• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.141-152
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• 2013

This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services, mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.

• Information Systems Review
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• v.18 no.4
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• pp.121-140
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• 2016

Today, consumers are interested in branded apps as new marketing channels. Consumers do not have ready access to information that will enable them to judge the quality of a particular product or service before purchase, but they will gain such information with branded apps. As they need to be actively chosen and downloaded to users' smartphone by the users themselves, branded apps have greater marketing effectiveness and influence than traditional channels. Therefore, corporations that place emphasis on interactions with customers anticipate a new marketing effect with their branded apps. With previous research on smartphone applications as a background, this research finds key factors in branded apps that influence users' satisfaction. Additionally, the study centers on the relationship in which satisfaction in the branded app significantly influences the purchase intention for the branded product/service.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.455-463
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• 2015

As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.

• Journal of Fashion Business
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• v.15 no.5
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• pp.129-143
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• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.137-146
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• 2017

This study explores the impacts of application attributes of coffee chains on consumer's re-purchase decision-making processes in the context of coffee chains. We posited coffee quality, service quality, and physical environment as key service attributes of coffee chains and personalization, usefulness, economy, and convenience as key application attributes. The moderating effect of application attributes on the relationship between consumer satisfaction and repurchase intention was investigated. The theoretical framework was tested based on 382 consumers who frequently visit coffee chains and install their applications. PLS method was used to analysis the hypotheses. The theoretical model accounts for 48.1% of variance in customer satisfaction and 41.6% of variance in repurchase intention. The analysis results showed that personalization and convenience play an moderating effect on consumer's repurchase decision-making processes. Coffee quality and physical environment were found to have significant effects on customer satisfaction, while service quality does not significantly influence consumer satisfaction. Brand image has a significant effect on customer satisfaction and repurchase intention.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.153-163
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• 2013

The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.463-468
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• 2015

A study on how a launcher as smart phone application was utilized as brand communication by deriving a characteristic element that could be changed into an extended function which carried out brand communication function going beyond the basic function of launcher pre-installed for the purpose of UI differentiation according to each device brand. In the results of analyzing the items and features of brand communication shown in each detailed item after classifying properties of launcher components into that of home component and personalization function element, (1) brand image identity element and (2) service marketing commitment element was derived.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.443-448
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• 2020

The purpose of research is identifying visual factors affecting purchase of convenient store packed-meals through mobile applications. Previous studies have not covered mobile applications on purchase of convenient store packed-meals and this inspired the research topic. Document analysis and online survey are mainly implemented and 4 visual factors; typography, product image, main color, brand logo have been set as a research variables. It is revealed that consumers recognize product image prior to the rest and their purchase intentions are most significantly affected by product image. In conclusion, the product image should encourage consumers to have expectation on packed-meal and need to deliver credibility at the same time. Hence, the application should be designed to solely spotlight product image to lead consumer's concentration on it. The research can be further expanded by including non-visual factors as its variables or increasing scale of survey samples.

• 발명특허
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• v.36 no.11
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• pp.50-53
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• 2011

애플이 소유한 '앱스토어' 상표권에 마이크로소프트(MS)가 제동을 걸었다. 애플리케이션의 부가가치가 높아지면서 앱스토어 개념이 애플에 종속되는 것을 막기 위해서다. MS가 미국 특허상표청(USPTO)에 앱스토어 상표권이 일반 명칭이며 경쟁자들이 이용할 수 있도록 허용돼야 한다는 취지의 소송을 제기했다고 PC월드 레지스터 등이 11일(현지시각) 전했다. 애플은 지난 2008년 앱스토어를 '인터넷, 컴퓨터 및 전자통신 네트워크를 통해 공급되는 컴퓨터 소프트웨어(SW)의 소매상점 서비스'로 규정해 상표권 등록을 마쳤다. 이후 '아이폰'을 위한 앱스토어를 열어 30만 개가 넘는 애플리케이션이 등록되는 등 큰 성공을 거두면서 애플리케이션 장터의 대명사로 자리매김했다. 애플은 이달 초 맥PC를 위한 '맥 앱스토어'도 선보였다. 이에 대해 MS는 '앱'은 앱스토어에서 판매되는 상품 및 서비스를 가리키는 일반적인 용어고, '스토어'는 소매상점 서비스를 나타내는 일반명사라고 주장했다. 또 애플 최고 경영자(CE) 스티브 잡스가 한 언론 인터뷰에서 "아마존, 버라이즌, 보다폰은 모두 안드로이드를 위한 자체 앱스토어를 구축하고 있다"고 언급한 부문을 들어 애플 자신도 앱스토어를 일반 명칭으로 사용하고 있다고 강조했다. MS는 "소비자와 업계, 미디어들이 모두 앱스토어를 애플리케이션이 판매되는 온라인 상점으로 여기고 있다"면서 "앱스토어라는 이름을 애플이 배타적으로 활용해서는 안 된다"고 밝혔다. MS는 지난해 말 윈도폰7 운영체계(OS)를 위한 온라인 스토어 '마켓플레이스'를 개설했다. IDC는 마켓플레이스에 두 달 만에 4,000여 개의 애플리케이션이 등록됐다고 집계했다.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.