• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.11a
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• pp.95-105
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• 2005

• 한국IT서비스학회:학술대회논문집
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• 2006.05a
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• pp.53-61
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• 2006

• Digital Contents
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• no.9 s.148
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• pp.64-68
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• 2005

지금 국내를 비롯해 세계는 소위‘전자태그’라 불리우는 RFID(Radio Frequency Identification)에 대해 많은 얘기들이 나오고 있다. 이미 일부 분야에서 RFID 도입이 이뤄지고 있으며 향후에는 유비쿼터스의 핵심 기술로 우리의 일상 곳곳에 적용될 것으로 보인다. 국내에서도 정보통신부, 산업자원부 등 정부 주도로 5개 시범 기구를 선정해 RFID 방법론을 개발하고 있고 이를 기반으로 민간 산업에 확산시킨다는 전략을 펼치고 있다. 칩가격·표준·보안 등이 해결해야 할 문제이지만, 앞으로 미래시장의 확실한 블루오션이 될 것으로 기대되고 있다.

• Journal of the Korean Society of Systems Engineering
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• v.2 no.1
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• pp.11-17
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• 2006

According to the change of customer needs, integration with other systems, and the advent of new technology, it is inevitable for the existing system requirements to be requested to redesign. However, there are actually no methodologies and processes to be able to reorganize the existing requirements or integrate a number of requirements different from each other. The traditional requirements processes do not work when solving such problems. Thus, since the existing approaches to develop requirements are not helpful, many traditional requirement engineering processes can not help falling in Red Ocean. In this paper, in order to solve such the problems, we propose a novel requirements engineering process applying Blue ocean strategy which is used to open a non-competition market not discovered yet. Blue Ocean approach is a novel effective method to elicit and build up new requirements from customers. In order to accomplish the strategy, this paper presents a framework and processes to discover new perspectives and analyze the corresponding requirements. In addition, some pieces of case study are presented to introduce how our approach is applied to practical system developments and the evaluation analysis for how valid it is.

• Journal of Korea Technology Innovation Society
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• v.14 no.4
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• pp.983-999
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• 2011

This research focused on the strategy consulting of the 'Vertical Farm' for the blue ocean of Gyeonggi agricultural industry. The study was performed based on both theoretical study and related qualitative study approaches. particularly, 'scenario planning' as a foresight method was used for the strategy formulation of the Vertical Farm. The major determinants for the success of the formation of the Vertical Farm can be summarized as follows; the enhancement of research capability and the Relational Capability of the research institutions. In terms of the needs of times, this study regarding the strategy for the formation of the Vertical Farm is anticipated to be a good reference for the R&D organizations and technology cluster participants in coming years.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1246-1250
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• 2006

TOC 의 전략적 목표는 수익창출, 고객만족, 그리고 종업원의 고용안정이다. 그리고 이를 실행하기 위해서는 이 3 가지 목표중 하나를 최종목표로 삼고 나머지 둘을 필요조건으로 삼는다. 이를 위한 구체적인 실행방안의 하나가 마피아오퍼(Mafia Offer)의 개발이다. 이 논문은 구체적인 마피아오퍼의 실행 방안을 알아본다. 그리고 이를 토대로 TOC 전략의 체계를 소개하며, 이 내용을 블루오션(Blue Ocean)전략, BSC(Balanced Score Card)의 활용과 연관시킨다.

• Spatial Information Research
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• v.23 no.5
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• pp.21-30
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• 2015

Korean government has promoted the projects of National Geographic Information Systems since 1995 and the utilization level of Korean National Spatial Data Infrastructure based on them has also developed. However, due to the limit to domestic market size and the legal regulation on prohibition of large sized companies' expansion into domestic spatial information markets, Korean spatial information markets are tied up in term of industrial competitiveness. To overcome those problems and evade the domestic red oceans, it is necessary to find new one in overseas' blue ocean markets. It is estimated that overseas spatial information market will be grown to 125 billion-dollar size and the annual growth rate of it will be reached to 10.5% until 2015. Thus, Asian spatial information market has a huge growth potential and it is newly rising blue oceans for Korea. Advanced countries such as Finland, Germany, Sweden, and Japan have already expanded their market size into the newly industrializing countries. To step with advanced countries, it is time to set up the new globalization strategy of Korean spatial information for expansion into newly industrializing markets. The purpose of this study is to analyze the SWOT of domestic spatial information, investigate the status on spatial information of Asian developing countries, and suggest the globalization strategy of Korean spatial information for expansion into them. The globalization strategy can be labelled as K-FBI composed of 4 domains such as Knowledge sharing platform, Frontier, Back to the basic, and Internalization. In near future, the establishment and performance of road map based on the strategy will be the milestone for Korean spatial information companies' advance into Asian developing countries.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.93-100
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• 2012

Changing the world, Smartphone has appeared in our lives. People feel convenient in their lives or work. The growth of Smartwork has developed for years all over the world. It has many functions, for instance it is not only help to save energy but also reduce environmental pollution at office or company. There are lots of reasons for this. Eventually Korea is well known as IT industry. So it is the best place to build. In order to achieve Smartwork, there must be service like infra, device, software and so on. Therefore in this study, we'll find business model(Blue ocean strategy) for Smartwork service, and apply into this.

• Journal of Information Management
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• v.38 no.1
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• pp.99-119
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• 2007

The roles of librarians have been changing with the paradigm shift of libraries. The paradigm of libraries has shifted from a traditional information management-centered way to a hybrid approach emphasizing a balance between collection and access. This study analyzed the internal and external changes of libraries to create Blue Ocean of special libraries by using the SWOT analysis, and adopted ERCR analysis for the reasonable management of libraries. This study researched the various changes of the role of librarians through the literature review and inter-viewing librarians working at the DaeDuck Science Research Complex.

• Asia Marketing Journal
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• v.11 no.3
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• pp.151-165
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• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.