• Archives of design research
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• v.17 no.1
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• pp.319-328
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• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

• Archives of design research
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• v.18 no.2 s.60
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• pp.111-122
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• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.

• Korean Journal of Cognitive Science
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• v.22 no.1
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• pp.1-18
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• 2011

With rapid spread of handheld devices like cellular or smart phones, a short message service (SMS) comes on the public as a communication means. SMS is very cheap and can be easily written down on the storage in order not to forget it, hence it is widely used to inform schedules (time and place). In this paper, we develop a system for automatically registering schedules extracted from SMS text messages. SMS text messages are very short and concise, but include a lot of Internet words like slangs and abbreviations. These have made it difficult to extract information on schedules from them. Also handheld devices have some limitations on computing power and storage and then applying general natural language processing modules like morphological analysis to the devices are somewhat hard. To relax these burdens, we extract schedule informations from SMS messages using machine learning methods like condition random field (CRF) without using any language processing modules and register the informations on the schedule management system of handheld devices. Our proposed automatic schedule registration system has implemented on Samsung Omnia phone for experiments.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.3-12
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• 2014

A way to increase effectiveness of charitable donation ads is to activate or magnify emotional experiences (e.g., sympathy, empathy, psychological distress) among target audience. Past studies suggest that mental imagery and attention, which activate or magnify emotional experiences, can be influenced by verbal message attributes (i.e., message concreteness and valence) of charitable donation advertisements. Based on the previous research, the study built a conceptual framework for processing of charitable donation advertising: message concreteness and valence ${\rightarrow}$ mental imagery and attention ${\rightarrow}$ emotional experiences ${\rightarrow}$ donation intention. To verify the framework, the study investigated on the influence of message concreteness and valence on mental imagery and attention through assessing ERP responses. It also examined how message concreteness and valence have an effect on the intent to donate through measuring the amount of donation. The study revealed that concrete message activated mental imagery more than abstract message whereas negative message enhanced attentional level more than positive message. Compared to the other conditions, when the message was concrete and negative, the amount of donation was significantly large.

• Cross-Cultural Studies
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• v.46
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• pp.465-495
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• 2017

The purpose of this study is to verify whether the concept of time conveys meanings similar to nonverbal communicative elements in foreign language education. This study surveys cultural traits of time from the French cultural education perspective. Anthropologist Edward T. Hall points out that each cultural community has developed a different perception of time and experience, and that time conveys the meaningful message nonverbally similar to the nonverbal elements such as space, gesture, eye movement, and facial expression. I investigated the time experiences of a drinking party in France and in Korea, from a cultural relativistic point of view. The subject of a drinking party was chosen on the ground that a drinking party is highly related to most people's daily lives and it also indicates how they have a relationship with others. I sought a new direction in foreign language cultural education by analyzing how cultural differences between the two communities, especially the relationships between individuals and organisations, ways to separate leisure and labor, and the nonverbal elements, are presented in the two drinking parties.

• 기호학연구
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• no.56
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• pp.109-136
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• 2018

The purpose of this study is to examine the narrative correlation of nonverbal signs found in Charade. Charade, by using nonverbal signs, provides information about the character's psychological change, his or her relationship with others, and the places where they stay. The study of Charade, then, has to be approached considering not only the transmission of messages through nonverbal signs but also its signification. This study has analyzed the narrative and formation process of the subject that triggers the subject's activity by taking narrative semiotics to the film Carol (2015). As the status of women is represented by the mise-en-$sc{\grave{e}}ne$ at this time, this study aims to examine such a fact through Charade, which belongs to the realm of mise-en-$sc{\grave{e}}ne$. In this study, nonverbal signs that are used in Charade are drawn based on the nonverbal communication theory. The result of analyzing the texts showed that the use of interior decoration was outstanding in the process of expressing the status of female subjects. The use of gaze was noticeable in the process of expressing the acquisition of female subjects' power. Besides, it should be noted that the use of nonverbal signs such as accessories, territoriality, or gesture, was worthy of attention. It was confirmed that such nonverbal signs play an important role in the formation of subjects and configuration of narrative transformation.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.67-71
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• 2023

인간은 출생부터 필연적으로 부모와 관계 속에서 다양한 경험을 통해 성장하고 발전하게 된다. 자녀가 세상에 태어나면서 부모와 언어적, 비언어적 의사소통을 통해 다양한 관계를 경험하면서 성장하고 발전하면서, 본인의 가치관 정립과 대인관계 형성을 위한 기초가 된다. 부모-자녀 간 원활하지 못한 의사소통이 자녀에게 정신건강 문제와 이탈, 비행과 범죄로 연결된다는 것을 많은 연구 사례가 볼 수가 있다. 이러한 선행연구를 살펴보면서 부모와 자녀 간의 원활한 개방적 의사소통이 자녀의 성장과 대인관계 형성을 하는 데 중요한 역할을 하지만, 원활하지 못한 의사소통이 이루어지면은 발전과 성장에 많은 문제를 가지고 청소년기를 보내고, 성인이 되어서도 건강하지 못 할 수가 있다. 본 연구의 목적은 중기 청소년의 성장 과정에서 자기 통제력 향상에 부모와 자녀의 개방적 의사소통이 원활할 때 중기 청소년의 발달과 성장에 영향을 줄 수 있는 자기 통제력에 대해 부모-자녀 간 개방적 의사소통의 매개 역할을 하는지를 검증하는 데 있다. 부모-자녀 간 메시지 전달이 감정교류 및 정보전달 등을 모두 포함하는 상호작용을 통해 성장과 발전을 할 수 있다는 것을 알 수 있다. 중기 청소년의 부모-자녀 간 원활한 의사소통에 영향을 미칠 수 있는 자기 통제력을 종속변수로 설정하여 본 연구를 검증하기 위해 진행하였다.

• Annual Conference on Human and Language Technology
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• 2017.10a
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• pp.201-202
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• 2017

의료정보시스템의 상호운용을 위해 개발된 의료정보 교환 국제 표준인 HL7은 복잡한 구조와 문법으로 인해 컴퓨터 소프트웨어로 관리되고 있다. 현재 개발되고 있는 HL7 인터페이스 소프트웨어에서는 다양한 버전 간 호환이 되지 않아 의료정보시스템에서 버전 상호 간의 호환을 위해 변환 소프트웨어 모듈을 개발하여 사용한다. 그러나 다양한 버전(V2.1~V2.8)의 HL7 메시지 간 상호 변환을 위해 소프트웨어 모듈을 모두 개발하는 것은 많은 시간과 막대한 비용 및 노력이 필요한 비효율적인 방법이다. 따라서 본 연구에서는 HL7 버전 호환성 정의에 기반을 두어 버전별 상호변환이 가능한 HL7 파서(Parser)를 설계하고, 객체 지향적 구조에 기반을 두어 하위 버전과의 호환(Backward Compatibility)뿐만 아니라 상위 버전과 호환(Forward Compatibility) 가능한 파서를 제안한다. 또한, 버전 간 변환 실험을 통해 효용성을 검증하였다.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.124-136
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• 2016

Because of continuous outbreaks of disasters and emergencies, the importance of government crisis management has been increased. This study analyzed the Korean government's response messages during the 2015 MERS outbreak, which was an emergency issue that showed a great ripple effect. According to the three diffusion phases of MERS, the semantic network analysis of 134 press releases on the central and local governments' official web sites of MERS was conducted. The results showed that during the early stage of MERS, the central government misperceived the crisis situation, and as a result, specific and enough information was not provided promptly regarding a list of hospitals with known MERS exposure and prevention method. During MERS diffusion and decline stages, Seoul and Gyeonggi-do provided more specific and actionable messages than the central government. This study was meaningful in that it analyzed and evaluated crisis communication messages during an outbreak of the infectious disease. The findings of this study provide useful implications for government officials in their crisis management and communication strategy during emergency risk situations.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.1
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• pp.49-63
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• 2010

This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.