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A Forecast to Changes in Consumer Market Trend of 21st Century And Strategies for Power Brand (21C 소비시장의 트렌드 변화 예측과 파워브랜드 전략)

  • 최영옥;신수길
    • Archives of design research
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    • v.15 no.1
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    • pp.213-224
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    • 2002
  • We've already living our lives in the 21s1 century. This century, even alone, means enormous changes and innovations. Namely, we have been encountering various forms of generation changes such as digital generation, globalization generation, consumer generation, and brand power generation. Among these, there have been extraordinary changes in consumers and the environment of consumer market, and it is noteworthy of paying attention to the transition of the leader of the consumer market from producers to consumers. Such changes will affect not only all fields related to market environment but also entire fields including future products and sales. Hereupon, it is intended to foresee and analyze the trend in the consumer market of the 21st century and investigate changes in the consumer market and the environment of consumers. Also, the world has brought a single space of economy along with globalization and the era of self-imposed competition, and multi-national enterprises have emerged and, at the same time, their brands can be seen around the world. Hence, they have been trying to maintain their own power brands for the century. In the past, brand meant the name of a product in general. But, in the present, it has another meaning such that the brand itself provides psychological satisfaction and trustworthiness. Hereupon, this study intends to foresee changes in the trend of the consumer market of the 21s1 century, to ,outlook the trend of the consumer market along with study of power brand strategies, and to pursue creative strategies for power brand.

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The Effects of REBT Career Group Counseling on Self-Efficacy and Career Attitude Maturity of the Career-Inturrupted Married Women in Thirties (REBT 진로 집단상담이 경력단절 30대 기혼여성의 자기효능감과 진로태도성숙에 미치는 효과)

  • Yeo, Suk-Hyun;Kim, Myung-Shig
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.571-577
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    • 2016
  • Recently problems and issues of career-interrupted women were emerging as major social agenda in modern general and female society. This study modified and restructured REBT career group counseling and intended to testify the effects of REBT career group counseling program on self-efficacy and career attitude maturity of career discontinued married women in thirties. The subjects were career-interrupted married women in thirties living in J city, who have elementary school students as their children and applied to our study with 3 groups. 45 subjects were randomly assigned to experimental group(REBT Group), control group1(education group for vocational counselor) and control group2(general parental education group) by the number of 15. To assess effects of 3 groups, pre-test and post-test were carried out. Results showed that the participants of REBT group showed more self-efficacy, social efficacy and total self-efficacy scores than them of 2 control groups. And they had tendency to have more sense of reality, preparedness and total career attitude maturity scores. It seems that REBT career counseling program changed their irrational beliefs into rational beliefs about course and career, increasing their self-efficacy and career attitude maturity. The meaning, limitation and future tasks were discussed.

A Study on Collection and Analysis Method of Malicious URLs Based on Darknet Traffic for Advanced Security Monitoring and Response (효율적인 보안관제 수행을 위한 다크넷 트래픽 기반 악성 URL 수집 및 분석방법 연구)

  • Kim, Kyu-Il;Choi, Sang-So;Park, Hark-Soo;Ko, Sang-Jun;Song, Jung-Suk
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.6
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    • pp.1185-1195
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    • 2014
  • Domestic and international CERTs are carrying out security monitoring and response services based on security devices for intrusion incident prevention and damage minimization of the organizations. However, the security monitoring and response service has a fatal limitation in that it is unable to detect unknown attacks that are not matched to the predefined signatures. In recent, many approaches have adopted the darknet technique in order to overcome the limitation. Since the darknet means a set of unused IP addresses, no real systems connected to the darknet. Thus, all the incoming traffic to the darknet can be regarded as attack activities. In this paper, we present a collection and analysis method of malicious URLs based on darkent traffic for advanced security monitoring and response service. The proposed method prepared 8,192 darknet space and extracted all of URLs from the darknet traffic, and carried out in-depth analysis for the extracted URLs. The analysis results can contribute to the emergence response of large-scale cyber threats and it is able to improve the performance of the security monitoring and response if we apply the malicious URLs into the security devices, DNS sinkhole service, etc.

A Flexible Mobile-Geofence to support Connected-Cars Technology (커넥티드 카 기술을 지원하는 가변적 모바일 지오펜스)

  • Eom, Young-Hyun;Choi, Young-Keun;Yoo, HyunMi;Cho, Sungkuk;Jeon, Byungkook
    • Smart Media Journal
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    • v.6 no.3
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    • pp.89-94
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    • 2017
  • The existing geofences provide only context-awareness service for entering or leaving the set region when a user sets a virtual region for his/her PoI(Point of Interest). Applying the mobile-geofence technology to the connected car technology, which is attracting attention as a next generation technology, it is possible to provide application service without additional infrastructure construction cost However, to do this, we need to expand and improve the functions of traditional geofence. In this paper, we propose and implement a flexible mobile-geofence in which the radii of each geofence applied to vehicles is changed according to context-aware in order to support connected cars technology based on the previously studied mobile three-dimensional geofence system. The proposed flexible mobile-geofence shows experimentally that the region of the geofence is changed according to context-aware of itself and its surroundings after applying a flexible decision algorithm by the flexible factor analysis. In the future, we are expected that the flexible mobile-geofence proposed in this paper will be applied not only to connected-cars technology but also to the application technology of V2X(Vehicle to Everything) for safe and efficient vehicle operation.

Molecular Cloning and Expression of a Cellulolytic Xylanase Gene from Bacillus circulans in Escherichia coli (Bacillus circulans 기원의 Cellulolytic Xylanase 유전자의 대장균에서의 클로닝 및 발현)

  • 이동석;김지연;김한복
    • Korean Journal of Microbiology
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    • v.36 no.3
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    • pp.196-202
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    • 2000
  • A gene for cellulolytic xylanase of Bacillus circulnns ATCC21365 was cloned on pUC 19 in Eschwichia coli. The recombinant plasniid pXLI80 contained an 1.8 id, inselt composed of0.5 kb and 1.3 kb PslI fragments derived from B, circulans. The 0.5 kh fragment in the upstream region of 1.3 kb one was confirmed lo be indispensable for not only expression but also hyperexpression of the cloned gene. The transformant overproduced the xylanase 135 times greater than that produced by the orlginal B circulnns. The optimum pH and temperature of the cloned enzyme we]-e pH 5.2 and $60^{\circ}C$, respectively. Heal pretl-eatment at TEX>$55^{\circ}C$C for 1 Indid not cause inhibition of the activity of this enzyme. The elm.ynie could hydl-olyre CMC and lichenan as well as xylan to produce xylose(or GI), xylohiose(or G2) and xylolnose(or G3) as inah products. Hence We defined the cloned enzyme as a cellulolytic xylanase. The SDS-PAG electrophoretic mobility and zyiiogram of this enzyme derived from whole cell extracts or c~~lture supematants or E. coli(pXL180) indicated a molecular weight of 45,000 and nonprocessing of the enzyme in the peilplasln of E. coli.

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Impact analysis of Industrial-University cooperation adherency degree and cooperation degree configuration variable on satisfaction (산학협력 밀착도, 협력도 구성변수가 만족도에 미치는 영향 분석)

  • Kim, Young-Bu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.359-368
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    • 2016
  • In the 21st century, the Korean university education system is focused on innovation and change, including cooperation between industry and universities. It should be a goal to foster an industry-university ecosystem through interactions between universities and industry. Therefore, it is important to measure their relationships and to find advisable ways to measure the final results of industry-university cooperation. This paper sets out the achievements in cooperation and the satisfaction from such enterprises and measures mutual relationships influencing satisfaction from industry-university cooperation as to adherence and cooperation. Therefore, this research focuses on regression equation analysis in order to analyze the influence from satisfaction with industry-university cooperation based on factors in the relations between industry and universities. Also, as we examined the multicollinearity problem, before analyzing multiple regression, the multicollinearity problem appeared to be relatively irrelevant. In particular, the satisfaction variable, which can also be set as a subordinate variable, was in this research constructed as a high-dimensional subordinate variable composed of five individual variables. We then analyzed how the adherence construct factor and degree of cooperation construct factor influences the respective and subordinate satisfaction variables. As a result, the degree of realization of local customized programs was shown by the most significant variables. The biggest factor influencing satisfaction with industry-university cooperation proves the degree of realization for appropriate programs under local conditions, such as education, research, and technique guidance.

Sub-Components Evaluation Method of Potential Flood Damage Considering Yearly Change and Improved Method (연도별 변화와 개선된 방법을 고려한 홍수피해잠재능의 세부 항목 평가 방안)

  • Hong, Seungjin;Joo, Hongjun;Kim, Kyoungtak;Kim, Hung Soo
    • Journal of Wetlands Research
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    • v.20 no.4
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    • pp.370-382
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    • 2018
  • The purpose of this study is to quantitatively and effectively evaluate the factors affecting flood damage by watershed. National Water Resource Plan(MOCT, 2001) has been developed Potential Flood Damage(PFD) which indicates flood vulnerability. But, it is only a simple grouping and it does not provide guidelines for flood control planning based on detailed evaluation of sub-components. In this study, we used PFD in the Han River basin according to the method applied in the National Water Resource Plan (existing method) and improvement based on actual flood hazard area and data. As an application method, after analyzing by yearly change(2009~2014), we compared and analyzed the tendency of the sub - components that constitute the potential and risk rather than the current grouping. As the result, it was possible to accurately evaluate the existing and improved methods, and it was possible to derive the vulnerability rankings, but the existing methods have different results from the actual watershed tendency. Therefore, the PFD of the improvement method that correctly reflects past history and watershed characteristics is more appropriate for the evaluation of flood vulnerability in the watershed. In addition, it is reasonable to establish a flood control plan referring to this and prevent flood damage in advance.

The Experimental Assessment of Influence Factors on KLS-1 Microwave Sintering (한국형 인공월면토(KLS-1) 마이크로파 소결에 미치는 영향인자에 관한 실험적 연구)

  • Jin, Hyunwoo;Lee, Jangguen;Ryu, Byung Hyun;Shin, Hyu-Soung;Kim, Young-Jae
    • Journal of the Korean Geotechnical Society
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    • v.37 no.2
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    • pp.5-17
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    • 2021
  • The Moon has been an attractive planet as an outpost for deep space exploration since He-3 and water ice which can be used as energy resources were discovered. In-Situ Resource Utilization (ISRU) construction material fabrication method is required for sustainable space planet exploration. In this paper, the possibility of microwave sintering technology for construction material fabrication was evaluated using lunar regolith that can be easily collected from the Moon surface. Experimental assessment of the influence factors on microwave sintering was conducted using a hybrid sintering system for efficient processing. The heat distribution in the furnace was observed using thermal paper that is coated with a material formulated to change color when exposed to heat. Based on this result, sintered cylindrical KLS-1s with a diameter of 1 cm and a height of 2 cm were fabricated. Densities were measured for the sintered KLS-1s under rotating turntable conditions that have an effect of microwave dispersion. The more dielectrics were arranged, the more microwaves were dispersed reducing the heat concentration, and thus a uniformity of sintered KLS-1s was enhanced.

A Quality Prediction Model for Ginseng Sprouts based on CNN (CNN을 활용한 새싹삼의 품질 예측 모델 개발)

  • Lee, Chung-Gu;Jeong, Seok-Bong
    • Journal of the Korea Society for Simulation
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    • v.30 no.2
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    • pp.41-48
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    • 2021
  • As the rural population continues to decline and aging, the improvement of agricultural productivity is becoming more important. Early prediction of crop quality can play an important role in improving agricultural productivity and profitability. Although many researches have been conducted recently to classify diseases and predict crop yield using CNN based deep learning and transfer learning technology, there are few studies which predict postharvest crop quality early in the planting stage. In this study, a early quality prediction model is proposed for sprout ginseng, which is drawing attention as a healthy functional foods. For this end, we took pictures of ginseng seedlings in the planting stage and cultivated them through hydroponic cultivation. After harvest, quality data were labeled by classifying the quality of ginseng sprout. With this data, we build early quality prediction models using several pre-trained CNN models through transfer learning technology. And we compare the prediction performance such as learning period and accuracy between each model. The results show more than 80% prediction accuracy in all proposed models, especially ResNet152V2 based model shows the highest accuracy. Through this study, it is expected that it will be able to contribute to production and profitability by automating the existing seedling screening works, which primarily rely on manpower.

A Study on the Certification Method for the Application of Composite Material of eVTOL Aircraft (전기동력 수직이착륙 항공기의 복합재료 적용을 위한 소재인증 방안 고찰)

  • Bae, Sung-Hwan;Cho, Sung-In;Choi, Cheong-Ho;Jeon, Seungmok
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.48 no.12
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    • pp.969-976
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    • 2020
  • Urban Air Mobility is attracting attention as a future innovation industry around the world, and leading industries are considering the application of composite materials for structural robustness and lightening in the designing and manufacturing new concept eVTOL aircraft. To apply composite materials to the new concept of eVTO aircraft, this paper was analyzed about composite material qualification system of FAA & EASA and institutionalized by Korea Government, including the procedures and methods, the organization to carry out the material verification for domestic conditions. The domestic composite material qualification system will not only make it easier for manufacturers of eVTOL aircraft with a new concept to apply composite materials to domestic aircraft through pre-material qualification, but also reduce the burden of material qualification within the period of type certification. In addition, domestic manufacturers of composite materials with qualified material quality and performance will be easy to enter for domestic aircraft applications and composite material manufacturers with experience in applying to aircraft will have a positive impact on overseas exports. This system will be able to promote the development eVTOL aircraft industry of a new concept and enhance international credibility of made aircraft in Korea.