• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.465-471
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• 2012

This thesis collected words, feelings, and psychological images expressed in female faces in their 20s and 60s. The comparative analysis of the characteristics will be based on the effective image of direction and improvement. Through the analyzed station of word of images collected, female faces in 20s of image are positive images such as pretty, cute, and elegant; however, there were also negative images such as gloomy, sharp, and stubborn. Female faces in 60s image are negative image such as scary, gloomy, sharp, and stubborn. To the analyzed station of word's tendency (usually expressed appearance), external-oriented tendency significantly developed in their 20s and 60s. It shows that the importance of appearance is emphasized in women face image in 20s and 60s.

• Cross-Cultural Studies
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• v.27
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• pp.145-166
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• 2012

In this Study, the search and analysis for the contents of the mass media, especially, such as newspaper articles, broadcast campaigns, broadcating advertisings, the Internet, etc, are accomplished under the assumption that the cause of the negative and fragmentary images about Africa holds a place in Korea's heart resulting from Korean mass media. Africa was seen as not only the continent of famine and diseases, but also a safari and the Nature's repository. However, these images are only the fragments of information about the African continent. So, we have to understand and recognize the origin of Africa in aspect of its learning and the mythology as well as the truth of the African as modern human origins. Moreover, we have to do our endeavor to have a good perspective about Africa as our future partner somewhat less than the wretched continent that we applaud their effort to the pursuit of stability and the development in terms of their modern cities, economy and politics and we have to aid and send relief cargoes simply.

• Asia Marketing Journal
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• v.1 no.3
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• pp.79-108
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• 1999

본 연구에서는 한국기업이 해외시장에서 브랜드를 구축할 때 당면하는 문제와 대응방안을 선진국 시장을 중심으로 다루고자 한다. 자체 브랜드 수출의 성공은, 지금까지 성공적이었던 OEM 방식의 수출과는 전혀 상이하기 때문이다. 게다가 많은 한국기업들의 경우 강력한 브랜드를 창출하기 위한 경영자원이 제한되어 있다. 또한, 한국의 기업들은 해외에서의 좋지 않은 한국 제품 이미지로 인하여 부정적인 제조국 이미지를 없애는 방안까지 강구해야만 한다. 이런 이유로 브랜드에 관한 일반적 이론을 넘어서 한국기업의 당면과제를 다루고자 하였다. 이를 위해 주요 한국기업들의 해외시장 마케팅 전략을 살펴보고 이를 평가한 후 향후 브랜드 구축을 위한 방안들을 제시하고자 하였다. 본 연구의 결과 국제적 파워 브랜드로 도약할 수 있는 한국 기업들의 잠재력을 실현하기 위해서는 광고 주제, 스폰서십의 내용, 제품과 가격 정책의 변화를 통해 고품질 이미지 구축에 힘써야 하는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.332-343
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• 2016

With the advance of digital technology, new methods which acquire color information and combine it with various contents are emerging. Color has some effect on emotion while it gives some information as component of an image. In addition, change in emotion and sensation from color stimulus makes some change in cognition. This research investigate the effect of color overlay on cognition depending on emotional state. With this goal, subjects consisting of 10 men and 10 women solved some problems with color overlay of red, orange, and green after watching short video clips which intend to induce target emotion. Experimental results show that red color overlay under positive emotion significantly reduces the average score of solving problems, while green overlay under negative emotion significantly increases it. It is also analyzed that there is not statistically significant difference in cognitive function with color overlay while it is significantly better under positive emotion than negative emotion without color overlay.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.37-45
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• 2018

The purpose of this study is to analyze the cognizance of North Korean refugee by applying Q methodology, as well as to provide preliminary data for improving North Korean refugee's image. The study process let P sample, the study participants, use Q-sorting methodology to sort Q sample, which is composed of statements. 18 participants sorted 32 statements and 3 types of North Korean refugee cognizance were produced as a result. Those types are 1(N=8), 2(N=6), and 3(N=4), which are type favorable, type whereas negative stereotypical, and type neutralist. Favorable types agreed to ensure North Korean refugee groups' rights as a general protection, whereas negative stereotypical types had strong discrimination and prejudice towards North Korean refugee groups due to lack of related knowledge. Furthermore, neutralist types showed an objection to negative stereotypes against North Korean refugee, but they did not entirely agree to North Korean refugee either. It is necessary to develop a detailed strategy to improve the social image of North Korean refugee.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.309-324
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• 2015

The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

• Management & Information Systems Review
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• v.35 no.1
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• pp.117-141
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• 2016

This Research Paper was based on practical method to examine a subjectivity of ODA experts' images. It was used Q-methodology to solve the research problems. I found 4 types of images out throughout the process totally. The perception patterns came out in the research were divided into 4 types in Q-methodology. The results is following ; Those are separated 4 types like Type 1(called operationally individual type), Type 2(arbitrary type), Type 3(mellow type), Type 4(onlooking type). These types consist of each elements to evaluate ODA experts from the people minds. Therefore, This study give us one way to take an assessment of ODA projects. The results reveal that korean ODA policy more has to depend on the scientific evaluation of the person participated in each projects. And the findings demonstrate good questions in comparing with trends of ODA distributors of international development cooperation such as OECD/DAC.

• Korean Journal of Construction Engineering and Management
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• v.17 no.5
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• pp.62-70
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• 2016

Construction engineers are the core resource for the sustainable development of construction industry and positive images toward construction engineers give much impacts on recruit and retainment of the young and talented. Although previous studies reported on negative aspects of the image of construction industry, the image of construction engineers has not been properly investigated to date. The objective of the study is to compare images of construction engineers as perceived by general public and construction engineers themselves in order to identify key characteristics and implications. The result shows that construction engineers themselves, compared with general public, have more negative tendencies on images of construction engineers. The study suggests that it is critical to enhance the understanding of roles of construction engineers and their morality in order to improve general public's perception on construction engineers images. On the other hand, fundamental measures to be taken to restore the environments of construction industry for construction engineers to improve their self-perception on images of construction engineers.

• Journal of Science Education
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• v.43 no.3
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• pp.318-328
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• 2019

The purpose of this study is to investigate the teacher-students interactions shown in the images of elementary science class by preservice teachers. We applied nine analysis criteria in three domains such as emotional support (climate, regard for student perspectives, teacher sensitivity), classroom organization (instructional learning formats, behavior management, productivity), and instructional support (quality of feedback, language modeling, concept development) in the aspects of positive or negative interactions The results show that majority of student-teachers tended to prefer positive interactions especially regarding instructional learning formats or concept development. For the image of avoided class, they tended to show negative interactions related to instructional learning formats or regard for student perspectives. However, they showed extremely lower frequencies for some categories of negative interactions. Female preservice teachers tended to have slightly higher frequencies for some positive interactions than their counterpart. The findings indicate possible approaches to teachers' professional development and further research.

• Journal of The Korean Association For Science Education
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• v.30 no.4
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• pp.519-531
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• 2010

In this study, we investigated the elementary school students' images of science class and the factors influencing their formations. 280 sixth graders were selected from nine elementary schools in Gyeonggi province and Gangwon province and the DASCT-C (Draw-A-Science-Class-Test Checklist) was administered. In addition, four students were individually interviewed in order to investigate their responses deeply. Analyses of the results revealed that the students' images of science class for four science subjects (physics, chemistry, biology, and earth science) were more 'student-centered' than 'teacher-centered' or 'neutral'. The students of the teacher with student-centered image of science class had also more student-centered images than those with teacher-centered images. Many students answered that the main factors affecting their images of science class were the experiences of impressed or funny science classes, the perceptions of wanted science classes, the active science learning experiences, the educational experiences outside the school curriculum, and the negative science learning experiences. Educational implications of these findings are discussed.