• Title/Summary/Keyword: 뷰티 경험

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The Effects of Emotional Dissonance and Service Sabotage on Skin Experts Who Have Experienced Inappropriate Customer Behavior (피부전문가들이 경험한 고객 불량행동이 감정부조화 및 서비스 사보타주에 미치는 영향)

  • Sung, Young-Whan;Lee, Young-Jo
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1493-1501
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    • 2021
  • The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.

SNS상의 온라인 구전정보의 특성이 가정용 안면피부미용기기 구매의도에 미치는 영향

  • Kim, Do-Hui;Hwang, Bo-Yun
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.46-46
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    • 2017
  • 최근 경기 침체에 불구하고 피부관리에 아낌없이 투자하는 소비자들이 늘어나면서 가정용 안면피부미용기기 (뷰티디바이스) 열기가 거세다. 시간과 장소에 제약이 없이 가성비가 뛰어난 가정용 안면피부미용기기 시장은 지난해 약 1000억으로 전년 대비 약 25%의 성장을 보이고 있으며 당분간 이 열기는 지속될 것이다. 본 연구는 이런 가정용 안면피부미용기기 시장이 이제 막 주목받고 있는 분야임에도 불구하고 연구된 바가 거의 없다. 라서 본 연구는 기업의 중요한 마케팅수단인 SNS의 구전 정보의 특성이 가정용 안면피부미용기기 (뷰티디바이스) 구매의도에 어떠한 영향을 미치는가를 분석하고 구매의도에 중요한 역할하는 소비자의 태도가 어떤 매개역할을 하지는 분석하여 성장해가고 있는 가정용 안면피부미용기기(뷰티디바이스) 창업기업의 마케팅 전략에 기여할 것으로 판단된다. 연구모형에 있어서 SNS의 구전정보의 특성으로는 구전정보의 방향성, 구전정보의 수량, 구전정보의 내용 품질, 구전정보의 유형 들로 독립변수를 설정하였고, 종속변수인 구매의도사이에 매개변수로서 소비자태도를 선정하였다. 서울지역 여성 소비자들 중에서 가정용 안면 피부 미용기기를 사용해 본 경험이 있는 조건부 불특정 다수를 대상으로 150개의 표본을 추출하였다. 분석 방법은 확인적 요인분석과 크론바하 알파 계수로 변수의 타당성, 신뢰성 분석을 하고 경로분석을 통하여 변수간 가설 검정을 분석중에 있다.

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An Importance-Performance Analysis of Beauty shop's physical evidences and Revisit Factors (뷰티케어 전문 샵의 물리적환경과 재방문의 의도요인에 대한 IPA 분석)

  • Heo, Jeong-Rock;Cho, Jeong-Hwa
    • Journal of the Korea Convergence Society
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    • v.8 no.6
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    • pp.255-263
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    • 2017
  • The purpose of this study is to study the service physical environment, customer satisfaction and returning intention of beauty shop. Structured questionnaires and interviews were conducted to investigate these correlations and analyzed by IPA method. The physical environment in the beauty shop was analyzed as an important factor in creating an environment that can stimulate the emotional part of the customers. It is found that the atmosphere, the emotional atmosphere and the installation of the auxiliary facilities are important factors in the physical environment. Customer satisfaction was found to increase satisfaction with employees' intention, such as satisfaction with employees. The customer 's revisit intention shows that they are trying to communicate and share their experiences through customer satisfaction. It was found that it is important to meet customers' emotional needs through improving the physical environment of the stores and to improve the emotional satisfaction of customers based on this. Strategic implications for attracting customers in the beauty shop suggest that increasing satisfaction with existing customers is an important strategy in securing not only existing customers but also prospective customers.

Effects of consumption Propensity to spend on shopping live broadcast of in Chinese Women on selection attributes of beauty products

  • Ying, Qiaomeng;Kim, Kyeong-Ran
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.1
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    • pp.149-156
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    • 2022
  • This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

A Study about Information Demand and Satisfaction of Medical Tourists who Visit Korea: focusing on Chinese and Russian (방한 의료관광객의 정보요구도 및 만족도 연구: 중국인 러시아 인을 중심으로)

  • Jin, Ki-Nam;Cha, Sunmi;Kim, Sunmi
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.560-568
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    • 2016
  • In Korea, management support has been given at the government level for activities to attract foreign patients. China and Russia ranked on top of the lists for in-bound medical tourists. The purpose of this study is to examine the experiences of medical tourists in Korea, the demand for information, and the level of satisfaction regarding their experiences. 100 cases of medical tourists from China and Russia were collected through the mail survey. While Chinese used beauty, skin-care related products, Russian experienced the grocery shopping and wellness related services. Most patients from both nationalities experienced the traditional food in Korea and wanted to know about beauty products. Chinese wanted to get more information about Korean traditional food Russian. Finally, Russian showed higher overall satisfaction scores than Chinese respondents. If we reflect these results as a contents, it can be useful to attract foreign patients.

Research on User Experience Under the New Retailing Mode: Using the interactive marketing mode of the Estee Lauder POP-UP store as an example (새 소매 모델 방식에서의 사용자 경험 연구: 에스티로더 팝업스토어에서 인터랙티브 마케팅을 예로 들어보자)

  • Liang, Lan;Pan, Young-Hwan
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.343-353
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    • 2021
  • The beauty industry of China POP-UP store service, has entered the peak development period. This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model. The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services. To achieve this goal, this study uses questionnaires to investigate the key elements of user experience, customer journey map to determine the user pain points, and completes the design of the new system process. This process can provide designers with a new perspective through experimental verification, with high timeliness and practicability. It also promotes the collaborative optimisation and upgrading of physical retail and online retail and provides theoretical support and practical basis for other enterprises.

The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.193-211
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    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

Redesign of 2-year Curriculum for Dept. of Beauty & Cosmetology based on National Competency Standards (NCS) and Students' Satisfaction with the Revised Program - Focusing on Dept. of Beauty & Cosmetology, 'C' University - (NCS기반 2년제 뷰티미용과 교육과정 개편 연구 및 개편 교육과정에 대한 재학생의 만족도 연구 -C대 뷰티미용과를 중심으로-)

  • Park, Choon-Ran
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.500-512
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    • 2019
  • Recently, almost all industries are focusing on improving the competency of related industry workers, and it is necessary to design a systematic educational activity plan that constructs, operates and evaluates learning experiences for knowledge, technology and literacy development required in the industrial field. This study performed a questionnaire survey on students' satisfaction with 2015 and 2014 curriculum and national competency standards (NCS)-based one which has been applied since March 2016 against those from Department of Beauty & Cosmetology, 'C' University. For data analysis, frequency analysis, qualitative analysis and SWOT analysis were conducted, and the results found the followings: The NCS-based curriculum which has been applied since 2016 is more advanced than 2015 and 2014 curriculum in terms of strength, weakness, risk and opportunity. In addition, their satisfaction with curriculum was more than average with 47.9-57.2%. Meanwhile, when asked their favorite time to decide their academic major, 79.5% answered, '2nd semester of the 1st year'. They were very dissatisfied with the fact that their academic major is decided in the second year. It is anticipated that the NCS-based 2-year curriculum for Dept. of Beauty & Cosmetology is redesigned through analysis of students' satisfaction and by reflecting their opinions. It is also expected that the reorganization of the curriculum in a more practical and systematic manner would increase students' satisfaction and generate workforce for cosmetology industry.

A Study on the Effect of SNS Marketing Characheristics on Formation of Hair Shop Image and Visiting Intention (SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향 연구)

  • Kyu-ri Lee;In-Sil Kwak
    • Journal of Digital Policy
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    • v.3 no.2
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    • pp.1-14
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    • 2024
  • The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

A Phenomenological Study on the Field Practice Experience of Beauty College Students (미용전문대학생들의 현장실습 경험에 관한 현상학적 연구)

  • LIM, SOONJA
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.69-76
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    • 2021
  • This study was analyzed in a phenomenological way to identify the depth of the experience from the perspective of students who participated in field trips and to understand in-depth the practical knowledge and meaning of the process. The subjects of the study were nine people with experience in field training for beauty college students, and they were in-depth stories from October to December 2020. The collected data were analyzed by Colaizzi method. The results of this study showed four essential topic vowels: "Expectation on Field Practice," "Necessity of Practical Education," "Difficulties Experienced in Field Practice," and "The Endurance of Field Practice." Based on the results of this study, the importance of being designed more systematically to enhance the effectiveness of learning experiences so that the effectiveness of learning experiences can be improved with confidence to cope with field practice.