• Journal of the Korean hospital association
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• v.36 no.5 s.309
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• pp.63-73
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• 2007

• Journal of the Korean hospital association
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• v.17 no.4 s.153
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• pp.28-36
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• 1988

• Journal of the Korean hospital association
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• v.32 no.1 s.281
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• pp.73-84
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• 2003

• Journal of the Korea Society of Computer and Information
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• v.10 no.5 s.37
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• pp.271-280
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• 2005

This study is to elicit the factors affected on the medical examination in the tra야tional medicine using the technical method of the decision tree and characterize the Patient subject by clustering analysis technique. And to draw results from the association analysis between the form of diseases in the re-hospitalized Patient group. The obtained results were analyzed for their effect on the hospital Profits. Thus. through application of the database marketing to the data mining technique in the tradition리 medicine, the characteristics of patient clients for the objective induction of factors affected on the hospital Fronts can be identified. Practical application of the database marketing as presented in this study will bring about a fundamental efficiency of hospital management and vitalization.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.783-797
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• 2014

The purpose of this study is to analyze impact of internal marketing on job satisfaction, job commitment, organizational commitment, and customer orientation in rapidly changing health care environment. The data were collected from 635 employee of 3 hospitals using a standardized questionnaires in Busan and Gyeongnam province. The results were as follows. All internal marketing factors had a direct impact on job satisfaction, job commitment, management support, empowerment, reward systems but affected the indirect through the job satisfaction all factors of internal marketing. Based on the results of this study members of the hospital in order to improve customer orientation, job satisfaction, job commitment create a pleasant working environment, give an appropriate decision-making and compensation for work performance. Compensation for work performance and organizational development suggestions should be considered by executive support.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.321-330
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• 2020

In this study, we analyzed the factors influencing internal marketing at hospitals on job satisfaction and customer orientation among nurses in order to provide basic data necessary for management of nursing personnel. From December 26, 2018 to January 4, 2019, the study surveyed 255 nurses at a general hospital in Gyeonggi Province. For data analysis, frequency analysis, factor analysis, correlation, and linear regression analysis were performed using the SPSS 21.0 program. First, the results of this study show that the effect of marketing inside the hospital on job satisfaction was statistically significant. Second, marketing inside hospitals was found to have a statistically significant effect on customer orientation. Thirdly, it was found that the effect of job satisfaction on customer orientation was statistically significant. Fourth, the effect of job satisfaction parameters on the relationship between marketing and customer orientation within the hospital 1st and 2nd stages appeared to have a statistically significant positive (+) impact, and three steps were found to be independent variables. The regression coefficients for organizational vision and future image, organizational attributes and systems, communication, and education/training system by sub-factors of internal marketing at hospitals significantly appeared.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.174-185
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• 2016

Internal marketing is the marketing activities of organizations that have a service mind to give satisfaction to the employees for the satisfaction of external customers. This Study tried to analyse the impacts of internal marketing on the customer orientation and loyalty, collecting a data to use a standardized questionnaires. This Study was conducted for 731 participants in a single general hospital in Gyeonggi Province with factor analysis, correlation analysis and linear regression analysis. The main findings of this study are as follows. First, it was found that the effect of internal marketing on customer orientation had the impact on leadership, internal communication and educational training having the statistically significant effects. Second, it was found that the effect of internal marketing on loyalty had the impact on leadership, internal communication, working environment, compensation and benefits and educational training having the statistically significant effects. Third, the effect of customer orientation on loyalty have the statistically significant effects and it was shown that if a customer orientation go up, there will be higher loyalty. I'm hope that it should be sought concrete plans for internal marketing activity to improve a customer orientation and loyalty.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.479-486
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• 2022

This study tried to identify hospital internal marketing, organizational communication, and the degree of organizational performance targeted at nurses working in university hospitals, and apprehend factors affecting organizational performance. A structured questionnaire, where 239 nurses answered, was used to figure out general features, hospital internal marketing, organizational communication, and organizational performance. Descriptive statistics, Indepented t-test, one-way ANOVA, correlation, and multiple regression analyses were used to analyze the data. The analyzing tool was IBM SPSS 21.0 program. The result of this study was as follows: hospital internal marketing 3.13±0.58 points, organizational communication 3.23±0.48 points, and organizational performance 3.34±0.51 points. Organizational performance showed a positive correlation with hospital internal marketing and organizational communication, and those two explained 61.0% of organizational performance. Therefore, hospital internal marketing strategy - encouraging nurses in individual aspect - and integrated strategy - establishing various communication channels in organizational aspect - are required to increase the organizational performance of nurses.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.146-155
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• 2020

This study was conducted from December 26, 2018 to January 4, 2019 in order to analyze the effects of hospital internal marketing on job performance and loyalty based on nurses' perception. The participants were 250 nurses at general hospitals located in Gyeonggi-do. The results of this study are as follows: First, internal marketing in hospitals had a statistically significant effect on organizational and future vision, education and training systems, communication, organizational attributes, and job performance (F=29.118, p<.001). The training system, organizational and future vision, compensation and welfare system, and work management environment were found to have a statistically significant effect (F=38.671, p <.001) on loyalty, and the effect of job performance on loyalty was statistically significant (F=87.324, p<.001). Second, the relationship between hospital internal marketing based on nurses' perception and loyalty was found to have a statistically significant positive (+) effect on stage 1 job performance (p<.001) and a statistically significant positive effect on stage 2 loyalty (+) (P <.001). The third-level internal marketing regression coefficient was significant, and job performance was also significant (P <.001). Based on these results, there is a need for hospital management to strengthen internal marketing in order to increase performance level and loyalty among nurses.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.415-416
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• 2016

본 연구의 목적은 이직의도에 미치는 영향 요인에 관한 연구를 수행함으로써 중소병원 간호사의 이직 현상을 이해하는데 포괄적 조망을 제공하기 위함이다. 의료기관 종사자중 중소병원에 근무하는 간호사 210명을 대상으로 자가 보고식 설문조사법을 이용하여 조사하였고, 5점 리커르트 척도를 이용하여 이직의도, 내부마케팅 인지, 직무만족, 조직몰입, 스트레스를 측정하였다. 도구의 분석은 SPSS WIN 18.0프로그램을 이용하여 t-test, ANOVA, correlation, Regression분석을 실시하였다. 이직의도와 독립변수간 상관계수는 내부마케팅인지, 직무만족, 조직몰입, 스트레스였고 모든 변수들은 유의하였다. 또한, 이직의도에 영향을 미치는 요인은 조직몰입, 스트레스 순으로 나타났으며 설명력은 64.3%였다. 본 연구결과, 중소병원 간호사의 조직몰입 정도가 높아지고 스트레스 정도가 낮아지면 이직의도가 낮아 질것이라고 예측 가능하므로 의료기관내 이직관리의 필요성을 제기하였다. 중소병원 간호사의 이직의도를 낮추기 위해 간호사의 스트레스를 줄이고, 조직몰입을 향상시키기 위한 중재 방안 도입이 요구된다.