• Journal of Internet of Things and Convergence
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• v.10 no.2
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• pp.137-148
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• 2024

The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates consumers' purchase intention. The survey was conducted from August 1, 2023 to September 30, 2023, and a total of 257 people participated in the study. For statistical analysis, hierarchical regression analysis, three-stage mediation regression analysis, and hierarchical three-stage controlled regression analysis were conducted to test the hypothesis. The results of the study are as follows. First, it was confirmed that big data-AI utilization, mobile-SNS utilization, live commerce utilization, and IoT utilization affect purchase intention in retail technology utilization. Second, technology usefulness has a mediating effect on IoT utilization, mobile-SNS utilization, and big data-AI utilization. Third, perceived ease of use of technology mediated the effects of IoT utilization, mobile-SNS utilization, live-commerce utilization, and big data-AI utilization. Fourth, escapist experience has a moderating effect on mobile SNS utilization and live commerce utilization. Fifth, esthetic experience has a moderating effect on mobile-SNS utilization and big data-AI utilization. Through this study, we hope that the domestic distribution industry will contribute to national competitiveness by securing the competitive advantage of companies by utilizing new technologies in entering the global market.

• Management & Information Systems Review
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• v.37 no.1
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• pp.139-154
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• 2018

R programming is free and open source system associated with a rich and ever-growing set of libraries of functions developed and submitted by independent end-users. It is recognized as a popular tool for handling big data sets and analyzing them. Reflecting these characteristics, R has been gaining popularity from data analysts. However, the antecedents of R technology acceptance has not been studied yet. In this study we identify and investigates cognitive factors contributing to build user acceptance toward R in education environment. We extend the existing technology acceptance model by incorporating social norms and software capability. It was found that the factors of subjective norm, perceived usefulness, ease of use affect positively on the intention of acceptance R programming. In addition, perceived usefulness is related to subjective norms, perceived ease of use, and software capability. The main difference of this research from the previous ones is that the target system is not a stand-alone. In addition, the system is not static in the sense that the system is not a final version. Instead, R system is evolving and open source system. We applied the Technology Acceptance Model (TAM) to the target system which is a platform where diverse applications such as statistical, big data analyses, and visual rendering can be performed. The model presented in this work can be useful for both colleges that plan to invest in new statistical software and for companies that need to pursue future installations of new technologies. In addition, we identified a modified version of the TAM model which is extended by the constructs such as subjective norm and software capability to the original TAM model. However one of the weak aspects that might inhibit the reliability and validity of the model is that small number of sample size.

• The Journal of Bigdata
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• v.2 no.2
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• pp.47-56
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• 2017

The UTAUT was presented as a comprehensive of eight existing theories to improve the limit of Technology Acceptance Model (TAM), and it has been also utilizing in various fields related to acceptance and diffusion of new technology. In this study, we analyzed factors utilized in UTAUT through meta-analysis, and confirms the consistency of the model. We presented the principal factors and the additional factors. Moreover, we presented differences and suggestions through comparative analysis with previous researches. The meta-analysis showed that satisfaction, hedonic motivation, attitude, perceived enjoyment showed a important factors as additional factors. Based on this result, we presented an extended UTAUT model. In the case of Korea studies, it was found that increasing the degree of behavior intention is the most important factor leading to use behavior. The results of this research will be able to support researchers who research the acceptance and diffusion of new technologies, and companies trying to launch new products.

• Journal of Convergence for Information Technology
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• v.11 no.4
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• pp.35-45
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• 2021

The e-commerce industry using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in the e-commerce industry. This study aims to identify the attachment types of e-commerce users and to demonstrate the relationship between the PPerceived Usefulness, and Perceived Ease of Use by TAM. In order to empirically verify the research model of this study, a survey was conducted on ordinary people with experience using e-commerce and path analysis was conducted by using PLS to analyze its Internal consistency, Confirmatory factor analysis, Discriminant validity and Goodness-of-fit verification. As a result, a significant relationship between Perceived Stability, Perceived Usefulness, and Perceived Ease of Use was identified, could verify the association with the TAM and Acceptance Intention.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.2
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• pp.183-191
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• 2018

In this study a traffic volume dependent displacement estimation model for Gwangan Bridge was developed using bridge monitoring big data. Traffic volume data for four different vehicle types and the vertical displacement data in the central position of the Gwangan Bridge were used to develop and validate the estimation model. Two statistical estimation models were developed using multiple regression analysis (MRA) and principal component analysis (PCA). Estimation performance of those two models were compared with actual values. The results show that both the MRA and the PCA based models are successfully estimating the vertical displacement of Gwangan Bridge. Based on the results, it is concluded that the developed model can effectively be used to predict the traffic volume dependent displacement behavior of Gwangan Bridge.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.11a
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• pp.298-299
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• 2022

Digital Transformation in the maritime transportation sector means "by utilizing digital technologies such as artificial intelligence, big data, Internet of Things, block chain, and cloud to create new business models, products, and services for maritime transportation-related companies. It can be defined as a continuous process that adapts to or drives disruptive changes in the market" (Chang, 2021). In a situation where various digital conversion technologies are applied and started to be used in the domestic port logistics field, active acceptance by members can bring about the success of digital conversion. Therefore, in this study, in order to investigate the acceptability of digital transformation in the domestic port logistics sector,

• Journal of the Korea institute for structural maintenance and inspection
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• v.23 no.4
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• pp.120-130
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• 2019

In this study, based on the correlation between traffic volume data and vertical displacement data developed in previous research using the bridge maintenance big data of 2006, the vertical displacement estimation model using the traffic volume data of Gwangan Bridge for 10 years A comparison of the performance of the developed model with the current applicability is presented. The present applicability of the developed model is analyzed that the estimated displacement is similar to the actual displacement and that the displacement estimation performance of the model based on the structured regression analysis and the principal component analysis is not significantly different from each other. In conclusion, the vertical displacement estimation model using the traffic volume data developed by this study can be effectively used for the analysis of the behavior according to the traffic load of Gwangan Bridge.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.378-391
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• 2017

The application of Big Data has been introduced to the Korean fashion industry; however, the literature has not yet investigated how well high technologies are being perceived and adopted by the practitioners of fashion companies. Recognizing the lack of research, the current research explores how big data analysis has been adopted by fashion practitioners based on the Technology Acceptance Model (TAM) that considers the effect of organizational characteristics (i.e., innovation, slack, and IS infra maturity). First, all TAM relationships were accepted as significant; however, the effect of perceived ease of use on the attitude toward big data was greater than perceived usefulness. Regarding organizational characteristics, while organization innovation had positive impacts on perceived usefulness as well as perceived ease of use, organization slack did not show significant and positive influence on perceived ease of use only. On the other hand, IS infra maturity had a negative effect on perceived usefulness while it did not have any significant impact on perceived ease of use. Finally, the level of perceived usefulness is decreasing as the IS infra of the fashion organization becomes more mature. With the results, the study suggested that fashion industry needs more education on the usage of big data analysis systems and development in related analysis tools.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.347-358
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• 2014

A smart TV is able to show terrestrial broadcasting and also can be used as a computer -VOD, games, image communications, application utilities and so on. In order to carry out Smart TV business, it has to contains contents, platforms, network terminal unit. If ill-equipped with any of these aboves, it must cooperate with other licensee. Therefore, Smart TV business is necessary to cooperate with each business agent. In this paper, we will look into domestic/foreign country Smart TV market, policy, vitalization strategy, and suggest the application of big data analysis methodology for Smart TV vitalization method - 1) hardware infrastructure building based on cloud computing 2) Network upgradability acceptable traffic increase 3) Technical development cooperation between each licensee 4) Variable Smart TV contents supply 5) Cooperation with party interested individuals in using UX/UI for N-Screen, network traffic estimation may increase, customized supply smart contents for consumer in real time.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.165-172
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• 2020

In this paper we propose an uses on-device-based edge computing technology and big data analysis methods through the use of on-device-based edge computing technology and analysis of big data, which are distributed computing paradigms that introduce computations and storage devices where necessary to solve problems such as transmission delays that occur when data is transmitted to central centers and processed in current general smart factories. However, even if edge computing-based technology is applied in practice, the increase in devices on the network edge will result in large amounts of data being transferred to the data center, resulting in the network band reaching its limits, which, despite the improvement of network technology, does not guarantee acceptable transfer speeds and response times, which are critical requirements for many applications. It provides the basis for developing into an AI-based facility prediction conservation analysis tool that can apply deep learning suitable for big data in the future by supporting intelligent facility management that can support productivity growth through research that can be applied to the field of facility preservation and smart factory industry with integrated hardware technology that can accommodate these requirements and factory management and control technology.