• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.253-263
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• 1999

(주) A유통은 IMF시대의 경제불황에도 불구하고 PC 판매액을 전략적 마케팅활동을 통해서 5개월만에 200% 성장을 이루었고 '99년에는 250% 성장을 계획하고있다. (주) A유통의 컴퓨터 사업부는 '98년 8월 마케팅부서를 개편하면서 전략적 마케팅계획을 수립하였다. 마케팅계획의 핵심은 고객의 입장에서 (주) A유통의 영업활동을 평가하고 판매자 입장에서 제공하는 편익이 아니라 고객의 입장에서 고객이 원하는 편익을 제공하는 것이었다. '98년 IMF 상황만큼 국내경기 여건이 어려웠기 때문에 기업의 모든 경영지표가 역(-)성장을 기록하는 상황이었으나 막대한 경영자원의 투자 없이 전략적 마케팅 활동만으로 PC 판매액을 두배 이상 성장시키는 결과를 가져왔다.

• Environmental and Resource Economics Review
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• v.17 no.4
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• pp.691-717
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• 2008

The Kyoto Mechanisms allows a supplementary means for compliance, CDM(Clean Development Mechanism) and JI(Joint Implementation) projects. The investment in CDM projects is increasing rapidly as the first implementation period began in 2008. This paper seeks to determine factors affecting the price of primary CER using UNFCCC CDM Project Development Document(PDD) data. This study employs the Cluster analysis and the GLS(Generalized Least Squares) method.

• Journal of the Korean Association of Geographic Information Studies
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• v.24 no.2
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• pp.12-28
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• 2021

Based on the global smart city promotion trend, in 2018, the "Fourth Industrial Revolution Committee" selected "sustainability" and "people-centered" as keywords in relation to the direction of domestic smart city policy. Accordingly, the Living Lab program, which is an active citizen-centered innovation methodology, is applied to each stage of the domestic smart city construction project. Through the Living Lab program, and in collaboration with the public and experts, the smart city discovers local issues as it focuses on citizens, devises solutions to sustainable urban problems, and formulates a regional development plan that reflects the needs of citizens. However, compared to citizen participation in urban regeneration projects that have been operated for a relatively long time, participation in smart city projects was found to significantly differ in level and sustainability. Therefore, this study conducted a comparative analysis of the characteristics of citizen participation at each stage of an urban regeneration project and, based on Arnstein's "Participation Ladder" model, examined the level of citizen participation activities in the Living Lab program carried out in a smart city commercial area from 2018 to 2019. The results indicated that citizen participation activities in the Living Lab conducted in the smart city project had a great influence on selecting smart city services, which fit the needs of local residents, and on determining the technological level of services appropriate to the region based on a relatively high level of authority, such as selection of smart city services or composition of solutions. However, most of the citizen participation activities were halted after the project's completion due to the one-off recruitment of citizen participation groups for the smart city construction project only. On the other hand, citizens' participation activities in the field of urban regeneration were focused on local communities, and continuous operation and management measures were being drawn from the project planning stage to the operation stage after the project was completed. This study presented a plan to revitalize citizen participation for the realization of a more sustainable smart city through a comparison of the characteristics and an examination of the level of citizen participation in such urban regeneration and smart city projects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3210-3222
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• 2010

Franchise Industry has a big portion in national economy, and contributes to protecting self-employments and making jobs. One of good way to increase the success of franchise business is operating some franchisor's company owned outlets before franchising. The purpose of this research is to understand the effects of the company owned outlets on franchisor's current performance. According to the result, the operation term, scale, and location of company owned outlet increase the legitimacy of franchisor. The operation term, and scale of company owned outlet increase the efficiency of franchisor, And both legitimacy and efficiency increase of franchisor's current achievement.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.179-208
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• 2018

This study set out to analyze donation cases at public libraries, to propose plans to overcome their limitations of deficient operation budgets, and to vitalize donations at libraries. The investigator conducted a survey on the perceptions of donation activities at public libraries with a group of staff members in charge at public libraries that participated in the distribution project of books donated by publishers led by the Korean Library Association. In addition to the outcomes of project participation, the study also examined and analyzed the perceptions of in-house donation activities at public libraries in 2016. Furthermore, it looked into previous studies and cases of library donations home and abroad, identifying limitations and improvement measures of donation activities at public libraries and proposing plans to overcome them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.294-304
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• 2016

This study aims at identifying the development strategies for capacity building of intermediary agencies from the survey and analysis of intermediary agencies in the private sector which play an important role in the economic development of Chungnam province. From the review of the literature, we defined the concept of intermediaries as an institute or program which builds and maintains the proper relationship among the various actors. In order to determine the current situation of intermediary agencies and their roles in Chungnam province, we selected nine private industrial institutes and carried out a questionnaire and interview survey. It was identified that they have very limited knowledge of the role of intermediaries, while mainly focusing on the traditional function of lobbying groups. Therefore, a policy needs be developed to allow them to participate in regional development projects, in order to improve their capability to facilitate network activities for regional economic development.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.3
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• pp.259-282
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• 2021

This study analyzes actor networks in regional innovation processes with a focus on actors' activities and finds the determinants of the networks, thereby aiming to provide information useful for regional innovation policy makers. To this end, the study conducted a social network analysis of the national R&D projects data and identified the activities of innovation actors. Finding out the network determinants was QAP analysis. The study suggests three main findings as follows. First, a meaningful difference exists in characteristics of innovation activity by region. Second, the network of innovation actors meaningfully differs from region to region. The centrality of the network was found to be high in universities and businesses in Seoul and Gyeonggi, and in public research institutes in Daejeon. There are regions where all the networks of innovative actors are composed of one component, while some regions are not yet established with the network. Finally, although the networks of innovation actors are influenced by the geographical proximity and the size of the R&D fund, it is notable that the previous continuous relationship forms a strong research network.

• 열병합발전
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• s.28
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• pp.29-30
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• 2002

• Disaster Prevention Review
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• v.19 no.2
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• pp.46-51
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• 2017

• Proceedings of The Korean Society of Health Promotion Conference
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• 2010.05a
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• pp.37-50
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• 2010