• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.309-316
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• 2020

The purpose of the study is to know that the medical skin care improves the quality of middle-aged women's life and happiness improves their confidence by analyzing the medical skin care visit intention, experience satisfaction, and happiness according to their beauty interest. This study analyzed 242 copies of the data through the SPSS v.22 Statistical Package Program. According to the analysis, middle-aged women's interest in beauty is important to experience satisfaction(F=201.821, p<.001). Experience satisfaction is statistically significant to happiness factors(F=384.625, p<.001). Based on this study, differentiated marketing that identifies the intention to visit is needed. Also, the higher the satisfaction of medical skin care experience, the more helpful it is to lead a positive life by improving their confidence.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.288-295
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• 2020

This study analyzes the impacts of undergraduate-work-experiences for beauty-major's graduates. 168 samples were selected from Graduates Occupational Mobility Survey data 2012 ~ 2017. As a result of a Multiple logistic regression analysis, a job experience, job period, and number of experienced job type mattered. In case of having non-major job experience while studying, the opportunities of finding a job of one who has no experience was higher than that of one had over a year work experience. While in case of having major job experience in the field of studying, one who has experience over 6 months and less than a year had higher chance in finding a job than that of one who had over a year work experience. I hope this promotes reviewing a systematic educational policy and helps to get a fundamental information on job-seeking behavior of beauty major graduate.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.212-224
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• 2022

This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.459-464
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• 2020

This study is a study that analyzes the user experience of a virtual makeup application in the beauty industry where color or formulation testing is important. Recently, cases of beauty smart stores and beauty applications using AR and AI are increasing. However, since virtual makeup is different from testing a real product, it is necessary to derive needs through research from the user's side. In order to compare user preferences by using AR and AI cases, six factors based on the emotional interface model were analyzed through a questionnaire to identify items with statistically significant figures. As a result, the user felt comfortable with the virtual makeup function, but showed that it needs to be supplemented in terms of reliability. Since this study focused on the customer experience as a real user and identified the main experience factors and needs of virtual makeup through two types of comparison, it is hoped that this study will be useful as a prior study.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.405-411
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• 2019

The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.171-181
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• 2020

As expanding marketing channels via social media, a small number of ordinary people have played a role in the information disseminator on social media. Therefore, this study aims to propose efficient social media marketing operation strategies by analyzing the influence relationship from various prospective on beauty channel social media marketing This study examined how beauty channel social media experience affects satisfaction and purchase intend. The components of social media experience were divided into entertainment, interaction, trendiness, usefulness for analysis. Social media experience was confirmed as a factor having significant effect on satisfaction and purchase intend. As a result, the social media experience had a significant effect on the satisfaction and purchase intend and the influence relationship of social media experience on each component was found to be entertainment, usefulness. Also, the expertise of beauty influencers had a significant influence on satisfaction and purchase intend. It is expected that the study results would be available as important data for beauty influencer-based marketing. This study attempted to search for a marketing stratege plan for efficient consumer management and derive and suggest practical implications.

• Journal of vocational education research
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• v.37 no.1
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• pp.77-100
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• 2018

The purpose of this study was to explore how the college students of the beauty department changed their perspective about jobs, career development, and self-reflection in the process of job shadowing. We selected 8 students who were enrolled in the beauty department of a college located in the capital area and conducted individual in-depth interviews with them. According to the result of the study, First, participants have learned attitude, knowledge, competence, and an important matter necessary to achieve a excellent performance in the beauty job. In particular, they figured out that a core competency for a successful beauty job is to share a social relationship with the clients. Second, they recognized that doing a beauty job is very tough and then set a criteria to make a decision of their future job. Doing a Job shadowing made them being change in the area of job and their job perspective. Finally, they looked themselves back how they are satisfying with developing their career at the beauty department. This study is significantly meaningful in that it contextually showed how the college students are developing their job careers through an indirect job experience from a constructive point of view. Moreover, this study is different from the existing studies focusing on student's direct work experiences such as the existing internship programs, which focused on exploring the student's indirect work experience and the process of their vicarious learning. The result of the current study has a practical implication in terms of providing a basic perspective for career education for students of colleges.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.638-650
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• 2021

This study collected data from 301 men and women in their teens and 50s living in Seoul and Gyeonggi Province to analyze the impact of gender, age, and experience in purchasing cosmetics through live commerce on purchasing satisfaction and continuous purchase intention. As a result, the purchasing experience through live commerce was classified as 'practical value', 'entertainment value' and 'trusted value', and purchase satisfaction and continuing purchase intention were presented in a single dimension. Depending on gender and age, the experience of purchasing cosmetics through live commerce has had a positive impact on purchasing satisfaction and continuous purchase intention. Depending on gender and age, purchase satisfaction affects continuous purchase intention. The results of this study are expected to be the basis for establishing marketing strategies that utilize live commerce by gender and age in the cosmetics industry.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1493-1501
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• 2021

The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.