• Land and Housing Review
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• v.15 no.3
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• pp.113-127
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• 2024

This study explores shifts in real estate investment sentiment using media reports from 2012 to 2022, segmenting the market dynamics into three distinct cycles based on housing and land transaction indices. Leveraging 54 BigKinds media sources, we investigates 3,387 headlines and 8,544 body texts using LDA topic modeling. The results show that the first cycle (2012-2015 ) centered on apartment pre-sales, where policy changes influenced sentiment but did not consistently affect investment decisions. The second cycle (2016-2018) was characterized by interest rate hikes and rising property prices in Seoul, resulting in significant fluctuations in transaction volumes. The third cycle (2019-2022) encompassed the effects of COVID-19, market instability, and policy failures, leading to distorted and weakened investment sentiment. Each cycle demonstrated that policies, interest rates, and economic events significantly shaped investor sentiment, as reflected in media reports.

• Korea Real Estate Review
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• v.27 no.1
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• pp.7-16
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• 2017

In this study, we examine whether there are prospect theory investment patterns for individual investors in the real estate market. We use the maximum potential profit rate and the maximum potential loss rate of individual investors as a research method and additionally analyze it using the Jeong and Park(2015) model. As a result of the analysis, it was found that the investment pattern according to the prospect theory and disposition effect for individual investors. And we find the difference between zoning areas. This difference in investment behavior is believed to be due to the purpose of the real estate and the existence of rent fee, which creates a difference in investment behavior depending on the purpose. The limitations of this study are the analysis measurement of potential profit and potential loss using the land price index like the study of jeong and Park(2015). This implies that a new property price index needs to be developed or a benchmark for real estate assets is needed for deeper study of real estate investment sentiment.