• Journal of Digital Convergence
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• v.18 no.5
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• pp.157-167
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• 2020

This study aims to examine the effect of leader' behavioral integrity on subordinate's change-oriented OCB via their team commitment along with the moderating effect of LMX. For this, 395 soldiers from military organizations where external factors were relatively well controlled besides their personal characteristics were selected and surveyed using hierarchical regression methods. First, the results showed that leader' behavioral integrity was positively related to subordinate's change-oriented OCB. Second, the positive relationship between leader' behavioral integrity and subordinate's change-oriented OCB was mediated by team commitment. Third, the aforementioned mediated relationship was moderated by LMX. Although this study targeted members of military organizations with more restrictions on behavior than private organizations, such as corporations, it could be meaningful in that it confirmed that the leader's behavioral integrity lead to subordinate's voluntary behavior of change-oriented OCB, which should be followed by efforts to make it more general by comparing a variety of public and business organizations.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.51-62
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• 2018

Unlike in the past, culture and the arts are now being recognized as key elements for gaining competitive advantage, changing the approach and enjoyment methods of culture and art. The purpose of this study was to investigate the effect of participation of culture and art activities on the performance of the executives and staff members at M Financial Company. The study resulted in four different findings. First, creative activities have a positive effect on job commitment, but appreciation activities have no statistically significant effect on job commitment. Second, although appreciation activities have a positive effect on creative behavior, it has been confirmed that creative activities have no statistically significant effect on creative behavior. Third, job commitment has a significant effect on creative behavior. Fourth, the relationship between job commitment and job performance shows that job commitment affects job performance positively; creative behavior also positively affects job performance. Finally, we examined the mediating effect between participation in culture and art activities and job performance with job commitment and creative behavior. As a result, job commitment and creative behavior are found to mediate between creative activities and job performance. However, it did not mediate between appreciation activities and job performance. On the other hand, the mediating effect of creative behavior between job commitment and job performance was partially mediated.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.611-612
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• 2017

Recently, exhibition space has incorporated a format in which visual contents providers and viewers can directly or indirectly experience the space with a sense of immersion. By offering more extended spatiality within a limited space, such exhibition design is now transcending physical limitations and expanding to visual reality; as such, exhibition design demands the implementation of not only visual elements but information services generated between people, contents, and objects. To this end, this study examines the changes and the development direction of exhibition techniques that use Internet of Things (IoT), which is a representation of environmental change in exhibition design of our times; it also explores the various forms of change based on the perception of the visual contents (visual exhibits) users during the act of accumulating and using information through the smartphone communication of viewers who experience the space through IoT. Finally, the study conducts a case study on the relationship between a regular exhibition and an exhibition design that makes use of IoT, in order to propose an exhibition design with which to verify whether the viewers are immersed in and experience a sense of realism from visual contents by identifying the viewers' visual and emotional changes.

• The Journal of the Korea Contents Association
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• v.6 no.5
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• pp.122-130
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• 2006

With the increasing popularization of the Internet and in the rapidly changing environment with uncertainty, corporations are faced by severe competition to survive. In the meantime, corporations have been quite interested in building and operating their Internet-based websites and invested much to them, since their deployment is emersing as a new means by much they can perform their marketing activity and comercial transaction. And then we investigated how these classified characteristics on website could influence on customer satisfaction and Relationship Commitment.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.48-49
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• 2016

최근 사회 전반에서 직업인식에 대한 고정관념이 점점 얕아지고 성별이나 사회적 통념과는 상관없이 자신의 적성에 맞는 직업을 택하는 사회적 변화가 일어나고 있다. 특히 최근 항공업계에서는 대표적인 여성 직업 중 하나로 인식되던 항공사 객실승무원이 되기를 희망하는 남성들이 많아지고 있고, 남성 객실승무원의 채용규모 역시 폭발적으로 증가하고 있는 추세이다. 그러나 기존 연구들을 살펴보면 객실승무원이 겪는 일반적인 스트레스요인들과 직무만족, 조직몰입과의 관계를 연구한 논의는 꾸준히 있어왔지만, 그러한 스트레스들이 남승무원/여승무원이라는 성별 차이에 따른 비교연구는 전무했다. 이에 본 연구는 역할스트레스를 구성하고 있는 요인들이 남승무원/여승무원이라는 조절변수에 따라 직무만족과 조직몰입에 미치는 연구모형을 구성하고 실증연구를 시행한다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.53-59
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• 2008

본 연구에서는 온라인 환경과 모바일 환경이 가지는 각 플랫폼의 약점은 서로 보완하고 각각이 가진 강점을 최대한 활용할 수 있는 방법으로 유무선 연동을 이용한 게임을 제안한다. 이를 위해 유무선 연동방식익 게임 구성방법과 이러한 게임구성에 있어 게임 플레이어가 몰입할 수 있는 요인들에 대해 고찰하였다. 본 연구는 게임의 구성요소를 코어메카닉(Core Mechanic)과 코어 메카닉의 변화(Core Mechanic Variation), 캐릭터(Character)로 구분하고 이러한 구성요소들을 물리적, 사회적 시뮬레이션(Simulation)이라는 방법으로 구성하여 이를 실제 유무선 연동방식 구현 사례 게임 <똘끼>를 통해 설명한다. 또한, 게임을 디자인하는데 있어 게임 플레이어가 몰입할 수 있는 3가지 변인으로서 통제감, 숙련도와 도전감, 사회적 상호작용을 제안하고, 이들 변인들을 게임 플레이어에게 제공하는 방법들을 적용 사례 <똘끼>를 통해 설명한다. 본 연구는 하나의 플랫폼에서만 플레이할 수 있었던 기존의 게임과는 차별화되는 유무선 연동을 이용한 게임을 통해 게임의 구성방법과 게임플레이어에게 게임에 대한 몰입감을 제공하는 방법에 대하여 연구함으로써 게임디자인에 있어서 새로운 구성방향을 제시했다는 점에서 의의를 가진다.

• Journal of Korean Society of Archives and Records Management
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• v.16 no.4
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• pp.31-53
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• 2016

This study conducted a survey targeting incumbent records managers and archivists to examine the effect of the training program executed by the National Archives of Korea on the job satisfaction and organizational commitment of actual record managers. Based on the results, this study proposed a training program that could improve job satisfaction and organizational commitment, based on the analysis results and the requirements of record managers and archivists, while fulfilling the knowledge and technology demand for records management. The training program of the National Archives of Korea proposed by this study has the following advantages. Records managers and archivists can acquire more professional skills that their field require them while feeling satisfied with their duty and becoming more immersed with their organization. In addition, they can also actively enhance their ability to cope with the variable environment.

• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

• Journal of Korea Game Society
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• v.13 no.2
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• pp.17-28
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• 2013

The development of technology has enabled users to customize avatars using various combinations and appearances in MMORPG. This study investigated the loyalty and user immersion factors of MMORPG avatar customization, which included personal factors (self-esteem, self-efficacy) and environmental factors (challenging spirit, sense of unity). immersion factors were extracted and a research model was established by observing precedent studies conducted on Flow theory and on the development and transformation of avatars. This study established a theory based on a developed research model and by surveying the users of AION, a MMORPG game, who actively enjoyed avatar customization, after determining measurement items based on precedent studies. The research results showed that self-esteem, a challenging spirit and sense of unity must be enhanced to increase the customization immersion. In addition, research results showed that the degree of loyalty increased with higher customization immersion.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.145-153
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• 2019

The purpose of this study is to identify the effects of educational service quality on student satisfaction, university image, commitment, and loyalty in the changing environment of university education environment, and to suggest a strategic plan for university education in high quality. To do this, we set up six hypotheses and conducted an empirical analysis with the sample of 229 senior students attending colleges and universities in the metropolitan area. The results of hypothesis verification says that the educational service quality has a positive effect on satisfaction and image, and the satisfaction shows an influence on commitment and loyalty. But the image proved to have no effect on commitment. The commitment was found to affect loyalty. It can be said that the efforts to improve the quality of educational service have an impact on the image and loyalty of colleges and universities and the effects help to improve the long term competitiveness of colleges and universities. The ultimate effects for the quality control of educational service will suggest the survival ways in the changing university educational environment.