• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.9-17
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• 2010

Nowadays, many research have been conducted on robots or interactive characters that properly respond to the users affection. In this paper, we develop an intelligent messenger that provides appropriate responses to text inputs according to user's intention and affection. In order to properly respond, the intelligent messenger adapts methods to recognize user's speech act and affection. And it uses an AIML-based interactive script to which tags are additionally attached to express affection and speech act. If the intelligent messenger finds a proper reply in the interactive scripts, it displays the reply in a dialog window, and an animation character expresses emotion assimilated with a user's affection. If the animation character is synchronized with a content robot through a wireless link, the robot in the same space with the user can provide emotional response.

• Journal of the Korea Society of Computer and Information
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• v.16 no.5
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• pp.147-152
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• 2011

The main Objectives of this paper are as follows. First, we investigated effects of Smart Phone quality on the usefulness and ease of use of Smart Phone. Then, we investigated effects of the usefulness and ease of use of Smart Phone on the intention of use. Our research model is based on TAM(Technology Acceptance Model). To accomplish the purpose of this paper effectively and efficiently, a survey was conducted based on the usage of Smart Phone. Then we conducted regression analyses on the collected data and found following results. First, Smart Phone quality have a significant effect on the usefulness and ease of use of Smart Phone. Second, the usefulness and ease of use of Smart Phone have significant effects on the intention of use. Third, Smart Phone users are more satisfied with the system quality than cellular phone users. And the continuous use intention of Smart-Phone users is higher than that of cellular phone users.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.2
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• pp.127-140
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• 2009

Recently, software piracy is one of the serious crimes for the digital materials. It makes economically devasting to the software industry and the market. In particular, it is a widespread phenomenon among university students in Korea and negative affects in measuring social and cultural level. Many studies have been focused on the users' intention of the software piracy for making anti-piracy policy. The purpose of this study is to investigate the factors affecting university students' software piracy intention. The survey includes responses from 271 university students in a school of business adminstration. The research model was estimated with multiple regression. The analysis showed results that user's characteristics, subjective norms, and perceived software quality were significantly related to intention of software piracy, but security policy was not. Perceived importance of intellectual property has negative impact on user's software piracy intention. Based on the findings, we suggest the implications for developing and implementing appropriate policies for anti-piracy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.191-199
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• 2023

The purpose of this study is to examine the impact of ChatGpt's quality on users' satisfaction and intention to continuous use it. For this purpose, a survey was conducted targeting college students in the Busan and Gyeongnam regions, and responses from a total of 155 people were verified using the SPSS 28.0 program. As a result of the study, reliability and stability among ChatGPT quality factors were found to have a positive effect on satisfaction with use and intention to continuous use. Satisfaction with the use of ChatGPT was found to have a positive effect on intention to continuous use.. Satisfaction with use was found to have a positive mediating effect between the reliability and stability of ChatGPT quality and intention to continous use it. As a result of this study, we aim to contribute to suggesting educational and policy directions necessary to promote the use of ChatGPT by presenting factors that affect users' intention to continuous use ChatGPT among the qualities of ChatGPT.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.223-233
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• 2022

In this paper, we examined the causes of information privacy concerns, trust and related factors in social network services. On the basis of the 'elaboration likelihood model,' we established factors such as information quality, privacy policy, perceived SNS app popularity and optimism bias affecting information privacy concern of SNS users. In addition, we analyzed the relationship between information privacy concern, trust in SNS members, trust in SNS platform and intention to use. Finally, on the basis of the 'trust transfer theory', we analyzed the relationship between trust in SNS members and trust in SNS platform. The results of the study showed that (1) information quality, privacy policy and optimism bias had the significant effects on information privacy concerns, (2) perceived SNS app popularity didn't affect information privacy concerns, (3) information privacy concerns had the significant effects on trust in SNS platforms (4) in accordance with the trust transfer theory, trust in SNS members had the significant effect on trust in SNS platforms, and (5) trust in SNS members had the significant effect on intention to use, while trust in SNS platform didn't have the significant effect on intention to use. The findings of the study are expected to help to improve the SNS firms' understanding towards customers' information privacy protection behaviors and trust.

• Electronics and Telecommunications Trends
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• v.30 no.6
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• pp.31-41
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• 2015

사람은 User Interface(UI)를 통해 기기와 접촉하고 활용하며, 서비스를 제공받는다. 대부분의 입력 도구들은 사용자의 접촉을 필요로 하기 때문에 기기에 접촉이 불가능한 상황에서는 사용자의 의도를 기기에 전달하기 어렵다. 본고에서는 접촉 없이 사용자 입력을 가능하게 하는 기술 중 적외선 근접센서에 기반을 둔 제스처 센싱기술을 소개한다.

• Review of KIISC
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• v.9 no.4
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• pp.51-64
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• 1999

클라이언트 측의 사용자들이 응용서버(application server)로 부터의 서비스를 받기위 해서는 사요자간에 또는 사용자와 암호시스템 간에 인증은 필수적인 요구조건이다. 이러한 인증과정은 현재 사용자가 통신을 통해 정보를 교환하고 있는 상대가 실제 의도한 상대인지 를 확인하는 과정을 의미한다. 따라서 이러한 문제를 해결하기 위한 보다 효율적이고 안전 한 프로토콜의 개발이 절실하며 본논문에서는 이를 위해 기존에 제시되어진 패스워드를 이 용한인증프로토콜들을평문등가(plaintext-equivalent)프로토콜과 확인자 기반(verifiier-based) 프로토콜로 나누어 고찰해 보고 이들을 안정성, 그리고 연산속도 메시지 전송횟수를 기준으 로 비교 분석해 보고자 한다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.135-150
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• 2016

This study aims to investigate how perceived interactivity between the mobile messenger application and its user gives rise to user's enjoyment and continuous usage intention. Perceived interactivity was assumed to be formed by the combination of control, share, and responsiveness in light of the previous studies. The relations between perceived interactivity, enjoyment, and usage intention are hypothesized on the basis of the pleasure-arousal-dominance emotional state model, the theory of reasoned action, and the theory of planned behavior. Survey data were collected from 481 mobile messenger users in Korea and China. In order to test hypotheses, structural equation modeling analyses were conducted. As a result, perceived interactivity concerning connectedness and responsiveness not only positively affected enjoyment, but also had a significant effect on usage intention. However, while control positively influenced usage intention, it was not significantly related to enjoyment. In addition, there was a positive relation between enjoyment and usage intention. Incidentally, multi-group analysis was conducted to explore the differences between Korean and Chinese users. The findings would provide managerial implications for mobile messenger corporations on causal effects of perceived interactivity and the differences of the path coefficients between in Korea and China.

• Information Systems Review
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• v.23 no.3
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• pp.177-200
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• 2021

Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.33-56
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• 2017

As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.