• Journal of Distribution Science
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• v.8 no.2
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• pp.45-51
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• 2010

This purpose of research is to examine in blog characteristics. To realize the purpose of this study, above all it is nessary to analyse the varius blog characteristics. As like blog reputation, blog unification with buyer, blog information value, and blog interactivity. how to blog characteristics influence on credibility and satisfaction as relationship quality in blog. and presenting goods and brand I n blog, How to influence to buyer intention affect related review results of precedent study about blog research, famed design model and set in connected a hypothesis. result of hypothesis verify in blog characteristics, it is supported a hypothesis blog's supplying information value, blog characteristics. supported a hypothesis blog credibility. The factor on the effect of blog satisfaction is revealed blog unification and blog information value, But blog reputation is effect on blog satisfaction negatively. Even if blog reputation became known others and higher reputation. it is not agree with blog satisfaction. the satisfaction of blog's user is associated with blog credibility. introducing satisfaction of goods and service in blog is not influence buyer buying intention, but buyer credibility of blog is influence buyer's buying intention,

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.120-125
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• 2007

블로그와 관련된 초기의 연구들은 주로 블로그를 사용하는 사용자를 동질성을 지닌 그룹으로 보고 연구를 진행하였다. 하지만 최근 블로그 인구가 크게 증가하여, 더 이상 동질성을 지는 그룹으로 보기에는 한계가 있다. 본 논문에서는 블로그 사용자(이하 블로거)를 구분하는 특성 요인을 추출하여, 블로거 세분화 작업을 수행한다. 세분화된 블로거 그룹의 전자상거래 이용행태, 콘텐츠 유료 구매 등과의 연관성을 분석하여 다른 인터넷 유저들과의 상대적 가치에 대해서 평가해보고자 한다. 또한 분석된 블로거 그룹의 특성을 활용하여, 하위 블로거의 상위 블로거로의 전환요인이 무엇인지에 대해서 탐구해보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.882-883
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• 2010

최근, 블로그 이용자의 수가 크게 증가함에 따라 블로그 공간에 대한 분석의 중요성이 점차 증가하고 있다. 본 논문에서는 블로그 공간의 보우타이 구조 분석을 통해 블로그 공간의 내부 구조의 특성을 파악한다. 더 나아가, 웹 공간과의 비교를 통해 블로그 공간만의 고유의 특성을 도출한다.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.6
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• pp.81-87
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• 2011

As blogs become an important medium through which to communicate and exchange information on the World Wide Web, phenomena in the blogosphere are treated as important social phenomena. The advent of the blogosphere may provide opportunities for establishing new business models targeting online world. The blogosphere changes over time. To establish successful business policies in the blogosphere, the changes in the characteristics of the blogosphere should be understood. In this paper, focusing on the influence of convenient features of the Korean blogosphere, we analyze the changes of the characteristics of the Korean blogosphere over time. We expect that the results of these analyses would be helpful in developing effective algorithms and in establishing new business models.

• Korean journal of communication and information
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• v.53
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• pp.73-99
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• 2011

This study compares blogs of professional reporters with those of citizen reporters in terms of watchdog and interactivity functions. Watchdog function was analyzed in light of the extent of soft news and the degree of critical relationship with the government. Interactivity was assessed by analyzing readers' comments on the articles of reporter blogs. for citizen journalism and for professional one were chosen in order to minimize any discrepancies caused by ideological differences. As a result of the content analyses, citizen reporter blogs were found to deliver soft news more frequently than those of , whereas the former had stronger tendency to maintain the critical relationship with the government than the latter. As for the interactivity function, although the number of comments uploaded to citizen reporter blogs was higher than that of professional reporter blogs, the latter was found to meet the standards of communicative interaction more adequately than the former.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.727-729
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• 2005

본 논문에서는 시맨틱 웹 환경의 핵심기술인 온톨로지 기술을 블로그에 접목하기 위한 블로그 모델링 방식을 제안한다. 블로그에 사용되는 개념과 개념 간의 관계를 온톨로지로 표현하여 공유된 지식으로 이용함으로써 블로그 상에서 보다 세부적이고 정확한 검색 및 추론을 가능하게 하였다. 블로그에 시맨틱 웹 기술인 온톨로지를 적응시킴으로써 사용자의 특성에 맞는 개별화된 블로그 서비스를 제공할 수 있으며 사용자에게 관심 블로그 커뮤니티에 대한 링크 추천이나 사용자 관점에 따른 커뮤니티를 동적으로 구성 할 수 있다. 또한 사용자가 중요하게 생각하는 관점에 따라 원하는 블로그 컨텐츠 검색이 가능하다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1057-1060
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• 2013

블로그가 1인미디어로서 영향력을 행사하고 있으며 기업과 함께 마케팅과 광고가 진행되고 있을 정도로 산업적으로 다양하게 사용되고 있으나 블로그에 대한 평가는 대부분 정성적으로 행해지고 있다. 하지만 수십 수백만 개의 블로그를 수작업으로 확인하는 것은 쉬운 일이 아니며 자동화된 정량적인 평가가 시급한 실정이다. 본 논문에서는 블로그의 구조적인 특성을 이용한 평가방법을 제안하고 포털사이트 네이버에서 매년 발표되는 파워블로그 중 요리, 육아, 미술/디자인 카테고리의 파워블로그를 비교하여 성능을 평가한다. 평가의 방법은 일반적인 미디어 파워의 평가방법인 구독자수를 비교하였으며 본 논문에서 제시하고 있는 평가의 방법을 통해서 얻어진 블로그가 높은 수의 구독자를 가지고 있음이 판명되어 정성적인 평가 보다 높은 성능을 보임을 알 수 있었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3824-3832
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• 2009

Would it be true that cutting off using BLOG in business hour prevents that job performance decreases? Even though it is right, would the worker have different reason of using BLOG according to job characteristic? This is the purpose of this study to search the answers for the questions above. Under the first hypothesis, (factors having the people use BLOG can influence the job satisfaction), independent variable was set to three factors and define as 'Interoperability', 'Informative', 'Amusement' respectively and dependent variable was set to job satisfaction in this study. The result of analyzing this hypothesis was that two factors('Interoperability', 'Informative') haveinfluence on job satisfaction but 'Amusement' factor hadn't any influence on job satisfaction. For another hypothesis, (the factor having the worker use BLOG would have different influence on job satisfaction according to job characteristic), Job characteristic was set to 3 group (fixed/unfixed, individual/co-operational, static/active) in this study and these variables were converted to dummy variable for validating the moderating effect on both variables(independent/dependent). The result of analyzing this hypothesis was that all dummy variables set to 3 groupshadn't any moderating effect on both variables. Because a dummy variable couldn't be contained the job characteristic exactly.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.94-104
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• 2012

A research model was created in order to explore the factors on use intention based on Technology Acceptance Model and considered factors of Mobile-Blog Characteristics (Participation, Sharedness, Immediacy) and factors of Mobile-User Characteristics(Innovativeness, Familiarity). With 165 people as specimens for empirical analysis, The results were as follows: first, factors of Mobile-Blog Characteristics had a positive influence upon Perceived Ease of Use and Perceived Usefulness. second, factors of Mobile-User Characteristics had a positive influence upon Perceived ease and Perceived usefulness. third, Perceived ease had a positive influence upon Perceived usefulness and Perceived ease and Perceived usefulness had a positive influence upon use intention. This study suggested the strategic implications to promote customers use intention after analyzing the critical factors that mobile-blog made influence on them.