• Journal of Digital Convergence
• /
• v.12 no.1
• /
• pp.241-251
• /
• 2014

Mobile messenger services (MMSs), such as Kakaotalk, Wetalk, Line, and Whatsapp, are gaining popularity worldwide because of communicating with other people without any cost. We examined key antecedents of user loyalty to understand user's decision-making process in the MMS environment. To capture a long-term relationship with service providers, we posit relational commitment and user satisfaction as key predictors of user loyalty. Moreover, the effects of perceived usefulness, perceived enjoyment, and corporate image on user's decision-making processes were examined. The proposed model was tested by applying partial least squares to data from 220 experienced Kakaotalk users. The findings of this study found that both relational commitment and user satisfaction play an important role in enhancing user loyalty in the MMS context. The analysis results indicate that corporate image influences relational commitment and user loyalty through user satisfaction. The analysis results help MMS providers establish management or marketing strategies to effectively improve user loyalty.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.235-241
• /
• 2012

This paper takes the online automobile brand community in china as an example, importing 'interactivity', the concept of sociology, into online brand community study. It follows the logical way as 'How does interactivity embody among the online communities ${\rightarrow}$How about its deepening process? ${\rightarrow}$What the results of interactivity will be?', that is, 'formation of the relationship (Interaction) - deepening of the relationship (identification)-result of the relationship(brand loyalty)', makes systematic study through the method of combining theory and case analysis together, and puts forward the marketing strategic direction for online brand communities.

• The Journal of the Korea Contents Association
• /
• v.14 no.3
• /
• pp.438-450
• /
• 2014

The statistical analyzing of environmental-friendly planning elements is getting important because it is getting concerned with the change of residential types and environmental friendly housing. However, in terms of the high-rise residential complex, paper about green building rating system and research about residential satisfaction to residents are lack. Therefore, this paper is analyzing of impotentness and satisfaction about housing subdivision, inside of building, facility, and maintenance. In addition, residential satisfaction(satisfaction, loyalty, preference) and impact relationship of environmental-friendly planning elements are analyzed by PLS structural equation. To sum up, first, improving of green building rating system in housing subdivision is impacted on loyalty if satisfaction was fulfilled. Second, increasing of environmental-friendly planning elements in inside of building is impacted on loyalty if both satisfaction and preference were fulfilled. Third, providing of green building rating system in facility and maintenance is analyzed as preference, but satisfaction hypotheses is not valued.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.61-68
• /
• 2022

This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

• Journal of Korea Port Economic Association
• /
• v.25 no.1
• /
• pp.223-248
• /
• 2009

The purpose of this empirical study is to examine and explore the relationships between three variables; shipping companies' service quality, customer satisfaction and customer loyalty. Special features of this study could be summarized as following. First, this is empirical study based on market research according to the definition of 'customer' as freight forwarders and actual exporter/importer together contrary to previous studies. Second, to evaluate shipping companies' service quality, 5 components of SERVPERF model was used. Third, to test correlations between 3 variables; service quality, customer satisfactions and customer loyalty, statistical analysis was used with tools of SPSSWIN ver 15.0 and AMOS ver 7.0. For effective study, many thesis have been obtained through literature survey. However, major results were compiled from directly structured questionnaire, which were collected from Korean import/ export companies and freight forwarders.

• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.423-431
• /
• 2016

Customizing system is known as an important factor which affects not only purchase, loyalty and immersion of the user. In this study, we explore the concept of character-customizing system in the early stage of a game; on the basis of it, we compare cases by analyzing and schematizing certain types of systems which many games stick to. Customizing system types are divided into a basic case and a differentiated convergence case; based on it, they are classified into four types: Realistic, Creation, Individual, Additional; plus, another customizing system case out of games is also analyzed. To improve customer loyalty, a system like a differentiated case that attracts user participation is essential. Through a variety of character customization convergence cases shown in this study, we expect them to be used as game production guides. By enlarging the range of the study, we expect further studies to cover more cases.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.223-233
• /
• 2014

Even though the features of the products are almost identical, customers' reactions to each product are quite different depending on the brand image. The purpose of this study is to verify the effects of smart phone's brand images on customer's satisfaction and loyalty and compare the differences between user groups of the Galaxy and iPhone, two representative brands of smart phone. In order to do this, their brand images were classified into functional, symbolic and experiential brand images, and customer's loyalty was also classified into attitudinal and behavioral ones to empirically confirm the influence of those factors. The findings showed that functional and experiential brand images had a positive effect on their level of satisfaction, while symbolic brand images did not have a significant effect on it. Furthermore, it was found that the satisfaction level had a significant effect on attitudinal and behavioral loyalty, and attitudinal loyalty also had a significant effect on behavioral loyalty. Finally, a multiple group analysis of the user groups of Galaxy and iPhone determined that there was a statistically significant difference in the channel between customer satisfaction and attitudinal loyalty.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.303-309
• /
• 2019

This study investigated convergent influence on turnover intension and its association with organizational commitment, organizational loyalty and job burnout among some Administrative Staff in Medical Institutions(ASMI). The subjects were 320 randomly selected ASMI from 27 medical institutions in the J region, Data collection was carried out via a structured self-administered questionaries from July 2, 2018 to July 27, 2018. Turnover intension was positively correlated with job burnout, and it was negatively correlated with organizational commitment and organizational loyalty. The covariance structure analysis showed that the higher job burnout, and the lower organizational commitment and organizational loyalty tend to increase turnover intention. The results indicate that the efforts, to increase organizational commitment and organizational loyalty, and to decrease job burnout, are required to decrease the turnover intention of ASMI. The results are expected to be useful for health administration policy and industrial health education to decrease the turnover intention of ASMI. In the following study, the analysis about convergent additional factors of influence on the turnover intention of ASMI will be needed.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.469-477
• /
• 2016

The purpose of this study was to analyze The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education. In order to achieve this purpose, a total of 187 students were selected as study participants from 7 regions in nationally using the convenience sampling method. The instrument for data collection was a questionnaire. The followings are the results: First, positive disconfirmation partially affected education performance. Second, negative disconfirmation partially affects faculty, staff, and education performance. Third, staff and education performance in positive disconfirmation affect loyalty. Fourth, education performance in negative disconfirmation affects loyalty.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.145-153
• /
• 2019

The purpose of this study is to identify the effects of educational service quality on student satisfaction, university image, commitment, and loyalty in the changing environment of university education environment, and to suggest a strategic plan for university education in high quality. To do this, we set up six hypotheses and conducted an empirical analysis with the sample of 229 senior students attending colleges and universities in the metropolitan area. The results of hypothesis verification says that the educational service quality has a positive effect on satisfaction and image, and the satisfaction shows an influence on commitment and loyalty. But the image proved to have no effect on commitment. The commitment was found to affect loyalty. It can be said that the efforts to improve the quality of educational service have an impact on the image and loyalty of colleges and universities and the effects help to improve the long term competitiveness of colleges and universities. The ultimate effects for the quality control of educational service will suggest the survival ways in the changing university educational environment.