• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.211-224
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• 2011

The purpose of this study is to investigate exchange between companies and rural communities in 1 company - 1 village campaign and assess functions of NACF(National Agricultural Cooperative Federation)'s 'I Farm Love' as intermediary organization. The result shows that Korea companies participated in 1 company - 1 village campaign to understand rural area and revitalize economic condition in rural community. Most of exchange programs are volunteer works and direct dealing of farm products. The functions of NACF was highly assessed as an informant and intermediary. However establishing networks or promoting exchanges between corporation and rural village were low assessed. It is necessary of NACF to make up for advanced mediation and intermediary between rural villages and companies so that 1 company - 1 village campaign become corporate community investment. Moreover functions to develop programs suited characteristic of companies and set up networks of multi-stakeholders are needed.

• Management & Information Systems Review
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• v.38 no.1
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• pp.169-180
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• 2019

The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

• Korea Science and Art Forum
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• v.19
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• pp.581-592
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• 2015

This study aims to find the significance of the convention-related public organizations workers' cognition about the importance of public marketing activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here. In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive.

• Journal of Korean Library and Information Science Society
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• v.40 no.1
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• pp.23-45
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• 2009

An university form alliance with the organic relationships the community as a delivery room of human cultural in it's formation and development. The university library is to service knowledge and information resources of it to residents, and education R&D learning of a university constituent. This study research and analyse to the service status of the university library in home abroad and consider necessity and importance of the community solidarity of it. Also it brings up the plans to revigority the community solidarity and services of university libraries in the side of lifelong study, R&D support, knowledge and information service, the community contribution and so on.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.145-156
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• 2017

Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.2
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• pp.175-183
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• 2008

The rising importance of sustainable development led major corporations to pay attention to customer communication with regard to corporate social responsibility (CSR). This research shed light on the impact of CSR related actions. Our findings show that their effect on corporate image and purchase intention strengthens as they are closely related to the corporation's business area. As well, the purchase intention effect is found to be higher in case of high involvement products than that in case of low involvement ones.

• Korean Architects
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• s.620
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• pp.16-19
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• 2020

최근 서울시가 쪽방촌 주거환경 업그레이드를 위한 표준 평면을 전국 최초로 발표하고, 이를 쪽방 정비사업 공공주택 가이드라인으로 활용한다고 밝혔다. 발표된 표준평면 유형은 '주거기본법'에 따른 최저주거기준인 14제곱미터 이상으로, 1인가구를 기본으로 거주자 특성에 따라 크게 세 가지로 구분된다. 이번 일로 국내 공공복지 건축이 한 발 더 도약했다는 평이 주를 이룬다. 지난 11월 27일 표준 평면을 개발한 한영근 건축사(주.아키폴리건축사사무소 대표_프랑스 국가공인 건축사/대통령소속 국가건축정책위원회 위원)를 만나서, 관련 내용과 더불어 공공복지 건축 및 건축사의 사회적 역할에 관한 그의 생각을 들어봤다.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.219-227
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• 2015

This study analyzes the right guarantee level of Job Creation Project for the Elderly by participation type based on Madrid International Plan of Action on Ageing. The analysis is conducted using '2012 Job Creation Project for the Elderly Participants Survey' of Korea Labor Force Development Institute for the Aged. The major findings are as follows: First, "social contribution" type's implementation level of "active participation in society and development" is not high enough. Second, considering the average age of the participants, the level of "work and the ageing labor force" is high enough while the practical level is not high in market. Third, the level of "access to knowledge, education and training" is not enough within "market entrance" participants. Fourth, the level of "poverty reduction" and "income security" is not high. Based on the results, this study proposes that the quality of "social contribution" type's occupations and "market entrance" type's education should be improved. Also, the wages of the entire occupations provided by this project need to be raised.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.169-177
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• 2024

The purpose of this paper is to explore the meaning of talent donations by semi-professional Athlete using Q methodology. This Q factor analysis finally identified 3 factors: The first factor, The type of donation cautious, They represent an understanding the need for donation, needing to prepare for donation, information about donation targets, careful attitude toward talent donation. The second factor, The type of donation authenticity, They represent departure from good mind, premise of authenticity to donation, necessity of program for donation activities. The final factor, The type of trust for endowment institution, They represent trust in the target organization to donate, interest in donation-related incidents, necessity of various donation methods in sports field.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.