• Title/Summary/Keyword: 부동산 가치

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Business Strategies of Japanese Newspaper Companies: Top-level Managers' Perception and Reacting toward the Newspaper Crisis (일본 신문기업의 경영전략 연구: 경영진의 위기인식과 대응책을 중심으로)

  • Kim, Young-Ju;Jung, Jae-Min
    • Korean journal of communication and information
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    • v.51
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    • pp.65-86
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    • 2010
  • This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.

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A Study on the Solution of Unsold Houses through User Centered Marketing Strategies (수요자 중심의 마케팅 전략을 통한 미분양 주택 해소방안에 관한 연구)

  • Lee, Gwang-Kyun;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1318-1326
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    • 2014
  • The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

A Study on the Estimation of Remodeling Method by Focused on Apartment House User's Request (공동주택 사용자 중심의 리모델링 방법 평가에 관한 연구)

  • Yoo, In-Geun;Kim, Chun-Hag;Yoon, Yer-Wan;Yang, Keek-Young
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.8 no.4
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    • pp.211-222
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    • 2004
  • Lately construction industry tends to prefer remodeling of existing buildings rather than new construction or reconstruction of buildings due to strengthening of several restriction related to real estates along with prolonged depression. And also, remodeling of building costs less and creates less wastes compared to reconstruction and so it is more profitable in financial and environmental view. However remodeling is process of creating new environment with existing building. Therefor remodeling must follow the procedure realizing problem and fix the problem based on through investigation on existing building and users requirement must be faithfully reflected. Specially in case of apartment houses, since vagueness on ownership and management authority on common parts exists. Hereupon, in this study we are to present the procedure of analyzing apartment house remodeling method through user requirement by approaching to several considerable factors in user request side.

Optimized model of Land survey for Digital Cadastre (디지털지적 구축을 위한 국토조사의 최적화 모형)

  • Lee, Joung-Bin;HwangBo, Sang-Won;Kim, Kam-Rae
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.28 no.4
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    • pp.395-402
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    • 2010
  • According to increasing the value of real estate and various land use by urbanization and industrialization, the importance of land use has enhanced regardless of above or below the surface. Therefore the changes into Digital Cadastre using high-technical surveying methods has tried to find a solution in the purpose of providing accurate land information to End-users in real time. However Korean cadastral system was established for a short time through the Land & Forest project and it has been used for cadastral surveying until now. Land devastation by the Korean war and the indiscreet land use by unplanned land development of industrialization has raised failures to construct correct cadastral records. So it has occurred that it becomes one of social problems due to the current unmatched areas between adjacent parcels. Therefore government has tried to make an effort to solve the problems such as reducing unmatched areas and introducing a Case study for Cadastral resurvey. And also it is necessary to adopt a suitable Korean model for Cadastral resurvey. In this study, the current Korean situation of cadastral surveying was investigated and the optimized models for various patterns of Land surveying was offered.

A Study on the Establishment of a Collaboration Relationship between Prime and Subcontractors in Korean Construction Industry - Focused on the Gangwon Area - (건설업 원.하청 기업간 협력관계 구축에 관한 연구 -강원지역을 중심으로-)

  • Kim, Jin-Bong;Kim, Seon-Gyoo
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.3
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    • pp.95-107
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    • 2008
  • Recently, a size of the domestic construction industry Has been reduced rapidly, and its economic slump Has been continued with the government real estate stabilization and tax policies. Moreover, as the reconstruction of apartments that has been added high value to the construction companies has been on the stake of high risk with delays of reconstruction start and finance restriction policies, an uncertainty of the construction markets and the competitions between the construction companies has been increased. At this point, the establishment of a collaboration relationship between construction companies has been recognized as one of the methodologies to respond actively on these uncertainties and fierce competitions. A collaboration relationship between construction companies is based on the balanced cooperation relationship for surviving together, and should be maintained on the complement and specialized collaboration between big, middle and small contractors. This paper propose a model of practical collaboration relationship to cooperate together between prime and subcontractors in Korean construction companies based on the analysis of questionnaires to the collaboration status between general and subcontractors in the Gangwon area.

2019년 거시경제 전망

  • Han, Jeong-Min;Min, Seong-Hwan
    • The Optical Journal
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    • s.173
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    • pp.38-44
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    • 2019
  • 올해 국내 실물경기는 수출 증가세가 점차 둔화되고, 내수도 소비의 둔화와 투자의 감소 전환 등의 영 향으로 완연한 하락세를 보였다. 내수는 설비투자와 건설투자가 크게 감소하면서 급속한 조정 양상을 보이고 있으며, 소비도 연 2%대 증가율로 떨어지면서 둔화세를 기록하고 있다. 수출은 물량의 증가세가 유지되고 있으나, 단가는 기저효과로 인한 유가상승 폭의 축소 등의 영향으로 상승률이 떨어지면서 증가세가 둔화되었다. 2019년 세계경제는 선진권의 경기둔화와 개도권의 성장률 정체가 예상되는 가운데 하방 리스크 요인으로 인해 제한적 성장이 예상된다. 선진권은 미국경제의 성장률 하락이 예상되는 한편, 일본과 유로권도 전년보다는 약간 낮은 성장률이, 중국은 연 6%대 초반까지 성장률 하락이 예상된다. 국제유가는 글로벌 경기 둔화에 따른 원유의 수요 감소와 미 달러화의 가치 상승 등 금융 요인이 하방 압력으로 작용하나, OPEC의 감산 지속과 지정학적 불안정성이 상승 요인으로 작용하면서 연평균 보합이 예상된다. 환율은 미 달러화의 강세기조가 2019년 상반기까지 이어질 것으로 예상되지만, 하반기에는 유럽 등지의 통화긴축 전환과 미국경기 둔화 등의 영향으로 달러화가 약세로 전환하면서 연평균 기준 소폭 상승할 것으로 기대된다. 2019년 국내경제는 수출과 투자가 글로벌 경기 둔화 등의 영향으로 소폭 증가에 그치고, 소비가 전년대비 둔화세를 보이면서 2018년보다 약간 낮은 2.6%의 성장률이 예상된다. 소비는 실질소득 감소와 고용 부진 등이 예상되고, 대외 불확실성으로 인한 체감경기 약화로 증가세가 둔화되나, 보건 복지 고용의 지출 확대, 유류세 인하 등 정부 정책은 실질구매력 제고에 긍정적 요인으로 작용할 전망이다. 설비투자는 대외 불확실성과 대내 구조적 취약성 등의 영향으로 인해 제한적인 증가세가 예상되며, 건설투자도 정부의 부동산시장 안정화 대책과 SOC예산 감축 등의 영향으로 감소세가 이어질 전망이다. 수출은 세계경기의 성장세 둔화로 인해 수출물량이 소폭 증가에 그치고, 반도체의 가격 하락과 국제유가의 횡보 전망 등으로 수출단가도 하락 압력이 커지면서 2018년 보다 낮은 3.7%의 증가율이 예상된다.

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Policy Diagnoses and Prescriptions of Crisis on Industrial Regions in the Republic of Korea (한국 산업위기지역에 대한 정책적 진단과 처방)

  • Jung, Sung-Hoon
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.3
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    • pp.237-245
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    • 2019
  • The aim of this article is to introduce articles of the special issue on 'Revitalization Conditions on Crisis on Industrial Regions: Experience from Europe and the Republic of Korea, and to explore policy alternatives to crisis on industrial regions on the basis of policy diagnoses and prescriptions. In the existing research, diagnoses of such Korean regions are quantitatively focused upon industry, employment, plant, consumption, investment, real estate, and labour market, and are qualitatively based upon external environment and functional, structural and spatial characteristics. Prescriptions of such regions emphasize the establishment of a law and an institutional fix, financial supports, jobs' creation, industrial diversification, the intensification of urban foundation throughout the urban revitalizaion. In the policy development for these regions, it is required to link the industrial sector to social, educational, political and welfare sectors, and furthermore the collaboration of inter- and intra-ministry and the active participation of provincial and local governments are needed.

A Study on the Selection of the Joseon's Royal Placenta Chambers for Successive Registration in World Heritages Listings (조선 왕실 태실의 세계유산 등재 대상 선정에 대한 고찰)

  • LEE Jaewan
    • Korean Journal of Heritage: History & Science
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    • v.56 no.3
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    • pp.6-20
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    • 2023
  • The World Heritage Subcommittee of the Cultural Heritage Administration which examine The World Heritage Subcommittee of the Cultural Heritage Administration which The World Heri The World Heritage Subcommittee of the Cultural Heritage Administration which examined the Placenta Chamber of King Sejong's Princes applied for the world heritage priority list in 2020 recommended expanding it to the royal placenta chambers of Joseon distributed nationwide for successive registration instead of registering the Seongju placenta chamber only. On account of that, the issue of selecting items has become one of the important topics to be discussed in the registration of world heritages. Accordingly, this researcher investigated the subjects of successive registration based on such conditions as excellent universal value, heritage protection and management, authenticity, and completeness among the real estate cultural properties demanded by the UNESCO World Heritage Committee. First, 22 placenta chambers, the real estate cultural properties designated as cultural properties and protected and managed by the state and local governments, are subject to it. Second, it seems that placenta chambers that can be restored through research and historical investigation and become designated as cultural properties can additionally be added. Third, items such as the Seosamneung Royal Tombs built by Lee Wang-jik in the Japanese colonial era or Seongjong Placenta Chamber relocated as an example to realize the completeness of Joseon's Royal Placenta Chambers can be included as well. Meanwhile, many of the items designated as cultural properties are not in the original location, and they can be divided into those that were relocated for the intentions of the Japanese Empire and those that were not. Therefore, the researcher insists that it is necessary to select and add items with which we can understand the historicity in the relocation of placenta chambers during the Japanese colonial era and also to quickly designate those that have not been designated as cultural properties yet. Therefore, regardless of designation as cultural heritage, local governments must promote both restoration and designation and strive to include them in the list of successive registration of world heritages grounded on thorough historical investigation. Moreover, to add them to the list of successive registration of world heritages, the Cultural Heritage Administration and local governments should promote continuous research and genuine restoration of individual placenta chambers.

The Relationship Between Educational Environment and Housing Prices And Its Implication For Socio-spatial Inequality: The Case of Seoul, Korea (교육환경과 주택가격 간 관계와 사회공간적 격차에 대한 함의 -서울시의 사례연구-)

  • Ha, Youngjoo;Lee, Wonho
    • Journal of the Economic Geographical Society of Korea
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    • v.16 no.1
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    • pp.86-98
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    • 2013
  • This study began with the fact that the relationship between eductional environments and housing price needs to be understood in the context of the structuring of socio-spatial disparity. In other words, this paper focuses on the fact that the eduction with public features and functions plays a role of housing price determination and the rising price is privatized only to cause socio-spatial inequality. The study first examines how the education factors determine the housing price and cause increasing social inequality in Seoul at the macro level. It also carried out more detailed quantitative analysis on the relationship between educational environment factors and housing price with the case study of Yangcheon-gu, Seoul. This study found out that the close relationship between educational environment, housing price and social disparity at various spatial scales. It also figured out the the educational environment factors play an important role of housing price determination as much as material features per se. This means that the relationship between education, housing price and inequality needs to be dealt with not just socially but also in spatial perspective. In addition, the housing price determination is not just technical research but an social science issue in the context of rising socio-spatial disparity. This study is of only significance as a starting point of promising related researches in the future and much more efforts will be needed.

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The Effects of GyeongIn Ara Waterway on the Regional Property Value (경인아라뱃길이 지역 부동산 가격에 미친 영향 분석)

  • Lee, Hee-Chan;Cha, Joo-Young;Park, Doo-Ho
    • Journal of Korea Water Resources Association
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    • v.46 no.3
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    • pp.277-285
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    • 2013
  • The purpose of this research is to evaluate the scenic value of the Gyungin Ara waterway in real estate prices. Apart from the multi-functionality such as transportation of passengers and freight, prevention of floods, and provision of leisure areas, the Ara waterway possesses a scenic function which offers people esthetic value through unique and beautiful scenery. This scenic function is an externality for apartment residents living nearby. The applied methodology for this research is the Hedonic Price Model (HPM) which creates a cause and effect model between real estate prices and attributes. Variables such as apartment sale prices, complex characteristics, location characteristics, timely characteristics have been deduced through data collected from a total of 4,207 households that have experienced actual transactions during the same period, all located within the scenic benefit boundaries of the waterway. Landscape variable has been derived from algorithm designed by a combination of digital map and Google Mapview. The scenic value of the waterway estimated through the application of HPM on these variables is 165,000 Won per area (pyeong). The regional asset enhancing effect caused by the landscape view of the waterway is estimated to be 89.1 billion won.