• Journal of Digital Convergence
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• v.12 no.8
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• pp.157-173
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• 2014

In this study, how social media PR marketing affect corporate brand expansion was studied. this study consist of 5 chapters; needs and purposes in 1st, concept& characteristics, development processes, needs of social media and merits&demerits as marketing tool in 2nd. concept& characteristics and merits&demerits of corporate brand expansion in 3rd. examples of social media marketing in domestic&foreign and current statuses in 4th. In final, conclusion of the effect of social media PR marketing on corporate brand expansion were presented in each chapter.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.195-207
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• 2015

Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

• Smart Media Journal
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• v.13 no.2
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• pp.108-121
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• 2024

In the IT industry, the complexity and volatility of corporate networks are gradually evolving, and concurrently, the significance of corporate networks is increasing. Previous research has employed network analysis to scrutinize inter-corporate trade relationships for strategic and policy making. However, previous studies focused on the overall network structure from a macroscopic perspective, presenting limitations in applicability at the individual IT corporation level. This study develops a novel research model incorporating sector and region-level network analysis based on connection strength, along with the derivation of a composite node centrality indicator. Using this methodology, we analyzed corporate networks across nine metropolitan areas using IT corporate transaction data. The results means that cities with a manufacturing base, such as Incheon, Busan, and Daegu, have recently established cooperative networks with IT companies. We also found that in the IT industry in Gwangju and Daejeon, certain companies dominate the transaction network.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.41-47
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• 2013

In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.155-163
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• 2022

The ecology of Korean Production Industry has been changing rapidly. Small & medium size independent production companys have been shrinking in market share while big size production companys are taking larger share than before. This study intends to show the dramatic change of the ownership in Korean production industry and the consequencies. When considering positive development of production industry, small & medium size independent production companys should play important roles but the environment of the industry is not easy for them. The implication of this study is that small & medium size independent production companys have to search for survival strategies to adapt environmental change.

• Korean journal of communication and information
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• v.66
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• pp.28-58
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• 2014

South Korean broadcasting industry has been under a significant level of structural change since the permission of new general programming channels in the end of 2010. One of the most characteristic features of the change may be the exodus of core manpower from the in-house productions of major terrestrial broadcasters which have been maintaining their dominant power over broadcasting content market based on their systems of tight vertical integration. This paper sheds light on the presence of a purposeful 'mechanism design' that aims to the expansion of market logics in South Korean broadcasting sector by promoting commercial media conglomerates, and analyses how this external design has been actualized while being interlocked with various internal factors of the broadcasting industry. This paper shows that on the backdrop of the mechanism design, some of new media conglomerates has successfully provided various incentives in contrast with those disincentive of terrestrial broadcasters, which in turn, has facilitated the exodus of elite producers. This paper, however, raises a set of questions about whether this relocation process of creativity led by commercial media conglomerates would, in the long term, guarantee more opportunities and potentials for the producers, as promised. As part of conclusion, inherent problems of present mechanism design are highlighted.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.49-52
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• 2020

KMPlayer는 2015년부터 국내 기업으로 개발된 세계적으로 넓게 확산된 국산 미디어 플레이어 프로그램이다. 현재는 IOS, Android 버전이 모바일 버전으로 출시되어있다. KMPlayer 안드로이드 어플리케이션은 천만 명 이상의 다운로드 수를 보유하고 있고, 많은 사용자 수를 기반으로 발생하는 방대한 데이터들은 분석 기준에 따라 다양한 형태의 그래프 보고서로 만들어지고 있다. 본 논문에서는 KMPlayer 사용 국가들의 활성 사용자 수 그래프를 분석해, 각 국가에서 발생하는 문화적, 사회적 사건이 KMPlayer 안드로이드 버전의 활성 상용자 수 그래프에 어떤 영향을 미치는지, 그리고 역으로 활성 사용자 수 그래프의 변화가 현실의 어떤 사건을 반영하고 있는지에 대해 연구하고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.07a
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• pp.310-311
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• 2015

최근 스마트폰등 ICT기반의 전자제품들이 보편화 되면서 무인항공기에 적용 가능한 전자기술들이 급속히 개발되어, 항공 기술과 ICT 기반 전자 기술이 융복합되어 무인항공기는 군용위주의 활동 영역을 넘어 민간분야에서 까지 활발히 진출하고 있다. 현재까지는 전통적인 항공 선도 업체들이 군용무인기 중심의 고가의 무인기를 생산하여 시장을 장악하였으나, 이제는 공공 및 민간영역에서 무인기를 상업화하기 위한 기업들이 등장하고 있어 민수영역에서 무인기 시장은 급성장세에 있다. 국내의 무인기 기술은 기술혁신과 시장창출 주도가 가능한 선진권 수준이며, 무인기의 핵심인 ICT기반 전자부품 기술은 세계 최고의 수준으로 두 분야의 기술을 융복합화하여 경쟁력 있는 무인기 개발을 신속히 진행하면, 전 세계적으로 성장하는 무인기 개발 시장은 우리에게 새로운 성장 동력이 될 수 있다. 자율비행, 상황인식 및 회피 기능 등 미래 무인기 선도기술을 개발하고, 국산화지연 또는 외국의 수출제한 품목에 대한 국산화 개발 및 핵심 부품의 국산 경쟁력 강화를 통하여 무인기 산업의 고부가가치를 창출할 수 있다.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.333-346
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• 2019

The purpose of this study is to find out the direction of overseas expansion strategy that should be established as a public broadcaster and a media company in order to overseas expand Korea EBS's. This study used a literature research method to analyze the related literature and data for analyzing strategies of major global media companies and overseas public service broadcasters (PSBs). As a result of the research, it suggests that the direction of EBS overseas expansion should approach both commercial business diversification and fulfillment of public responsibility. In particular, it suggests that transferring project of Korea's educational broadcasting system to developing country should be developed as a core business for spreading overseas expansion. In a follow-up study, it is necessary to carry out a research that suggests a comprehensive strategy of overseas expansion of EBS based on the result of this study.