• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.6089-6098
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• 2015

This study purposes to identify the effects of performance of public health services (PHS) and personal characteristics on community image to public hospitals. The subjects of this study were 33 public hospitals and 1,789 community residents. The data of '2011 Public hospital evaluation programme' were utilized in this study. The personal characteristics consisted of nine items which were gender, age, education, occupation, monthly incomes, medical security, use experience, health state, and location type. The PHS performance consisted of five items which were number of doctors, number of nurses, total number of staff, budget per 1,000 community residents, and amount of activities per 1,000 community residents. The cronbach's alpha of community image instrument was 0.916. As the results of logistic regression, the significant variables of community image, were age (OR=0.34, 95% CI=0.19-0.60), education (OR=3.03, 95% CI=1.60-5.76), use experience (OR=0.57, 95% CI=0.40-0.81), health state (OR=0.69 95% CI=0.49-0.96), location type (OR=2.10, 95% CI=1.11-3.99), and amount of activities per 1,000 community residents (OR=0.58, 95% CI=0.35-0.96). Community image is very important to public hospitals. The workforce and budget related PHS were significantly demanded to improve community image. The Central and Local government should support to public hospitals to perform PHS effectively.

• Quality Improvement in Health Care
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• v.17 no.1
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• pp.61-66
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• 2011

문제: 병원에서는 잘못 사용하는 신체 관련 언어, 문법적으로 틀린 말, 비속어, 지나친 겸양어, 잘못 사용하는 존칭어, 격에 안 맞는 준말 등으로 내부 및 외부 고객과의 의사전달이 정확하지 않은 경우가 흔히 있다. 병원 직원의 부적절한 언어 사용은 외부 고객 유치 및 유지를 방해하며, 병원의 이미지 실추와도 관련이 있다. 목적: 바른 언어 표현법 매뉴얼과 동영상 구축 및 활용으로 내부 및 외부 고객의 만족도를 향상시키고자 한다. 의료기관: 서울시 종로구에 소재한 대학병원 질 향상 활동: 바른 언어 표현법 매뉴얼 구축 후 동영상을 완성하여 병원의 모든 직원들이 학습하여 활용할 수 있도록 하였다. 개선효과: 바른 언어 표현법을 잘 학습하면 바른 언어를 사용하는 습관을 가지게 되어 의사전달이 명확해지고 표현이 풍부해지며 상호간 이해하는 폭이 넓어져 내부 고객 및 외부 고객의 만족도가 향상될 것이다. 또한 병원직원 전체 언어생활의 품격이 높아질 뿐만 아니라 병원의 위상도 높아질 것이다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1667-1676
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• 2006

다른 산업과 달리 병원/의료 산업에서는 건강 보험료 심사 평가라는 독특한 검증 과정이 필수적으로 있게 된다. 건강 보험료 심사 평가는 병원의 수익 문제 뿐 아니라 적정한 진료행위를 하는 병원이라는 이미지와도 맞물려 매우 중요한 분야이며, 특히 대형 종합병원일수록 이 부분에 많은 심사관련 인력들을 투입하여, 병원의 수익과 명예를 위해서 업무를 수행하고 있다. 본 논문은 이러한 건강보험료 청구 심사 과정에서, 사전에 수많은 진료 청구 건 중 심사 평가에서 삭감이 될 수 있는 진료 청구 건을 데이터 마이닝을 통해서 발견하여, 사전의 대비를 철저히 하고자 하는 한 국내의 대형 종합병원의 사례를 소개하고자 한다. 데이터 마이닝을 적용함에 있어, 주요한 문제점 중의 하나는 바로 지도학습 기법을 적용하기에 곤란한 데이터 불균형 문제가 발생하는 것이다. 이런 불균형 문제를 해소하고, 비교 조건 중에 가장 효율적인 삭감 예상 진료 건 탐지 모형을 만들어 내기 위하여 데이터 불균형 문제의 기본 해법인 과, Sampling 오분류 비용의 다양하고 혼합적인 적용을 통하여, 적합한 조건을 가지는 의사결정 나무 모형을 도출하였다.

• Proceedings of the Korean Society of Health Policy and Administration Conference
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• 2004.05a
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• pp.169-185
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• 2004

최근 병원 간 경쟁이 격화되고 의료시장의 개방이 임박하면서 많은 병원들이 경쟁력강화를 위한 전략 수립에 많은 노력을 기울이고 있다. 일반적으로 서비스산업의 경영에 있어서 고객의 요구를 파악하고 이를 경영관리에 반영하는 것은 중요한 경쟁력강화 전략의 하나로 인식되고 있다. 특히 의료서비스에 있어서 환자 만족은 소비자 선택에 직접적인 영향을 미치고 있는 것으로 나타나고 있다(Burns, 1994). 최근 강조되고 있는 환자중심의 병원도 병원을 찾는 환자를 의료소비자 개념의 고객으로 보고 그들을 만족시킬 수 있도록 의료 기술적, 인간 관계적, 서비스 편의적 노력을 다해야 한다는 의미를 내포하고 있다. 병원에서의 환자만족 향상 노력은 그 자체가 매우 다차원적인(multidimensional) 개념으로 양질의 의료서비스를 통한 삶의 질 향상과 환자들에게 병원에 대한 좋은 이미지를 심어줌으로써 충성도를 높이고자 하는데 그 목적이 있다. (중략)

• Journal of dental hygiene science
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• v.6 no.4
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• pp.263-269
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• 2006

The purpose of this study was to investigate the relationship of professional attitude and image of dental hygienist in dental hygiene students. Data were obtained from 753 dental hygiene students from 3 colleges and 1 university located in Kyungki-do and Kangwon-do. The results, derived from using the SPSS 10.0 were as follows: 1. The level of professional attitude was 3.47 point, the level of image was 3.24 point. 2. Among the professional attitude, first grade, inexperience of practice experimental, dental hospital or general hospital of work choice, continuation of working period, recommend to family or relatives and professional mind of job are the each highest one. 3. Among the Image, first grade, inexperience of practice experimental, dental hospital or general hospital of work choice, continuation of working period, recommend to family or relatives and professional mind of job are the each highest one. 4. The correlation between professional attitude and image of dental hygienist in dental hygiene students was shown statistically significant positive relationship.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.1
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• pp.1153-1156
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• 2005

PACS system developments for improve of diagnosis efficiency for hospital duty efficiency and patients through various medical image diagnosis device. PACS system studies for nonfilm hospital, but still, image filtering technology Present high accuracy take a photograph image be not enough. On study image processing part is very importance. The fittest of image processing in order to using simple and essential filter try to improvrnent. The future, diagnosis of patients decide accuracy, low cost based Digital XRay system will be using.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.763-765
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• 2003

환자 진료 의뢰 과정은1차 진료기관에서 3차 진료기관으로 환자 진료를 의뢰하고 3차 진료기관에서 검사, 처방, 입원 등의 진료행위를 하고 환자가 3차 병원을 나갈 때 퇴원요약정보를 1차 진료기관으로 다시 보내준다. 이러한 퇴원 요약 시스템은 병원간 환자 정보의 공유를 통해서 환자의 회복과 질 높은 의료 서비스를 제공할 수 있게 한다. 방사선과 정보가 다른 퇴원 요약 정보와 함께 제공된다면 지속적이고 일관된 의료 서비스의 제공에 도움이 된다. 또한 방사선과의 경우 3차 진료기관에서 이미지를 획득할 수 없는 경우, 이미지 획득 장비를 갖춘 1차 진료기관으로 진료 의뢰를 해야 하는 특수한 상황도 발생하는데, 이를 역진료의뢰라고 한다. 우리는 이러한 방사선과의 특성을 함께 고려한 방사선과 정보를 지원하는 퇴원정보요약시스템을 제안한다.

• Journal of Korean Clinical Nursing Research
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• v.16 no.2
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• pp.33-42
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• 2010

Purpose: The current study was done to describe how nurses are portrayed in hospital administration journals as compared with physicians. Methods: A content analysis of the pictures was conducted using the framework of Goffman. The data were collected from all issues of four hospital administration journals published in 2005, 2006, and 2007 (n=465). Results: Overall, the analysis indicates that nurses were portrayed from the perspective of femininity and mothering. In group scenes, nurses were pictured as peripheral, compared with physicians. Sometimes the photos did not focus on nurses at all. Nurses were also placed standing in the periphery not like physicians at the center of the scene. In terms of professional portrayal, the photos in general present positive image of nurses similar to that of physicians. However, the number of photos including nurses was relatively small. Conclusion: The results of this study indicate that nurses appear less frequently in mass media and when they do it is at the periphery of the scene. It is, then, necessary to make greater effort to call upon mass media to cover more nurses showing a positive images of the profession. All stake holders such as individual nurses, hospitals and related associations should make a combined effort toward that end.

• Journal of Venture Innovation
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• v.5 no.1
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• pp.19-37
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• 2022

The purpose of this study was to find out what could be the cause of increasing the re-use intention for the continuous management of customers in terms of finding a strategic plan for the survival of Medium Sized Hospital To this end, a hypothesis for the direct effect verifying the structural relationship, a hypothesis for the mediating effect of attachment, and a hypothesis for the moderating effect on the hospital image were presented. The survey analysis results for customers who experienced the services of 5 Medium Sized Hospital in Gyeonggi-do were as follows. First, The results of analysis of the effect of Medium Sized Hospital customers' perceived value on reuse intention are as follows. all sub-factors of perceived value did not have a significant effect on reuse intention. This is significant in that it shows that the change occurred due to the involvement of attachment. Second, the results of examining the mediating effect of attachment in the relationship between the perceived value of small and medium hospital customers and their intention to reuse are as follows. Attachment to doctor's competency significantly mediated the relationship between quality value and reuse intention, emotional value and reuse intention, and social value and reuse intention. Significantly mediated the relationship between the provinces and the relationship between the price value and the intention to reuse. Third, hospital image significantly adjusted the relationship between quality value and medical technology competency. Based on the above results, it is necessary to establish a strategy of value perceived by customers as a strategy to increase the reuse intention of small and medium hospital customers. Therefore, the strategic goal setting of this value should be 'promoting attachment', and since the hospital image adjusts the perceived value and attachment of small and medium hospital customers, it is an image strategy that allows customers to appreciate their attachment to doctors and medical technology more highly. will have to establish.

• Journal of Digital Contents Society
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• v.3 no.1
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• pp.75-88
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• 2002

Radiologic images are widely used in hospitals for diagnosing and treating patients' diseases. The radiologist accurately reads radiologic images, and thus helps diagnose patients correctly. The number of radiologists is much smaller than is necessary, however. In some small or rural hospitals, there are no radiologists residing there. In these cases, correct diagnosis and treatment are infeasible. Also, radiologists are not resident at hospitals all day long. Thus, emergency patients would suffer from the absence of radiologists at night. XRay21 Inc. and Data & Knowledge Engineering Lab. at Kangwon National University have been working together since 2000 in order to alleviate the problems above. Currently, the advances of the computer and network technology make it possible to connect a lot of radiologists and hospitals together through the Internet. By fully utilizing the Internet environment, we have developed an Internet-based medical diagnosis system, thus permitting remote diagnosis of radiologic images. This paper presents the technical experiences obtained in developing the system.