceived sociability not only has direct influence on e-Learning acceptance intention but also has indirect influence carried by perceived usefulness.

• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.68-81
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• 2007

The purpose of this study was to analyze the perceptions of local residents towards the impact of Geumsan ginseng festival. This study was trying to examine the perception differences between groups of resident by tourism relatedness. Self-administered questionnaire survey was administered for the Geumsan residents. Frequency analysis, factor analysis, regression analysis, and t-test was administered for the perception differences. Using social exchange theory, it was revealed that tourism relatedness was relatively useful to test the perceptions differences of residents towards festival impacts. Tourism related residents perceived positive impacts more strongly and negative impacts Jess strongly compare to non related residents. The result suggested that residents' perception of festival impacts was dependent on the level of tourism relatedness and implications are drawn for community tourism policy and management.