• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.241-249
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• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.79-91
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• 2010

The purpose of this study is to investigate selection attributes of Korea and China restaurants in China. By a convenience sampling method, total 479(245 China restaurants and 234 Korea restaurants) useable data were selected. Multiple statistical methods(factor analysis, reliability analysis, T-test, multiple regression) were used to analyze the data. The results are as follows: First, restaurant satisfaction is affected by selection restaurant attribute factors. Second, restaurant satisfaction bas a significant impact on customer loyalty. Third, Korea and China restaurants have differences in customer satisfaction. Fourth, Korea and China restaurants have differences in customer loyalty.

• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.111-121
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• 2015

The purpose of this study was 1) to investigate professional sports fans' perception of immigrants and changes of athletes' nationalities, and 2) to examine how the fans' perception affected the perception of changes of athletes' nationalities. Results indicated that first the fan showed a neutral attitude toward the immigrants. In the results of the regression analysis containing foreign athletes naturalized as Korean citizens as the dependent variable, independent variables (i.e., gender and acceptance) explained 39.1% and 38% of the dependent variable, respectively, within [naturalization positive]. Within [naturalization negative] female fan and exclusive perception of immigrants positively predicted the objection to changes of athletes' nationalities. Lastly, in the results of the regression analysis containing Korean athletes who naturalized as foreign citizens as the dependent variable, fans who were older and rated higher on exclusive perception of immigrants had more negative perception of the dependent variable. Female fans perceived changes of athletes nationalities as personal choice.

• Journal of Nutrition and Health
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• v.53 no.3
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• pp.255-270
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• 2020

Purpose: The purpose of this study was to identify the factors that influence the consumption of convenience foods among Korean adolescents. Methods: This study had a descriptive cross-sectional study. Data were obtained from the 15th (2019) Korea Youth Risk Behavior Web-based Survey, which involved a nationwide representative sample of 57,303 middle- and high-school students. Convenience-food consumption was defined by frequency of adolescents consuming convenience foods obtained from convenience stores, supermarkets, and cafeterias over the previous 7 days. The analyzed variables were related to sociodemographic, mental health, and health behavior. The Rao-Scott χ² test was applied to examine the difference in the rate of consuming convenience foods obtained from convenience stores according to each factor. Hierarchical logistic regression was conducted to examine the factors that influence convenience-food consumption among Korean adolescents. Results: It was found that 29.1% of Korean adolescents consumed convenience foods obtained from convenience store more than three times per week. The significant influencing factors were female sex; low subjective academic achievement, and subjective household economic status; high perceived stress; low subjective sleep sufficiency; experience of depression; suicidal ideation; lower physical activity; skipping breakfast; lower consumptions of fruit, milk, and vegetables; higher consumptions of soda drinks, sweet drinks, caffeine, and fast food; lower water intake; current smoking and drinking; drug use; and experience of violence. Conclusion: These findings provide a better understanding of the sociodemographic, mental-health, and health-behavior factors that influence the consumption of convenience foods among Korean adolescents. We suggest that differentiated policies, strategies, and nutrition education need to be developed and implemented, in order to address the above-mentioned factors and thereby reduce such behaviors among Korean adolescents.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.143-155
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• 2016

This study conducted a survey and emperical analysis of SNS based consumer experience visits to eat out companies. A total of 350 questionnaires were collected of which 28 were deemed unreliable, leaving 322 responses to be used in the analysis. SPSS 22.0 was employed to carry out frequency analysis, factor analysis, and reliability analysis, correlation analysis, and regression analysis. First, choose eat out properties multiple regression analysis on the impact on customer satisfaction, overall explanatory power of the regression equation $R^2=.521$ (adjusted $R^2=.515$) and F values were analyzed statistically significant the influence of the positive (+) with 86.325 p=0.000 and the regression equation. Content type pursuit of independent variables (B=0.540, p<0.001), seeking safety type (B=0.292, p<0.001) were significantly appeared showed the influence of the positive (+), Pursuit convenience-type (B=0.071, p<0.001) and the pursuit of dignity type (B=0.002, p<0.001) the sub-showed the influence of (-). Second, the multiple regression analysis on the impact on customer satisfaction to others is recommended explanatory power is $R^2=.539$ (adjusted $R^2=.538$) and F values are analyzed by a statistical regression equation p=0.000 and 374.765 in significance showed that the model fit the regression line. Customer satisfaction is the independent variable was the influence of the positive (+) to (B=0.540, p<0.001).

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.89-95
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• 2018

The purpose of this study was to examine the internet addiction tendency of University students. A self-reported questionnaire was completed by 354 students in the G city from March 15 to May 22, 2017. The data were analyzed by exploratory factor analysis, Pearson's correlation analysis and multiple regression analysis using the SPSS 12.0 program. Factors affecting the internet addiction tendency were using time of internet, consciousness of information ethics(soundness to internet use), self-control(p<0.05). Accordingly, it is necessary to develop mediator program in order to preventive internet addiction to enhance of consciousness of information ethics and control using time of internet and self-control.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.438-449
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• 2014

This paper is aimed to study on residential choice after retirement. For this reason, this study is analyzed in three aspects ; the factors of residential choice, preferred house types and scales, the characterization of residential mobility. This study reached several conclusions. Firstly, Korea baby boomers are likely to select their residence with different factors after retirement, and they are likely to choose their residence in the view of comfort and convenience. Secondly, apartment resident ratio is shown to be reduced after retirement, and the preference for the country houses and town houses is shown to be increased. Thirdly, the baby boomers don't reduce their residential scale in batches, while they are to show a different appearance depending on the retention scale of housing. Fourthly, The 62.4% of Korean baby boomers is to plan move their residences after retirement, 52.3% of movers, more than half of them, is to go to the different residential area. Fifth, it is analyzed that different variables are to influence on the local and regional of residential mobility of the baby boomers in Korea.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.181-190
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• 2019

The purpose of this study is to help the understanding of the housing market through the influence of consumer choice attributes and financial policy on home buyer behavior. The key issue in the analysis is to take into account moderate effect of housing investment demand between different types of housing attribute choice and financial policy. The results of the study are as follows. First, convenience, education location, and neighborhood level have a significant effect on the purchase intention of the housing. Second, government policy have no significant influence on the purchase intention of the house. Third, the moderating effects of real estate investment outlook are that the neighbors level and interaction variables have a statistically significant effect on the purchase intention of the house. Since the government's financial policies do not affect the decision to buy a house, in reality, excessive regulation may reduce the quality of housing welfare for the first time home buyers. As a result of this study, the financial policy of the government does not affect the decision of the purchase of the house. In reality, the excessive regulation may reduce the quality of the housing welfare for the first time home buyer. Only an analysis which combines these aspects of consumer's choice can adequately describe and explain the actual change in demand in the residential market.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.173-182
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• 2017

On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

• The Korean Journal of Financial Studies
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• v.5 no.1
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• pp.213-236
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• 1999

최근 우리 나라는 금융환경의 변화가 진전됨에 따라 보험산업에도 변화가 일어나기 시작했다. 이에 따라 보험산업은 지급능력 및 수익성에 관심을 갖게 되었다. 이에 본 연구에서는 국내 생명보험회사의 투자수익율이 재무제표에 나타난 요인에 의해 어떻게 결정되는가를 살펴봄으로써 수익률 결정요인을 찾는데 있다. 본 연구에서 사용한 자료는 생명보험회사 33개사 중에서 외국사를 제외한 29개사를 선택하여 수집하였다. 분석 기간은 1989년부터 1996년까지이며, 생명보험회사는 기존사, 지방사, 내국사, 합작사로 구분하였다. 분석결과, 시차별 분석에서는 결정계수가 기간이 짧을수록 높게 나타났고 예측된 부호는 잉여금, 사업비율이 반대로 나타났다. 그룹별 분석에서는 기존사, 내국사, 지방사, 합작사의 모델이 각각 유의수준 5%에서 유의하였고 결정계수는 높게 나타났다. 예측부호는 자산증가율과 사업비율, 수입보험료 증가율(기존사 제외), 부채/자본비율(기존사 제외)이 일치하지 않았다. 경영평가제도에 의한 분석에서는 결정계수가 높은 편이며, 유의수준 5%에서 유의하였다. 자본증가율은 예측된 부호와 일치하나 영향력이 거의 없는 것으로 나타났다. 유동성 비율은 신설사(내국사, 지방사, 합작사)가 예측부호와 반대의 경우로 나타났다. 또한 총자산은 투자수익율과 규모에 의해 결정되지 않은 것으로 나타났다. 모집인은 투자수익율에 유의적이나 직접적인 투자요인이 아닌 것으로 분석되었다. 기존연구와 비교해 볼 때, 한국 생명보험회사의 잉여금과 효력상실 해약율은 기존연구 모형과 예측부호가 일치하나 나머지 변수는 그룹간 다소 상이하게 나타났다. 결론적으로 본 연구의 분석 결과, 예측부호는 다소 차이가 있는 것으로 나타났고, 유의적인 변수는 없는 것으로 분석된다.