• The Journal of Society for e-Business Studies
• /
• v.9 no.3
• /
• pp.169-190
• /
• 2004

This study involves the test of constructs for measuring the web site user expectation, perceived performance regarding IQ, expectation congruency, and satisfaction about influence overall satisfaction. The findings can be summarized as follows. First, Web-IQ expectation appeared to have a positive effect on Web-IQ perceived performance by expectation congruency and a positive effect on perceived performance by assimilation effect. Second, Web-IQ expectation did bot appear to have a negative effect on Web-IQ expectation congruency. Although that was rejected, it differs from established researches. Some prior Web-IQ expectations that approach to congruency after one's post Web-IQ expectation. Third, Web-IQ perceived performance appeared to have a positive effect on Web-IQ expectation congruency. Fourth, result that analyze about effect that congruency gets to Web-IQ satisfaction although Web-IQ expectation appeared to have a positive effect on overall satisfaction.

• Proceedings of the KAIS Fall Conference
• /
• 2008.11a
• /
• pp.125-130
• /
• 2008

개인들의 생활양식이 변화함에 따라 소비성향도 크게 변화하고 있다. 개인이 지니고 있는 독특한 생활양식은 소비생활에 많은 차이를 보이고 있다. 최근 들어 개인의 소비 패턴은 신용 카드 사용에 따른 많은 변화를 보이고 있다. 특히 개인의 생활양식 또는 카드 브랜드의 지각과 품질에 대한 지각 차이가 카드 선택의 많은 차이를 보이고 있다. 따라서 신용 카드 회사에서는 카드 사용자들의 특성을 분석하고자 많은 연구를 시도하고 있다. 그렇지만 개인의 생활양식과 카드에 대한 브랜드, 품질 지각 및 카드 선택의 관계 구조를 명확하게 연구한 사례는 부족하다. 따라서 본 연구에서는 이러한 각 요인 간의 관계구조를 분석하여 차별화된 서비스를 제공할 수 있는 기초를 제공하고자 하였다.

• The Journal of the Korea Contents Association
• /
• v.22 no.9
• /
• pp.126-146
• /
• 2022

With the development of IT technology, consumers' shopping behaviors have diversified, and O2O services that remove the boundary between online and offline are increasing. With the development of O2O services, it is bringing about new changes in offline retailers that are facing limitations against the continuous growth of online. Drawing upon Technology Acceptance Model, this study investigates the effect of service quality perceived by O2O service users on consumers' intention to use O2O services. The result confirmed that the perceived quality, an external variable, affects the perceived usefulness and perceived ease of use, which are the main variables of the Technology Acceptance Model, and the perceived usefulness and perceived ease of use in turn have a significant effect on attitude and behavioral intention. In particular, it was found that the higher the perceived ease of use of the user, the higher the perceived usefulness and positive influence on the attitude. The results of this study suggest that in order to increase the utilization of O2O service by users, it is necessary to highlight the perceived quality of service and at the same time manage convenience and usefulness. This is expected to provide meaningful directions for companies attempting to advance O2O services.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.183-191
• /
• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.10
• /
• pp.43-50
• /
• 2020

In this paper, we propose to study the factors affecting the user's intention to use smart music platform, and on the basis of studying the impact of service quality on the user's intention to use, such as perceived usability, perceived ease, perceived entertainment and perceived cost, respectively. Based on this, the impact factors model on the usage intention of smart music platform users was presented, and 398 questionnaires were collected through a survey of university students majoring in Chinese music, and the collected data were obtained by conducting frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and structural equation model analysis using spss20.0 and amos20.0. The results show that: Quality of service has a positive effect on perceived usefulness, perceived ease of use, perceived entertainment and perceived cost. A study found that perceived usefulness, perceived ease of use, and perceived entertainment have a positive effect on users' intention of use and perceived cost has a negative effect on their intention of use. Through this conclusion, the entrepreneur presented an important meaning in promoting sustainable development of smart music platforms by improving the operation and profit model of smart music platforms.

• Journal of the Korean Society for information Management
• /
• v.30 no.2
• /
• pp.101-118
• /
• 2013

The purpose of this study is to reveal their satisfaction procedures from users of information service expectation-disconfirmation theory. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, while the expectation has a negative effect on the expectation-disconfirmation, it has a positive effect on the perceived performance. And perceived performance has a positive effect on the expectation-disconfirmation. Second, the expectation-disconfirmation has a positive effect on the overall satisfaction and loyalty. However the explanatory adequacy of the regression model is very low. Third, perceived performance has a positive effect on the overall satisfaction and loyalty. In order to increase the overall satisfaction and loyalty for NDSL, it is necessary to seek ways to improve the perceived performance and lower the expectation-disconfirmation.

• Journal of Korea Society of Industrial Information Systems
• /
• v.12 no.3
• /
• pp.31-46
• /
• 2007

For continuous growth and diffusion of internet banking, it is important to investigate the factors that affect customer satisfaction. This study empirically examined the structural relationships among characteristics of internet banking, service quality, customer satisfaction and customer loyalty. Characteristics of internet banking include relative advantage, compatibility, complexity, and perceived risk which are user-dependent in nature. Service quality was classified as 5 dimensions of SERVQUAL. Using a sample of 162 internet banking users, we empirically examined the study model. The results of this study showed that characteristics of internet banking and service quality had a significant effect on customer satisfaction and satisfaction in turn, had a significant positive effect on customer loyalty. We also found that characteristics of internet banking and service quality had a significant effect on customer loyalty.

• Journal of Korea Society of Industrial Information Systems
• /
• v.6 no.1
• /
• pp.99-108
• /
• 2001

사용자 만족(User satisfaction)은 Bailey와 Pearson(1983) 이후, 정보시스템 분야의 연구에서 시스템의 성능(Performance)을 대변하는 성과변수로서 가장 널리 사용되어져 왔다.[Delone & McLean, 1992]. 그러나 사용자 만족은 실제 시스템의 객관적인 성능이나 품질이 아닌 사용자에 의해 지각된(Perceived) 만족이므로, 인간이 인지과정에서 받는 다른 영향들로 인하여 지각된 성과는 실제의 시스템 성능과 다를 수 있다.[Gatian 1994; Szajna & Scamell, 1993. 따라서 만일 사용자가 지각한 성능이 객관적인 실제의 시스템 성능과 반드시 일치하지 않는다면, 그 원인은 무엇이며, 사용자가 시스템을 평가하는 과정에서 어떤 요인들이 작용하여 이러한 왜곡된 결과를 가져오는지, 사용자 만족이 결정되는 인지적 과정을 규명할 필요가 있다. 이러한 의미에서 본 연구는 마케팅 분야에서 일반상품에 대한 소비자의 만족 결정에 영향을 주는 변수와 그 결정과정을 연구한 소비자 만족/불만족(Consumer Satisfaction / Dissatisfaction)의 연구이론을 도입하여, 정보시스템이란 상품을 대상으로 사용자가 만족을 느끼게 되는 과정을 인지적(Cognitive) 관점에서 규명하고, 만족결정에 영향을 미치는 변수들을 찾아낸 후 소비자 만족을 결정하는 모형을 연구하고자 하였다. 8개 기업의 정보시스템 사용자부터 데이터를 수집하여 LISREL을 이용하여 사용자 만족 연구 모형을 검증하였다. 분석 결과, 결정모형은 유의하였으며 정보시스템의 사용자 만족에 영향을 미치는 변수로는 시스템의 성능 뿐 아니라 기대불일치가 함께 영향을 미치는 것으로 나타나 시스템 성능의 향상과 함께 사용자들의 기대수준 관리에 관심을 기울일 필요가 있는 것으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.12
• /
• pp.4803-4811
• /
• 2010

As the role that information system and technique plays in hotel firms is critical, the quality of IS and IT is considered as one of most important factors that determine success of hotel firms. This study aims to examine the influences of the quality of IS/IT exerted on the user's level of acceptance of the HIS and the operational performance on both personal and organizational levels. Based on the data collected from 256 employees in reservation departments of 3 Seoul and 3 Busan deluxe hotels, the study tested the applied TAM model. The results indicated that the quality of IS/IT affects the user's acceptance level (eg., satisfaction and perceived usefulness), and such acceptance behavior affects reservation employees' performance on both personal and organizational levels. Managerial implications are also presented for researchers and practitioners of hotel firms.

• Journal of Digital Convergence
• /
• v.19 no.7
• /
• pp.175-188
• /
• 2021

The purpose of this study is to verify the effect of dental service quality on satisfaction in Shanghai and the mediated effect of perceived value. To this end, we conducted an electronic survey of dental patients in Shanghai, China, and retrieved 345 copies of the effective sample, using SPSS 26.0 for the purpose of the study. To summarize the results: First, all factors of service quality have had a positive impact on satisfaction and perceived value. Second, perceived values have a positive effect on satisfaction. Third, perceived values have been analyzed to have a partial mediated effect in the relationship between service quality and satisfaction, and research on dental users in China and Korea has shown almost similar results. It shows that high-quality dental services are essential to enhancing management capabilities.