• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.298-307
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• 2017

In this study, we investigated the image of tourist destination for foreign tourists impact on tourist satisfaction and revisiting intension. Among foreign tourists it was surveyed, which account for a large number of Chinese tourists. And Seongsan Sunrise Peak is a major tourist destination of Jeju Special Self-Governing Province was selected as a study destination. Results showed that the tourist destination image on only some elements affect tourist satisfaction. Also, tourist destination image showed only some of the elements on the impact on tourist revisit intension. Tourist destinations' satisfaction appeared to affect revisit intension. As a result, Seongsan Sunrise Peak is among the cognitive image showed two important factors, environmental factors and charmming factors. And You can learn from emotional images on the interest factor, the comfort factor, the pleasant factor is satisfied.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.467-478
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• 2011

This study examines international tourists 'perceived images and service quality of Korean foods. A survey was conducted to international tourists(Chinese, Japanese, American) visiting Korea. The results of study show that there is a significant difference in several attributes of Korean traditional foods as perceived by international tourists along their nationality. Particularly, American tourists tend to highly evaluate Korean foods as ones good for health. The perceived attractiveness of Korean foods in terms of color and shape is higher for Chinese and Americans than Japanese. A distinct difference is also found in the importance and performance attributes of perceived quality of Korean foods by the nationality of tourists. The results of IPA for the perceived quality of Korean traditional foods show that the restaurant facility and atmosphere are identified as the ones that need to be improved across all the tourists.

• Journal of Digital Contents Society
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• v.19 no.6
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• pp.1145-1150
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• 2018

In order to realize the new diplomatic development for the establishment of 'Asia Fate Community', Xi Jinping has adopted a "One Road, One Belt" policy. Based on five core philosophies, One Road, One Belt with neighboring countries has been established to full-sided cooperation and mutual benefit relations. In this paper, I would like to suggest some suggestions on how to use China's One Road, One Belt policy and Korea's Eurasian Initiative in Development strategy of tourism contents. First, The bridge role of Korean companies should lead to the development of tourism contents. Second, the promotion of tourism contents development for Chinese individual tourists should lead to another tourism contents. Third, we need to find ways to win joint orders with local companies in China so that they can lead to tourism contents. Fourth, seeking active use of workers and international students living in Korea. Fifth, the development of tourism contents based on cooperative relationship with North Korea.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.15-30
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• 2010

This study investigates the effect of seriousness and controllability of service failure on perceived fairness, reliability, satisfaction and loyalty of customers. The result of the study is as follows. First, it was expected that a control-attribute and a seriousness-attribute would have an negative(-) impact on perceived fairness-attribute; however, the result showed that both did not have an negative impact on it. Next, a fairness-attribute of a procedure had a significant effect on trust, and a fairness-attribute of interaction and a fairness-attribute of distribution had a significant effect on trust and satisfaction. Lastly, trust had a significant effect on satisfaction while satisfaction had a significant effect on loyalty. Based of the result of this study, food-service enterprises need to perform a fast process of a recovery to overcome service failure rather than confirming a control-attribute and a seriousness-attribute of service failure. Also, they should set up a process of the recovery in the order of trust, satisfaction, and loyalty and check if this process is promptly carried out.

• Korean Journal of Human Ecology
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• v.11 no.4
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• pp.367-380
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• 2002

This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.560-568
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• 2016

In Korea, management support has been given at the government level for activities to attract foreign patients. China and Russia ranked on top of the lists for in-bound medical tourists. The purpose of this study is to examine the experiences of medical tourists in Korea, the demand for information, and the level of satisfaction regarding their experiences. 100 cases of medical tourists from China and Russia were collected through the mail survey. While Chinese used beauty, skin-care related products, Russian experienced the grocery shopping and wellness related services. Most patients from both nationalities experienced the traditional food in Korea and wanted to know about beauty products. Chinese wanted to get more information about Korean traditional food Russian. Finally, Russian showed higher overall satisfaction scores than Chinese respondents. If we reflect these results as a contents, it can be useful to attract foreign patients.

• Knowledge Management Research
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• v.23 no.1
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• pp.187-201
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• 2022

Online reviews written by tourists provide important information for the management and operation of the tourism industry. The star rating of online reviews is a simple quantitative evaluation of a product or service, but it is difficult to reflect the sincere attitude of tourists. There is also an issue; the star rating and review content are not matched. In this study, a star rating prediction model based on online review content was proposed to solve the discrepancy problem. We compared the differences in star ratings and sentiment by continent through sentiment analysis on tourist attractions and hotels written by foreign tourists who visited Korea. Variables were selected through TF-IDF vectorization and sentiment analysis results. Logit, artificial neural network, and SVM(Support Vector Machine) were used for the classification model, and artificial neural network and SVR(Support Vector regression) were applied for the rating prediction model. The online review rating prediction model proposed in this study could solve inconsistency problems and also could be applied even if when there is no star rating.

• Management & Information Systems Review
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• v.32 no.3
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• pp.1-23
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• 2013

In this study, we try to investigate the spillover effects of volatility in international tourists arrivals between Korea and US, Japan, China by using the multivariate BEKK model from January 2005 to January 2013. In the results of this study, after the global financial crisis, we found a cointegration relationship and tourist arrivals of Japan were adjusted to recovery in the short term. Also tourists arrivals from China and Japan showed the long-term elasticity. In the conditional mean equation of a BEKK model, there were the spillover effects. And in the conditional variance equation, ARCH(${\epsilon}^2_t$) coefficients showed a strong influence on the arrivals of their own and the spillover effects and the asymmetric effects on the volatility of China and Japan arrivals. In GARCH(${\sigma}^2_t$) coefficients showed the asymmetric effects and the spillover effects of the conditional volatility among source arrivals. Therefore, we examined the asymmetric reaction of one-way or two-way tourist arrivals between source countries and Korea and the spillover effects related to tourists arrivals of source countries to Korea. We has confirmed a causal relationship between some of the tourists arrivals from source countries to korea.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.167-178
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• 2016

This study is on the effect of Korea on the Korean brand image of Korean satisfaction from the perspective of foreign visitors. Korea representative food was designated as a potential mediator to this relationship. Survey wes conducted from 277 foreign people by using English survey and analyses results of Korean brand image reveal that quality reliability, attractiveness, and health promotion appeared to have a positive impact, while family orientation was found to have a negative effect. Results identified the positive mediating effect between formulated relationship.

• Journal of the Korean Geographical Society
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• v.42 no.4
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• pp.526-539
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• 2007

The purpose of this study is to investigate the influence of the Korean Wave on Chinese tourism to South Korea through a behavioral analysis of Chinese tourists in the general group package tours. China suppressed the needs of the Chinese people's geographical movement and imposed restrictions on information about the outside world with the use of a policy of "closure" for a long time. But since reforms and open-door policies were introduced in China, especially in the context of relaxation of control policies over Chinese outbound tourism after the mid-1990's, more and more Chinese make trips abroad including visits to South Korea. In this situation, the recent Korean Wave(especially, drama/film) describes the Korean national image by forming a bridge between fiction and reality and plays a pivotal role in broadening or reconstructing the geographical imagination of the Chinese people who have been historically isolated from the outside world. Although Chinese have imagined the Korean nationscape on the basis of geopolitical or economic factors in the past, they have currently broadened or reconstructed their geographical imagination to include socio-cultural factors related closely to the Korean way of life due to the recent Korean Wave. This newly constructed geographical imagination led by the Korean Wave functions as an important pulling factor in Chinese destination choices, affecting Chinese tourists' motivation formation and the recommendation of main attractions. The more influential the Korean Wave is on their destination choice, the more the respondents select the cultural factors in both their motivation for tourism to South Korea and their recommendations of tourism attractions to other people. Through the analysis results of both satisfaction and intention to revisit, the more influential the Korean Wave is on their destination choice, the higher is the degree of both satisfaction and intention to revisit. In other words, although Chinese tourism to South Korea is chiefly in the general group package tours, Chinese tourists who are influenced by Korean Wave on their destination choice have more attachment to(or affection for) Korea as a tourism destination. This result suggests that the Korean Wave affects qualitative change - that is, change of attitude - as well as quantitative change in Chinese demand for tourism to South Korea.