• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.541-548
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• 2020

Interest in emotions continues to rise around the world, including Korea, and in recent years, new styles such as new-tro, a new term referring to 'gaem-seong' of the social networking service generation, have emerged. Considering the strong influence of emotion on time and the environment, it is necessary to recognize the public's emotion about the current new style. Thus, in this study, 12 emotional vocabulary words were selected from the nine products applied with the new-tro style: want, cute, happy, pleasure, unique, cool, stylish, pretty, fun, like, joy, and special. According to the analysis of the survey, men's emotions were higher in order of "funny-cute-happy," and women's emotions were higher in order of 40s, 30s, 50s and 20s. Emotional vocabulary extracted from this study can be used to evaluate the sensitivity of objects to which the new-tro style is applied and will be utilized as specific emotional evaluation data through the analysis methods presented.

• Journal of the Korean Society of Costume
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• v.58 no.7
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• pp.60-75
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• 2008

A history of Chinese Costume is that of the accept and the struggle between the 'Shen- Yi' of Han(漢) race and 'Ho-Bok' of foreign races. There are the 'Shen-Yi Ko' and the 'Ho-Bok Ko' in their representative documentary. They are quite significant materials for the researchers of the Oriental costume. The purpose of this study about comparing and analyzing the 'Shen-Yi Ko' and the 'Ho-Bok Ko' give a guidance to Chinese costume's researchers. The results of study are as follows: The 'Shen-Yi', having made a dress joined an upper to the low clothing together(上衣下裳) and deeply covered the parts of all the bodies, was named, had appeared the Spring-Autumn & warring state period(春秋戰國時代) and later the former Han Dynasty(前漢). Not only everyone in spite of men and women, without distinction of rank, high and low alike but also even the court dress(朝服) and from latter Han Dynasty(後漢) only the housewives could have worn it. The 'Shen- Yi Ko' disappeared its records and remains and at present nothing leave behind. The 'Ho-Bok' is a costume of the nomadic horse-riding people among the foreign races, then influenced upon the Chinese costume. The style of the Chinese costume consists of 'Yi Sang'(衣裳) and the 'Ho-bok' of foreign races, 'Yi Ko'(衣袴). The 'Yi Ko'((衣袴), derived from the King Muryoung of Cho Dynasty, had greatly been changed the chinese men's clothing and After that 'Ko Sup'(袴褶). The Chinese have enjoyably and familiarly the accepted 'Ho Bok' for a long time.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.71-80
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• 2015

Minimalism means abstinence characterized by simplicity, clarity, repetition, and exclusion while skeuomorphism means visual metaphor design characterized by retro, function, and emotion. Mobile platform interface has been developed based on those two aesthetic characteristics and user experience is evaluated using apple iOS6 and iOS7 representing skeuomorphism and minimalism respectively in this paper. Those two aesthetic designs on typography, color, and icon were tested with a sample of 35 undergraduate participants in the repeated measures design and the results showed that participants distinguished two types of aesthetic designs, and evaluated that iOS7 is superior to iOS6 on typography and identity. Comparing the levels of the three variables, aesthetic of typography, and accuracy, aesthetic and consistency of icon design were significantly differentiated and this means that although accuracy of icon design of iOS6 is superior to iOS7, iOS7 is superior in the rest of it. Overall, the participants had a positive evaluation toward iOS7.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• Journal of the Korean Society of Costume
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• v.54 no.2
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• pp.66-78
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• 2004

A leather clothes which was a representative item of an existed resistant image created a new esthetics. Cyber Resistance, being mixed with the highlighted cyber image in these days. Especially. the image of such new leather clothes appears apparently in SF movies. The purpose of this study is to examine this new esthetics through the leather clothes of the movie. $\ulcorner$Matrix$\urcorner$. currently becoming the subject of a conversation and affecting to a popular culture and the fashion and to help to the design idea of a unique leather clothes. The result of analyzing of the character in the movie is following. Trinity shows herself as a woman warrior by wearing tight black leather suit. Morpheus is described as a vague character with his old fashioned suit and leather trench coat. while Niobe carries an image of rebellious cyber warrior in her leather suit with unique texture. In addition. leather clothes on $\ulcorner$Matrix$\urcorner$ got the name of Matrix look and became a main theme in fashion collection. We can feel 'Cyber Resistance' esthetics in that leather clothes through the movie and fashion collection and summarize into three following features, First. it's grafted into the dichotomous value by progress and return as a retro futurism. Second. it moderately express a rebellious image of punk into a cyber image. Third. it makes cyber warrior's image that is neutralized mixing military and fetish properly.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.101-111
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• 2007

The purpose of this study is to examine the features of the conversational patterns presented on the fashion in the early 2000's and analyze it from cultural view. The expression of the patterns is a result of a creative aesthetic activity, mental activity, and the reflection of the common cognition. And the fashion is a part of the life environment. So the patterns presented on the fashion provides a clue to figure out the common unconscious sense for explaining the culture. The patterns have been expressed with different methods belonging to each culture such as weaving and prints. And those of the each cultural group have been communicating each other. The silk came to the Europe in the 6th century. The textile industry which flourished since 15th century. And they shows the chinoiserie or indian prints, not only the european culture. We can observe that the exchange of the techniques and cultures between cultural groups like the east and the west, and the presentation of the patterns is a way to express their own desires. The patterns presented after 2,000 can be classified by the form and the contents. But, more specifically, the patterns classified by the contents, which is Conversational design, can be categorized as followed according to the origin; reflecting cultural identity, Popular culture, Lohas lifestyle, and art movements. Which can be summarized as that the people have more interest on the different cultural group, diversity, retrospectiveness, and exoticism, which the patterns originally belonged to than on the form itself.

• Journal of the Korean Society of Costume
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• v.58 no.2
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• pp.107-119
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• 2008

This study aims to define the concept of the futuristic image in fashion since 2000. In this study, earlier studies of the futuristic images in the fashion are analyzed and it is discovered that the most important characteristics of the futuristic images are the cosmic space and virtual reality. An analysis of actual data of the futuristic images of the fashion since 2000 produces the following conclusions. First, since 2000 the futuristic fashion to convey the image of space tends to be minimalist, taking H or A silhouette and using white, silver, or other vivid colors. Second, since 2000 the image of virtual reality is often expressed in the fashion of futuristic image as female fighters or vampires of the future who mostly wear pants suit or skirts that expose the body line. Materials of advanced technology or shiny leather are often used and dark colors including black are dominant in these images. Third, when the space image is expressed, the androgynous youth is emphasized. However when female fighters or vampires of the future are shown, sexual image of gloomy atmosphere is often stressed. Fourth, the fashion of futuristic image since 2000 takes up the space age look of the 1960s and the techno-cyber look of the 1980s and the 1990s. However their internal meanings are lost and only external forms are repeated. In sum, the current fashion of futuristic image emulates the past look of the fashion which was circulated as futuristic images and may be considered as a result of combination of futuristic image and retrospective image.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.477-485
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• 2018

Beyond the mid-2010s, there has been increasing cases of using 'Reminiscence' as a trigger for recalling 'Past' in pre-production process of creative contents. In previous researches on this phenomenon, it has been recognized that retro, recall, compassion, and memory are similar. In order to look closely to grasp the psychological tendency of the contents user in detail, the study about 'Reminiscence' was conducted. The researcher analyzed 'Reminiscence' as a process of restructuration based on the experience and desire of the person individual which were derived from the past and further analyzed it as a lack of desire due to the time can never return. The study hopefully can make a balance against the cutting edge content distribution technology biased production tendency.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.47-57
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• 2022

Newtro is gaining popularity recently as one of the media content genres. Newtro contents are not just a restoration, but are the creations that create new values by adapting to the current situation and appealing to the nostalgia for the past. A total of 254 people participated the online survey. Result showed that users prefer Newtro content that is in the 'moderate incongruity' state with moderate novelty, rather than content that is very new or too familiar. In addition, both 'personal nostalgia' from direct past experiences and 'vicarious nostalgia' from indirect experiences were found to have a positive effect on preference for Newtro content. Finally, it was confirmed that the image of Newtro contents affected the purchase intention of Newtro contents positively. But the attitude toward Newtro contents did not. Based on these results, this study suggested the implications for the differentiation strategy of Newtro contents.