• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.26-31
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• 2001

긍/부정 선택 실험에서 나타나는 뇌파 변화를 연구하였다. 서로 다른 위치에서 측정된 뇌파의 시공간적 상호관계를 정량화하는 변수로, 시간영역에서 계산하기 용이한 동기율(synchronization rate), 편향성(synchronization rate), 편향성(polarity), 상호상관(cross-correlation) 등의 변수를 도입하여, 긍/부정 선택 순간의 뇌파 변화를 살펴보았다. 좌우 전전두엽(Fp1, Fp2)에서 특정된 뇌파를 사용하여 계산한 동기율, 편향성의 평균과 요동폭, 상호상관 등은, 선택 순간 근처에서, 평상시에 뇌파와 통계적으로 유의미한 차이를 보였다.

• Knowledge Management Research
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• v.22 no.1
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• pp.243-267
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• 2021

Sentiment represents one's own state through the process of change to stimulus, and emotion represents a simple psychological state felt for a certain phenomenon. These two terms tend to be used interchangeably, but their meaning and usage are different. In this study, we try to find out how it affects the helpfulness of reviews by classifying sentiment and emotion through online reviews written by online consumers after purchasing and using various products and services. Recently, online reviews have become a very important factor for businesses and consumers. Helpful reviews play a key role in the decision-making process of potential customers and can be assessed through review helpfulness. The helpfulness of reviews is becoming increasingly important in practice as it is utilized in marketing strategies in business as well as in purchasing decision-making issues of consumers. And academically, the importance of research to find the factors influencing the helpfulness of reviews is growing. In this study, Yelp.com secured reviews on restaurants and conducted a study on how the sentiment and emotion of online reviews affect the helpfulness of reviews. Based on the prior research, a research model including sentiment and emotions for online reviews was built, and text mining analyzes how the sentiment and emotion of online reviews affect the helpfulness of online reviews, and the difference in the effects on emotions It was verified. The results showed that negative sentiment and emotion had a greater effect on review helpfulness, which was consistent with the negative bias theory.

• Journal of Korean Library and Information Science Society
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• v.45 no.4
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• pp.45-65
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• 2014

The purpose of this research is to examine the characteristics and current status of OASIS, a web archive, developed and operated by the National Library of Korea. From December 2013 to November 2014, an analysis of a numerical growth and subject distribution of 55,581 websites archived at OASIS shows many problems in quality, including an overwhelming proportion of 'Social Science' and its subclass 'Politics', consequential lack of balance in subject distribution, lack of authority or scholarly value of some contents, unclear application of selection criteria for personal creators/publishers, and inaccurate and overlapping statistics. Despite an impressive growth in quantity, immediate improvement of selection policies and quality control is needed.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.201-209
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• 2019

The purpose of this study is to analyze whether parents with developmental disabilities are well represented by the persons with developmental disabilities. Analysis data is based on the data from the Survey on Disability Survey in 2014. We analyzed the consistency and biases of the parent's proxy respondents' opinions by the degree of agreement between the contents of the person with developmental disabilities and the value of items that the parents answered on behalf of the development disabled. First, the parents' proxy respondents responded well to the actual situation such as life satisfaction for the developmental disabled, while the parental proxy respondents showed the positive bias to overestimate the cost items and the negative bias to recognize the discrimination. Second, in relation to independent living, the majority of the parents of the developmental disabled respondents had a high agreement with the developmental disabled person. However, about 5 ~ 10% of the parents' proxy respondents seem to have a tendency to distort the independent living policy by preferring non-standard housing types, unlike those with developmental disabilities. Based on this, it was proposed that the respondents should be able to receive the answers of the possible parties in the future research on desire and independent living related intention toward the developmental disabled, and the research on the matching of the proxy response is needed in a multidimensional manner.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.4
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• pp.221-239
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• 2015

The purpose of this study is to review the current status of disseminating knowledge on Korean people by analyzing biographies for juvenile and general audiences with the subject term 'Korea' in WorldCat. Languages and topics of 15,007 bibliographic records and topic facets, biographees, and holding libraries in the U.S. of 487 biographies for juvenile audiences were analyzed. Major findings are as follows: 1) 30 English biographies are held by may libraries in the U.S. and the most popular subjects are Kim Il-song and Kim Jong-il, 2) 457 Korean biographies are not held by many libraries, and King Sejong and the General Yi Sun-sin are the most popular subjects, 3) many Korean biographies are picture books for the very young readers with the focus on Korean folklores and anecdotal biographies, and 4) there are some errors in topic facets, dispersion of biographees, and inaccurate holding lists of bibliographic records. Therefore, there seems to be little to read with an interest and promote the diffusion of knowledge on Korean people through libraries.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.202-211
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• 2020

This study examined the effects of online search service users' experiences on search satisfaction by the types of main search results. As a result of the survey, the negative experience of using the search result in the specific service area among the integrated search results is the most irrelevant regardless of the type of search result with the lowest usage rate. In particular, users are often exposed to advertising information and valuable or low useful information, and information inaccuracy, bias, and personal information leakage experience are relatively higher than other search results. Satisfaction by type of search result of online search service showed only difference in interest of search result, and no other satisfaction factor was found by type of search result. Looking at the experience factors that affect the satisfaction of each type of search results, in the case of general integrated search results except search websites such as search ads and search ads, the more accurate information is provided, the more satisfied the search results are. In the case of, the provision of high value and useful information has a positive effect on satisfaction. After all, it is implied that online search service providers should consider the highest priority for improving the service, improving the accuracy of information and the value and usefulness of information.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.35-42
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• 2017

Behavior Economics, a branch of social sciences, which seeks to find the answers about why man sometimes does absurd economy-related things, came into existence through combining economics and psychology. To the contrary of the traditional economics', behavior economics has developed by explaining how man makes economy-related choices by means of applying their own cognitive principles. Individuals lack the information on the goods and services in the market, and don't know how to make best use of the obtained information, failing to achieve maximum utility. Therefore, man's rationality is meant to be confined to bounded rationality. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive biases sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the short-piece proverbs, folklore language-game riddles on the basis of personal or public memory. As a result, it is evident that proverbs point out biases arising from human behaviors, while riddles make full or active use of biases.