• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.125-142
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• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.202-214
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• 2010

This paper presents plans to develop cultural archetype into a cultural industry. Though, various types of cultural products are being developed, they're not very popular to consumers and has very limited market. Reason for that is, most of these products are simple replicas of cultural assets or they are focused solely on restoring the traditions without considering trend. This study was focused on patterns found on the relics from mausoleum of king Mooryung of Baek-je. Main focus was the meaning of important patterns as generalized representation of traditional and emotional value. In addition, the study was done with the idea that developing the design of cultural products should be presented in modern style while carrying the traditional value and the story telling elements. The order of developing the design should be, first, forming process based on its original form and the elements, and developing a design motive based on the story the pattern is carrying. Then develop sample products with the motive.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.1
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• pp.63-76
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• 2012

This study has the purpose of examining the effect of the festival post image on the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival. The questionnaires for the survey were distributed among 287 visitors of Baekjae Cultural Festival. For the empirical analyses, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used based on the conducted survey. The results are as follows: According to the analyses, five factors were drawn such as regionality, convenience, amusement, cultural characteristic of Baekjae, and management. According to the hypothesis testing, convenience, regionality, and amusement affected tourists' satisfaction for the festival, while convenience and amusement influenced revisit intention of the tourists. On the other hand, significance, convenience, and cultural characteristics of Baekjae affected recommendation intention for the festival. In conclusion, amusement & novelty and cultural characteristic of Baekjae were the factors that festival post image affected the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival.

• Korean Journal of Heritage: History & Science
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• v.22
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• pp.377-403
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• 1989

• 열린충남
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• s.46
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• pp.129-132
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• 2009

• Korean Journal of Heritage: History & Science
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• v.37
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• pp.37-63
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• 2004

Large Jar had been manufactured and used broadly in Mahan area from late second century. At first, it was used for various purposes, for example storing utensils at household and religious service at tombs. But it's usage was shifted with the political expansion of Baekje. In late third century, large jar coffin appeared in tombs as an important burial unit at Yeongsangang river valley. It has specific traits such as saw blade-shaped design etc. That style is distinguished from Baekje's. Unification of form and style of large jar coffin signify the socio-political distinction between Yeongsangang river valley and Baekje. Large jar coffin was used emblemic style for this purposes by the political elites of the Yeongsangang river valley. This process was caused by political reason, that is, need for integration of the Yeongsangang river valley communities against the territorial expansion of Baekje state.

• Korean Journal of Heritage: History & Science
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• v.42 no.3
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• pp.132-153
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• 2009

A lotus flower pattern of the shape of straight and pointed petals has the forms whose lotus flowers are pointed, and is one of the representative forms of lotus flower pattern of Baekjae along with a round and a triangle protruded style. This style of lotus flower pattern was applied to roof-end tiles, halos of Buddhist images, containers of Buddha's bones, head supports, etc. from the Hanseong period to the Sabi period of Baekjae. However most of lotus flower patterns that remain today were used for the tiles of the Sabi period. Many of them were produced under the influence of the Northern Dynasties and the Southern Dynasties of China, and of Goryeo, which implies the active cultural exchange of Baekjae at that time. Among the present lotus flower patterns of the shape of the straight and pointed petals, that of the earliest time is from Gyeongdang district of Poongnab mud castle and belongs to the mid-fifth century. However there is a higher chance that the gradual subsequent excavation and research will find some tiles of the earlier period and other styles can also be unearthed.

• Korean Journal of Heritage: History & Science
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• v.51 no.2
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• pp.92-107
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• 2018

In 2013~2016, gilt-bronze shoes were excavated from the ancient tombs in Jeongchon Village located at Bogam-ri, Dasi-myeon in Naju. They are estimated to have been made in the late 5th or early 6th centuries. The gilt-bronze shoes are significant in that they serve to explicate the relationship between the center of Baekje and the local forces in the Yeongsan River Basin. This study's specific focus was the gilt-bronze shoes from the ancient tombs in Jeongchon Village. Based on the findings, a restoration drawing was designed and restored products were manufactured by considering metalwork techniques used to manufacture the original ones. At first, manufacturing techniques were tested by using a scientific analysis and visual observation. The manufacturing method, structures, and patterns of the gilt-bronze shoes were closely examined. Then, a design drawing of gilt-bronze shoes was created through field measurement and they were recreated on the basis of the analysis. The original form of the restored products were manufactured through cutting out the outward form, bore carving, engraving, molding, plating, and an assembly process. In the restoration process, this study examined the formal characteristics of gilt-bronze shoes, manufacturing techniques, and archetypes during Baekje's late Hanseong era. Products restored from this study are expected to be used as achievements for more easily understanding the culture of Baekje.

• Korean Journal of Heritage: History & Science
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• v.31
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• pp.59-74
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• 1998