• Title/Summary/Keyword: 방송드라마

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Special Purpose Company and Drama Production: A Case Study of KGCS (방송드라마 제작방식으로서 문화산업전문회사에 대한 연구: KGCS문화산업전문회사를 중심으로)

  • Yu, Konshik;Moon, Sanghyun
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.172-180
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    • 2014
  • The purpose of this study is to examine how the Munjeonsa(SPC) has influenced the way terrestrial broadcasting networks produce drama. The study has three research objectives. First, this study investigates why the networks use SPC for drama production. Second, the study examines the features in the process of the setup and operation of SPC. Third, the study identifies the impacts of SPC on networks' drama production. This study analyzes which was produced by KBS SPC. The results of this study are as follows. First, networks introduce SPC to procure an enormous production costs and to manage the production system transparently and efficiently. Second, the feature of networks' SPC(KGCS SPC) is that it has a unique dual structure with main and project SPC. Third, SPC influences drama production system in various ways; revitalization of external investment, accounting transparency, growing of network's planning dramas, securing intellectual properties and revenue diversification.

Distribution Mechanism of TV Dramas and Its Windows (국내 방송 드라마의 유통 구조 및 창구의 특성)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.104-113
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    • 2008
  • Since 1995, starting period of cable TV in Korea, drama became the most economic genre of TV programs : they are the number one genre of exportation with Korean wave ; the most preferred genre of IP-TV, DMB, etc. This study will show how Korean TV dramas are distributed in the various windows and the characteristics of each windows. Recently, remake of original script, format sale, aggregation and packaging became another distribution methods of TV programs.

Analysis of related words of drama viewership through SNS unstructured data crawling (SNS 비정형데이터 크롤링을 통한 드라마 시청률의 연관어 분석)

  • Kang, Sun-Kyoung;Lee, Hyun-Chang;Shin, Seong-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.169-170
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    • 2017
  • In this paper, we analyze contents of formal and non - standardized data to understand what factors affect the ratings of drama. The formalized data collection collected 19 items from the four areas of drama information, person information, broadcasting information, and audience rating information of each broadcasting company. In order to collect unstructured data, crawling techniques were used to collect bulletin boards, pre - broadcast blogs and post - broadcast blogs for each drama. From the collected data, it was found that the differences according to broadcasting time, the start time, genre, and day of broadcasting were similar among broadcasting companies.

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A Drama Bound Data Service Providing the Updated Information on Characters based on Scenes (장면 별 등장인물의 업데이트 정보를 제공하는 드라마 연동 데이터 서비스 설계)

  • Ko, Kwangil
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.311-317
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    • 2017
  • A drama, generally composed of dozens of times, is one of the most popular broadcasting program genres, and it has the characteristics that the status and interrelationships of characters are changing as time goes on and important acts affecting the story occur sporadically. Therefore, when viewers missed some times in the middle of a drama, it is difficult to understand the drama without the changed information on the characters and notable actions. This paper proposes a data service which provides the updated information of the characters and important acts based on the drama scene. The data service has the characteristics that it provides the information on the characters shown in the current drama scene, and the information about the people mentioned in the dialogue in the scene. This paper includes a general introduction to the data services, the formal definition of the drama scene identification and character information, and an DVB-SI-based method for transmitting the information to the data service.

Determinants of Windowing: Case Study of Korean Television Drama (국내 지상파 방송 드라마의 창구화 차이에 대한 연구)

  • Lee, Moon-Haeng;Lee, Heon-Sook
    • Korean journal of communication and information
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    • v.34
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    • pp.98-131
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    • 2006
  • The objective of this study is to review diverse determinants of windowing in Korean drama such as rating, theme, type of drama, quantity of newsbreak and independent production. The after-market will be overseas market, domestic cable TV and emerging two revenue sources such as VOD and DVD. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square.

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A Study on the Correlationship Between Genre and Image Expression Technique of TV Drama (TV 드라마의 장르와 영상표현기법의 상관성)

  • Park, Dug-Chun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.263-267
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    • 2009
  • With the increase of weight and influence of TV drama, Many researchers began to publish papers on TV drama. However, Those papers were mainly about social meaning of TV drama and viewing motives and attitudes of TV audience. However, only a few limited papers were about television image production techniques. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

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Influence of TV Drama Main Character Job on Story (TV 드라마 주인공 직업의 변화가 스토리에 미치는 영향)

  • Roh, Dong-Ryul
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.226-235
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    • 2017
  • Reflecting times, Korean TV dramas have gone through massive changes. So have their main characters. This study is about their jobs, which have become more professional as well as diverse. It is observed that the male characters" jobs and job-related episodes take the center stage in the stories of dramas, rather than love stories of those characters. While main characters' jobs used to be part of the overall backdrop in the past, it has been the latest trend for a drama to begin building conflicts around and in the meticulously described work settings. This is opening up the possibility for new categories of genre dramas, as opposed to the typical Koran melodramas. For further success of this newly burgeoning trend, the sense of reality matters the most. Then, it requires elaborately built narratives, based upon a high level of expertise of playwrights in the relevant fields, and realistic proper image processing techniques.

Predicting relative superiority for the first episode of broadcasting contents with the quantitative valuation index of the Crews and Casts (방송 프로그램 출연진과 제작진의 계량 평가지표를 활용한 첫 회차 시청률 비교 우위 예측)

  • Ju, Sang Phil;Hong, June Seok;Kim, Wooju
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.113-114
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    • 2019
  • 불확실성이 큰 콘텐츠 산업의 특성상 방송 콘텐츠는 막대한 투자에 비해 그 효과 예측이 매우 어려우며 아직까지 출연진과 제작진에 대한 합리적인 평가지표도 존재하지 않는다. 방송용 드라마의 경쟁력을 평가하는 수단으로 현재까지 가장 유용한 지표는 시청률이다. 비록 스마트폰과 같은 매체를 통한 시청이 늘어남에 따라 TV 시청률의 절대 수치는 지속적으로 감소하고 있지만 TV 시청률을 대체할 만한 유용한 지표는 아직까지 없다. 본 연구에서는 방송용 드라마에 참여하는 인적자원의 평가지표와 시청률의 비교 우위를 활용하여 드라마의 흥행성을 과학적으로 예측하려고 한다.

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Structure of Story and Characteristics of Protagonists in Television Melodramas: Focusing on Three Major Broadcasters (텔레비전 멜로드라마의 이야기구조와 남녀주인공의 특성: 방송 3사를 중심으로)

  • Park, Eunha
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.48-59
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    • 2014
  • This study examines the characteristics in melodramas by comparing three major television broadcasting companies(MBC, SBS, and KBS) since 2000. The findings of the study are as follows: "Romance" melodrama is more common in MBC and SBS, than in KBS, where "family" melodrama is more common. The most cause of conflict shown in MBC is "love between the rich and the poor" that in SBS is "conflict between love and success", and that in KBS is the conflict similar to that between "Ondal the fool and Princess Pyeong-gang". The most common love relationship shown in SBS and KBS is the "single love triangle" and that in MBC is "double love triangle". In the shows of all three TV broadcasting companies, male protagonists most frequently belongs to "jaebeol" (the rich) and female protagonists are "company workers". The most common personality trait of male protagonists' in MBC shows is and "optimism", in SBS shows, it is "supercilious behavior", in KBS, it is "simple-hearted". However, the personality of female protagonists in the shows of all three broadcasting companies can be described as, bright and cheerful. In MBC and SBS, male protagonists were frequently portrayed as capable, and in KBS, as self-conceited. in KBS are the most frequent. Female protagonists in the shows of all three broadcasting companies were most frequently portrayed as hardworking.