• Korean journal of communication and information
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• v.66
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• pp.133-158
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• 2014

This research followed the major South Korean newspapers, Chosun, JoongAng, HanKyoreh and KyungHyang newspapers to study their relationship with advertisement - on how they use advertisement to what degree and which views they take, also looking into the quantity of advertisement. The results of analysis is as thus: first, the more advertised companies tended to have more news reports about them overall. Also, advertised companies were usually shown in positive light rather than a negative one. The most notable constructive commonality found in the positively advertised companies were that they were not usually introduced upfront through the title of the news article (or within the body of the article) but rather mentioned within the media frame. The reasons for this pattern in advertising is to make bias towards JoongAng which is obvious for pro companies, especially for the Chosun which is known for being neutral in most company matters even for the HanKyoreh, KyungHyang known for their usual negative attitude towards private companies.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.312-324
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• 2017

This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that 'the mediated Culture PR' be adapted to German media.

• Journal of the Korean Society for information Management
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• v.36 no.3
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• pp.7-36
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• 2019

In this study, quantitative and content analysis was conducted on 37,818 news articles that were reported on the subject of 'library' for 29 years from 1990 to 2018 in order to analyze the tendency of media coverage about 'library'. First, the quantitative change in media coverage was analyzed according to the criteria by time, subject and media type. In addition, keyword frequency analysis and semantic network analysis were conducted to analyze the trends of the contents of the press and the frames inherent in the press. The results showed that the media showed a major interest in the library's informational, educational, and cultural functions, and the trend of the subject's interest was generally consistent with that of the library community, except for the issue of librarianship. Lastly, the main attitudes that the media take toward the reporting of library articles were the reporting and advertising functions.

• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Journal of Korean Society of Transportation
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• v.18 no.4
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• pp.41-50
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• 2000

신호교차로에서 맨 우측차로의 대부분이 우회전 공용차로로 사용되는데 도로용량편람에서 우회전이 불가능한 보행자 횡단시간 비율$(f_c)$은 공용차로의 용량을 결정하는 우회전보정계수$(f_{RT})$의 산정시 중요한 요소가 된다. 그러나 이에 대한 국내의 연구는 미미하여 연구의 필요성이 있다고 생각된다. 본 연구는 유입부의 직진신호시간을 위주로 교차방향 횡단보도 내의 보행자수와 우회전차량의 통과여부를 촬영하여 분석하는 방법으로 진행되었으며, 우회전 차량이 교차도로의 보행자 횡단시간에 보행자와의 상충으로 우회전하지 못하는 시간 비율을 산정함에 있어서 횡단보도의 보행자수에 따라 우회전 차량의 통과율을 구하고 이로부터 횡단보도 보행신호시간동안에 우회전이 불가능한 시간비율을 산정했다. 연구결과는 우회전이 불가능한 시간비율이 시간당 보행자수(양방향)가 500인/시~1,500인/시로 변할 때 0.78에서 0.94사이의 값을 가지며 한국도로용량편람에서 제시한 값 0.3에서 0.9보다는 대체로 큰 것으로 나타났다. 따라서 한국용량편람에서 얻은 우회전차로의 용량은 과대 평가되는 경향이 있다.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.195-207
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• 2020

This study aims to analyze how the Korean liberal and conservative newspapers cover the filibuster for blocking the passage of the anti-terrorism act for the protection of citizens and public security by the main opposition party. For the comparative analysis of the Korean liberal and conservative newspapers, this study analyzes how the newspapers used news frame, news source, key word, and news theme. To analyze the effects on news coverage of the newspapers' ideological orientation, this study selects six newspapers: Hankyoreh Shinmun, Kyunghyang Shinmun, Ohmynews from liberal newspapers and Chosun Ilbo, Donga Ilbo, Joongang Ilbo from conservative newspapers. According to research findings, the liberal and conservative newspapers show clear distinction while using news frames when the newspapers cover the filibuster. The liberal newspapers cover the filibuster as a positive political action while the conservative newspapers cover the filibuster as a negative political action. In addition, as key word, "disturbance" is mentioned most by the conservative newspapers while "poisonous clauses" is used most by the liberal newspapers. As a result, this study shows that newspapers are influenced by ideological orientations while covering political issues.

• Proceedings of KHEA Conference
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• 2004.10a
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• pp.136-136
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• 2004

• Korean journal of communication and information
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• v.58
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• pp.222-241
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• 2012

Analysis research was conducted on the 'Chosen Ilbo,' 'Donga Ilbo,' 'Hankyoreh' and 'Kyunghyang Newspaper' on news reporting frame and sources regarding the North Korean population's living and status of their respective conditions throughout South Korean administrations of Kim Dae-jung, Roh Mu-hyuen, and Lee Myung-Bak. Resulting first and second frame analyses showed that the four newspapers showed clear distinctions in their execution and attitude in their reports in accordance to the philosophies of each 'progressive/left-wing newspapers' and 'conservative/right-wing newspapers'. Moreover, the first and second analyses showed that the reports mimicked each individual presidential administration and their political policy regardless of the newspaper's political voice. In terms of the usage of 'anonymous sources,' conservative newspapers were found to use them more frequently than their counterpart, the liberal newspapers. In conclusion to the overall analyses, with the continued tension between the International community and North Korea, the reports of North Korean inhabitant activities are inevitably portrayed in a negative tone in effort to plant a distorted view to the South Korean citizens. Furthermore, this manipulation of the press may affect the credibility of South Korean press in terms of the topic of North Korean culture.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.103-119
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• 2018

This study explored news coverage on the sex crimes and analyzed news by network analysis and frame analysis based on the layered model to compare news coverage on the celebrity. As a result, in case of celebrity the broadcasting focused more and the tone of news is more sensational. The news in ground wave broadcasting more detailed on the sex crimes. It blamed the An, the governor of Chungnam more and the news is more sensational by interviewing marginal man. In #Metoo case, broadcasting news focused on the offender. The title of case name and the headline are framed based on the offender. Especially consensual relationship frame is dominated in the sex crime news. This study also can see the offender blaming frame and in the viewpoint of agenda-setting. It is difficult to find the cause of #Metoo movement and the structural approach on the case. This study highlighted the importance of layed model when analyzing the sex-crime news related with #Metoo movement.

• Korean journal of communication and information
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• v.39
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• pp.40-68
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• 2007

Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.