• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.113-122
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• 2023

This study attempted to investigate the effects of experience of non-contact lectures on learning flow against college students majoring in cosmetology and provide basic data to beauty education industry in the with-COVID-19 era. For this, a self-administered questionnaire survey was performed against 300 college students majoring in cosmetology from June 7 to 21, 2022. A total of 286 copies were collected and used for final analysis. The collected data were analyzed by frequency analysis, factor analysis, exploratory factor analysis, descriptive statistics, correlation analysis and multiple regression analysis, using SPSS 21.0, and the results found the followings: According to analysis of non-contact lecture experience factors, two course satisfaction factors were obtained. In learning flow, learning pleasure and learning flow were found. Specifically, class activities had a positive influence on 'learning pleasure (𝛽=.279, p<.007)' and 'learning flow (𝛽=.221, p<.031)' with statistical significance (p<.05). In addition, course satisfaction revealed a positive effect on 'learning flow (𝛽=.223, p<.041)' with statistical significance (p<.05). The above results confirm that experience of non-contact lectures affects learning flow. Therefore, it is anticipated that there would be more efforts to seek an efficient non-contact learning plan in this new era.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.153-162
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• 2020

The purpose of this study was to provide fundamental data to cosmetic waxing industry by investigating the using and awareness of cosmetic waxing. The questionnaires were administered to 230 subjects in Gwangju and Jeon-nam regions and the collected were statistically processed using SPSS ver. 21.0 program. The results are as follows: First, the most frequent groups were 20s in age group, married in marital status, professional in occupation, and high school graduation in educational background. For the difference in awareness by their general characteristics, the hair removal techniques most experienced by subjects were shaving and waxing and most of them came to know the waxing through acquaintance. Most of them reported positive awareness for experience of waxing and clean hygiene and neatness accounted for most of reason. The most frequently used place for waxing was professional cosmetic shops (nail, skin, and hair) and the most frequent motivation for waxing was effectiveness for skin hygiene. The areas where waxing is mainly performed were armpit, arm, and leg. The most of subjects received the procedure twice a month and in spring. Most of them reported 'very satisfied' for the procedure. It is expected, based on the results of this study, that the cosmetic waxing industry as a part of the beauty industry that is attracting attentions as a new growth engine for the development of national economy accomplish growth.

• Journal of Advanced Navigation Technology
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• v.21 no.4
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• pp.394-401
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• 2017

Smart Mirror is one of the representative technologies developed as a new communication method to escape the traditional technology by applying to the existing space. In this paper, we applied Smart Mirror to the beauty space to discover the service providing value needed to provide the beauty care service and to study the user experience for the value enhancement. In-depth interviews were conducted to investigate the user experience for enhancing the value of service provision. The results of analyzing the collected data using the affinity method were derived. Finally, the service value that can increase the user's satisfaction through the focus group interview was suggested, which suggested a way to improve the user's experience through the smart mirror.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.57-80
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• 2008

The contemporary consumers have insatiable desires for material and outward appearance. In terms of the desire for outward appearance, people recognize that a beautiful outward appearance can be made by an artificial effort. Subsequently, the interest in a beauty and fashion has been increased. In addition, a cable TV shows a beauty and fashion program targeted for women in 20s to 30s. This study tried to examine the stories on experience of consumption by consumers watching a beauty and fashion program in a women specialized channel of a cable TV. The total number of narrators who participated in this study was 11. Among them, we formed 26 narrative plots on the basis of interviews for 7 persons who could use Labov's structural analysis. The result of analyzing narrators' narrative plots was as follows: First, although narrators received the information on beauty and fashion through a channel which became the target of this study, they applied such information into an ordinary life by transforming such information. Second, narrators thought that their confidence and superiority could be expressed through a beauty and fashion. Third, narrators' consuming life showed a showing off-type consumption and an objective consumption. Fourth, narrators have a gap between the behavior orientation and real actions. And they experiences various trobles on consumption life. Fifth, through the interview for narrators, a trend of reconsidering their consuming life was found out.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Journal of Convergence for Information Technology
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• v.12 no.1
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• pp.127-134
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• 2022

The purpose of this study is to examine the impact of value consumption on customer satisfaction of skin care service users. This research was conducted on consumers with experience in value consumption use, and data analysis was analyzed using the SPSS WIN 21.0 program. The results of this study are as follows: First emotional value, functional value and social value had a positive effect on customer satisfaction. Second social value and emotional value were found to have affected behavioral intention. In order to enhance customer satisfaction, the skin care service provider should not only provide reasonable and practical services, but also form emotional communication or social ties. Also, in order to increase behavioral intention, it should enhance social dignity or make people feel happy through diversion.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.477-485
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• 2018

Beyond the mid-2010s, there has been increasing cases of using 'Reminiscence' as a trigger for recalling 'Past' in pre-production process of creative contents. In previous researches on this phenomenon, it has been recognized that retro, recall, compassion, and memory are similar. In order to look closely to grasp the psychological tendency of the contents user in detail, the study about 'Reminiscence' was conducted. The researcher analyzed 'Reminiscence' as a process of restructuration based on the experience and desire of the person individual which were derived from the past and further analyzed it as a lack of desire due to the time can never return. The study hopefully can make a balance against the cutting edge content distribution technology biased production tendency.

• Journal of Communication Design
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• v.55
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• pp.240-249
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• 2016

This study focused on cases about user experience using digital media as a marketing. The recent convergence of various types of media is resulting in new types of content. In a situation where approaching consumers through digital and virtual means is no longer an alternative or an option but a necessity, customers must be influenced and stimulated using various types of digital media. Because modern consumers prefer to participate actively rather than to be passively exposed to information, there is a need to maximize and optimize the consumer's experience using digital media. In this research, consumer experiences that utilized digital media were examined, and these case studies were analyzed from an experiential marketing perspective. How the 5 different types of Experiential Marketing proposed by Bernd Schmitt and Digital medias were combined in the digital marketing campaigns was examined. The case studies analyzed in this research were chosen out of widely popular digital marketing campaigns ran by beauty brands that used various experimental marketing types, such as 'Make-up Genius' of L'Or?al, 'Google Glass Tutorials' of Yves Saint Laurent and 'Digital Runway Bar' of The Burberry Beauty Box. This study classified that case samples into paid media, earned media and owned media based on sense, feel, think, act and relate that are the strategic experiential modules of Bernd Schmitt. This study could be confirmed various customer experience as a sense, feel, think, act and relate through that cases using digital media technology and marketing element of digital media. Through the process of examining which digital media types each marketing campaign utilized and how these types of digital marketing were combined, this research is significant in that it helps for the understanding of the current state of digital marketing and in that it can serve as the foundation for future research of efficient digital marketing.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.427-436
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• 2018

In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.87-96
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• 2022

This study aims to understand the actual conditions of adolescents with allergic diseases and factors related to mental health. It is intended to provide basic data for disease management. As for the research method, big data of the 16th Youth Health Behavior Survey were analyzed secondary, and x²-test was used using the SPSS 25 program8, odds ratio and 95% confidence interval were calculated to determine the degree of association, and multi-logistic regression analysis was performed. Studies have shown that 37.1% of adolescents with allergic diseases have stress perception, 27.6% of depression experience rate and 12.5% of suicidal thoughts, and the likelihood of stress perception, depression experience, and suicidal thoughts among adolescents with allergic diseases was higher. As a result of this study, it was found that the presence or absence of allergic diseases in adolescents has a significant effect on mental health, and we intend to use it as basic data for prevention and research on diseases that can lead to mental illness and adolescent mental health.