• Title/Summary/Keyword: 뷰티-IT 융합산업

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A Study on the Activation Plan for K-Beauty Beauty Industry (K-Beauty 미용산업 활성화 방안에 관한 연구)

  • Pyo, Young-Hee
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.229-235
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    • 2021
  • The K-Beauty beauty industry is emerging as a future-oriented growth industry that creates high added value. Therefore, this study analyzed the trends of the K-Beauty beauty industry, the latest cosmetics industry trends, and previous studies and reports related to global competitiveness with the purpose of suggesting a direction to develop into a promising industry with future value needs and competitiveness of consumers. First, it is necessary to induce the demonstration of social and economic value as an export-beneficial industry by enabling division of roles between industries and governments by sector based on innovation and creativity. Second, it is expected to succeed only when beauty and IT are fused to form and expand an innovation network. Finally, if legal and institutional improvements are preceded to solve the task of creating new jobs and fostering professionals that meet the goals of industrial development, it will be possible to strategize the revitalization of the future-oriented K-Beauty beauty industry.

Attitudes Towards Homecare Beauty Devices in Women in Correlation to Narcissism (여성의 자기애에 따른 홈케어 뷰티디바이스 이용 태도)

  • Kang, Shin-Ok;Kim, Moon-Ju
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.212-224
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    • 2022
  • This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.

A Study of the Beauty Brand Experience Case Using Metaverse (메타버스를 이용한 뷰티 브랜드 경험 사례에 대한 고찰)

  • Kim, Na-Yeong;Kim, Gyu-Ri
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.185-190
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    • 2022
  • Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

Analyzing Changes in Consumers' Interest Areas Related to Skin under the Pandemic: Focusing on Structural Topic Modeling (팬데믹에 따른 소비자의 피부 관련 관심 영역 변화 분석: 구조적 토픽모델링을 중심으로)

  • Nakyung Kim;Jiwon Park;HyungBin Moon
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.173-192
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    • 2024
  • This study aims to understand the changes in the beauty industry due to the pandemic from the consumer's perspective based on consumers' opinions about their skin online before and after the pandemic. Furthermore, this study tries to derive strategies for companies and governments to support sustainable growth and innovation in the beauty industry. To this end, posts on social media from 2017 to 2022 that contained the keyword 'skin concerns' are collected, and after data preprocessing, 96,908 posts are used for the structural topic model. To examine whether consumers' interest areas related to skin change according to the pandemic situation, the analysis period is divided into 7 periods, and the variables that distinguish each stage are used as meta-variables for the structural topic model. As a result, it is found that consumers' interests can be divided into 22 topics, which can be categorized into four main categories: beauty manufacturing, beauty services, skin concerns, and other. The results of this study are expected to be utilized in construction of product development and marketing strategies of related companies and the establishment of economic support policies by the government in response to changes in demand in the beauty industry due to the pandemic.

An analysis on the Factors of the Consumption Expenditure on K-beauty Service Industry (K-beauty 서비스산업 소비지출의 영향요인 분석)

  • Chin, Chung-Hwa;Yuk, Hyun-Jeong
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.351-359
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    • 2020
  • This study aims to propose for the K-beauty industry by analyzing the consumption situation. The data used the household trend survey and GDP from 06' to 16' provided by the National Statistical Office. The analysis results of the influencing factors of expenditure on the K-beauty service industry per household resulted in the increase of expenditure on hair and beauty services and their goods when ordinary income decreased, it was possible to understand the similarities between the change of Engel's coefficient. It was difference in the proportion of consumption of beauty services account by income quintiles.The increase of the GNI had an effect on that of the consumption of K-beauty. The above results show that beauty service industry is relevant to the items of households' income and expenditure. Plans are needed to take into account national economic trends and consumption patterns.

Preliminary study of Korean Electro-palatography (EPG) for Articulation Treatment of Persons with Communication Disorders (의사소통장애인의 조음치료를 위한 한국형 전자구개도의 구현)

  • Woo, Seong Tak;Park, Young Bin;Oh, Da Hee;Ha, Ji-wan
    • Journal of Sensor Science and Technology
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    • v.28 no.5
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    • pp.299-304
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    • 2019
  • Recently, the development of rehabilitation medical technology has resulted in an increased interest in speech therapy equipment. In particular, research on articulation therapy for communication disorders is being actively conducted. Existing methods for the diagnosis and treatment of speech disorders have many limitations, such as traditional tactile perception tests and methods based on empirical judgment of speech therapists. Moreover, the position and tension of the tongue are key factors of speech disorders with regards to articulation. This is a very important factor in the distinction of Korean characters such as lax, fortis, and aspirated consonants. In this study, we proposed a Korean electropalatography (EPG) system to easily measure and monitor the position and tension of the tongue in articulation treatment and diagnosis. In the proposed EPG system, a sensor was fabricated using an AgCl electrode and biocompatible silicon. Furthermore, the measured signal was analyzed by implementing the bio-signal processing module and monitoring program. In particular, the bio-signal was measured by inserting it into the palatal from an experimental control group. As a result, it was confirmed that it could be applied to clinical treatment in speech therapy.

A Study on the Differences in Perceptions of Skin Beauties According to the Recognition of Bamboo Therapy (뱀부테라피 인지에 따른 피부미용인의 인식차이)

  • Noh, Soon-Sun;Lim, Yeon-Sil;Chon, Hae-Jung
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.232-241
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    • 2021
  • The purpose of this study is to find out the difference in perception of skin beauticians according to the perception of bamboo therapy. For the study, 301 skin beauticians working in skin care departments were randomly selected and conducted for 28 days from April 19 to April 29, 2019. In the results of this study, skin cosmetologists who are aware of bamboo therapy have a very high interest and interest in bamboo therapy compared to skin cosmetologists who do not recognize bamboo therapy, and have a very high willingness to use it in the industrial field. They recognized that it was a way to help skin beauticians protect their joints at the same time as the body shape management effect of Bamboo.

Analysis of interest in makeup and color preference according to the pursuit of appearance management -Focusing on women in Gwangju and Jeollanam-do (외모관리 추구에 따른 메이크업 관심도와 컬러 선호도에 관한 분석 -광주, 전남권역 여성을 중심으로)

  • Bong, Eun-A;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.19 no.5
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    • pp.151-157
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    • 2021
  • Along with hair beauty, skin beauty, and nail beauty, according to the rapidly changing social flow of industrialization and appearanceism, makeup is acting as an important means for successful social life and smooth human relationships. Accordingly, the realistic need to increase sales of the beauty industry by investigating individual preferred makeup colors from various angles is emerging. Therefore, the makeup interest and color preference according to the pursuit of appearance management were analyzed for women in their teens to 40s living in Gwangju Metropolitan City and Jeollanam-do. As a result of the study, it was found that service workers, students, and teenagers and younger usually wear a lot of makeup. ) was found to be the most used. Through this study, I believe that it will be used as basic data for future makeup product development as well as application data for color selection by makeup artists as well as to increase sales of beauty shops.

Analysis of Haircut Preference of Korean Women in Age of the 4th Industrial Revolution (4차 산업혁명시대 한국 여성들의 헤어커트 선호도 분석)

  • Son, Gwang Hyun;Park, Jang Soon
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.311-316
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    • 2019
  • The purpose of this study is to analyze the preference of haircut according to demographic factors such as age, education, marital status, occupation, monthly income, and residence in order to contribute to the establishment of hair trends of Korean women living in the 4th industrial age. Respectively. After the questionnaire was distributed, 305 questionnaires were analyzed statistically. According to the results of the questionnaire survey, it was found that the higher the age group was, the higher the gradation pattern was, and the difference was statistically different according to the demographic characteristics (p<0.05). By analyzing the shapes and differences of female haircuts according to these demographic characteristics, we will contribute to the establishment of sophisticated and innovative hair trends of Korean women living in the era of the fourth industrial revolution. Through this study, we can find the most ideal hairstyle for Korean women and it will be a starting point for development of various new and creative hairstyles. It is also used as basic data for hairdressing education and it will be actively used as an objective index that can express women 's personality clearly.

Hair Protection Effect by Adding Mask Pack Active Ingredients to the End Paper During Permanent Wave Treatment (퍼머넌트 웨이브 시술시 엔드 페이퍼에 마스크팩 유효성분 첨가에 따른 모발 보호효과)

  • Lee, Bo-Lim;Ko, Kyoung-Sook
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.288-295
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    • 2021
  • This study was conducted to investigate the effect of end paper adsorbed with mask pack active ingredients on hair during permanent wave treatment. Permanent wave was performed with purchasing mask packs containing green tangerine, collagen, and Houttuynia cordate active ingredients among commercially available mask packs and adsorbing them to the end paper. As experimental methods, hair thickness, hair moisturizing power, tensile strength, hair epidermis observation using SEM, and hair constituent element analysis using EDS were performed. As a result of the experiment, it was confirmed that the experimental group treated with Houttuynia cordate active ingredient on the end paper had a hair protection effect as a result of hair thickness, tensile strength, hair epidermis observation, and hair component analysis. In addition, it was confirmed that the experimental group treated with green tangerine active ingredient on the end paper contained a relatively large amount of moisture in the hair moisturizing power test result. It is hoped that the development and research of various materials and tools will proceed so that basic cosmetic products containing active ingredients can be developed and used as hair cosmetics, and applied during chemical treatment in the industrial field.