• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.384-387
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• 2015

드라마 CD는 One source multi use의 한 사례로써 성우관련 사업이 잘 연계되어 있는 일본에서 널리 퍼진 콘텐츠이다. 이는 이웃한 한국에도 영향을 미쳐 그동안 한국에서도 드라마 CD가 발표되어 오고 있으나 콘텐츠 분야 마켓 쉐어에서의 드라마 CD는 아직 그 입지가 크지 않다. 본 논문에서는 우리나라와 일본의 드라마 CD 시장의 성장을 비교 분석해보고 어떻게 해서 콘텐츠분야에서 강력한 힘을 발휘하는지 드라마CD의 장, 단점을 통하여 그 원동력을 알아보고 우리나라 드라마 CD시장 산업의 발전 방향에 대해 모색해 보도록 한다.

• Korean journal of communication and information
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• v.41
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• pp.303-336
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• 2008

The purpose of this study is to examine the uses and gratifications of the U. S. TV dramas favored by the Korean college students. The uses and gratifications of the U. S. TV dramas are also compared with the Korean TV dramas. In addition, this study analyzes how the motives and satisfactions of students on the U. S. dramas influence on watching patterns of the Korean TV dramas. The results of the factor analysis show that student's motives on watching the U. S. TV dramas are composed of four factors, such as 'Entertainment/Relaxation', 'Getting Information', 'Environment/Companionship', and 'Sexual curiosity'. In contrast, the motives of watching Korean TV dramas are composed of six factors, which are added 'Korean Drama Characteristics' and 'Habitual Time-Spending' to four factors of the U. S. dramas. After dividing the student groups with the heavy and the light watchers, this research shows that three out of five for the U. S. dramas are significantly different, whereas two out of six factors for the Korean counterparts. Finally, the uses and gratifications of the U. S. dramas favored by the Korean college students influence little on the watching patterns of the Korean TV dramas.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.63-73
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• 2014

The article compares the women's portrayal between Korean family drama and Chinese family drama. The two dramas are Korean family drama 'the Golden Days of Daughter-in-law ' and Chinese family drama 'the Beautiful Days of Daughter-in-law'. There are many ways to see dramas but dramas are the basement which express the society and the culture in that country, and here the women's portrayal is the main theme. The article follows steps: first, through the dramatic episode of two dramas, show the characters of main images. And through the main characters analyze the reared culture and show the same points and differences between the two chosen episodes. As a result of the women's portrayal analysis through the sex-role model, there were some differences between two dramas : new generation of Korean daughter-in-law tend to be very independent and they make effort to develop themselves even though they got married ; for Chinese daughter-in-law, very dependent, family is prior to everything without opportunity of self-development.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.89-90
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• 2011

최근 텔레비전 드라마의 소재와 내용이 다양해지면서 드라마 속의 젠더(gender)의 표현 역시 다양화 되고 있다. 기존의 성에 대한 고정관념을 깨는 다양한 젠더 문제가 제시되고 있는 현 시점에서, 사회적 이데올로기를 반영하고 재생산하는 데 있어 중심적 역할을 하고 있는 방송 드라마의 이러한 변화에 대하여 시청자는 어떠한 수용 태도를 보이고 있는지, 특히 젠더 문제의 중심에 있는 남, 녀 성별 수용 태도는 어떤 차이를 보이는지를 비교 분석함으로써, 방송 드라마의 수용에 대한 젠더 역학을 고찰하고자 한다.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.941-948
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• 2021

This study investigated the differences between active and inactive TV watching groups, in terms of residential characteristics, of class-oriented drama viewing rate. We compared Flow and Social Comparison Theories to explain the relationship between class-oriented contents in the drama and viewing rate. We collected 110,000 TV viewers data of 4 class-oriented and the other 4 dramas, aired between Feb. 2016 and March 2019, through D-Live local cable service provider. Controlling gender ratio and income level which may affect viewing rate, we found that class-oriented content significantly and positively affects viewing rate in active watching group while the same content significantly and negatively affects viewing rate in inactive watching group. These results imply that Flow and Social Comparison Theories may apply in opposite directions in different watching groups.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.583-591
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• 2018

Increasing rate of late or deferred marriage in our society may have been inferred from alleged contribution of media use on people's idealistic expectations about marriage. This study examined the relationship between Korean-Chinese romance drama viewing and various sub-concepts of idealistic fantasy about marriage. Results from survey analysis indicate that although romance drama viewing has a positive association with life satisfaction, it was positively associated with various aspects of idealistic marriage fantasy (i.e., less materialism in marriage, more belief in love at first sight, and more unrealistic expectations on marriage). Further, differential cultivation effects of Korea and Chinese romance dramas were discussed.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.159-167
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• 2009

With the increase of weight and influence of TV drama, many researchers began to publish papers on TV drama. However, those papers were mainly focused on social meaning and viewing motives and attitudes of TV audience. However, only a few papers researched about television image production techniques, such as 'Relationship between TV ratings and image production techniques', 'Transition process of TV drama's image production techniques', and 'Comparison of TV and film image production techniques'. According to the recent research on the relationship between TV ratings and image production techniques, TV rating is inverse proportionate to multiple camerawork and shot average duration with a very close relationship. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.66-82
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• 2015

This study looks into the differences between the two different genres of dramatic renditions on film- television dramas and movies, by studying the respective characteristics of screenplays for television and movies, and comparing the disparity in status between the powerful television drama writer and the powerless movie screenwriters as well as actual power structures within the Korean media industry. It explores the intensifying problems of high cost drama productions and poor treatment of screenwriters, as well as established practices in the movie and television industries so as to analyze problems comprehensively and seek balanced growth within these industries. The Hollywood screenwriting system is taken as a point of comparison in seeking solutions and exploring the direction that Korean film and television industries should take in the future.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.263-267
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• 2009

With the increase of weight and influence of TV drama, Many researchers began to publish papers on TV drama. However, Those papers were mainly about social meaning of TV drama and viewing motives and attitudes of TV audience. However, only a few limited papers were about television image production techniques. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.