• Journal of Digital Convergence
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• v.11 no.2
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• pp.115-125
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• 2013

Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

• Journal of Energy Engineering
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• v.29 no.3
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• pp.86-90
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• 2020

This paper examines a blockchain network-based transaction system using location proofing in power direct transactions between networked energy clouds, energy communities, and prosumer machines participating in smart cities. It utilizes location-based blockchain network technology, which enables long-distance travel with recharging by power purchases during autonomous movements, autonomous electric vehicles that can purchase and sell electricity, and solar street lights that can be produced and sold in fixed form. In addition, it is possible to provide optimum power transaction matching and settlement reliability between machines without human intervention in power transactions between electric chargers. It also introduces a business-to-object business model between autonomous machines that exist in multiple and different spaces and through energy clouds that are expected to be scattered with various transaction prices, policies, and incentives.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.14-17
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• 2017

인터넷의 발달과 스마트 디바이스의 등장은 기존의 쇼핑구조 및 쇼핑방식에 큰 변화를 가지고 왔으며, 소비자의 일상생활에도 주목할 만한 질적 성장과 발전을 이루게 하였다. 특히, 쇼핑구조는 소매점에서 대형 쇼핑몰로 오프라인 구매에서 인터넷과 스마트 디바이스를 통한 온라인 구매로 변화하고 있고, 쇼핑방식도 오프라인 매장에서 인터넷, 모바일 등 복수 채널을 종합해 고객경험 관리를 최대화하기 위한 옴니 채널의 형태로 급격하게 변하고 있다. 그러나 기존의 옴니 채널은, 고객의 상품 구매 경험을 극대화 시키는 데 중점을 두었기 때문에, 고객 입장에서 보면 채널별 제품정보(가격, 환불정책, 배송정보, 공급점포의 위치 등)의 부족 및 일관성이 결여되어 있어 최종 구매결정까지는 시간이 걸리고, 구매한 제품에 대한 만족도가 낮아서 반품 비율이 상당히 높은 것이 현실이다. 마찬가지로, 유통업체 입장에서 보면 제품의 유효기간, 재고 관리 등 유통과정에 있어서의 제품정보의 일관성이 결여되어 있어, 완전하고 정확한 최신 제품정보의 제공을 통한 소비자의 구매 유도에 큰 어려움을 겪고 있다. 본 논문은 멀티미디어(영상 및 음성) 식별기술을 이용하여, 기존(고객중심)의 옴니 채널이 가지고 있는 문제점을 해결하여, 소비자 및 유통업체에게 구매 및 관리에 충분하고 일관성이 있는 "제품정보 중심의 옴니 채널" 유통모델 및 구현에 관한 방법을 설명한다.

• Journal of Korea Port Economic Association
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• v.33 no.4
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• pp.149-172
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• 2017

The Alibaba Company, founded by Mayun in 1997, captured no.1 position in the global electronic commerce industry in 2016. Logistics strategy and paying system of the firm have greatly contributed to its success. The study aims not only to investigate the entrepreneurship of Mayun to inspire Korean youths with it, but also to help Korean E Commerce industry with logistics strategy of the Alibaba Group. The study adopts the management history approach through a literature survey on life time story, management philosophy of Mayun. Results from a study on Ma Yun's entrepreneurship style showed certain key characteristics: a global mindset, marketing and advertising proficiency, patriotism, a challenging spirit, and creativity. Alibaba's logistics system has greatly contributed to the success of the company's E commerce trade so far. However, some things are left to be desired in the following areas: logistics management system, logistics contract unit price, competitiveness in warehousing compared to rival Chinese companies, and last mile delivery.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.110-110
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• 2011

최근 국제적으로 물관리의 차세대 개념으로서 지능형 물관리(Smart Water Grid)가 활발하게 논의되고 있다. 우리나라에서도 일부 학자들을 중심으로 이에 대한 개념이 도입되고 있다. 현재까지 정리된 지능형 물관리의 개념은 최근 급성장한 정보통신기술을 활용하여 기존에 비효율적으로 운영되는 물관리의 시스템을 획기적으로 개선하자는 것이다. 따라서 이론적으로는 물의 생산, 정수, 배송 그리고 이용과 처리에 이르는 전 과정을 실시간으로 통합하여 관리하는 것이 가능하다. 국제적으로는 IBM과 Siemens 등과 같이 정보통신과 물산업을 선도하는 기업 주도의 기술개발이 진행되는 단계이다. 2000년대 초반에는 용수수급의 효율화를 위한 장치개발에 주력하였으나, 현재에는 용수수급과 관련된 제반사항에 대한 기술적 통합시스템 구축으로 적용범위를 넓히고 있다. 우리나라에서도 도시인프라 자료의 통합관리와 수질 모니터링 시스템 구축이 추진되었으며, 2010년 12월 발표된 새만금종합개발계획에서는 본격적으로 활용을 검토하고 있다. 그러나 지능형 물관리의 기술적 통합시스템 전략은 곧 심각한 제도적 장벽에 직면할 것이다. 아무리 우수한 기술적 시스템이 개발된다고 하여도 제도적 기반의 구축이 없으면 국민경제에 도움이 되는 현실적용에는 한계가 있다. 기존에 확립된 물관리의 제도적 기반으로는 한정된 지역의 좁은 영역에서 활용될 수밖에 없다. 이것은 우리나라의 물관리가 기본적으로 법적, 제도적, 행정적 차원에서 분리되어 운영되고 있기 때문이다. 본 연구는 지능형 물관리가 지향하는 기술적인 통합시스템 구축이 당면할 제도적 한계를 도출하고 이를 극복하기 위한 정책적 방향을 제시하고자 한다. 또한 2009년 국회에 제출된 물관리기본법(안)에 지능형 물관리의 개념을 도입하는 방안을 모색하고자 한다.

• Journal of the Korean Society for Railway
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• v.18 no.5
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• pp.471-480
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• 2015

Reliance on road transport in domestic logistics can lead to intensified congestion and greenhouse gas emissions due to the rise in oil prices, any increase in logistics costs can have a high social cost. The government policy on Low Carbon Green Growth is seeking to take advantage of the railway system. However, existing railway transport logistics systems, for reasons such as low speed, low track capacity constraints, and the impossibility of implementing a Door to Door system, make it difficult to activate a railway logistics program. As a result of this study, a national R&D project to develop a High-Speed Passenger/Baggage Mixed Train(Hy-SoBex) utilizing the rail capacity constraints to overcome the difficulties of linking an air cargo and freight railway logistics system, we propose a variety of service models and select the optimal service model.

• International Commerce and Information Review
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• v.18 no.4
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• pp.3-29
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• 2016

Recently, the market size of the global electronic-commerce is rapidly growing. The global market size of an overseas direct-purchase is expected to reach 1 trillion won by 2020. This study intends to determine the decision making factors of B2B overseas direct-purchase(DP) and reverse direct-purchase(RDP), and the impact on the vitalization of the small to middle-sized companies'(SMC) overseas DP and RDP. Ultimately, the purpose of this study is to provide a policy insight on the expansion of exports by SMC. For this, we determined the necessary elements for getting good results by Korean SCM in the overseas DP and RDP market through a preceding research based on resource-based theory and industry structure theory. Afterwards, we used the multiple regression model for positive analysis of the survey documents. We were able to confirm through analysis that the company information, logistics delivery, customs process, law and regulations have positive effects on the overseas DP and RDP. This study surveyed the entire overseas DP market, rather than focusing on the cases of harm and responses of the overseas DP, which was the topic for the preceding research, and can be differentiated from the previous study by deducting influence factors for the Korean SMC to succeed in the overseas DP and RDP market. Moreover, the results of this study is meaningful in proposing a strategic direction for the SMC participating in the overseas DP market and the government enacting policies.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.81-90
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• 2018

The purpose of this study is to examine the current status of automobile logistics in the domestic automobile industry and to derive and evaluate the factors to improve the quality of automobile logistic services to final consumers. To that end, we selected the relevant factors through literature review and expert interviews, and conducted a survey with consumers and experts. The quality of automobile logistic service was evaluated using the Importance-Performance Analysis (IPA) method. The results show that the "kindness of shipping staff" is high on the importance of customers but low on the importance of employees. On the other hand, factors that have high customer satisfaction but low staff satisfaction include "rapid handling of complaints", "transportation accuracy of receipt", "kindness of delivery staff", and "automobile manual guide and explanation of internal functions". This study has academic and industrial significance in that it has derived important factors for evaluating the quality of automobile logistics services and suggests improvement measures for experts and consumers who actually work in the industrial field. Future research should investigate measures to minimize the returns and complaints of shipment offices which have not been examined in this study.

• International Commerce and Information Review
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• v.17 no.2
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• pp.173-197
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• 2015

The development of IT expanded the scale of e-commerce, and grew large Internet shopping malls. As having raised the consumers' interest in overseas direct purchase(ODP) recently, the number and purchasing amount of ODP are constantly increasing. However, consumers need to pay attention to the potential problems which might happen by consumer's damage and conflict, as increasing the consumption through ODP. Because consumer's damages on utilizing ODP happen to the reason such as the trust problem between business and consumer due to the way which traded non face to face, non-compliance of goods delivery, returns, and refunds, and information asymmetry of items, a large number of consumer's damages in a wide range are much more likely to occur nowadays. The purpose of this study is to analyze the current state of ODP, and propose consumer damage's reduction and policy of the government through pre or post scheme for consumer damage's relief and consumer protection. As the compensation for consumer damages is actually inadequate, this study proposed a feasible alternative to the adoption of e-commerce insurance for both aggressive compensation and protection for consumer's damages and risk transfer and sustainable development of e-commerce.

• Journal of Korean Library and Information Science Society
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• v.36 no.2
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• pp.197-220
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• 2005

This paper examined the structure of internet bookstore users' subjectivity by focusing on their beliefs, values and attitudes.0 methodology was utilized for the study. After constituting 36 Q sample and 28 P sample, data were collect from April 15, 2005 to April 22 2005. The analyses showed 3 types of subjectivity structures. The first one was 'the economic benefit-seeking type.' Those in this type were motivated to use internet bookstores to achieve economic benefits. They paid more attention to the Prices discounted than the web site contents provided by internet bookstores. This type was conspicuously found among college students. The second one was the 'information-seeking type.' People in this category made visits to internet bookstores in order to obtain new information or professional materials. This type was dominantly found among women. The third one was the 'convenience-seeking type.' Those in this type were concerned not only with the accessibility and convenience, but also with such practical issues as delivery, price, applicability, payment, and bonus. This type was conspicuously observed among white collar workers. These findings suggests that in order to make internet bookstores more attractive to users, it is demanded to understand various needs held by users and map out sophisticated marketing strategies on the basis of such a knowledge.