• Title/Summary/Keyword: 사용자 니즈

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Analysis of Consumer Preferences based on Integration of External Social Network with Internal Group (내·외부 통합형 소셜 네트워크 사용자의 상품 선호도 분석)

  • Park, Sung-Hoon;Yoo, Eun-Jae;Lee, Jae-Myung;Kim, Jin-Deog
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.423-425
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    • 2015
  • 최근 대형 마트 및 백화점에서는 옴니채널 형식의 유통전략이 급부상하고 있으나, 소상공인 및 전통시장은 고비용의 옴니채널 형식을 도입하기가 어렵다. 이를 해결하고자 소자본으로 구축 가능한 니즈 분석을 활용한 모바일 플랫폼이 고안되었으나, 단순히 사용자의 행동 및 후기를 활용한 니즈분석은 개인만의 선호도 분석으로서 타인의 선호도를 알 수 없다는 문제점이 있다. 본 논문에서는 앞서 언급한 내 외부 소셜 네트워크 서비스를 활용하여 타인의 상품 선호도 또한 분석하고 결합하여 보다 효과적으로 상품 선호도 분석을 하였으며 사용자 지정 선호도 분석을 지원한다.

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A Study on the Social Needs of Customer for Robot Design (로봇 디자인에서 사용자의 사회적 니즈 추출에 관한 연구)

  • 김현진;박용국;김재우
    • Archives of design research
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    • v.16 no.3
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    • pp.253-262
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    • 2003
  • This article suggest a research method to extract user needs for designing social interface of a service robot. We first discuss social design issues for the service robot. Then we present a novel survey method for the service robot based on the social design issues and robot characteristics. Finally we discuss survey results, answered by Korean customers, of functional needs, social characteristics, product design for a home service robot. It is analyzed that Korean customers expect the image of home service robot as “a late teenager female who helps household work effectively”

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Contextual Inquiry on Multi-tasking Using a Mobile Phone (모바일폰에서의 멀티태스킹 사용 맥락조사)

  • Chung, Seung-Eun;Rhee, Jeong-Yoon;Lee, Shin-Hae;Ryoo, Han-Young
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.938-943
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    • 2009
  • This paper presents the minimum groups of tasks that should allow for multi-tasking by each main task when using a mobile phone. Imaging the situation that various tasks are seamlessly happened and making clear which tasks they need are not simple for users. Thus, we explore multi-tasking needs between every two tasks first, out of entire 16 functions selected from general functions that mobile phones have. Next, we create multi-tasking scenarios by analogy connecting each previous task to appropriate tasks that user's needs are revealed. In this manner, 11 scenarios are introduced finally. We expect that the result of our research is possible to be applicable to the development of user-centered design that multi-tasking contexts are considered.

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Suggestions of Bus Station Service in Gangnam - Using HCI methods - (서울시 강남역 광역버스 정류장 서비스 개선 제안 - HCI방법론을 중심으로 -)

  • Kim, Sora;Kang, Ji Yeon;Han, Hae Jung;Kim, Sora
    • Design Convergence Study
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    • v.13 no.5
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    • pp.131-145
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    • 2014
  • Considering the number of population commuting from Gyeonggi to Seoul, the development of the bus system is relatively slow. There are many problems to be solved but it has been overlooked, leaving the users in discomfort. The goal of this research is to improve the current system to satisfy the unmet needs, using HCI methods, which is composed of five steps, including Define, Find, Analyze & Synthesize, Ideation, Develop. In Define, we recruited the interviewees using the extreme user method to find their needs. In Find, we proceeded 'be the customer', shadowing for background research and in-depth interview. In Analyze & Synthesis, we analyzed the customer needs and clustered to similar needs to draw useful ideas. After that we suggested sophisticated ideas based on design principles from previous stage and visualized in user scenarios and mock-ups. Overall, the research suggests with text message service, informative light service and mobile application to improve the existing bus station.

A Study on User Behavior Analysis for Deriving Smart City Service Needs (스마트시티 서비스 니즈 도출을 위한 사용자 행위 분석에 관한 연구)

  • An, Se-Yun;Kim, So-Yeon
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.330-337
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    • 2018
  • Recently, there has been a growing interest in user-centered smart city services. In this study, user behavior analysis was performed as a preliminary study for user - centered smart city service planning. In particular, we will use GIS based location analysis data and video ethonography methodology to derive smart city service direction and needs. In this study, the area of Daejeon Design District selected as the Smart City Test bed was selected as the survey area and the location analysis data of the traffic accident analysis system of the road traffic corporation and the fixed camera We observed user's behavior type and change with image data extracted through the technique. Location analysis data is classified according to the type of accident, and image data is classified into 11 subdivided types of user activities. The problems and specificities observed were analyzed. The user behavior characteristics investigated through this study are meaningful to provide a basis for suggesting user - centered smart city services in the future.

A Platform of Product-Service Systems Modeling based on User Experience (사용자 경험을 기반으로 한 제품-서비스 시스템 모델링 플랫폼)

  • Kim, Tai-Oun;Park, Sung-Taek
    • 한국IT서비스학회:학술대회논문집
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    • 2009.05a
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    • pp.179-182
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    • 2009
  • PSS (Product-Service Systems) 개발에 있어서 중요한 요소로서 사용자의 경험을 들 수 있다. 제품개발 시 가장 중요하게 고려되는 요소로서 고객의 요구 (customer requirement)와 니즈 (needs)가 언급되곤 한다. 고객의 요구나 니즈는 실제로 관련 제품이나 서비스를 사용해 본 고객의 경험에 근거하고 있다. 따라서 고객의 경험을 제대로 파악하고 이를 추출하는 것이 성공적인 제품개발의 시작이다. 본 연구의 목적은 사용자 경험을 활용하는 제품-서비스 시스템 (UXPSS)을 위한 프레임워크 모델을 개발하고 샘플 제품에 대한 구현을 실시한다. 이를 위해서 사용자 경험, 제품의 서비스화, 서비스의 제품화, 서비스 사이언스, 기능분석 및 모듈화를 결합한 통합 모델을 개발하고 이를 실험적으로 구현해 본다.

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A Study on the Key Factors in User Acceptance of the Smart Clothing (스마트웨어의 수용 요인에 대한 연구)

  • Hong, Ji-Young;Chae, Haeng-Suk;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.235-241
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    • 2006
  • This paper predict user acceptance of smart clothing. The present research develops and validates new products for smart clothing. Studies suggest that further analysis of the process be undertaken to better establish properties for smart clothing, underlying structures and stability over innovative technologies. The findings reported in this paper should be useful methods which identify user needs. such findings in now provide a way to explain technology acceptance. Both of qualitative and quantitative methods, were applied to this study in order to find out user needs for smart clothing. We are writing scenarios and conducting both focused group interviews and a survey to assess the user's interest. The purpose of the survey is to evaluate the importance of the functions and to evaluate the degree of the participant's feeling and attitude. Furthermore, we explore the nature and specific influences of factors that may affect the user perception and usage.

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A Study on the Expansion of Fully Autonomous Vehicles into Residential Space (완전 자율주행 자동차의 주거공간으로의 확장에 대한 연구)

  • Lee, Hyun-Wook;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.11 no.10
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    • pp.71-79
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    • 2020
  • Due to the recent changes in residential value, user needs for various spaces in residential space are increasing. However, it is not easy to change and reconstruct the first residential form according to the needs of the user due to the characteristics of the residential space where movement and deformation are difficult. Therefore, this study aims to derive a plan to meet user needs according to changing residential value by using fully autonomous vehicles with a concept of space that can be moved. First, the existing residential space was classified through literature research, and based on this, the space type of the fully autonomous vehicle for the residential was derived through user research. Then, through the survey method and statistical analysis, user needs analysis for residential space, usefulness analysis of derived space type and type specification were carried out. Finally, based on the results of the study, the design direction of the fully autonomous vehicle for residential purpose was presented. Based on the user's perception, it is meaningful that it categorizes the space of the fully autonomous vehicle for residential purposes and suggests the design direction.

A Study on Process of User Experience Observation for Service Enhancement of Educational Website (교수학습 사이트 서비스 개선을 위한 사용자 경험 관찰 프로세스에 관한 연구)

  • Lee, Kun-Pyo;Lee, Jung-Joo;Seo, Jong-Hwan;Kim, So-Mi
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.474-479
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    • 2006
  • 교수학습 사이트는 교과 교육 지원이라는 특성상 그 서비스 개선에 있어서 사용자 중심적 디자인이 특히 요구된다. 기존 웹사이트 개선 연구는 단순히 웹사이트와 사용자 간의 인터랙션에서 발생하는 문제점에 초점을 맞추어 왔는데 사용자의 근본적인 니즈를 발견하고 만족시키기 위해서는 웹사이트 사용 정황의 이해라는 보다 확대된 개념에서의 접근이 필요하다. 따라서 본 연구에서는 웹사이트의 문제점 발견 및 사용자의 근본적 니즈 파악을 위하여 오프라인과 온라인 환경에 걸친 사용자 경험 관찰 프로세스를 기획하고 교수학습 사이트 서비스 개선을 위해 이를 적용하였다. 사이트 비지팅(Site Visiting), 비디오 에쓰노그라피(Video Ethnography), 사용자 다이어리 및 셀프카메라(User diary and Self camera), 그리고 인터뷰 기법이 현장 조사에서 이용되었으며 원격 사용성 평가 소프트웨어를 활용한 사용성 평가 및 카드소팅 테스트가 온라인 환경에서 진행되었다. 관찰 후 분석을 통해 교수학습 사이트의 새로운 컨텐츠 및 서비스 방향을 도출할 수 있었으며 웹사이트 사용자 경험 관찰 방법론 정립에의 가능성을 제시하였다.

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A Design and Implementation of Needs Analysis System in Internet Shopping Mall (인터넷 쇼핑몰 니즈 분석 시스템의 설계 및 구현)

  • Park, Sung-hoon;Kim, Jindeog
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.9
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    • pp.2073-2080
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    • 2015
  • Even though users choose goods they want to buy in on-line shopping malls, real purchase is often performed in off-line shopping malls. It is called reverse showrooming. It means that users' analysis of goods based on images and description of internet shopping malls has limitation. Thus, large-scale online shopping malls provide a customized shopping information. However, in that case, the provided information is a simple list of goods users bought or retrieved. Thus, a system to analyze various needs of users and apply the result into on-line shopping mall is necessary. In this paper, an analysis system is proposed. The system contains a module to analyze user defined preference and a module to analyze users' reviews. The former designates two goods and collects preferences of individual users. the latter analyzes reviews about purchased goods based on database dictionary stored in advance for analyzing reviews. The system implemented shows that it is possible to recommend some goods that meet each users's needs