• Title/Summary/Keyword: 사용자 이용 행태

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A Study on UX of Shared Electric Scooters Using Gamification: Focusing on User Engagement and Motivation (게이미피케이션을 이용한 공유 전동킥보드 서비스 UX 연구: 사용자 참여와 동기 부여 향상을 중심으로)

  • Lee, Ja-Eun;Kim, Dongwhan
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.173-186
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    • 2022
  • The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.

A Study on the Usage Behavior of Universities Library Website Before and After COVID-19: Focusing on the Library of C University (COVID-19 전후 대학도서관 홈페이지 이용행태에 관한 연구: C대학교 도서관을 중심으로)

  • Lee, Sun Woo;Chang, Woo Kwon
    • Journal of the Korean Society for information Management
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    • v.38 no.3
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    • pp.141-174
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    • 2021
  • In this study, by examining the actual usage data of the university library website before and after COVID-19 outbreak, the usage behavior of users was analyzed, and the data before and after the virus outbreak was compared, so that university libraries can provide more efficient information services in a pandemic situation. We would like to suggest ways to improve it. In this study, the user traffic made on the website of University C was 'using Google Analytics', from January 2018 to December 2018 before the oneself of the COVID-19 virus and from January 2020 to 2020 after the outbreak of the virus. A comparative analysis was conducted until December. Web traffic variables were analyzed by classifying them into three characteristics: 'User information', 'Path', and 'Site behavior' based on metrics such as session, user, number of pageviews, number of pages per session time, and bounce rate. To summarize the study results, first, when compared with data from January 1 to January 20 before the oneself of COVID-19, users, new visitors, and sessions all increased compared to the previous year, and the number of sessions per user, number of pageviews, and number of pages per session, which showed an upward trend before the virus outbreak in 2020, increased significantly. Second, as social distancing was upgraded to the second stage, there was also a change in the use of university library websites. In 2020 and 2018, when the number os students was the lowest, the number of page views increased by 100,000 more in 2020 compared to 2018, and the number of pages per session also recorded10.46, which was about 2 more pages compared to 2018. The bounce rate also recorded 14.38 in 2018 and 2019, but decreased by 1 percentage point to 13.05 in 2020, which led to more active use of the website at a time when social distancing was raised.

A Study on a Digital Mirror System Offering Different Information by Distance (사용자와의 거리에 따라 다른 형태의 정보를 제공하는 디지털 거울 연구 - 사용자 니즈 분석을 중심으로 -)

  • Park, Ji-Eun;Lee, Moo-Heon;Hahm, Won-Sik;Soh, Yeon-Jung;Choi, Hea-Ju;Jung, Ji-Hong;Hahn, Min-Soo
    • Journal of the HCI Society of Korea
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    • v.1 no.2
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    • pp.43-50
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    • 2006
  • A mirror is a familiar tool for human beings who have been seeing themselves through it for a long time since it was created. As evolving Digital Technology, many approaches about digital mirrors which reflect not only the light, but also the information have been studied. Traditional mirrors on the wall do not need any special control to perform their automatic visual feedbacks, reflecting lights. On the contrary, digital mirrors can actively provide more information to the user than the traditional ones. In this paper, we propose an active digital mirror system of which functions are changed according to the user-mirror distance. First of all, we investigated users' behaviors on mirrors and categorized the interactions by user-mirror distance. Based on the previous result, we designed the user interface of the mirror, and developed a prototype which has three recognition modules: a distance measuring module using infrared sensor arrays, a user recognition module by computer vision technique, and a control perception module using infrared sensor grid. In addition, the next steps for improving the user-centered digital mirror system, and the possibility for developing a mirror-shaped computer system were suggested.

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Development of Contents Platform for Bus Tour Service based on the bus stop (버스관광 서비스 제공을 위한 버스정류소 기반 콘텐츠 플랫폼 개발)

  • Kim, Min-Kyo;Kim, Sang-Hoon
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1091-1096
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    • 2018
  • The purpose of this paper is to provide a convenient platform for bus users and a platform to provide tourist services suitable for bus tourism as integrated services. Recently, the number of FIT tourists for recreational purposes using public transportation is increasing as the bus use environment is improved. Accordingly, we need a tourist platform that meets the needs of tourists. In particular, a bus information providing algorithm is implemented using a bus information public API to more conveniently use the bus information providing system, and a user use behavior data collection module and a data mining module To develop a contents platform based on a bus stop for bus tourism services to FIT tourists using public transportation.

Conversion Profit and Optimal Capacity of Cloud Computer for Integrating Legacy Campus Web Servers (캠퍼스내 레거시 웹서버 통합 운영을 위한 클라우드 컴퓨팅의 최적용량 및 전환이익 분석)

  • Lee, Goo Yeon;Choi, Chang Yeol;Choi, Hwang Kyu;Jang, Min;Yoon, Jae Ku
    • Journal of Digital Contents Society
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    • v.15 no.2
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    • pp.289-300
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    • 2014
  • Cloud computing helps users to save a significant amount of cost that is related to infrastructure investment, management, and maintenance. In this paper, we study the conversion planning from campus legacy web servers into an integrated cloud computing web server system. We also analyze the conversion profit when campus web servers are integrated into a cloud computer. We first investigate the cost of legacy system model of campus web servers operated by individual laboratories, departments, institutes and so on. Next, we set up a cloud computer model for the integrated web services meeting the same performance requirements. Then, we derive the conversion profit. From the result of the derivation, we see that the conversion can be effectively applied to and adopted by mid or large sized campuses and similar institutions that provide web services.

Improving the Usability of a Fresh Food E-commerce Site: Practical Application of the Heuristic Evaluation and Think Aloud Method (휴리스틱 평가와 발성사고법을 이용한 농식품 전자상거래 사이트 사용성 평가)

  • Lee, Dong-Won;Kim, Kyung-Min;Oh, Sang-Heon;Moon, Jung-Hoon
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.608-613
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    • 2008
  • Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for fresh foods, consumers are especially sensitive to the quality of information during transaction process. Successful fresh food e-commerce sites, such as Wine. com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability of fresh food e-commerce sites and provide recommendations to improve usability. The study aims to evaluate Web usability of selected Web sites using heuristic evaluation to provide objective Web usability analysis for each transaction process and think aloud method to understand how users actually evaluate the Web site.

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A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case (소셜네트워크서비스와 온라인 사회적 자본 : 한국과 중국 사례를 중심으로)

  • Ko, Sang-Min;Hwang, Bo-Hwan;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
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    • v.15 no.1
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    • pp.103-118
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    • 2010
  • In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

핀테크의 발전 배경과 주요 동향

  • Park, Jae-Seok;Kim, Min-Jin;Hwang, Byeong-Il
    • Information and Communications Magazine
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    • v.33 no.2
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    • pp.52-58
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    • 2016
  • 핀테크는 금융과 기술을 결합한 용어로 글로벌 ICT 기업이 폭넓은 사용자 기반을 바탕으로 송금, 결제, 대출, 자산관리 등 각종 금융서비스를 결합하여 제공하는 새로운 유형의 금융서비스를 말한다. 핀테크의 등장은 스마트폰 이용의 보편화로 소비자의 소비행태가 모바일 중심으로 변화하고 있고, 빅데이터 분석 등으로 소비자에게 맞춤형 금융서비스가 가능해진 환경에 기인한다. 핀테크는 전자상거래와 금융서비스가 새롭게 만나면서 자연스럽게 나타나는 현상이다. 핀테크는 기술을 핵심 요소로 하는 금융서비스 혁신으로 파괴적 혁신이라는 특징을 지닌다. 본고에서는 서론에서 핀테크의 정의, 발전 배경을 살펴보고, 본론에서 시장동향과 주요 기업의 사례 분석과 핀테크에 의한 금융 혁신 및 금융회사의 대응 동향을 살펴보았으며, 나아가 핀테크 성공요인 및 주요국의 핀테크 정책을 살펴 보았다. 결론에서는 우리나라의 현황 분석 및 대응 방향을 제시하였다. 정부는 올해 들어 창조경제의 일환으로 '핀테크 육성'을 금융 개혁의 핵심이슈로 선정하고 개혁을 추진 중에 있다. 정부는 핀테크 창업을 통해서 청년문제 등 일자리 문제를 해소하고, 중위험/중금리 사업모델인 인터넷전문은행의 선정, 각종 규제의 개선 등으로 우리경제가 저성장의 늪에서 벗어나 재도약하는 디딤돌이 되길 기대하고 있다.

A Study on the User′s Pattern and Characteristics of Jeol-young Seaside Park (절영해안산책공원 이용객의 이용패턴과 특성에 관한 연구)

  • Lee, Myung-Kwan
    • Journal of Navigation and Port Research
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    • v.28 no.5
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    • pp.455-462
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    • 2004
  • Recently, according to the increase of personal income and enough time to spare. people demand the expansion of waterfront space in the city and the development of waterfront's possibility. In this study, which takes a place of the Jeol-young seaside park in young-do investigated for the user's pattern of seaside park located in coastal area And analyzed into user's attributes and a feeling of satisfaction The results of this study were as follows : 1) The Jeol-young seaside park is facilitated for taking a walk. It also tends to be preferred for the ocean view, jogging, relaxation, and so on 2) The Jeol-young seaside park has to be ensured with its safety and convenience of esplanade. In order to provide the user's high satisfaction, more facilities of expansion and parking area are demanded to be developed.

An Empirical Study on On/Offline Service Quality of Delivery Apps, Conversion Cost, Customer Satisfaction, and Continuous Use Intention (배달 앱 온·오프라인 서비스 품질과 전환비용, 고객 만족, 그리고 지속적 사용의도에 관한 실증적 연구)

  • Chae, Hyun-Sik;Kim, Eun-Jung;Kim, Jong-Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.35-46
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    • 2021
  • This study investigates the behavior of users using delivery apps as non-face-to-face lifestyles accelerated due to the 4th industrial revolution era and Covid 19. Specifically, this study examines the effect of customers' perceived service quality on the conversion cost, customer satisfaction, and continuous use intention. Based on the results, the main purpose of this study is to provide useful information and implications for entrants (restaurants) who have signed up and operated and platforms that connect customers, restaurants, and delivery people.