• Smart Media Journal
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• v.12 no.11
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• pp.198-210
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• 2023

After COVID-19, team's collaborations are conducted online using whiteboard tools as remote working increases. In order to understand the problems of the convergence process using online whiteboard tools, an observation study comparing online and offline collaboration and a focus group interview were conducted. In addition, a questionnaire was conducted to confirm the found problem, and a solution idea was proposed. through in-depth interviews, we validate the proposed ideas. The convergence process of collaboration using online whiteboard tools had problems ; "excessive amount of information", "shift of view", "role of facilitator". To solve the problems, we proposed the idea of classifying each stage of the collaboration process, providing a navigator, and facilitator request system window. This paper proposed an idea that can effectively help the convergence process directly related to decision-making during the online collaboration process through analysis of advantages and problems of online and offline collaboration.

• Archives of design research
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• v.17 no.1
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• pp.153-162
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• 2004

This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.449-454
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• 2016

Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.594-606
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• 2020

On the contrary to the steady rise of social problems about depression, only a few take care of mental health themselves due to their negative perception of psychotherapy. In this study, we propose service design and user interface design of mobile applications that introduce an automatic emotional recognition system to prevent leaving depression unattended. First, we have come up with improvements in the usability of existing apps through literature research and case analysis, and draw out Personas from surveys and in-depth interviews of young people. As an essential element of the design of the Depression Improvement Service, we recommend having three components: writing a diary to manage schedule, recognize users' emotional state through avatar management, and tracking down emotional points to improve the cognitive system. Through this proposal, we want to prevent the development of depression and help to resolve the changes in perception of depression and longitude depression on our own. Ultimately, we publicize the necessity of mental health care application design and expect to lower the personal and social costs for psychiatric care.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.377-388
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• 2021

With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.399-404
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• 2019

This study proposes a strategy for developing Korean entertainment video service by studying the current status of user's experience of OTT(Over the Top, online video streaming service), mainly Netflix and Watcha Play. Firstly, as case study research, I investigated the features of domestic video streaming services and that of foreign services and K-content service needs. Secondly, I interviewed eight Netflix and Watcha Play users to understand the user experience and the demand for K-content video streaming service. As a result, I was able to derive two points about the strategy. First, isolated channel strategy. Second, content diversification and personalization strategy. This study is meaningful that it presented a strategy for the direction of the Korean entertainment industry. I hope that the follow-up study will help improve the Korean entertainment industry and help develop Korea's entertainment strategy.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.1-7
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• 2019

This study focused on the usability and the difference between VR and AR technology in the FEM/CFD simulation environments. First, this paper explains the current status and prospect of the VR/AR technology and conducted a case study on the VR and AR service in the FEM/CFD simulation environments. In addition, we made the evaluation strategies for usability by a review of previous research. And then, after Interviewers participants who use of simulation at a specific site C to we investigated the usability of the VR and AR service based on the mobile device in the FEM/CFD simulation environments. The result of this study is look forward to be used as a design service to form a VR and AR service in the future.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.327-332
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• 2019

The purpose of this study is to derive the differentiation and improvement measures of Kakao T through a usability evaluation centered on the service. In-depth interviews were conducted by first identifying the status of the mobility O2O service and reconfiguring the usability principles of the Honeycomb model, focusing on the functions and interfaces. First, there are problems driven from the imbalance in supply and demand as a mobility service, but it is likely to be improved through the addition of future features, carpooling. Second, problems were elicited for not recognizing the need for incorporated functions of Kakao T in the presence of existing functional-specific applications. Improvements derived based on this study are expected to help increase the convenience of users of mobility O2O services.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.41-49
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• 2019

This study aims to investigate the awareness and status of smart attendance systems in the professors and college students who directly use an electronic smart system, a learning management system utilizing IT and to propose a plan for improvement to increase the efficiency of the smart attendance system. As for the research method, this study conducted an online survey with 264 students at S. University to investigate the status of their use and awareness of the smart attendance system. As a result, first, the professors mostly were satisfied with the smart attendance system, and it would be necessary to improve learning ability and the function of self-management in connection with the learning management system. Second, the college students were dissatisfied with the user interface and speed of the smart attendance system, and it would be necessary to improve the delay time, login, update, and false attendance.

• Smart Media Journal
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• v.8 no.3
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• pp.70-79
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• 2019

Implementing UX design that meets user expectations has become an important variable that determines the prominence of smart home appliances. This study addresses the UX design evaluation issues in mobile application development of smart home appliances. As an experimental research subject, the UX design evaluation contents were set up for the mobile application of , the demand of which is surging recently. The purpose of the research is to explore the significance of the UX design user evaluation method in smart home applications, and to suggest how to achieve the mixing of quantitative and qualitative evaluation methods. The main findings are as follows. First, we found that user evaluation can positively impact the direction of UX design. Secondly, we found that the mixing of 'quantitative' and 'qualitative' methods works complementarily to UX design evaluation. Research implications are as follows. The UX design evaluation process can be performed efficiently as long as we distinguish between the roles of quantitative evaluation and qualitative evaluation. For example, through qualitative evaluation such as 'Honeycomb model', can be identified in terms of 'exploratory', and through qualitative evaluation such as 'in-depth user interview', can be identified in terms of 'assessment' and 'validation'.