• Korean journal of communication and information
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• v.75
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• pp.9-42
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• 2016

This study critically examines the social and personal meanings that luxury consumption have in contemporary Korean society through understanding the consumption experiences of men in their 30s. Interviews with nine male consumers who are committed to luxury brands, especially those that produce suits, watches, fountain pens, and shoes, were conducted to collect qualitative data. We found that participants are satisfied with the whole process of luxury brand consumption including buying, using, and managing and try to consume the products for self-expression, congruent with their lifestyle and identity. Individuals have learned how to consume the luxury brand from their role models. Their consumption follows hybrid and postmodern patterns and combines luxury brand products with non-luxury one. In contemporary Korean society, using the luxury products is considered necessary to achieve some advantages in social contexts and can be also functioned as a sort of social signifier and self-help, as well as, a tool for self satisfaction or well-being.

• 발명특허
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• v.36 no.11
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• pp.50-53
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• 2011

애플이 소유한 '앱스토어' 상표권에 마이크로소프트(MS)가 제동을 걸었다. 애플리케이션의 부가가치가 높아지면서 앱스토어 개념이 애플에 종속되는 것을 막기 위해서다. MS가 미국 특허상표청(USPTO)에 앱스토어 상표권이 일반 명칭이며 경쟁자들이 이용할 수 있도록 허용돼야 한다는 취지의 소송을 제기했다고 PC월드 레지스터 등이 11일(현지시각) 전했다. 애플은 지난 2008년 앱스토어를 '인터넷, 컴퓨터 및 전자통신 네트워크를 통해 공급되는 컴퓨터 소프트웨어(SW)의 소매상점 서비스'로 규정해 상표권 등록을 마쳤다. 이후 '아이폰'을 위한 앱스토어를 열어 30만 개가 넘는 애플리케이션이 등록되는 등 큰 성공을 거두면서 애플리케이션 장터의 대명사로 자리매김했다. 애플은 이달 초 맥PC를 위한 '맥 앱스토어'도 선보였다. 이에 대해 MS는 '앱'은 앱스토어에서 판매되는 상품 및 서비스를 가리키는 일반적인 용어고, '스토어'는 소매상점 서비스를 나타내는 일반명사라고 주장했다. 또 애플 최고 경영자(CE) 스티브 잡스가 한 언론 인터뷰에서 "아마존, 버라이즌, 보다폰은 모두 안드로이드를 위한 자체 앱스토어를 구축하고 있다"고 언급한 부문을 들어 애플 자신도 앱스토어를 일반 명칭으로 사용하고 있다고 강조했다. MS는 "소비자와 업계, 미디어들이 모두 앱스토어를 애플리케이션이 판매되는 온라인 상점으로 여기고 있다"면서 "앱스토어라는 이름을 애플이 배타적으로 활용해서는 안 된다"고 밝혔다. MS는 지난해 말 윈도폰7 운영체계(OS)를 위한 온라인 스토어 '마켓플레이스'를 개설했다. IDC는 마켓플레이스에 두 달 만에 4,000여 개의 애플리케이션이 등록됐다고 집계했다.

• Proceedings of the Korean Information Science Society Conference
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• 2010.06b
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• pp.260-264
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• 2010

본 연구는 2010년 전국 정보과학기술(IT) 영재교육을 위한 학생 선발 과정을 중심으로 과거의 선발 과정과 차이점을 비교해보고, 정보과학기술에 관심이 있는 교육생을 대상으로 모집된 결과로 부터 성별, 지역별, 학교별 분포를 분석하였다. 분석결과에서 남학생과 여학생의 비율이 1 : 0.29로 나타났는데 이는 남학생보다, 여학생이 정보과학기술을 접하기 어려운 분야로 인식하고 있다는 것이다. 두 번째로, 지역별 분포비율을 조사한 결과 부산지역이 가장 많은 관심 비율을 보이고 있었는데, 이는 부산에 한국과학영재학교를 비롯한 부산광역시 교육청 산하 정보영재교육원과 같은 정보영재교육의 참여도가 많은 학생들이 지원한 것으로 보인다. 세번째, 중학생과 고등학생의 비율을 분석한 결과 중학생이 고등학생보다 약간 우위를 가지는 것으로 확인되었다. 이는 좀 더 일찍 자신의 적성에 적합한 영재교육의 혜택을 경험해보기 위해서이며, 학업의 내용이 학교 교과과정에만 관심이 있는 것이 아니라, 자기계발을 위한 학부모와 학생들에 관심이 높아지고 있음을 알 수 있다. 또한 국가적 IT 브랜드의 위상이 높아지고 IT의 발전이 학생들에게 많은 영향을 주었다고 본 연구에서는 판단된다. 정보과학기술 영재교육의 학생 선발 방식이 새롭게 전환되면서 무엇보다도 전국의 많은 학생들이 IT영재교육원의 교육 혜택을 받게 되었다는 점과, 많은 학생들이 온라인 교육을 통해서 소셜 커뮤니티를 형성하여 창의력과 자기계발 잠재력을 키울 수 있는 계기가 되었다는 점에서 큰 의미가 있다고 할 수 있다.

• (The)Study of the Eastern Classic
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• no.62
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• pp.145-176
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• 2016

This paper aims to define the leadership of Gunja (君子, translated into prince, gentleman, or ideal man) based on Confucian Classics which offer the general values and norms of individuals' virtue and social virtuous acts. Thus, humanitarianism is regarded as true value, and the values of a virtuous person who properly practices social human relationships are discussed. The real worth of Gunja image is discussed as a true human image of "self-completion and completion of all things" (成己成物) which involves the convergence of truth, good and beauty where there is a sense of harmony and balance, where there is stern self discipline and self cultivation and where win-win values of human relationships are created. Confucian saint (聖人), wise man (賢人), great man (大人), and gentleman (君子) mean social leaders. They practice human morals, enlighten and beautify society with teachings, and are indicated as equipped with mental and material harmony, good character and competence, and economic power and morality. People today pursue their own personal growth according to their material preferences rather than pure intellectual cultural values, and are engrossed in visually beautiful external unlimited competition. In this digital age, we are supposed to demonstrate our individuality, but many people are obsessed with appearance, go on severe diet, and lose their health beauty, and consequently suffer mental stress. This trend fuels obsession with appearance and the sick practice of valuing appearance. As an alternative method to overcome this phenomenon, we need a leader image with the convergence of truth, good and beauty, which is characterized by internal self cultivation, external professionalism, and handsome and solid character. Confucian thoughts consist in practicing the Way of disciplining oneself for governing others (修己治人). Self discipline involves developing personal virtuous ability for cultivating a virtuous character, and governing others involves interacting to work together in society and to have right human relationships. Thus, leaders should impress not only themselves but also others. Self discipline for governing others means cultivating virtue for oneself and leading others. A true leader has self introspection and establishes himself through self discipline so that he can govern others or reach the realm of settling others where people live together. As all things have a value and a virtue, humans endeavor to cultivate character and virtue by learning and studying for securing their professionalism, reliability, character and ability, so as to create their own brand value. Personal character does not come from a high position, wealth and power. Character is a personal virtue, and is cultivated as immaculate and fresh through self discipline. As such, it well matches with a clean and clear spirit. This offers the ideal leader as the Guja image who has an extremely humane character, as well as being equipped with inherent virtues of intellect, benevolence and courage. Self development can foster virtue and self management through self leadership and self discipline. The leader in the relationship area can practice his virtue through virtuous acts, in other words, even think from another person's perspective. Such leader is mentioned as the principle of measuring square in the Great Learning. In our viewpoint, the beauty of character can breed the seed of virtue through intellect, benevolence and courage, the beauty of win-win can realize the right virtue by showing exemplary acts to others through considerateness, and the beauty of harmony can love and care for others like me through the principle of measuring square, thereby realizing the universal principle of virtue and harmony, which is like my mind. As such, the ideal leader, when his virtue and mind of being considerate of others all blending well, can exercise his ability to the full, can live together and coexist with many people, and can grow again into a triumphant relationship.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1644-1654
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• 2004

As globalization has been accelerating in recent years, more people have opportunities to live abroad for an extended period of time, which is known to have strong influence on consumers. The main purposes of this study were to examine if and how sojourning experience could bring changes to people in general and in clothing styles with focus on Korean adults. The researchers conducted in-depth interviews on a total of thirty-six women and twenty-one men who lived in foreign countries more than two years and have been back in Korea longer than one year. The major results indicated that in addition to personalities, age, length of stay, activities during stay, gender, and cultural distances played important roles in bringing long-term changes on people. Re-established self-identity, changes in values, and openness toward diversity were major common changes observed in the interviewees. In addition, they became educated consumers with good knowledge of diverse brands and prices, and emphasized value as opposed to price. Changes in clothing styles were noted mainly among women. They placed high importance on having their own style, coordination and appropriateness, which were consistent with the general changes. Influences of different cultures were also noted.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.878-885
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• 2009

The Y generation born between 1981 and 1995 is the largest consumer group in the United States. This study is to provide an insight of understanding Y generation's decision factors of purchasing Jeans and the fit issues. This study investigated their purchasing decisions factors, including fit, cost, brand, color, and the media/internet influences. It is revealed that the Y generation might have access to the internet, but they still rely more on their peers and savvy skills to decide what they purchase. They preferred to shop from the land based retail stores rather than the internet. The fit was the most important factor of their purchasing decision, but less concerns of the brand. In this study, 87% of them chose "fit" as the reason to buy a pair of jeans. Fit problems were related to the price category. This study suggests apparel manufacturers should understand Y generation's fit issues in the global market.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.193-199
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• 2017

The objective of this research is to investigate how consumers react differently to financial and social risk/return, referred to as an 'asymmetric effect'. A lab-based experiment using a counterfeit but real-branded product examined the robustness of the statement that priming the interdependent versus independent self can result in differences in financial and social risk taking behavior in the context of counterfeit product purchase choice. Three hundred fifty-eight participants took part in the experiment. They were primed with different self-construal and evaluated purchase intention to the counterfeit product. As predicted, when evaluate in the context of loss claim of counterfeit product, risks were more activated, however, there was an asymmetric effect that self-construal priming had on financial and social risks. Interdependence primed participants were more likely to take a financial risk thus perform more purchase intention of counterfeit product and less likely to take a social risk than their independence primed counterparts, which led to lower purchase intention. The results of this research shed light on the various directions of future studies on the responses toward counterfeit product.

• Journal of the Korea Institute of Building Construction
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• v.10 no.2
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• pp.81-88
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• 2010

Under the law of Management of Apartment Complexes, the Apartment Supplier should satisfy the demands of residents for the repair of defects found in Apartment Housing. But in the cost of defect repair, the expense of resident complaints is not included, and only the actual defect repair expense is counted. So in this study, the actual use state of defect deposits for 3 years after moving in is analyzed based on the actual use data of 39 apartment complexes. The study shows that more than 50% of defect repair deposits are spent to satisfy expenses arising from complaints by residents. This is not only caused by irrational demands of residents, but also by the adoption of a stopgap policy by Apartment Suppliers.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.1
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• pp.15-29
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• 2024

With recent advances in information and communication technology, YouTube has become a powerful online space for users to create and share content about their interests and experiences, creating new cultural phenomena. In particular, there needs to be more research on social media in the manufacturing sector because, unlike distribution and retail, there has been relatively little direct contact with consumers. YouTube can positively affect firms' performance by promoting products and brands. On the other hand, it can also cause risks, such as production disruption due to rumors or misinformation. Thus, it is necessary for firms to examine how information about an electric automobile defects spreads on YouTube according to the number of subscribers and views through statistical network analysis.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1238-1248
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• 2023

The purpose of this study was to examine the effects of job stress of hair designers on flourishing, and to verify whether work engagement and career commitment have dual mediating effects. For this purpose, a survey was conducted on 177 hair designers of various positions who are engaged in domestic B brand, and the relationships of variables was verified using statistical package SPSS 21.0 and SPSS Process Macro v. 3.3. The research model of dual mediating effect was demonstrated. First, it was confirmed that the job stress of the hair designer had a negative effect on the flourishing through the simple regression analysis. Second, job stress had a negative indirect effect on flourishing showing the dual mediating effect of work engagement and career commitment, and the direct effect of job stress of hair designers on flourishing turned out to be insignificant confirming a complete double mediating effect. These results means, job stress reduces successively job engagement, career commitment and finally harms the well-being of hair designer.