• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.844-855
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• 2011

The purpose of this study is to identify factors on the user's intention of reusing mobile app-based tourism contents and the relationship among those factors. For those purpose, we expanded the existing TAM(Technology Acceptance Model) by introducing the variables such as characteristics of mobile app-based tourism contents, which are context, ubiquitous connectivity, service quality and perceived value as external variables of the TAM. The survey was conducted by users who have previously experienced mobile app-based tourism contents. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that the ubiquitous connectivity and perceived value were found to have a positive impact on both perceived usefulness and perceived ease of use. The perceived usefulness were found to have a positive impact on the attitude. Finally, The attitude were found to have a positive impact on the user's intention of reusing.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.35-45
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• 2016

The purpose of this study is to examine factors that influence mobile video services' satisfaction. 362 users who use both DMB and mobile video services complete the questionnaires measuring 6 attribute level satisfactions and total satisfaction of mobile video services, TV contents broadcasting status in mobile video services. The data are analyzed by using frequency analysis, Chi-square test, t-test/F-test, multiple regression and moderated multiple regression. The results of the study are as follows: First, diverse contents, image quality, video streaming quality, user convenience, and data consumption volume affect total satisfaction of mobile video services. Second, TV contents broadcasting status in mobile video services doesn't show positive moderation effect on the relationship between attribute level satisfaction and total satisfaction. Based on the results, the implications and limitations of this study are discussed.

• Journal of Navigation and Port Research
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• v.44 no.1
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• pp.32-43
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• 2020

The purpose of this study was to extract and evaluate the factors to improve the quality of shipping logistics platform suggested as an alternative to the stagnant shipping logistics industry. For this, we selected factors through previous research and expert interviews, and conducted surveys on carriers, forwarders, shippers, and platform operators with experience using shipping logistics platforms. As a method of analysis, quality evaluation of the shipping logistics platform was conducted using IPA (Importance-Performance Analysis). The results of this study are as follows "Competitiveness of services provided", "Connectivity with other transportation mode", "Competitiveness of freight", "Transparency of freight", and "Stability of booking space". For the shipping logistics platform to be activated in the future, priority should be given to focusing on these factors. This study has academic significance for establishing configuration function of shipping logistics platform and deriving evaluation factor. Additionally it is an industrial significance for suggesting strategies to improve users' participation in the shipping logistics platform.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.81-86
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• 2012

The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper focuses on Software as a Service (SaaS) among cloud services. The Technology Acceptance Model (TAM) has been popularly utilized for examining how users come to accept a new technology, but have not yet been employed to handle issues regarding SaaS adoption. This paper aims at developing an exploratory model that examines important factors affecting SaaS adoption of small and medium sized companies. The proposed exploratory model tests a number of hypotheses which integrate TAM related theories with additional imperative constructs such as marketing effort. Thus, the findings of this study can not only help company users gain insights into SaaS adoption, but also help SaaS providers obtain inspiration in their efforts to discover more effective courses of action for developing their service and improving marketing strategy.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.122-137
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• 2010

Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helping, social identity as the determinants of influencing the intention to use of blog. The suggested model was empirically evaluated using online survey data collection from 342 users of popular blog site in Korea (NAVER Blog, Cyworld minihompy, Daum Blog, and Yahoo Blog). The results revealed that perceived usefulness, perceived ease of use, reciprocity, and social identity affect directly the intention of blog usage. Furthermore, social identity has moderate effect via reciprocity and enjoyment of helping on blog usage. This study contributes to a theoretical understanding of the factors as social motivation that affects the usage of blogs. Also, the results of this study provide blog service providers useful strategic insights and service guidelines to enhance user's intention of blogs practically.

• Design Convergence Study
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• v.18 no.1
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• pp.49-60
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• 2019

While one person household and nuclear family have been increasing, supermarkets began to launch home meal replacement(HMR) promotion. Each brand competes over various types of HMR such as box lunch. In particular, the sales of HMR have been increasing due to one-person households. Experts predicted HMR market will be increased in the future as well. This study presents design evaluation with regards to HMR package design for elders. The methods of this study are: First, research literature review on senior society and analyse the design for both domestic and foreign HMR products. Second, survey on product design for evaluation was conducted. Third, user's evaluation survey was conducted on elders. As a result, containers mostly came in cup or box shaped package designs. The package provided both still and illustration image of food. The HMR design for elders are recommended as follows: first, HMR should be service designed for users. Second, the design should be for elders as well. Third, the design should be empathetic and abundant. For user-interface, the packaging material shall not be slippery and the shape of grip should be considered thoroughly for the elder's design.

• Industry Promotion Research
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• v.8 no.1
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• pp.11-22
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• 2023

This study proposes service content that helps people stay in the right posture in their daily lives to manage the pain of musculoskeletal diseases. Resistance factors and induction factors were analyzed through a survey of 143 people and Ethnography. Based on this, we propose an app service that helps practice the right posture by using EMG sensors and wearable devices. This study is meaningful in alleviating musculoskeletal pain and further improving the quality of life by helping to practice and maintain the right posture with service content based on self-objectification through user posture habit analysis.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• Journal of the Korean Association of Geographic Information Studies
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• v.1 no.1
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• pp.70-85
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• 1998

This study intends to identify the effects of user attitude, user education & training on the information systems implementation performance. In order to obtain data, survey questionnaires were distributed to the users of 'D' company, the major findings can be summarized as follows. First, it's suggested from the analyses that user attitude and user education & training independently have statistically significant effects on information systems implementation performance. Second, it's revealed that even though the interaction effects by both user attitude and user education & training have positive effects on the level of usage, but have no statistically significant effects on satisfaction level. Based on these results, it's recommended to convert user attitude favorably toward user environment and to increase the level of user education & training, in order to promote information systems implementation performance. Especially, differentiated user education & training are highly recommended.

• Informatization Policy
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• v.30 no.3
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• pp.92-121
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• 2023

As music streaming services (MSS) involve various interactions with users during the music consumption process, it is important to understand the user experience and manage the service accordingly. This study developed a user experience model for MSS by theoretically linking the quality characteristics considered important by music service users with the structure of user experience. PLS analysis was then performed using survey data to test the model. As a result, functionality (search, browsing, and personalized recommendation), UI usability, content quality (currentness, sufficiency, relevance), and monetary cost were found to be key experience factors that determine the experience consequence, i.e., user satisfaction. In addition, in a supplementary analysis comparing domestic and global services, differences in user experience were found between the two groups in terms of functionality and content quality. The user experience model of MSS proposed in this study serves as a new foundation for theory-based research in this field and provides meaningful implications for the competitive landscape among music streaming service platforms and for their competitive strategies.