• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.113-122
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• 2019

본 연구에서는 사람중심 조직문화 특성이 중소기업의 비지니스 생태계와 회사탁월성에 어떠한 영향을 미치는지, 비지니스 생태계와 회사탁월성은 기업성과에 어떤 영향을 주는지를 연구하는데 목적이 있다. 따라서 본 연구는 기업의 사람중심 조직문화 특성을 공감, 역량개발, 권한위임, 업무몰입도로 구분하고 각각의 독립변수들이 매개 변수인 비즈니스 생태계와 화사탁월성에 미치는 영향과 비니니스 생태계와 회사탁월성이 경영성과에 미치는 영향을 살펴보는 인과관계 분석이 주된 연구대상이다. 연구의 결과를 자세히 제시하면 다음과 같다. 사람중심 조직문화 특성과 비즈니스 생태계 간의 인과관계에 대한 실증 연구결과를 요약하면 공감, 역량개발, 권한위임, 업무몰입도는 비즈니스 생태계에 유의한 영향을 미치는 것으로 나타났다. 사람중심 조직문화 특성과 회사탁월성 간의 인과관계에 대한 실증 연구결과를 요약하면 업무몰입도는 회사탁월성에 유의한 영향을 미치는 것으로 나타났으며, 공감, 역량개발, 권한위임은 통계적으로 회사탁월성에 유의한 영향을 미치지 않는 것으로 나타났다. 기업역량인 비즈니스 생태계와 회사탁월성과 경영성과 간의 인과관계에 대한 실증 연구결과를 요약하면, 비즈니스 생태계는 경영성과에 통계적으로 유의한 영향을 미치지 않는 것으로 나타났으며, 회사탁월성는 경영성과에 유의한 영향을 미치는 것으로 나타났다. 이상의 연구결과와 함께 본 연구를 통해 다음과 같은 두 가지 시사점을 제시할 수 있다. 첫째, 기존연구와 사람중심 조직문화 특성을 활용하여 중소기업을 대상으로 실증연구 했다는 점에서 본 연구의 학문적 기여점을 찾을 수 있다. 중소기업은 대기업이나 공공기관에 비해 사람중심 경영에 대한 인식이 낮을 것으로 추측되었으나 분석결과 사람중심 조직문화 특성이 기업역량과 기업성과에 중요한 영향을 미치고 있음을 확인하였다는데 큰 의미가 있다고 하겠다. 둘째, 기업은 기존의 사업중심의 전통적 기업가정신과 사람중심경영이 잘 융합되어 중소기업 핵심역량에 영향을 주고 이는 다시 기업성과로 이어지는 결과를 낳는 선순환 모형이 된다는 점에서 의미가 있다.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.167-180
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• 2021

The purpose of this study is to present a framework of the MyData business ecosystem that shows a different pattern from the previous one by the MyData concept and to define the characteristics of actors participating in the ecosystem. Because MyData is an individual exercising sovereignty over his or her data, there is a characteristic that the individual participates as a key actor in the business. In other words, MyData Operators participate in the MyData business ecosystem to help individuals who own MyData, MyData creating business and MyData using business, among them, manage their own data. Therefore, this study conducts a case study of domestic and foreign MyData businesses to revitalize the domestic MyData industry. In particular, the business model of 45 cases of overseas MyData operators was analyzed and classified into 7 types of 4 groups. And through this, the importance of the role of MyData Operator in the MyData industry ecosystem is confirmed and a developmental ecosystem model is proposed.

• Information Systems Review
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• v.22 no.1
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• pp.183-198
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• 2020

The development of IT increases the importance of understanding of IT-driven ecosystems. Platform business is the representative business model in the era of innovative IT-based businesses. However, it lacks the review research that entails ecosystem perspectives from traditional disciplines in which the perspective of ecosystem had been applied. Further most of platform research have focused on the comparison between ecosystems as a whole rather than exploration on complementors in the ecosystem who are selected and survive and, in turn, contributed to maintain the ecosystem to compete with other ecosystems. The current study listed highly cited papers from economics, sociological ecology, socio-technical ecology, organization studies, and marketing research which have cumulated research on ecosystems. And the three most critical features that determine the success of complementors, which are competition, relationality, and adaptability. Present study showed how the features were explained by each perspective from the different disciplines.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.167-185
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• 2019

As most G-20 countries expect medical spending to grow rapidly over the next few decades, the burden of healthcare costs continues to grow globally due to an increase in the elderly population and chronic illnesses, and the ongoing quality improvement of health care services. However, under the rapidly changing technological environment of healthcare and IT convergence, the problem may become even bigger if not properly recognized and not properly prepared. In the context of the paradigm shift and the increasing problem of the medical field, complex responses in technical, institutional and business aspects are urgently needed. The key is to derive a business model that is appropriate for businesses that integrate IT in the medical field. With the arrival of the era of the 4th industrial revolution, new technologies such as Internet of Things have been applied to eHealthcare, and the need for new business models has emerged.In the e-healthcare of the Internet era, it became a traditional firm-based business model. However, due to the characteristics of dynamics and complexity of things Internet in the Internet of things, A business ecosystem-based approach is needed. In this paper, we present and analyze the major success factors of the ecosystem based on the 3 - layer structure of the e - healthcare business ecosystem as a result of research on e - healthcare business ecosystem based on emerging technology such as Internet of things. The three-layer business ecosystem was defined as (1) Infrastructure Layer, (2) Character Layer, and (3) Stakeholder Layer. As the key success factors for the eHealthCare business ecosystem, the following four factors are suggested: (1) introduction of the iHealthcare concept, (2) expansion of the business ecosystem, (3) business ecosystem change process innovation, and (4) business ecosystem leadership innovation.

• Information Systems Review
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• v.21 no.4
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• pp.125-141
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• 2019

With the advent of deep learning technology, which is represented by AlphaGo, artificial intelligence (A.I.) has quickly emerged as a key theme of digital transformation to secure competitive advantage for businesses. In order to understand the trends of A.I. based digital transformation, a clear comprehension of the A.I. business ecosystem should precede. Therefore, this study analyzed the A.I. business ecosystem from the multi-actor network perspective and identified the A.I. platform strategy type. Within internal three layers of A.I. business ecosystem (infrastructure & hardware, software & application, service & data layers), this study identified four types of A.I. platform strategy (Tech. vertical × Biz. horizontal, Tech. vertical × Biz. vertical, Tech. horizontal × Biz. horizontal, Tech. horizontal × Biz. vertical). Then, outside of A.I. platform, this study presented five actors (users, investors, policy makers, consortiums & innovators, CSOs/NGOs) and their roles to support sustainable A.I. business ecosystem in symbiosis with human. This study identified A.I. business ecosystem framework and platform strategy type. The roles of government and academia to create a sustainable A.I. business ecosystem were also suggested. These results will help to find proper strategy direction of A.I. business ecosystem and digital transformation.

• Information and Communications Magazine
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• v.33 no.2
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• pp.39-50
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• 2016

본 연구의 목적은 개인정보 개념을 재검토하여 신뢰 기반 ICT 인프라가 주는 새로운 개인정보 활용 비즈니스 기회들을 모색하는 것이다. 이를 위해, 개인정보가 ICT 활용 비즈니스에 이용된 배경에 대해 살펴본 후, 이러한 비즈니스 환경에서의 불신요인과 파급력을 파악해 신뢰 기반 ICT 인프라가 줄 수 있는 새로운 개인정보 생태계 비즈니스모델들을 제시한다. 새로운 비즈니스 기회로는 옵트인 방식 적용 범위의 확대, 데이터 수집 없는 앱의 출시, 이용자 통제 기반의 개인정보 부가가치화, 그리고 신뢰 추구 업체 친화적인 개인정보 생태계 조성등이며, 이와 관련한 비즈니스모델들은 기존의 블록킹 툴 무료 제공 및 데이터 수집 없는 앱 외에 개인정보저장소 앱, 신뢰 기반 브랜드화된 쿠키 앱, 게이미피케이션이 가미된 자가분석 앱, 평판관리 앱, 개인정보 기부 앱 등으로 무한 확장이 가능할 것이다. 또한, 이러한 앱 생태계가 마련되기 위해서는 신뢰를 추구하는 앱 개발자들의 욕구를 충족시킬 수 있는 있는 업체 최적화 플랫폼(VOP)의 역할이 매우 중요할 것으로 보인다.

• Journal of Korea Technology Innovation Society
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• v.17 no.4
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• pp.786-819
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• 2014

Emphasizing the importance of R&D as a source of open innovation, Korean government is developing various programs focused on technology commercialization and is expanding investment on it. In spite of those efforts, technology commercialization is not vitalized yet due to the lack of demand for technology transfer, R&D planning scheme without considering market, immaturity of technology market, and so on. This study aims to suggest the business ecosystem model so that technology commercialization could be facilitated based on business ecosystem perspective. We set the framework for modeling a business ecosystem through reviewing the previous works, and draw several problems to be solved regarding public R&D commercialization in Korea from the perspective of ecosystem. Considering those, this research proposes the business ecosystem model for public R&D commercialization as a reference model for describing, discussing, and developing the technology commercialization strategy. The proposed model consists of 4 domains as follows: R&D, technology market, information distribution channels, and customers. The business ecosystem model shows that technology commercialization could be facilitated to create the market value through close relationship and organic cooperation among its members that form the ecosystem. Public research institutes as a keystone player could control the fate of the ecosystem. In this regard, this paper suggests roles of public research institutes for evolving the business ecosystem.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37B no.11
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• pp.1058-1071
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• 2012

This paper proposes policies for developing ICT ecosystems so that Korean ICT companies can have a competitive power under the changing ICT industry environment. It analyzes the changes of user characteristics, their consumption trends and ICT industry environment. It also examines problems of domestic ICT industry and overseas ICT policies. In addition, it investigates the ICT ecosystem strategies of Google and Apple based on the theory of business ecosystem. This study suggests government policies for establishing a smart ecosystem, incubating a strategic ecosystem, and maintaining a sustainable ecosystem. The findings of this study provide additional insights and guidelines for policy makers to develop effective ICT ecosystems.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.27-32
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• 2021

최근 산업계 전반은 코로나19 장기화에 따라 빠른 속도로 디지털트랜스포메이션이 가속화 되고 있다. 디지털트랜스포메이션의 비즈니스 모델은 기업의 성과에 영향을 미치는데, 새로운 비즈니스 모델로서의 가능성은 기업의 성과와 결과에 영향을 미친다. 또한 산업생태계 자체가 디지털 기술로 인해 재구성되는 디지털 변혁 시대 스타트업의 하이퍼스케일업(Hyper-Scaleup)이 중요해지고 있다. 코로나 대유행시기 동안 사회적 거리두기 정책으로 인해 스타트업은 많은 손실을 경험하였고, 이러한 문제를 극복하기 위해 비즈니스 피벗이 필요하며 비즈니스 전환은 필수이다. 물리적 제한이 없는 디지털 세계에서 변화하는 고객의 변화에 신속하게 대응해야 하고 이러한 변화 대응력을 높여야 하는 벤처 생태계를 중심으로 피벗이 중요한 비즈니스 전략으로 등장하고 있다. 이에 따라 본 연구에서는 첫째, 스타트업의 새로운 가치창출을 위해 창업아이템, 하이퍼스케일업, 비즈니스 피벗의 개념을 분석하였다. 둘째, 창업생태계의 디지털 전환 시점에서 창업아이템과 하이퍼스케일업이 창업성과와의 실증 분석을 통해 유의한 영향 관계를 규명하였다. 셋째, 창업아이템과 하이퍼스케일업이 창업성과에 영향을 미칠 때 비즈니스 피벗의 조절효과를 분석하였다. 마지막으로 이러한 연구결과를 바탕으로 스타트업 관점에서 디지털트랜스포메이션을 바르게 이해하고, 실무적 시사점을 제시하였다.

• Cartoon and Animation Studies
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• s.45
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• pp.127-146
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• 2016

The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.