• Title/Summary/Keyword: 비즈니스 유형

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Cosmetics Behavior and Purchasing Behavior according to Female Cosmetics Consumer' Shopping Propensity Typology (화장품 소비자의 쇼핑성향 유형에 따른 화장행동 및 구매행동)

  • Park, Eun-Hee;Ku, Yang-Suk
    • Journal of Fashion Business
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    • v.15 no.5
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    • pp.28-42
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    • 2011
  • The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

An Approach to EC Business Sever to Support the Internet Marketting in Small and Medium Enterprise (중소기업 인터넷 마켓팅 지원을 위한 EC 비즈니스 서버에 관한 연구)

  • 김용호;조충래;전형덕
    • Proceedings of the Korean Information Science Society Conference
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    • 1998.10b
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    • pp.197-199
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    • 1998
  • 한국기계연구원 기계.재료기술정보센터는 경남지역 6천여 제조업 중심 기업들의 인터넷마인드 확산.CALS적용.인터넷정보검색.EC호스팅 등의 업무를 추진해 오면서 얻은 노-하우를 바탕으로, 중소업체들의 정보화 현실을 감안하여 기업(특히 중소기업)이 가장 필요로 하는 EC분야를 적용하기 위해 노력하고 있다. 기업간 EC는 종래에는 VAN을 통한 EDI가 주를 이루었으나, 인터넷이 활성화되고 이용자 수가 폭증함에 따라 거래처 개척, 물류, 결제 등 광범위한 거래 활동은 사이버화해 나가는 것을 대상으로 하고 있으며, 기존 EDI와는 달리 지속적인 거래 관계만을 전제로 하지 않고 거래 활동의 다각화를 시도하고 있다. 이러한 취지에 근거하여, 본 논문에서는 기업간(또는 사업자간) 전자상거래의 유형 중 제품을 생산하는 기업을 대상으로 불특정 다수기업이 인터넷들 통해 제품을 홍보하고 제품 수.발주가 성사되도록 지원하는 유사제품 검색 기능을 탑재한 제품을 형태의 인터넷 마케팅 서버(가칭 비즈니스 서버)를 제안한다.

A Study on the Approach for Introducing Enterprise Content Management (전사 콘텐트 관리를 위한 접근방법 연구)

  • Koo, Heung-Seo
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.47-53
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    • 2007
  • On account of supporting the full spectrum of content types in enterprises, customers recognize the problems of the conventional way, that is, point solutions for content management. And then they increase the requirement for ECM (Enterprise Content Management) solutions. In this paper, we survey the spectrum of enterprise content, the components, core value, the market landscape, and application cases of ECM, in order to suggesting the prospective customers the approach for enterprise-wide content management.

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The Study on the Tattoo Image and Appearance Satisfaction according to the Self-Esteem (자아존중감 유형에 따른 타투이미지와 외모만족도 연구)

  • Lee, Woonhyun
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.114-130
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    • 2013
  • The present study analyzed the tattoo image and body satisfaction according to the self-esteem. The samples were consisted of 191 female college students located in Kyunggi-do. The survey was implemented during may~july, 2012. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, t-test, CPA, and Duncan-test. The results are as follows. Significant difference about tattoo image and body satisfaction was found in the group divided by the self-esteem. 'Individual personality' group had a tendency to be higher level than other group about appearance satisfaction and to be better image about Tattoo. 'Ego-centrism' group showed low level about good image of Tattoo. However, that group more satisfied their appearances than other groups. 'passive management' group showed lower level than other group about positive Tattoo image-building.

A Study on Change Management in the Evolution and Maintenance of Business Applications (비즈니스 어플리케이션 운영관리 하(下)에서 변경관리에 관한 연구)

  • Jung, Seung Won;Lee, SeoukJoo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.04a
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    • pp.549-552
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    • 2015
  • 급속한 기술환경의 변화와 정보화 사회의 도래에 따라 시스템의 구축 비용보다 더 많은 비용이 유지보수에 투입되고 있다. 소프트웨어의 생명주기 측면에서 40-90%의 큰 비중을 차지하는 유지보수를 효율적으로 관리하는 것은 매우 중요한 문제이다. 이에 본 연구에서는 비즈니스 어플리케이션의 운영관리에 관한 사례를 유지보수 유형에 따라 분석하고, 이를 바탕으로 변경 관리의 개선 방향을 제시하였다.

A Study on IT Service Trends of O2O(Online to Offline) Business Model (O2O(Online to Offline) 비즈니즈 모델의 서비스 동향 연구)

  • Kim, Hanjun;Choi, Eunmi
    • Proceedings of the Korea Information Processing Society Conference
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    • 2018.05a
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    • pp.198-201
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    • 2018
  • 사이버 공간과 물리적 공간의 서비스를 접목하는 O2O(Online to Offline) 비즈니스 모델은 산업과 일상 생활에서 다양한 서비스들을 제공하고 있다. 이러한 세계적인 트랜드인 O2O 서비스의 국내 외 동향을 살펴보고 4가지 유형별로 서비스의 특성을 살펴보고 분류하였다. 또한, 일반적인 세계 시장과는 흐름과 다소 다른 양상을 띠고 있는 국내 O2O 서비스 시장에서 활성화 되고 있는 신 비즈니스 모델인 O4O(Online for Outline)를 소개하며, O4O 서비스의 기술적인 전략인 디지털 트윈(Digital Twin)의 접목을 제안한다.

The Characteristics of Location and Business-Services Networks of Venture Firms in Daegu Region (대구지역 벤처기업의 입지와 비즈니스서비스 네트워크 특성)

  • Ju, Mee-Soon;Lee, Chul-Woo
    • Journal of the Korean association of regional geographers
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    • v.15 no.6
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    • pp.752-762
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    • 2009
  • This paper aims to investigate the characteristics of location and business-services networks of venture firms in Daegu region. The regional venture firms are small scale and consist of mainly R&D investment and license new-technology in the category of soft-ware. Since the mid-1990's the firms that were founded by people with higher education and career experience seek diverse growth strategies. those firms concentrate in some regions of dalseo-gu and buk-gu. There are a few difference by types of firm-business, but, on the whole, the princepal location factors of venture firms are accessibility of research institute and university, easy information availability, and use of moderate land. In regard to networks with client firms, the venture firms determine whether to transfer. The result of the characteristics of networks between regional venture firms and business-service enterprises is as follows; the regional venture firms utilize small number of business-service enterprises and use mainly information processing and other computer operation related services and professional, scientific and technical services. In business-service be used by regional venture firms, the frequency of information processing and other computer operation related services, research and development, business support services is much, while the frequency of professional, scientific and technical services is little. Business-service enterprises are distributed mostly in Daegu region and are used owing to lack of technology and knowledge.

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Designing the Promotion Policy of Korea ESCO Industry through the Examination of Foreign Country Exercises (해외사례 조사를 통한 국내 ESCO 산업 활성화 방안)

  • Min, Eunju;Kim, Myeongrok;Nam, Kitae;Kang, Mingoo;Kim, Suduk
    • Environmental and Resource Economics Review
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    • v.26 no.1
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    • pp.103-121
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    • 2017
  • The domestic ESCO project was introduced in 1992 as one of the energy efficiency improvement programs. In recent energy market, the changes in the market conditions such as smart grid, renewable energy, and the importance of demand response became important issues. As the diversified business models are required, examples of overseas exercises are examined. Business areas in Europe or the US where the ESCO industry has been active include measures to improve the efficiency of energy facilities in all areas, ranging from energy supply facilities and energy services to end users. This type of ESCO overseas business model can be classified into various types such as project execution method, supplier demand management, financing method, climate change and emission rights, new and renewable energy, and other criteria. In this study, we propose to adopt IEC (Integrated Energy Contracting) contract method in domestic ESCO market for additional business models. Current convention of listing the specific individual business types being allowed by regulation turned out to be obstacles to the revitalization of the related market. In order to achieve the goal of energy conservation, it is recommended, instead, to revise the current funding guidelines to be a negative system.

Data-driven Persona Analysis for Understanding Web Novel Users: Focusing on Quantitative Behavioral Pattern Data (웹소설 사용자 이해를 위한 데이터 기반 페르소나 분석: 정량적 행동 패턴 데이터 중심으로)

  • Ha, Sangjip;Park, Do-Hyung
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.259-284
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    • 2022
  • In order to help the understanding of web novel users, this study was intended to quantitatively verify the user's behavioral types according to the characteristics of web novels. For this purpose, the direction of the study proceeded as follows. First, the motives of web novel users were investigated by referring to the motives of other digital content users. In addition, specific behavioral types of users were also collected. As a result, the motivation for using web novels was found to be 'interpersonal relationships and information acquisition with others', 'leisure activities', and 'escape from reality/relieve tension'. After that, the groups were classified as to whether there was a difference between groups according to the motives of use. As a result, the 'hobbies' type, a group with a particularly high motivation for using leisure activities, the 'stress relief' type, a group with very high escapism and tension relief characteristics, and a group with high interpersonal relationships and information acquisition with others The 'communication' type was classified as a 'multipurpose' type with high overall motivation characteristics. Then, in order to find out the specific characteristics between the types, personas were constructed based on the different behavior type data. Through this, the theoretical contribution of this study is meaningful in that it revealed the motives of web novel users. As a practical contribution, the persona was formed by combining the users' motives and behavioral patterns and visualized to be close to the actual representative users. These results are expected to help improve the web novel service by providing useful indicators for actual writers, platform managers, and users.

A Study on Investment Decision Making Criterion based on Crowd Funding (크라우드펀딩의 투자의사결정기준에 관한 연구)

  • Lee, Eui-Bang;Lee, Jae-Beom;Yang, Chang-Gyu
    • Information Systems Review
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    • v.16 no.2
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    • pp.25-41
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    • 2014
  • While previous studies on Crowd funding mainly focused on the plan and policy of the introduction of Crowd funding, this study classified Investment Decision Making criterion and proposed the significance of each factor, leading to results that can help investors practically. According to the analysis, (1) physical resource in business is the most important criterion to be considered as the way for investor to objectively make decisions on business model, (2) although people pay attention to the managerial capabilities of business, the creativity of business model is not being paid much attention. The result of this study can objectively determine investment decision making on business model thought a quantitative standard of judgment. Moreover, an environment should be built for healthy decision making which is based on business model instead of only product, and it is necessary to have institutional framework to enable new companies to have healthy competition with existing companies through creative business model.